Adweek
APRIL 30, 2024
Amazon's ad unit keeps surging. That business grew to $11.8 billion, representing 8% of its total revenue. Amazon reported net sales of $143.3 billion during the first quarter of 2024, up 13% compared to the same three-month period last year. Year over year, Amazon's ad segment increased 24%, outpacing Google, but falling behind Meta for.
Seth Godin
APRIL 30, 2024
Life can be irritating. And sometimes, we can make a choice. The thing that’s vexing you: is it a situation or a problem? Problems have solutions. If we care enough, we can find a way to solve a problem, but it might cost more money, require more effort or involve more risk than we’d prefer. If we’re ready to ease some of the constraints, that problem might go away.
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Adweek
APRIL 30, 2024
Dairy farmers have made many efforts to get more people interested in milk products, from the genius "Got Milk?" campaign to the recent "Wood Milk" effort with Aubrey Plaza. Now, the Milk Processor Education Program (better known as MilkPEP) and agency Gale are continuing to educate and entertain, enlisting former Saturday Night Live star Vanessa.
Martech
APRIL 30, 2024
Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on a global and national level in the United States. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 30, 2024
Bumble has become the latest brand in the cluttered dating app landscape to get a makeover as it tries to reach generations fatigued with online dating. The dating app, which launched in 2014 with the distinguishing feature that only women users could make the first move with matches, has undergone a revamp with a refreshed.
AdExchanger
APRIL 30, 2024
Digital out-of-home (DOOH) and programmatic advertising should go hand in hand. After all, DOOH campaigns are essentially digital banner ads placed in real-world environments rather than online. And DOOH media owners could benefit from the same access to programmatic demand as other digital publishers. But programmatic has been slow to grow within the DOOH market […] The post Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 30, 2024
Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. Here is why and how to do it. What is martech optimization? Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.
Adweek
APRIL 30, 2024
Where men's sports often receive brand and broadcast support based on their potential, proponents of women's sports note that investment in their game hinges on proof of its value. This year's NCAA Women's Basketball Tournament--with help from Caitlin Clark and Dawn Staley--just provided its broadcasters at the Walt Disney Company and their brand partners a.
Martech
APRIL 30, 2024
Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency. As you’ll see, he kind of stumbled into a job and career he loves. In addition to being an email marketing savant, Brian has long been involved with The Hole in the Wall Gang Camp. Founded by Paul Newman, the organization runs a residential summer camp, and year-round center serving children and their families coping with chronic illnesses such as cancer. ( Interview edited for length and clarity.
Adweek
APRIL 30, 2024
Going back 30 years ago, candy colossus Skittles debuted the slogan "Taste the Rainbow," which has since become one of advertising's longest-running campaigns. But while slogans can last for generations, brand packaging usually can't. The encroachment of visual stimuli via social media, competition from rival confectionary brands and other forces prompted the brass at Mars.
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Martech
APRIL 30, 2024
When many organizations contemplate the path forward for their martech stack, they quickly embrace a modern data stack as the foundation. They are anchored on a Cloud Data Warehouse and use tools and technologies that can scale and have interoperability within a composable architecture. The benefits of a modern data stack are justified and broad, such as speed to market, agility and lower costs from limited operations.
Adweek
APRIL 30, 2024
The streaming platform and operating system Roku announced three blockbuster partnerships at its NewFronts presentation at The Glasshouse in New York on Tuesday afternoon, as well as a slate of new video programming. Roku, which now reaches over 81 million households, unveiled tie-ups with demand-side platform The Trade Desk, measurement service iSpot.tv and the publisher.
Exchange Wire
APRIL 30, 2024
Verve Group today (April 30th, 2024), announced the release of ATOM 3.0, its enhanced solution for mobile user addressability. ATOM 3.0 is an industry-first, on-device targeting solution for iOS that gives mobile marketers the ability to meaningfully predict the traits [.] The post Verve Group’s ATOM 3.0 Brings ID-Less, On-Device Behavioural Targeting to 10,000+ apps appeared first on ExchangeWire.com.
