Adweek
FEBRUARY 13, 2025
Longtime agency veteran Armando Turco is returning to the business as president of independent agency Mojo Supermarket. Turco spent two-and-a-half years at dairy alternative brand Oatly, before leaving last July for what he called "Me Time" on LinkedIn. Prior to Oatly, Turco was with Vox Media for more than five years, ascending to vice president.
Digiday
FEBRUARY 13, 2025
Smaller platforms are in a fierce tug-of-war for small- to medium-sized business (SMB) ad dollars, betting that these smaller advertisers hold the key to future growth and they’re looking to AI-powered tools to capture their ad spend. Platforms like Snapchat, Pinterest and Reddit have long leaned on big brand budgets a strategy with limits given the finite pool of major advertisers.
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Adweek
FEBRUARY 13, 2025
Veteran advertising executive David Kline, executive vice president at Charter and president of Spectrum Reach, will retire in May. According to Spectrum, Kline's retirement "follows an illustrious 46-year career during which he has been at the forefront of shaping the television advertising landscape across traditional, digital and streaming platforms.
AdExchanger
FEBRUARY 13, 2025
When an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ads showing up next to the worst kind of criminal content -- and the simple and complex solutions to this problem. The post The Worst Place To Show An Ad appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 13, 2025
Before Elon Musk went to Washington, he winged his way into the social media space. A mere three years ago, the South African-born entrepreneur acquired Twitter, a thriving platform filled where ordinary people could like, retweet and comment on posts by celebrities, journalists, and politicians. Flash-forward to 2025 and Twitter has shed those feathers and.
AdExchanger
FEBRUARY 13, 2025
Meta is no stranger by now to complaints from ad buyers, particularly ecommerce brands and social agencies, reporting major systemic platform issues, including outright bugs and glitches not to mention decreased marketing returns at higher CPMs. The post Advertisers Complain, Meta Cashes Checks; Partial Severance appeared first on AdExchanger.
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Ad Monsters
FEBRUARY 13, 2025
Live sports streaming offers brands a rare mix of massive reach and brand safety, but the growing complexity of platforms and social issues requires careful navigation. Rob Rasko, CEO of The 614 Group and President of The Brand Safety Series, explores how advertisers can secure their brand while scoring with sports audiences. The Predictable Power of Live Sports Audiences Even though we never know who will win the big game, live sporting events provide some of the most predictable entertainmenta
Adweek
FEBRUARY 13, 2025
Embattled brand safety platform DoubleVerify detailed several steps it is implementing to further prevent its clients' content from appearing on sites that host child sexual abuse material (CSAM). Research firm Adalytics released a report earlier this month saying that ads for major brands such as the National Football League, Pepsi, and Sony appeared on two.
Digiday
FEBRUARY 13, 2025
Foxs streaming platform Tubi helped the broadcaster stage the most-viewed Super Bowl in history on Feb. 9. A record-breaking audience of 127.7 million watched the Eagles crumple the Chiefs on Sunday, and 13.6 million of them did so via Tubi, which is classed as a free ad-supported TV (FAST) channel, according to figures released by Fox (the streaming audience peaked at 15.5 million).
Adweek
FEBRUARY 13, 2025
TikTok is back on both the Apple App Store and Google Play as of Thursday evening. Apple restored TikTok after newly-appointed U.S. Attorney General Pam Bondi sent it a letter, Bloomberg reported. TikTok, owned by Chinese company ByteDance, faced a ban Jan. 19 under the Protecting Americans From Foreign Adversary Controlled Applications Act, which was.
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AdExchanger
FEBRUARY 13, 2025
Roku reported $4.1 billion in revenue for 2024, an 18% jump year over year. Its platform business in particular, which includes ad sales and streaming distribution, reached $3.5 billion last year, also an 18% jump compared to 2023 (or 15% excluding political ad revenue). The post Roku Is On A Quest For Demand Diversification appeared first on AdExchanger.
Adweek
FEBRUARY 13, 2025
A strange thing happened after the Feb. 6 NBA game between the Dallas Mavericks and Boston Celtics: Mavericks star Anthony Davis was spotted lugging a giant cooler of CeraVe moisturizer as he left the arena. That same day, TikTok dancer turned Broadway star Charli D'Amelio carried a cross-body container of CeraVe cream on her way.
MNTN
FEBRUARY 13, 2025
As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots. Below is a closer look at MVPDs , including what they are, as well as the advantages and disadvantages of them as content distribution models.
