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Every remote engineer knows that while coding from a cozy home office has its perks, maintaining seamless collaboration across time zones can feel like herding cats with caffeine. Mastering remote engineering skills is not just a nice to have its the secret sauce that turns solitary code warriors into cohesive, high-performing teams. Identifying and honing the most critical skills for remote work has never been more essential.
Deal curation captured the ad industrys imagination last year. But the curation conversation has already taken on a more pessimistic tone on the publisher side in 2025. Critics say curation is nothing new. DSP data marketplaces have long enabled curated deals. Even on the sell side, SSPs have been curating private marketplaces (PMPs) for years. […] The post Publishers Fear They Missed Their Chance To Cash In On Curation appeared first on AdExchanger.
Metrics are a polarizing topic in customer experience. There are ongoing discussions about which CX metric is the best. Net Promoter Score (NPS) remains one of the most widely adopted metrics. However, it faces growing criticism, prompting many organizations to favor alternatives like Customer Satisfaction (CSAT) or Customer Effort Score (CES). Each year, a new metric emerges, championed by analysts or consultants claiming it solves the limitations of its predecessors.
House Judiciary Committee Chairman Jim Jordan recently initiated investigations into the World Federation of Advertisers, the Global Alliance for Responsible Media, advertisers and agency holding companies based on concerns that brands are not advertising on conservative social media platforms like X. Jordan has also opened an inquiry into the merger of Omnicom and IPG based […] The post Brands Have A Right To Control The Ad Placements Around Political Content appeared first on AdExchanger
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Unlocking untold operational efficiencies. Enhancing layers of intelligence and interpretation to boost insights and actionable analytics. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics.
By now, spotting influencers in major ads and at events is all but mainstream but what if artificial intelligence allowed influencers to tap into old-school product placement without actually having to shoot in person with brands? Imagine seeing more seamless product placements across movies and TV shows that are more story-driven and adaptable to various pieces of content, where brands get virtually inserted onto products, backgrounds or signage in post-production.
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
International Airlines Group has awarded the Aer Lingus account to Uncommon, which also handles one of the multinational holding company’s flagship brands, British Airways. Despite the connection, there was a competitive pitch for the brand. Uncommon will work across Aer Lingus’ entire experience and global marketing communications, building on the long term brand positioning, “Youre … The post Uncommon wins Aer Lingus brief from IAG first appeared on More About Advertisi
Publishers had mixed feelings about how 2024 shook out for their companies and the media industry as a whole, and it looks like those feelings are going to continue on into 2025. In other words, publishers are optimistic about this year in some important ways, but there are also some things they don’t feel great about. This is according to a Digiday+ Research survey conducted in the fourth quarter of 2024 among more than 50 publisher professionals.
AI. The technology that dependent on who you ask is going to enhance our life or optimize us out of it. A way to access and apply all the worlds knowledge to our needs and on our terms. Except if it relates to: + Brian Hood + Jonathan Turley + Jonathan Zittrain + David Faber + David Mayer + Guido Scorza Who are they? That’s the big question … because basically, if you go into ChatGPT and ask about any of those names, it will say, Unable to produce a response.
As virtual-world platforms such as Roblox and Fortnite attract the lions share of both users and advertising dollars, the Korean-owned app Zepeto has quietly staked its own claim to a corner of the metaverse. The metaverse might be a few hype cycles past but gaming platforms have continued to expand the capabilities of their immersive, three-dimensional worlds, with the big three of Roblox, Fortnite and Minecraft dominating much of the conversation.
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Market research giant Kantar Group has agreed a deal to sell its measurement arm Kantar Media to investment firm H.I.G. Capital, the company announced this weekend, in a deal worth roughly $1 trillion. As a standalone measurement company, executives say Kantar Media will be well placed to pursue further growth at a time when demand for cross-media measurement solutions is growing.
Subscribe: Apple Podcasts • Spotify Over the last year, marketers have been shelling out dollars to show up in sports, the supposed last bastion of monocultural moments and opportunity to get ads in front of a massive audience. There’s been an uptick of interest in unconventional sports like pickleball, and womens sports. Streaming platforms like Netflix bet big on live sports in hopes to bring in more money from advertisers.
Selfish is easy. Short term is easy. Complacent is easy. Turning our head and ignoring the problem is easy. Going along to get along is easy. But easy isnt the point. Better is. Challenging the status quo is difficult, and worth it. Happy Birthday.