Adweek
APRIL 30, 2024
In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics' advertising arm, announced several innovations, including a new lineup of sports, music, family and entertainment content on its FAST (free ad-supported streaming television) service, Samsung.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
APRIL 30, 2024
Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today (April 30th, 2024) announces that Kristen Friesen has been promoted to VP of revenue for North America. Kristen Friesen, VP Revenue, N. America, [.] The post Kristen Friesen Moves to New Role to Help Drive Brand Metrics’ Rapid US Expansion appeared first on ExchangeWire.com.
Adweek
APRIL 30, 2024
After surprisingly ditching its decades-long Carnegie Hall upfront week event in 2023, Paramount is set for another round of its "intimate, bespoke" upfront dinners. The company confirmed in January that it would once again host smaller client gatherings in lieu of a lavish, one-off upfront event, which a spokeswoman told ADWEEK is "more effective and.
Ad Monsters
APRIL 30, 2024
ScamClub, a sophisticated cybercrime syndicate, exploits VAST tags with obfuscated malicious scripts to orchestrate large-scale fraudulent redirects through video ad units. How can you combat them? Towards the end of last year, my company began to notice an uptick in malicious redirects stemming from video ad units—a first for the digital media ecosystem.
Adweek
APRIL 30, 2024
Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of sports, news and live events.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
APRIL 30, 2024
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year's upfront season. The post Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts appeared first on AdExchanger.
Adweek
APRIL 30, 2024
T-Mobile Advertising Solutions dove into its first IAB NewFronts with forays into retail media and streaming, as well as a plan to reach 240 million consumers and marketers through its screens. The company kicked off its announcement of broader T-Mobile Advertising offerings at Moonlight Studios in New York by declaring that it is starting a.
AdExchanger
APRIL 30, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku’s Seat At The Desk Roku and The Trade Desk announced an expanded partnership timed to the NewFronts, although specific terms of the deal remain obscure, Digiday reports. “The partnership is intended to provide The Trade Desk customers with the ability to leverage […] The post TTD Is All Systems Ro’; Insta Takes Another TikTok Tactic appeared first on AdExchanger.
Adweek
APRIL 30, 2024
Red Robin Gourmet Burgers has been going through a renaissance of sorts over the last year, revamping its offerings and finding new ways to reach loyal customers and find new ones. In January 2023, it released its "North Star" five-point plan to drive long-term shareholder value, and even partnered with Juicy Couture to design a.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
APRIL 30, 2024
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives.
Adweek
APRIL 30, 2024
Selling creativity in large multinational companies can often be a laborious challenge. There is always pressure from the C-suite to maximize return on investment. And that's before we even get to the age-old subjectivity challenge--everyone in the business feels entitled to an opinion when it comes to a piece of creative work, whereas they'd rarely.
Digiday
APRIL 30, 2024
Beverage sales at PepsiCo, which owns Mountain Dew, Gatorade and Dr Pepper as well as its core Pepsi line, have been falling lately. Sales of its drinks portfolio fell 1% in 2023, with a 5% decline in North America and 3% in European markets, according to its latest earnings report. To arrest that decline and boost household penetration, the company is in the midst of a global campaign to gradually introduce its rebranded Pepsi (officially launched in March) to consumers.
Adweek
APRIL 30, 2024
When you're about to become a parent for the first time, even strangers will go out of their way to offer encouragement and support. Our grizzled general contractor from South Jersey would sit me down daily to discuss what Mona and I were about to experience. This outpouring of love from unexpected places should serve.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
APRIL 30, 2024
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives.
Basis
APRIL 30, 2024
In March 2024, US employment across advertising, public relations, and related fields reached an all-time high , with ad agencies accounting for the largest portion of these jobs. However, this job growth doesn’t negate the longstanding challenge of high turnover within the advertising industry, particularly among junior-level employees. To help mitigate turnover, the vast majority of hiring managers—in advertising and beyond—say they plan to hire in 2024.
Digiday
APRIL 30, 2024
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives.
Exchange Wire
APRIL 30, 2024
Equativ, the global independent ad tech company, has announced the appointment of Claude Spasevski as senior vice president (SVP) for its data and retail media division. Based in Paris, Claude Spasevski will play a vital role in driving the division’s [.] The post Equativ Appoints Ex-Amazon Exec to Head Up Data & Retail Media Offering appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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