Adweek
FEBRUARY 13, 2025
Supposedly the Super Bowl is about two football teams playing for rings, cash, and a spot in sports history, but this year's Big Game blowout opened the field for non-sports topics to take over the conversation. We're talking about the Poppi vs. Olipop Super Bowl showdown--a social media firestorm! Though, at least for now, it.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
MNTN
FEBRUARY 13, 2025
As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots. Below is a closer look at MVPDs , including what they are, as well as the advantages and disadvantages of them as content distribution models.
Adweek
FEBRUARY 13, 2025
Omaha Steaks didn't pay $8 million for a Super Bowl 59 ad, but the legacy brand got a surprise shout out in the popular Uber Eats commercial, courtesy of a conspiracy-minded reference in the script and some cheeky physicality from star Matthew McConaughey.
Digiday
FEBRUARY 13, 2025
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Traffic declines and the economy: Those were the biggest challenges publishers faced last year, and they’ll be on repeat again this year. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Adweek
FEBRUARY 13, 2025
WAVE News in Louisville, Kentucky has announced some anchor changes after the retirement of longtime Louisville news anchor and WAVE Troubleshooter John Boel (pictured center). Boel announced his retirement in August after 40 years in journalism. Beginning March 3, Brian Shlonsky (pictured left) will co-anchor the NBC affiliate's 5 and 6 p.m. newscast with Maira.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdvertiseMint
FEBRUARY 13, 2025
Why Modern Marketing Feels So Frustrating In today’s fast-paced digital landscape, one would expect marketing communications to be clear and straightforward. Yet, many organizations continue to baffle consumers with convoluted messages and jargon-laden content. Why is simplicity so elusive in modern marketing? The Clarity Conundrum Despite advancements in technology and data analytics, companies often struggle to convey their messages transparently.
Adweek
FEBRUARY 13, 2025
This year, 30-second commercials in the Super Bowl went for more than $8 million; however, for some brands, that simply wasn't enough time. Dunkin', Pfizer, T-Mobile, Uber Eats, and TurboTax were some of the brands that opted for 60-second and 90-second ads this year. Jeep even bought two minutes of ad time in the fourth.
Ad Badger
FEBRUARY 13, 2025
SUBSCRIBE Have you heard of Ngram analysis? Even if you have, do you know how. Read More The post How N-gram analysis found a keyword with 200 clicks and 1 order [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
FEBRUARY 13, 2025
Get ready to immerse yourself into your favorite Paramount+ series once again. The streaming service is bringing The Lodge back for a third year after reaching thousands of fans nationally over the past two years. The Lodge will give fans the chance to experience an elevated cabin setting that "evokes the warmth of home and.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
FEBRUARY 13, 2025
The Stack: This Week in the World of Video; Todays MadTech Daily A lot has been going on in the video space recently. YouTube announced that it's now receiving more views from TV devices than mobile. Impressively, consumers are watching over [.] The post The Stack: This Week in the World of Video appeared first on ExchangeWire.com.
Adweek
FEBRUARY 13, 2025
This post was created in partnership with Infinite Reality Now that immersive technology is taking audiences inside live events anywhere, how can marketers get in on the game?
Playwire
FEBRUARY 13, 2025
Learn how strategic Ads.txt management enhances Supply Path Optimization (SPO). Discover best practices for reducing bid duplication, optimizing revenue, and maintaining an efficient programmatic supply chain.
Adweek
FEBRUARY 13, 2025
This post was created in partnership with Kantar The Super Bowl is a cultural moment brands spend months--and millions--preparing for. But is it worth the investment? That was the question at the center of a discussion moderated by ADWEEK CEO Will Lee and Kantar Chief Knowledge Officer J. Walker Smith , during an ADWEEK House.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
FEBRUARY 13, 2025
The piece was first published by Digiday sibling WorkLife The watercooler flirtation has gone digital, with emojis and GIFs becoming the new Cupids arrows and LinkedIn and Slack taking the place of Tinder. According to recent studies, office romances arent just surviving hybrid work theyre thriving in it. Continue reading this article on digiday.com.
Adweek
FEBRUARY 13, 2025
This post was created in partnership with IRCODE Technology is reshaping the fan experience, and at the intersection of sports and innovation, IRCODE is leading the charge. During a conversation at Adweek's recent event, Miami Dolphins wide receiver Braxton Berrios and IRCODE's chief marketing officer, Brittany Hershkowitz, discussed how interactive technology is deepening the connection.
Martech
FEBRUARY 13, 2025
As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology.
Adweek
FEBRUARY 13, 2025
Cameron Diaz's return to acting has paid off for her and Netflix, as her action comedy film Back in Action was the No. 1 streamed title for the week of Jan. 13. According to Nielsen streaming ratings, Netflix had six standalone titles in the top 10 for the overall streamed programs during the week and.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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