Back to the office seems the tip of veritable iceberg at WPP. Unwittingly CEO Mark Read’s (pretty polite and possibly flexible) demand that workers return four says a week has lifted the lid on some other issues at the ad holding company and, just maybe, a way forward. In an interesting piece in the Sunday … The post WPPs perfect storm: but what about the workers?
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Key Points OpenRTB is the foundational protocol for programmatic advertising, while Open Bidding and Prebid are header bidding solutions that publishers can implement. Open Bidding , Google's header bidding solution, offers seamless integration with Google Ad Manager and access to Google's demand partners, but with less transparency and customization.
In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps. This article will explore practical strategies to maximize your ROI through effective influencer partnerships, ensuring your brand aligns with audiences and objectives.
News in brief: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over Aggressive Promotion Tactics; Bluesky and X Launch Video Feeds; Eight in Ten Ad Buyers Exploring Gen AI Almost eight in ten ad buyers are using or exploring [.] The post Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over Aggressive Promotion Tactics; Bluesky and X Launch Video Feeds appeared first on ExchangeWire.com.
Omnicom/IPG may be looking for $750m a year in savings (rival Sir Martin Sorrell reckons up to 10,000 jobs may go if the merger succeeds) but IPG CEO Philippe Krakowsky (below) is guaranteed a new job as co-COO of the entity and a payout reportedly worth around $49m. This is, according to Ad Age, the … The post IPGs Krakowsky in line for multi-million dollar payout and new Omnicom job first appeared on More About Advertising.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Key Points Direct-to-DSP connections are emerging as a new path to demand, with major DSPs beginning to offer publisher-direct integrations While these connections may streamline the supply path, they may not deliver the immediate revenue gains some expect Publishers need to carefully weigh the operational complexity of managing direct DSP connections against potential benefits For most publishers, working with a partner who can aggregate demand and manage these connections offers the most effic
Adrian Rossi enjoyed a storied career with AMV BBDO, heading creative with Alex Grieve (now at BBH) but then, as CCO, joined a pretty long list of people who saw their careers stall at Grey as the agency tried to move on from the glitzy Nils Leonard era. Leonard and others founded Uncommon. Now Rossi … The post Adrian Rossi bounces back with All of Us and hyperfood Camu first appeared on More About Advertising.
CES was an incredible way to start the year. CES wasnt just gadgets this year, the illumin team took on Las Vegas ready to talk all things retail media. Retail Media (RM) has experienced unprecedented growth over the past few years. While Amazon has grown the most, it isnt the only business that stands to benefit from this boom. So far, traditional retailers’ growth has come mainly from repurposed marketing budgets, which were used to test the value of retail media.
TikTok returned to US phones on Sunday after what turned out to be an extremely short-term ban for the short-form video app. On the eve of his inauguration, Donald Trump said he would delay the TikTok ban and suggested the Chinese business enter a 50 percent joint venture with US investors. But the 12-hour blackout was enough for rival social media firms to announce updates designed to fill the temporary void left by the ByteDance-owned service.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
On January 13 and 14, we had the pleasure of attending Brand Innovators Evolution of Retail and Commerce Summit in New York City. The summit promised to be dynamic and an unmatched change to highlight and absorb thought leadership from the brightest minds in marketing and media. It did not disappoint. Brands like Target, Mondelez, Lenovo, Steve Madden, Amazon, Macys, and more, met to discuss how they are working to redefine how marketers approach engagement and loyalty. illumin was proud to be a
Retail media might not ruin retail, but the strikes are adding up.Plus, TikTok throws its support behind Trump. The post Whats In Store For Data; Tick Tock On The Clock appeared first on AdExchanger.
President Trumps second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much. Ahead of yesterdays inauguration, those in the media and tech sectors seemed to signal to President Trump that they were ready and willing to work with him, taking a different tone from 2017 to have a closer relationship with the incoming president.
Just hours after taking office, President Donald Trump signed an executive order Monday night instructing the attorney general's office to delay enforcing the law that banned TikTok in the U.S. effective Sunday for 75 days, The New York Times reported. While signing the order, Trump told reporters, "The U.S. should be entitled to get half.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Donald Trump was sworn in as America's 47th president on a chilly Monday in Washington, D.C. President Trump took the oath of office a little after Noon/ET inside the U.S. Capitol rotunda. "From this day forward, our country will flourish and be respected again all over the world," Trump said in his 30-minute inaugural address.
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