Adweek
FEBRUARY 20, 2025
There's no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact of aligning brands with real-time trends during media campaigns.
AdExchanger
FEBRUARY 20, 2025
Walmarts ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday. Walmart only reports advertising revenue once per year, so the company tends to get into its data-driven online ecommece and advertising system at the […] The post Walmarts Ad Business Cleared $4 Billion In 2024 And Is Only Getting Started appeared first on AdExchanger.
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Adweek
FEBRUARY 20, 2025
The numbers $4.4 billion -- Global ad revenue from 2024, up 27% year-over-year. Global advertising revenue increased 29% year-over-year during the fourth quarter specifically. $180.6 billion -- Revenue during the fourth quarter, up 4.1% year-over-year. $681 billion -- Revenue for 2024, up 5.1% year-over-year. 16% -- Year-over-year growth in global ecommerce sales.
AdExchanger
FEBRUARY 20, 2025
The last five years saw our industrys conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. But out of these ashes, the advance of clean room architecture is enabling a deeper level of measurement and insights, which is moving us toward something much better than ever before. Next-gen […] The post Next-Gen Clean Rooms Signal a New Era for Data Collaboration appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 20, 2025
Swarms of termites--those never-sleeping, constantly-gnawing creepy crawlies--cause $5 billion in damage to American properties each year, per bug experts. And what the tiny pests leave behind is destruction, no doubt, but on closer look it's also.beautiful? Orkin, in its latest category-defying work, launches a new campaign called "Chewed Art" that turns images of termite damage.
Seth Godin
FEBRUARY 20, 2025
A great intern brings positive energy, a relentless work ethic and doesn’t cost very much. They ask a lot of questions, and the most useful questions will help you see an existing situation with fresh eyes. Of course, you’ll expect them to make mistakes, and a professional needs to double-check all of their work. If you skip these steps, don’t blame the intern.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 20, 2025
Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. It doesn’t work. Groups, not individuals, make buying decisions. So why is so much marketing focused on leads or entire accounts as a single unit? The gap between martech capabilities and B2B reality We’re all excited about martech and its constant improvements that enhance our campaigns.
Adweek
FEBRUARY 20, 2025
Publicis Media named Lonnie Limon head of its Cultural Quotient multicultural practice. Limon takes over for Lisa Torres, who is leaving the company to start her own business focused on helping brands navigate the multicultural marketing landscape.
Martech
FEBRUARY 20, 2025
Agentic AI which is a couple of apps working together and not a true AI agent is hot with vendors. Salesforce, Hubspot, OpenAI and Microsoft are a few of the companies pushing them on customers. Unfortunately, customers may not be buying it. From The Wall Street Journal: While 61% of attendees at the summit said theyre experimenting with AI agents, 21% said theyre not using them at all.
Adweek
FEBRUARY 20, 2025
Omnicom and IPG on Wednesday hosted a meeting in New York City with agency search consultants -- who help brands find agency partners -- to answer their clients' most pressing questions about the impending takeover, ADWEEK has learned. Both an Omnicom and IPG spokesperson confirmed that the meeting took place but declined to provide further.
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Brid.tv
FEBRUARY 20, 2025
In our previous release, Platform Update 7.2., we announced a major sticky player upgrade, a video library revamp, and more. In this release, we bring you some other novelties, including new content filtering options for playlists and a whole new content unit. Check out the full Platform Update 7.3. changelog below. Vertical Engagement Is Even Easier Grab your viewers attention vertically and even more effectively than before with our new Vertical Lightbox content unit.
Adweek
FEBRUARY 20, 2025
YouTube is planning to roll out a lower-priced, ad-free version of its paid video service, and streamers and creators should stay tuned. The package, which includes podcasts and how-to videos, will be called "premium lite" and is soon to be announced in the United States, Australia, Germany, and Thailand, targeting viewers who want to watch.
Martech
FEBRUARY 20, 2025
Adobe today announced the general availability of Adobe Real-Time CDP Collaboration, which was first announced in the spring of 2024. Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers a secure environment to collaborate on first-party data. Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data.
Adweek
FEBRUARY 20, 2025
TikTok CEO Shou Zi Chew said in testimony before Congress last January that the company would spend more than $2 billion on trust and safety efforts, but layoffs in those areas that reportedly began Thursday suggest a reversal of that strategy. Reuters reported that TikTok head of operations and trust and safety Adam Presser sent.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
FEBRUARY 20, 2025
Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad techs role in monetizing child sexual abuse material (CSAM) and other problematic content. Related Insights Brand Safety Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings Read More Updates to Amazons DSP include new page-level r
Adweek
FEBRUARY 20, 2025
What if you could celebrate National Margarita Day by watching a romcom starring Maria Menounos and Taye Diggs? And what if that romcom took place in a Chili's? That's exactly what Chili's Grill & Bar is serving ahead of the national margarita holiday, which is Feb. 22. The restaurant chain partnered with A+E Networks and.
