Adweek
MARCH 5, 2024
B2B advertising is boring. That's what nearly half of business buyers told PR Web in a 2018 survey. And it seems to have gotten worse since then. In 2023, The Power of Provocation discovered that a staggering 82% of business decision-makers considered B2B marketing monotonous and repetitive, while a mere 1% believed it demonstrated a.
The Ad Tech Blog
MARCH 5, 2024
To assess their current level of compliance with the GLB Act, startups should first conduct a comprehensive review of how they collect , share , and protect consumer financial information. This involves auditing their data management practices to ensure they meet the Safeguards Rule and the Financial Privacy Rule components of the GLB Act. This initial step provides a benchmark of their current compliance stance and identifies areas for improvement.
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Adweek
MARCH 5, 2024
Chief marketing officer. Chief brand officer. Chief operating and marketing officer. Chief commercial and strategy officer. None of these job titles are the same, yet various companies assign them to the same person: their top marketer. The wide range of descriptions highlights the profession's nebulous nature, as marketers take on more responsibilities amid greater pressure.
Seth Godin
MARCH 5, 2024
If you’re in need of a gathering place, a dry, functional, centrally located facility for your folks to meet, a cathedral is probably way more than you need. It’s far more expensive to build and maintain and not optimal in delivering what’s required. But what if this building needs to fill other functions as well? Perhaps it’s a message to your membership about longevity, status and commitment.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 5, 2024
Girls are facing a crisis of creative confidence, according to new findings from The Lego Group. Ahead of International Women's Day (March 8), the brand launched a major initiative highlighting how language bias and the pressure of perfection can stifle girls' creativity. The second installment of Lego's "Play Unstoppable" campaign, which aims to challenge gender.
Seth Godin
MARCH 5, 2024
[Sorry, I hit publish prematurely. I’ll be updating this and correcting the errors as we go.] In 2023, I developed a new idea that transforms an old way of doing commerce. In traditional auctions, there are rounds of bidding and the high bidder pays to get the prize. The last bid is the amount paid, and no one else is charged anything. This is an interesting ‘game’ in which all participants are able to express their desire for the item in monetary terms.
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Martech
MARCH 5, 2024
Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. I came home to find a flier hanging from my doorknob from Xfinity, my internet provider. My contract is ending soon, and the flier invited me to set up an appointment to speak with a sales representative over the phone to find a new package to switch to before my promotional pricing ends.
Adweek
MARCH 5, 2024
British advertising regulators have reconsidered a controversial decision to ban a Calvin Klein ad featuring musician FKA Twigs on the basis that it presented her as "a stereotypical sexual object.
Martech
MARCH 5, 2024
HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. February brought updates that introduce groundbreaking forecasting tools and service enhancements. And they are just the tip of the iceberg. HubSpot is also rolling out a series of updates designed to refine your content delivery, optimize lead management processes and provide profound analytical insights that drive strategic decision-making.
Adweek
MARCH 5, 2024
Advertisers are eager to understand how their ads, in different guises, can show up in generative AI-powered chatbot conversations. While high-profile examples like OpenAI's ChatGPT and Google's Gemini don't currently run ads, platforms such as Snap's gen AI chatbot My AI--powered by Microsoft's Chat Ads API--introduced sponsored links last September.
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AdExchanger
MARCH 5, 2024
Since the ANA revealed last summer that 15% of annual ad spend goes to made-for-advertising (MFA) sites, ad tech vendors have rushed to identify and restrict MFA inventory. In most cases, these anti-MFA solutions focus on finding ad arbitrage networks, such as when MFA publishers pay for native ad placements on more reputable sites. When […] The post IAS Adds Another Shade Of Grey To The MFA Debate appeared first on AdExchanger.
Adweek
MARCH 5, 2024
Ketchup has been around for hundreds of years, and in that time, it's become one of the world's favorite condiments. The taste is unparalleled, but one thing we may never master is the art of not splattering it all over the place when using it. The mishaps that a bottle of ketchup can cause don't.
illumin
MARCH 5, 2024
Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The digital media scene has had a shake-up since 2024 began. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.
Adweek
MARCH 5, 2024
Just a few months ago, Google's new Search Generative Experience (SGE) experiment officially entered more than 120 new countries and, according to a new report, is set to power 84% of query results--marking yet another pivotal moment in the evolution of search. While chatbots and generative AI have been the media-facing darlings for quite some.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
MARCH 5, 2024
The next wave of privacy regulation revolves around data brokers. And while the term "data broker" may have a negative connotation, its legal definition is fairly straightforward. The post What Is A Data Broker? appeared first on AdExchanger.
Adweek
MARCH 5, 2024
No offense to Patrick Mahomes, but interactive ads were the real MVP of the Super Bowl for Paramount and Innovid. As part of their new global partnership, Paramount and ad-tech company Innovid are bringing interactive ads to both Paramount+ and Pluto TV to drive customer engagement on connected TVs, with the first Paramount+ spots airing.
