Adweek
JUNE 12, 2024
Software giant Oracle shared that it is shutting down its ads business during its earnings call last night for the quarter ending March 31, as revenue declined to $300 million in the 2024 fiscal year. "In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal.
AdExchanger
JUNE 12, 2024
Advertisers that rely on ad tech vendors to protect them from buying ads on shoddy, offensive or deceptive news content are … in for some bad news. Researchers at Stanford University and Carnegie Mellon University recently set out to determine how often ads are served to sites that publish misleading stories, propaganda or conspiracy theories, […] The post Advertisers Are Misinformed About The Ad Industry’s Misinformation Problem appeared first on AdExchanger.
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Adweek
JUNE 12, 2024
TikTok, Snapchat and Spotify top a list of brands Gen Z consumers trust most compared to all U.S. adults, according to a new report from decision intelligence company Morning Consult. Other names that score high in the rankings, dominated by social and gaming platforms, include Twitch, Discord, Instagram, Xbox, Epic Games and PlayStation. "Gen Z.
The Ad Tech Blog
JUNE 12, 2024
Yes, there are reliable fake email generators for simulating email-based threats. These tools help cybersecurity professionals test their defenses against phishing attacks, malware distribution, and other email-based threats. They provide a controlled environment to evaluate the effectiveness of security measures and train employees to recognize and respond to suspicious emails.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 12, 2024
Business publisher Forbes is teaming up with Walmart to host the first Creator Upfront this October in Los Angeles, an extension of Forbes' Top Creator franchise and a reflection of the swelling investment in influencer marketing. The two-day event will give 20 to 25 creators an opportunity to pitch marketers and agency executives on their.
AdExchanger
JUNE 12, 2024
Roku unveils what it's calling the Roku Exchange, a more direct path between Roku’s ad supply and programmatic demand. The post Roku Will Pass More Data In The Bidstream appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 12, 2024
This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. Before understanding what value these products might deliver for marketing or the CX organization in general, it’s worth taking a closer look at what they are and how they work.
Adweek
JUNE 12, 2024
In this episode of Yeah, That's Probably an Ad, presented by Ally, community editor Luz Corona sits down with Michelle Harmon-Madsen, chief marketing officer at global sports and entertainment intelligence platform SponsorUnited. As the company's first CMO, Harmon-Madsen is charged with showing how SponsorUnited's products allow clients such as PepsiCo and the National Football League.
AdExchanger
JUNE 12, 2024
The co-founders of a new privacy tech startup called Precise.ai are two names you’ll probably recognize: Adam Helfgott and Jesse Redniss. On Wednesday, the duo announced the formation of Precise.ai, which merges Qonsent with blockchain-based data infrastructure technology developed by Valence Labs, an R&D hub for cryptography tech founded by Helfgott in 2021.
Adweek
JUNE 12, 2024
Roku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of data and targeting solutions that buyers previously only had access to if they bought Roku inventory directly. The move, which also includes new tech capabilities, signals a more open approach from the streamer, which has been more focused on.
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Martech
JUNE 12, 2024
We know martech and demand generation strategies work best to engage prospects when brand recognition is present. So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.
Adweek
JUNE 12, 2024
Netflix is showing its NFL playbook to advertisers, and buyers may need to adjust their game plans. On May 15, hours ahead of its first in-person upfront event, Netflix announced it'd be getting two NFL Christmas Day games in 2024, with his year's matchups including the Kansas City Chiefs at the Pittsburgh Steelers and the.
AdExchanger
JUNE 12, 2024
Some advertising and ecommerce pros were surprised recently to log in to their Google Merchant Center and see the “Feeds” tabs gone. Feeds have been the “beating heart” of Google Merchant Center, as Smarter Ecommerce head of insights Mike Ryan put it to me. Feeds is (was) the term for structured data added by the […] The post Why It Matters That Google Merchant Center Is Ditching The Word “Feed” appeared first on AdExchanger.
Adweek
JUNE 12, 2024
Equativ, a supply-side platform headquartered in Paris and New York, is acquiring Sharethrough, another SSP with a strong North American presence and a specialty in native advertising. The terms of the deal were not disclosed, but the combined net recurring revenue of the two companies will be above $200 million. The deal will be funded.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Rob Campbell
JUNE 12, 2024
My friend James sent me this pic a while back. To say I feel seen is an understatement. While I am a big believer in collaboration, the reality is it only works when you’re working with people who share the same level of experience, exposure and standards. Or put more specifically, share HIGH levels of experience, exposure and standards. That doesn’t mean they all have to come from the same discipline … or see the same outcome … but it does means they’re working up
Adweek
JUNE 12, 2024
Sun, sea, seminars, strategy: just a few words that come to mind when you think about Cannes Lions. With the iconic advertising event just days away, C-suiters across the globe are pondering wardrobe choices that pack light and wear well in steamy temps. They are also firing off emails, texts and posts across their social.
