Adweek
OCTOBER 14, 2024
You've found a new show. It feels made for you. It's well written, the cast is phenomenal, and you can't wait to see where Season 2 goes. The show's only been out for about two months, but you see news that it's been cancelled already. Another bites the dust. You realize something that felt made.
Martech
OCTOBER 14, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
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Adweek
OCTOBER 14, 2024
Griffin Media has replaced one of its two helicopters, which was destroyed by a tornado, with a state-of-the-art replacement. More than a year after a tornado destroyed both helicopters for Griffin owned KWTV and KOTV, said chopper pilot Jim Gardner and Bob Mills SkyNews 9 are back in the air with a cutting-edge helicopter equipped.
AdExchanger
OCTOBER 14, 2024
After taking the stand as a DOJ witness on Day One of the government’s ad tech antitrust trial against Google in Virginia last month, Kevel CEO and Founder James Avery sent AdExchanger’s coverage of his testimony to his parents. “It was like, ‘Wow, look at our son,’” Avery said. “You know, it’s rare I get […] The post What Was It Like To Testify In The Google Ad Tech Antitrust Trial?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 14, 2024
With artificial intelligence continuing to advance, the industry is starting to move from the "robots are coming for our jobs" to acceptance. AI platform Brand.AI sponsored a group chat at ADWEEK House during Advertising Week New York looking into exactly how different facets of the industry are embracing AI. Founder and co-CEO Chelsey Susin Kantor.
Seth Godin
OCTOBER 14, 2024
Collaborating on documents and projects has never been easier, which is why we screw it up so often. Sharing and interacting with intent will save you heartache and wasted time. Some things to consider: Naming : Begin by naming your file with a digit and concept and a date. Something like “1 Book Presentation October 24” And then, with each substantial edit, hit SAVE AS and increment the number.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 14, 2024
Warning: I am in rant mode today. This happens fairly often because I understand email’s potential. Over my 25 years in email, I have seen email greatness come from large and small email teams at large and small companies. I have written about it and ranted about companies that sacrifice this potential by cutting back on their funding for email in 2024.
Adweek
OCTOBER 14, 2024
Google was negotiating to spend $110 million to support California's struggling journalism industry, but the search giant had a demand: Taxpayers would need to contribute tens of millions of dollars, as well.
Martech
OCTOBER 14, 2024
As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. What used to be a straightforward method of categorizing consumers based on demographics feels outdated. Today’s world is incredibly complex and divided, making it essential to look deeper into people’s multifaceted identities, changing values and the fast pace at which
Adweek
OCTOBER 14, 2024
Hannah Rahner has been promoted to weekday morning meteorologist for Myrtle Beach, S.C. CBS affiliate WBTW. The station also announced that James Hopkins will leave the station after ten years. For the past two-and-a-half years, Rahner has been the weekend evening meteorologist. "Whether its breaking into programming with severe weather warnings or telling viewers how.
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Ad Tech Daily
OCTOBER 14, 2024
He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting multiscreen TV landscape NEW YORK — Comcast Advertising, the advertising division of Comcast, announced today that it has named Scott Weisenthal as the new Head of Global Marketing and Insights. In […] The post Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights appeared first on Ad Tech Daily.
Adweek
OCTOBER 14, 2024
Feed a prompt to an AI image generator and you're bound to encounter an insidious pattern: Do the people look. too stunning? Perhaps even wanton? Gender, race, body type, nationality, religion--you're almost guaranteed to get prejudiced and outdated stereotypes when using these descriptors in prompts. And "wanton" is a deliberate adjective; it's mostly used.
AdExchanger
OCTOBER 14, 2024
Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum. Publisher monetization platform Sovrn is expanding availability of its SSP’s flat CPM pricing model in a bid to scoop up smaller pubs who are sick of sharing a percent of every CPM with […] The post To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model appeared first on AdExchanger.
Adweek
OCTOBER 14, 2024
X (formerly Twitter) has dismissed Unilever from its ongoing lawsuit against advertisers which accuses several brands of conducting an "illegal boycott" of its business. Per a court filing, X has dropped Unilever's name from legal proceedings initiated in August. The document states X will still pursue those named in the original suit, which included ad.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 14, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Real Verifiers The DOJ and Naval Criminal Investigative Service are talking to ad industry execs about brand safety issues exposed by recent Adalytics reports, Marketing Brew reports. Adalytics does use Congressional offices, the armed services and other high-profile government agencies as examples […] The post Washington Eyes Adalytics Reports; Kroger Says Attention Isn’t Worth The Hype appeared first on A
Adweek
OCTOBER 14, 2024
The memoir, which will cover Evan Gershkovich's time in prison and Russia's move toward autocracy, will be published by Crown, an imprint of Penguin Random House.