AdExchanger
MARCH 5, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vying For Connections CTV may be going programmatic, but DSPs can still capitalize on direct relationships in TV ad buying. Take Viant, which saw double-digit growth in connected TV last quarter, with more than 40% of CTV spend through Direct Access, its supply-path […] The post The DSP-To-CTV Pipeline; Getting A 360-Degree View appeared first on AdExchanger.
Adweek
MARCH 5, 2024
Each year, ADWEEK's Creative 100 honors the most creative and innovative professionals in the world. The list recognizes visionary talent who over the past year have broken ground across advertising, marketing, social media, TV and streaming, filmmaking, visual art and more. While the final list is curated by ADWEEK's editors, we also open up the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Single Grain
MARCH 5, 2024
Understanding and mastering search engine ranking factors is not just beneficial — it’s essential for any business aiming to enhance its online visibility and performance. Search engines like Google constantly evolve, refining their algorithms to provide users with the most relevant, high-quality content possible. For businesses, this means staying informed, agile and ready to adapt their SEO strategies to these changing landscapes.
Adweek
MARCH 5, 2024
In this episode of Brave Commerce, Wendy Jean Bennett, vice president of retail commerce leadership at Tyson Foods, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a deep dive into the complexities of modern-day commerce, sharing insights into the evolving landscape of retail, consumer behavior shifts and strategic considerations for growth.
Digiday
MARCH 5, 2024
As Reddit’s long-awaited IPO draws nearer, its push for ad dollars is intensifying. With Reddit depending solely on ad sales for revenue, it’s no surprise that it’s trying to cozy up to more advertisers. Going public, which is expected to happen this month, heightens the urgency to satisfy shareholder expectations, compounding the pressure for revenue growth and expansion.
Adweek
MARCH 5, 2024
In an era when technology is reshaping every facet of consumer interaction, businesses are compelled to innovate continuously. On this episode of The Speed of Culture podcast, uncover how pizza chain Domino's harnesses digital innovation to redefine customer experience with chief digital officer Christopher Thomas Moore. Moore's strategic insights into leveraging AI, enhancing app usability.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Smart Insights
MARCH 5, 2024
Guidance on the latest digital media legal compliance legislations for social media and online marketing As marketers, we create social and digital content which are published across a diverse range of media. From mobile apps, AMPS, and websites, to emails, … The post 6 categories of laws on social media and digital content marketing appeared first on Smart Insights.
Digiday
MARCH 5, 2024
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the business. Q4 fallout IATSE starts studio negotiations, WBD maxes out its streaming profit and more Q4 fallout For all the (justified) sturm und drang surrounding traditional TV and streaming businesses – a weak ad market, slowing subscriber growth, pressed profit margins – the fourth quarter of 2023 wasn’t entirely a lowlight for the industry, according to
AdExchanger
MARCH 5, 2024
The advertising industry is turning to Google to save it from the chaos of cookie deprecation that Google itself created. All eyes are on the Privacy Sandbox. Much has been said about the advertising use cases it enables, but hardly anything on what it restricts. However, the devil is in the details. Out of the […] The post Privacy Sandbox Scrutiny Needs To Dig Deeper To Find Its Real Flaws appeared first on AdExchanger.
Digiday
MARCH 5, 2024
Love them, hate them or tolerate them, “ made-for-advertising ” sites have had targets on their backs since the early summer , causing media buyers, advertisers and SSPs to make sweeping proclamations that they were blocking any and all MFAs from their programmatic ad buys. But between the confusing nature of the term “made-for-advertising” and the fact that there is not a universally shared set of definitive parameters amongst industry stakeholders for identifying MFAs, the MFA crackdown starte
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Rob Campbell
MARCH 5, 2024
I want to write about something I’ve been thinking a lot about recently. I turn 54 this year and if truth be told, the life I have is more than I ever could have imagined. While I’ve worked hard for it, I also accept that I’ve had more than my share of luck. Right place, right time. Meeting people I should never have met. Having some disproportionally believe in me.
Digiday
MARCH 5, 2024
Stagwell agency Gale, Vox Media and dairy brand MilkPEP this week inked a multi-million dollar media partnership focused on spotlighting female athletes. The contract is part of a larger campaign that includes editorial content, integrated media promotion and other programs on YouTube in collaboration with Popsugar Fitness, a Vox brand, and additional audio content on the Vox Media Podcast Network.
AdExchanger
MARCH 5, 2024
Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman. The post Unpacking ‘Performance TV’ appeared first on AdExchanger.
Digiday
MARCH 5, 2024
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. Más personas podrían cambiar pronto sus hábitos alimenticios debido al creciente uso de medicamentos para adelgazar como Ozempic. En consecuencia, varias grandes marcas de bienes de consumo o CPG están reevaluando su cartera en respuesta a las necesidades cambiantes de los compradores.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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