Adweek
APRIL 30, 2024
Dairy farmers have made many efforts to get more people interested in milk products, from the genius "Got Milk?" campaign to the recent "Wood Milk" effort with Aubrey Plaza. Now, the Milk Processor Education Program (better known as MilkPEP) and agency Gale are continuing to educate and entertain, enlisting former Saturday Night Live star Vanessa.
Martech
APRIL 30, 2024
Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on a global and national level in the United States. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.
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Adweek
APRIL 30, 2024
Marketers looking for work last year might have had a hard time finding places to apply. Global job postings for marketing positions dropped 42% in 2023 compared with 2022, according to a new report from LinkedIn. The situation was more pronounced in North America, where year-over-year job postings fell 56%. The downward trend hasn't just.
Exchange Wire
APRIL 30, 2024
Verve Group today (April 30th, 2024), announced the release of ATOM 3.0, its enhanced solution for mobile user addressability. ATOM 3.0 is an industry-first, on-device targeting solution for iOS that gives mobile marketers the ability to meaningfully predict the traits [.] The post Verve Group’s ATOM 3.0 Brings ID-Less, On-Device Behavioural Targeting to 10,000+ apps appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
APRIL 30, 2024
Where men's sports often receive brand and broadcast support based on their potential, proponents of women's sports note that investment in their game hinges on proof of its value. This year's NCAA Women's Basketball Tournament--with help from Caitlin Clark and Dawn Staley--just provided its broadcasters at the Walt Disney Company and their brand partners a.
Exchange Wire
APRIL 30, 2024
Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today (April 30th, 2024) announces that Kristen Friesen has been promoted to VP of revenue for North America. Kristen Friesen, VP Revenue, N. America, [.] The post Kristen Friesen Moves to New Role to Help Drive Brand Metrics’ Rapid US Expansion appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
APRIL 30, 2024
Life can be irritating. And sometimes, we can make a choice. The thing that’s vexing you: is it a situation or a problem? Problems have solutions. If we care enough, we can find a way to solve a problem, but it might cost more money, require more effort or involve more risk than we’d prefer. If we’re ready to ease some of the constraints, that problem might go away.
Adweek
APRIL 30, 2024
Bumble has become the latest brand in the cluttered dating app landscape to get a makeover as it tries to reach generations fatigued with online dating. The dating app, which launched in 2014 with the distinguishing feature that only women users could make the first move with matches, has undergone a revamp with a refreshed.
Martech
APRIL 30, 2024
Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. Here is why and how to do it. What is martech optimization? Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.
Adweek
APRIL 30, 2024
Going back 30 years ago, candy colossus Skittles debuted the slogan "Taste the Rainbow," which has since become one of advertising's longest-running campaigns. But while slogans can last for generations, brand packaging usually can't. The encroachment of visual stimuli via social media, competition from rival confectionary brands and other forces prompted the brass at Mars.
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AdExchanger
APRIL 30, 2024
Digital out-of-home (DOOH) and programmatic advertising should go hand in hand. After all, DOOH campaigns are essentially digital banner ads placed in real-world environments rather than online. And DOOH media owners could benefit from the same access to programmatic demand as other digital publishers. But programmatic has been slow to grow within the DOOH market […] The post Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks appeared first on AdExchanger.
Adweek
APRIL 30, 2024
After surprisingly ditching its decades-long Carnegie Hall upfront week event in 2023, Paramount is set for another round of its "intimate, bespoke" upfront dinners. The company confirmed in January that it would once again host smaller client gatherings in lieu of a lavish, one-off upfront event, which a spokeswoman told ADWEEK is "more effective and.
Martech
APRIL 30, 2024
Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency. As you’ll see, he kind of stumbled into a job and career he loves. In addition to being an email marketing savant, Brian has long been involved with The Hole in the Wall Gang Camp. Founded by Paul Newman, the organization runs a residential summer camp, and year-round center serving children and their families coping with chronic illnesses such as cancer. ( Interview edited for length and clarity.
Adweek
APRIL 30, 2024
Red Robin Gourmet Burgers has been going through a renaissance of sorts over the last year, revamping its offerings and finding new ways to reach loyal customers and find new ones. In January 2023, it released its "North Star" five-point plan to drive long-term shareholder value, and even partnered with Juicy Couture to design a.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Basis
APRIL 30, 2024
In March 2024, US employment across advertising, public relations, and related fields reached an all-time high , with ad agencies accounting for the largest portion of these jobs. However, this job growth doesn’t negate the longstanding challenge of high turnover within the advertising industry, particularly among junior-level employees. To help mitigate turnover, the vast majority of hiring managers—in advertising and beyond—say they plan to hire in 2024.
