Adweek
OCTOBER 14, 2024
You've found a new show. It feels made for you. It's well written, the cast is phenomenal, and you can't wait to see where Season 2 goes. The show's only been out for about two months, but you see news that it's been cancelled already. Another bites the dust. You realize something that felt made.
Martech
OCTOBER 14, 2024
As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. What used to be a straightforward method of categorizing consumers based on demographics feels outdated. Today’s world is incredibly complex and divided, making it essential to look deeper into people’s multifaceted identities, changing values and the fast pace at which
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Adweek
OCTOBER 14, 2024
X (formerly Twitter) has dismissed Unilever from its ongoing lawsuit against advertisers which accuses several brands of conducting an "illegal boycott" of its business. Per a court filing, X has dropped Unilever's name from legal proceedings initiated in August. The document states X will still pursue those named in the original suit, which included ad.
Martech
OCTOBER 14, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 14, 2024
Griffin Media has replaced one of its two helicopters, which was destroyed by a tornado, with a state-of-the-art replacement. More than a year after a tornado destroyed both helicopters for Griffin owned KWTV and KOTV, said chopper pilot Jim Gardner and Bob Mills SkyNews 9 are back in the air with a cutting-edge helicopter equipped.
AdExchanger
OCTOBER 14, 2024
After taking the stand as a DOJ witness on Day One of the government’s ad tech antitrust trial against Google in Virginia last month, Kevel CEO and Founder James Avery sent AdExchanger’s coverage of his testimony to his parents. “It was like, ‘Wow, look at our son,’” Avery said. “You know, it’s rare I get […] The post What Was It Like To Testify In The Google Ad Tech Antitrust Trial?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 14, 2024
Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum. Publisher monetization platform Sovrn is expanding availability of its SSP’s flat CPM pricing model in a bid to scoop up smaller pubs who are sick of sharing a percent of every CPM with […] The post To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model appeared first on AdExchanger.
Adweek
OCTOBER 14, 2024
With artificial intelligence continuing to advance, the industry is starting to move from the "robots are coming for our jobs" to acceptance. AI platform Brand.AI sponsored a group chat at ADWEEK House during Advertising Week New York looking into exactly how different facets of the industry are embracing AI. Founder and co-CEO Chelsey Susin Kantor.
Seth Godin
OCTOBER 14, 2024
Collaborating on documents and projects has never been easier, which is why we screw it up so often. Sharing and interacting with intent will save you heartache and wasted time. Some things to consider: Naming : Begin by naming your file with a digit and concept and a date. Something like “1 Book Presentation October 24” And then, with each substantial edit, hit SAVE AS and increment the number.
Adweek
OCTOBER 14, 2024
Feed a prompt to an AI image generator and you're bound to encounter an insidious pattern: Do the people look. too stunning? Perhaps even wanton? Gender, race, body type, nationality, religion--you're almost guaranteed to get prejudiced and outdated stereotypes when using these descriptors in prompts. And "wanton" is a deliberate adjective; it's mostly used.
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Ad Monsters
OCTOBER 14, 2024
A growing divide between marketers and consumers highlights the importance of aligning advertising strategies with real-world values and preferences to avoid alienating audiences. Is there a bigger disconnect between marketers and consumers than we initially thought? A recent iHeartMedia study exposes a growing divide between how marketers perceive their audience and how consumers actually experience media and advertising.
Adweek
OCTOBER 14, 2024
Hannah Rahner has been promoted to weekday morning meteorologist for Myrtle Beach, S.C. CBS affiliate WBTW. The station also announced that James Hopkins will leave the station after ten years. For the past two-and-a-half years, Rahner has been the weekend evening meteorologist. "Whether its breaking into programming with severe weather warnings or telling viewers how.
AdExchanger
OCTOBER 14, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Real Verifiers The DOJ and Naval Criminal Investigative Service are talking to ad industry execs about brand safety issues exposed by recent Adalytics reports, Marketing Brew reports. Adalytics does use Congressional offices, the armed services and other high-profile government agencies as examples […] The post Washington Eyes Adalytics Reports; Kroger Says Attention Isn’t Worth The Hype appeared first on A
Adweek
OCTOBER 14, 2024
The Atlantic is doing something exceedingly unusual for a magazine in 2024: increasing the number of issues it prints.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
OCTOBER 14, 2024
Maximizing Campaign Efficiency with Targeted Voter Segmentation to Eliminate Wasted Impressions TORONTO — StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is excited to announce a new direct integration with L2, a premier provider of voter and consumer data. This integration empowers political advertisers to create, launch, and activate voter audiences within the same day, significantly […] The post StackAdapt Announces Direct Integration with L2 for Sam
Adweek
OCTOBER 14, 2024
Google was negotiating to spend $110 million to support California's struggling journalism industry, but the search giant had a demand: Taxpayers would need to contribute tens of millions of dollars, as well.