AdExchanger
JUNE 12, 2024
A couple of years ago, I listened to a speech that affected me deeply and triggered serious self-reflection on my role as a digital marketer. The presentation, “The Decade of Delusion,” based on the book Advertising For Skeptics by Bob Hoffman, painted a compelling and alarming picture of digital advertising as a corrupt, wasteful, secretive […] The post Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective appeared first on AdExchanger.
Adweek
JUNE 12, 2024
Ben & Jerry's, a longtime cage-rattler and status quo challenger, is launching its first brand campaign in nearly a decade, encouraging Americans to lean into their skills and passions to become activists. The brand, partnering with indie agency DCX Growth Accelerator, is taking a choose-your-own-adventure approach instead of directing consumers to any one specific cause.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JUNE 12, 2024
This week Apple announced it was (finally) going all in on AI, adding a suite of generative AI capabilities to all its operating systems. While not unexpected, Apple’s AI push is an interesting development for two reasons. First, there are signs that some businesses are slowing AI investment because of the cost and a high rate of AI implementation failure.
Adweek
JUNE 12, 2024
It takes more than one player to create meaningful change in sports, and few people see that more clearly than the sports marketing community. In its second year honoring Champions of Change--the evolution of the Most Powerful Women in Sports franchise--ADWEEK was inundated with nominations citing work from all corners of sports. From the sponsors.
Ad Monsters
JUNE 12, 2024
Apple’s highly anticipated Web Eraser, an AI-driven privacy feature for iOS 18, was a no-show at WWDC 2024, leaving many in the digital media and advertising industry on edge. Although the feature didn’t make it into the final release, industry experts believe it’s only a matter of time before Apple reintroduces this ad-blocking technology.
Adweek
JUNE 12, 2024
The accessibility of generative artificial intelligence tools like Midjourney has introduced a new challenge: figuring out the creative that will most likely capture peoples' attention from the masses of AI-produced content. Dragonfly AI, with its eye-tracking technology, helps brands like PepsiCo, Coca-Cola, Reckitt and Brown-Forman sift through thousands of AI-generated images to identify those that.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
JUNE 12, 2024
Explore cutting-edge insights from the IAB Tech Lab Summit. Discover how CTV converges with linear TV, the revolutionary impact of ad creative IDs, and the evolution of identity strategies. Dive into the urgent call for sustainability in advertising and enjoy Kara Swisher’s sharp wit on tech’s progress. The IAB Tech Lab Summit Day 1 was a whirlwind of innovation, insights, and forward-thinking strategies that are set to redefine the digital advertising landscape.
Adweek
JUNE 12, 2024
In this episode of The Speed of Culture, host Matt Britton interviews Vineet Mehra, chief marketing officer at financial technology firm Chime. Mehra shares insights on his transition from traditional CPG companies to tech-driven financial services, the importance of building future customers, and the rise of performance storytelling in modern marketing.
Ad Badger
JUNE 12, 2024
Okay, so you’ve had enough time to process all the information on Seller Central. Let’s move on to Vendor Central. Read More How to Launch a Vendor Central Ad Campaign? The post How to Launch a Vendor Central Ad Campaign? appeared first on Ad Badger.
Seth Godin
JUNE 12, 2024
Plenty of creative pundits are decrying the speed and cost of creating pretty good work with an AI. It can often draw, write and compose as well as a mediocre freelancer, sometimes better. But why were there mediocre freelancers? The system that pushed us to turn our writing into oatmeal and our art into paint by numbers was here long before OpenAi showed up.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JUNE 12, 2024
‘Tis the season of the Cannes Lions International Festival of Creativity, where there’s a seemingly endless supply of rosé. For some, the constant flow of booze and cocktails is all part of the schmoozing that comes with Cannes. Others, however, may be looking for a Cannes Lions experience sans alcohol-induced nausea, focused more on the spirit of the festival than the spirits that come in a glass.
AdExchanger
JUNE 12, 2024
Equativ (formerly known as Smart AdServer) announced its acquisition of Sharethrough, an SSP with a specialty in native advertising. The post Equativ Acquires Sharethrough; Programmatic: The Next TV Currency Battleground appeared first on AdExchanger.
Digiday
JUNE 12, 2024
Publishers might finally be able to catch a break if TikTok’s got anything to do with it. The entertainment app could become a much-needed source of money for them — well eventually. While it’s still early days, TikTok is at the very least showing its intention toward publishers, by making them more of a priority and increasing monetization opportunities.
IAB Tech Lab
JUNE 12, 2024
IAB Tech Lab, the global digital advertising technical standards-setting body, announced at the IAB Tech Lab Summit the recipients of its prestigious Lifetime Achievement Awards. As part of celebrating 10 years of IAB Tech Lab, the awards honor key contributors to the standards that have improved the digital economy over […] The post IAB Tech Lab Honors Key Contributors with Lifetime Achievement Awards at 10th Anniversary Celebration appeared first on.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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