Adweek
APRIL 30, 2024
When you're about to become a parent for the first time, even strangers will go out of their way to offer encouragement and support. Our grizzled general contractor from South Jersey would sit me down daily to discuss what Mona and I were about to experience. This outpouring of love from unexpected places should serve.
Exchange Wire
APRIL 30, 2024
Equativ, the global independent ad tech company, has announced the appointment of Claude Spasevski as senior vice president (SVP) for its data and retail media division. Based in Paris, Claude Spasevski will play a vital role in driving the division’s [.] The post Equativ Appoints Ex-Amazon Exec to Head Up Data & Retail Media Offering appeared first on ExchangeWire.com.
Adweek
APRIL 30, 2024
The streaming platform and operating system Roku announced three blockbuster partnerships at its NewFronts presentation at The Glasshouse in New York on Tuesday afternoon, as well as a slate of new video programming. Roku, which now reaches over 81 million households, unveiled tie-ups with demand-side platform The Trade Desk, measurement service iSpot.tv and the publisher.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Monsters
APRIL 30, 2024
ScamClub, a sophisticated cybercrime syndicate, exploits VAST tags with obfuscated malicious scripts to orchestrate large-scale fraudulent redirects through video ad units. How can you combat them? Towards the end of last year, my company began to notice an uptick in malicious redirects stemming from video ad units—a first for the digital media ecosystem.
Adweek
APRIL 30, 2024
In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics' advertising arm, announced several innovations, including a new lineup of sports, music, family and entertainment content on its FAST (free ad-supported streaming television) service, Samsung.
AdExchanger
APRIL 30, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku’s Seat At The Desk Roku and The Trade Desk announced an expanded partnership timed to the NewFronts, although specific terms of the deal remain obscure, Digiday reports. “The partnership is intended to provide The Trade Desk customers with the ability to leverage […] The post TTD Is All Systems Ro’; Insta Takes Another TikTok Tactic appeared first on AdExchanger.
Adweek
APRIL 30, 2024
Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of sports, news and live events.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
APRIL 30, 2024
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year's upfront season. The post Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts appeared first on AdExchanger.
Adweek
APRIL 30, 2024
T-Mobile Advertising Solutions dove into its first IAB NewFronts with forays into retail media and streaming, as well as a plan to reach 240 million consumers and marketers through its screens. The company kicked off its announcement of broader T-Mobile Advertising offerings at Moonlight Studios in New York by declaring that it is starting a.
Digiday
APRIL 30, 2024
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives.
Adweek
APRIL 30, 2024
Selling creativity in large multinational companies can often be a laborious challenge. There is always pressure from the C-suite to maximize return on investment. And that's before we even get to the age-old subjectivity challenge--everyone in the business feels entitled to an opinion when it comes to a piece of creative work, whereas they'd rarely.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
APRIL 30, 2024
Beverage sales at PepsiCo, which owns Mountain Dew, Gatorade and Dr Pepper as well as its core Pepsi line, have been falling lately. Sales of its drinks portfolio fell 1% in 2023, with a 5% decline in North America and 3% in European markets, according to its latest earnings report. To arrest that decline and boost household penetration, the company is in the midst of a global campaign to gradually introduce its rebranded Pepsi (officially launched in March) to consumers.
Exchange Wire
APRIL 30, 2024
Entries for the The Wires Awards are now open, as we prepare to celebrate the very best in the digital marketing industry. The Wires Global recognises the best use of digital media, marketing, and commerce. Placing a particular focus on ad [.] The post Impact, Results, and Simplicity: The Wires Judges Share Their Thoughts On Crafting a Winning Entry appeared first on ExchangeWire.com.
Digiday
APRIL 30, 2024
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives.
Bhatnaturally
APRIL 30, 2024
The process of creating advertising is not as easy as it might look to the outside world. Creative ads are those which still get noticed despite challenges like vague briefs, whimsical approval system and such like. My weekly compilation of creative ads is a small tribute to agencies & brand teams. This week, views on [.] The post Advertising round up & creative ads: April 28, 2024 appeared first on Bhatnaturally.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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