Ad Tech Daily
OCTOBER 14, 2024
He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting multiscreen TV landscape NEW YORK — Comcast Advertising, the advertising division of Comcast, announced today that it has named Scott Weisenthal as the new Head of Global Marketing and Insights. In […] The post Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights appeared first on Ad Tech Daily.
Adweek
OCTOBER 14, 2024
Dovid Efune, the New York publisher who is now the lead bidder for the Telegraph, the British Conservative Party's newspaper of record, is still working to assemble investors to back the GBP550 million ($717.1 million) deal.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
OCTOBER 14, 2024
Lego has handled its creative advertising needs in-house for a decade. Now, it’s building up its in-house media buying capabilities. Following a reorganization of its global media team and giving global media to agency Publicis One in July, the Danish brick-maker is recruiting to improve its in-house media expertise. It’s currently interviewing to fill the role of vice president of global media activation, a position that will coordinate Lego’s internal marketing efforts and those of its media a
Adweek
OCTOBER 14, 2024
Digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK.
Digiday
OCTOBER 14, 2024
Advertising on platforms is becoming a bit of a magic show, courtesy of AI. It’s the tantalizing promise of dazzling performance that keeps marketers captivated, ready to embrace the enigma – as long as the results sparkle. In the end, it’s the outcome that matters to them, not the sleight of hand behind the curtain. For better or worse they accept that, whatever the outcome, they won’t grasp every detail of their campaign’s performance, trading transparency for the confidence that the results w
Adweek
OCTOBER 14, 2024
The memoir, which will cover Evan Gershkovich's time in prison and Russia's move toward autocracy, will be published by Crown, an imprint of Penguin Random House.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
OCTOBER 14, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify After a string of somewhat monumental upfront cycles since 2020, this year’s annual haggle between TV and streaming ad buyers and sellers was hard-pressed to prove its significance. And yet it did. “The biggest shift or change this year is it was really a reset year from a digital video standpoint in terms of pricing,” UM Worldwide’s chief investment officer Marcy Greenberger said on the latest Digiday Podcast.
Adweek
OCTOBER 14, 2024
Terrifier 3 slashed its way to No. 1 in North America, collecting a stellar $18.3 million from 2,514 theaters in its opening weekend. It's a huge start for the ultra-gory, independently made, low-budget slasher film about a demonic clown who brutalizes a small town. (Variety) The next closest film is The Wild Robot, which continues.
Digiday
OCTOBER 14, 2024
Marketers continue to face a familiar conundrum: Do more with less. Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being asked to spin more brand storytelling magic, but without the extra cash to back it up. Those calls have yet to subside all while budgets remain stagnant at best. This is a member-exclusive article from Digiday.
Adweek
OCTOBER 14, 2024
Hurricane Milton's landfall on Florida's west coast occurred on Wednesday night, and viewers were glued in to witness its ferocity as the cable news networks offered blanket coverage of the storm. The big three cable news networks combined for nearly 5 million viewers between 4 p.m. and midnight, with the category three storm making landfall.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
OCTOBER 14, 2024
A slew of announcements confirming mergers and acquisitions in the ad tech sector during Advertising Week New York has stoked enthusiasm among dealmakers that late 2024 will deliver a flurry of such activity. Separately, the $25 million funding announcement for one of the most prominent names in ad tech — Brian O’Kelley’s Scope3 — could have seasoned observers thinking the clocks turned back to the giddy days of 2014 when the sector was the fastest-developing sector of digital media.
Adweek
OCTOBER 14, 2024
ABC will simulcast six more ESPN Monday Night Football games, including Monday's AFC East matchup between the Buffalo Bills and New York Jets. (ESPN / AP) The move is all about ratings. That's good for Disney, which owns ABC and ESPN, and for the National Football League, which benefits from a broader audience. It hurts.
More About Advertising
OCTOBER 14, 2024
It’s the thing and agency dreads – the repitch. But this year there could be a bumper crop of repitches just around the corner. According to our friends at COMvergence (an independent research and data consultancy, which analyses media spend investments), they’ve identified an estimated $40billion worth of media billings that is likely to go … The post Great Pitch Company’s Marcus Brown: time to reinvent the repitch first appeared on More About Advertising.
Ad Monsters
OCTOBER 14, 2024
EX.CO and GeoEdge partner to combat video malvertising with real-time ad protection that shields publishers from auto-redirects and keeps revenue streams secure. It’s not like publishers don’t have enough to juggle without worrying about sketchy ads sneaking in through video inventory. But with malvertising on the rise — especially those sneaky auto-redirects infecting VAST tags — EX.CO and GeoEdge are joining forces to shut it down.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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