Martech
FEBRUARY 20, 2025
AI adoption by marketing teams often feels messy and uncoordinated. Without a clear plan, efforts remain experimental, with limited impact. At the same time, forcing AI into rigid structures can stifle its potential. The challenge for marketing leaders is integrating AI effectively without overcomplicating or slowing down innovation. AI integration isn’t a one-and-done initiative More than 75% of marketing leaders think AI has a positive effect on marketing.
Adweek
FEBRUARY 20, 2025
Jake from State Farm is looking for the exit, but the popular pitchman has unwittingly landed in the sterile bowels of Lumon Industries. Can he escape and, if he does, will he still be the same affable good neighbor he was before? Fortunately for Jake, he's not actually stuck in the shadowy corporate hellscape of.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
MNTN
FEBRUARY 20, 2025
Demand generation metrics and KPIs are crucial for marketers aiming to gauge the efficacy of their funnel strategies. These metrics provide insights into how well marketing activities convert interest into actionable business opportunities. This article will explore the top 10 marketing metrics and KPIs you need to monitor to optimize your demand generation funnel and drive business growth. 1.
Adweek
FEBRUARY 20, 2025
Longtime WPP executive Lindsay Pattison is leaving the business, ADWEEK has learned. Per a memo sent to senior staff by WPP CEO Mark Read, seen by ADWEEK, Pattison will exit at the end of May after 16 years with the network. She will help recruit her successor in the interim. Her next move has not.
Rob Campbell
FEBRUARY 20, 2025
As you know, I love music. I play it. I make it. I listen to it. I used to make my living from it. I work with people who play to millions while they do it. Music is, in many ways, a version of oxygen to me. However, while I like all manner of music … from heavy metal to opera … there are some bands I don’t really connect to. One of those is Radiohead.
Adweek
FEBRUARY 20, 2025
Basketball culture isn't built around the rules of a skills competition or the format of an all-star game, and the fans that flooded San Francisco for NBA All-Star Weekend illustrated that difference. Amid the blocks between Union Square and the Moscone Center, along the path from Chase Center to Pier 48, and on the BART.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
FEBRUARY 20, 2025
A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The inaugural Marketing Vitality Index found 86% of CMOs said a lack of resources or capabilities was holding their teams back. Source: CMO Council Marketing Vitality Index The areas most impacted by these resource gaps are: Campaign performance : 37% of CMOs indicated their campaign performance needed improvement.
Adweek
FEBRUARY 20, 2025
Major League Soccer, Apple TV, and Continental Tire all have one goal: Make Sunday Night Soccer a global success. Today, MLS exclusively revealed to ADWEEK that Continental Tire, which has been a league partner since 2010, will serve as the presenting sponsor for its new tentpole Sunday Night Soccer programming on Apple TV. "Continental Tire.
VideoWeek
FEBRUARY 20, 2025
The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. After years of delays to Googles plans to phase out third-party cookies, the tech giant said it would instead allow Chrome users to choose their preferred cookie settings. But with an uncertain timeframe and ongoing regulatory involvement, industry players suggest Google has gone from driving the identity conversation to becoming a passenger in wider shifts
Adweek
FEBRUARY 20, 2025
Cheryl McHenry has announced her retirement from Dayton, Ohio CBS affiliate WHIO, effective May 21, 2025. McHenry joined WHIO in 1981. "The decision to retire was not an easy one. There's a part of me that could stay at WHIO because I enjoy the work so much," McHenry said. "I love my coworkers, and I.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Monsters
FEBRUARY 20, 2025
RTBDAY 25 highlighted the power of partnerships in navigating AI, measurement, ecommerce, and privacy shifts. Here are seven takeaways publishers need to know now. While RTBDAY25 may have been a buy-side event, there were many takeaways for the sell-side. And if there was one theme weaving through the day that might have been subtle, it was that no one is winning alone anymore.
Adweek
FEBRUARY 20, 2025
Burger King chief marketer (CMO) Pat O'Toole has left the QSR and joined Unleashed Brands as its new chief marketing officer, the company revealed on Thursday. At Unleashed Brands, O'Toole will oversee the marketing efforts of more than 1,300 franchises with a mission to help kids learn, play, and grow. The youth-enrichment company, which was.
Single Grain
FEBRUARY 20, 2025
Cold outreach for agencies is one of the most traditional ways to attract more B2B clients. But is this the best strategy? And how can agencies create a cold outreach strategy that aligns with their goals? We can help. After all, we helped a client generate $47k from a single email campaign. Key Highlights of Cold Outreach for Agencies Define your Ideal Client Profile (ICP): Identify your target audience based on industry, company size, challenges, and decision-makers to improve outreach precisi
Adweek
FEBRUARY 20, 2025
Comedian and actor Kevin Hart has been forced to modify a number of social media posts to more conspicuously disclose his brand partnerships. The star took to social media to include more explicit language in sponsored posts for JPMorgan Chase and athletic apparel brand Fabletics, in which Hart owns equity. Hart frequently promotes both brands.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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