More About Advertising
OCTOBER 14, 2024
Are big consumer brands too obsessed by celebs/actors? Diet Coke appears to have moved on from Kate Moss – somehow or other Katie never struck one as a Diet Coke type – to Jamie Dornan, star of 50 Shades of Grey, among much else. No whips or handcuffs here though. And there’s multimedia stuff too. … The post Diet Coke moves from Moss to Dornan – but it’s a touch half-hearted first appeared on More About Advertising.
Adweek
OCTOBER 14, 2024
Digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
OCTOBER 14, 2024
It’s the thing and agency dreads – the repitch. But this year there could be a bumper crop of repitches just around the corner. According to our friends at COMvergence (an independent research and data consultancy, which analyses media spend investments), they’ve identified an estimated $40billion worth of media billings that is likely to go … The post Great Pitch Company’s Marcus Brown: time to reinvent the repitch first appeared on More About Advertising.
Adweek
OCTOBER 14, 2024
Dovid Efune, the New York publisher who is now the lead bidder for the Telegraph, the British Conservative Party's newspaper of record, is still working to assemble investors to back the GBP550 million ($717.1 million) deal.
Ad Monsters
OCTOBER 14, 2024
A growing divide between marketers and consumers highlights the importance of aligning advertising strategies with real-world values and preferences to avoid alienating audiences. Is there a bigger disconnect between marketers and consumers than we initially thought? A recent iHeartMedia study exposes a growing divide between how marketers perceive their audience and how consumers actually experience media and advertising.
Adweek
OCTOBER 14, 2024
Terrifier 3 slashed its way to No. 1 in North America, collecting a stellar $18.3 million from 2,514 theaters in its opening weekend. It's a huge start for the ultra-gory, independently made, low-budget slasher film about a demonic clown who brutalizes a small town. (Variety) The next closest film is The Wild Robot, which continues.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Tech Daily
OCTOBER 14, 2024
Maximizing Campaign Efficiency with Targeted Voter Segmentation to Eliminate Wasted Impressions TORONTO — StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is excited to announce a new direct integration with L2, a premier provider of voter and consumer data. This integration empowers political advertisers to create, launch, and activate voter audiences within the same day, significantly […] The post StackAdapt Announces Direct Integration with L2 for Sam
Adweek
OCTOBER 14, 2024
Hurricane Milton's landfall on Florida's west coast occurred on Wednesday night, and viewers were glued in to witness its ferocity as the cable news networks offered blanket coverage of the storm. The big three cable news networks combined for nearly 5 million viewers between 4 p.m. and midnight, with the category three storm making landfall.
Ad Monsters
OCTOBER 14, 2024
EX.CO and GeoEdge partner to combat video malvertising with real-time ad protection that shields publishers from auto-redirects and keeps revenue streams secure. It’s not like publishers don’t have enough to juggle without worrying about sketchy ads sneaking in through video inventory. But with malvertising on the rise — especially those sneaky auto-redirects infecting VAST tags — EX.CO and GeoEdge are joining forces to shut it down.
Adweek
OCTOBER 14, 2024
ABC will simulcast six more ESPN Monday Night Football games, including Monday's AFC East matchup between the Buffalo Bills and New York Jets. (ESPN / AP) The move is all about ratings. That's good for Disney, which owns ABC and ESPN, and for the National Football League, which benefits from a broader audience. It hurts.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
OCTOBER 14, 2024
While CTV continues to play the brand uplift role of traditional TV, DJ Agahi, Managing Director EMEA at Sabio, argues that elements of CTV can be used for lower-funnel activations. Marketers using the channel can track pixel conversions, IP conversions and QR code scans. And while QR scan through rates currently sit around 2-3 percent across Europe, “as more and more people continue to consume FAST channels and content through CTV streaming apps, that percentage is only going to increase.
Adweek
OCTOBER 14, 2024
The Atlantic is doing something exceedingly unusual for a magazine in 2024: increasing the number of issues it prints.
VideoWeek
OCTOBER 14, 2024
The biggest competitors to broadcasters and CTV players are not the likes of Netflix and Disney, but Meta and Google, says Phil Raby, Chief Revenue Officer at Mediarithmics. The tech giants have huge amounts of data that broadcasters are lacking, suggesting they need to invest more in walled gardens to make their ad offering more competitive. In this interview, Raby also discusses applications of AI in the CTV space.
Exchange Wire
OCTOBER 14, 2024
Karen Eccles, chief commercial officer at The Telegraph and last year's winner of ExchangeWire's prestigious Ad Tech Personality of the Year award, reflects on 2024 so far. Looking ahead to 2025, she shares what she's most looking forward to as [.] The post Reflections from The Wires Winner 2023: Karen Eccles on New Opportunities and Safeguarding Quality Journalism appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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