Adweek
SEPTEMBER 21, 2023
Vinco Ventures, which was poised to acquire the tabloid the National Enquirer earlier this year, as well as its sister publications Globe, National Examiner and the National Enquirer U.K., has in recent months become embroiled in a saga so sensational that it could have been plucked from the pages of the Enquirer itself. Vinco Ventures.
Martech
SEPTEMBER 21, 2023
It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” That means they’re teetering on the precipice that could plummet them into the “trough of disillusionment.” We spoke with Afraz Jaffri, director analyst at Gartner with a focus o
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Adweek
SEPTEMBER 21, 2023
A team of fresh-faced superheroes assemble, united by a single mission. As they advance toward their end goal, they battle obstacles with some moral support from Groot, before thwarting a villain and coming face to face with their mysterious boss, Jane Lynch, in a dramatic final summit. No, this isn't the new Marvel movie. It's.
Martech
SEPTEMBER 21, 2023
Every day we form impressions of the people we meet. We assess their trustworthiness, credibility and level of friendliness based on our interactions. In business, we often assess contacts based on how they will — or will not — support what we’re promoting. Will they be an advocate or influencer? Will they be skeptical or feel threatened? This can extend to organizations or industries.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
SEPTEMBER 21, 2023
Microsoft gave insights into how its advertising business will evolve, including a new AI chatbot embedded into its Bing search engine, at an event in New York today. The software giant will offer a new ad format within its OpenAI-enhanced Bing chatbot: Compare & Decide Ads will let brands promote themselves as a user is.
Seth Godin
SEPTEMBER 21, 2023
Protests let off steam. They organize people who might not show up by creating a moment in time where there’s enough opportunity and social pressure that they participate. A protest sends a message. But almost every time, the very things that made a protest appealing mean that it fails to change much. That’s because protests are momentary, temporary and urgent.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 21, 2023
Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 63% of IT workers and 44% of office workers are concerned Generative AI will take their jobs within five years, according to Ivanti. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse. 45% of business leaders say they are
Adweek
SEPTEMBER 21, 2023
In an era of increasing reliance on data, automation and ultimately, AI, it is people that remain, and will remain, the driving force behind any successful business. That said, the media and advertising industry is facing a recruitment crisis of its own. Acute talent and retention issues are commonplace in parts of our industry, underpinned.
Martech
SEPTEMBER 21, 2023
Ed Sheeran experience at iHeartLand’s State Farm Park in Fortnite. Image: iHeartMedia. IHeartMedia will host “A Special Ed Sheeran Experience” in the online video game Fortnite, beginning October 5. The multipronged virtual experience, which celebrates new music from the Grammy-winning artist, will be accessed by Fortnite players through iHeartLand’s State Farm Park.
Adweek
SEPTEMBER 21, 2023
Embracing the tagline "Happy Hedonism," Illicit Elixirs released its new line of nonalcoholic, caffeine-free beverages with mature flavor names and AR-enabled labels. According to the brand, the drinks are "designed to help increase and enhance dopamine production within the body.
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AdExchanger
SEPTEMBER 21, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The ML Google and Meta are all-in on machine-learning-based ad products that assign creative and optimization The post Hello? Is Anybody There?; Who Needs Friends When You Have Frenemies appeared first on AdExchanger.
Adweek
SEPTEMBER 21, 2023
FanDuel Casino's campaign by agency of record Mischief @ No Fixed Address is based on the simple insight that consumers get really excited about winning, regardless of the prize. The latest phase of "Winning Is Undefeated" posits it's actually the best feeling in the world. The Mischief team came up with a list of 500.
AdExchanger
SEPTEMBER 21, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Back To School appeared first on AdExchanger.
Adweek
SEPTEMBER 21, 2023
Hours ahead of the first Monday Night Football game of the season last week, Disney and Charter ended a carriage dispute that restored ESPN to nearly 15 million cable television customers. Prior to the agreement, headlines proclaimed the deal between the two companies would change TV forever. That didn't quite happen.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
SEPTEMBER 21, 2023
The livestreaming platform Caffeine, which launched as a Twitch competitor, pivoted to zero in on live sports and competitions by partnering up with sports leagues. The post Caffeine Shoots Its Shot With Live Sports appeared first on AdExchanger.
Adweek
SEPTEMBER 21, 2023
In the world of modern business, adaptability and evolution are paramount for success. The same holds true for the field of marketing, where Vineet Mehra, chief marketing officer of banking app Chime, has blazed a career path that embodies the dynamic nature of leadership. On this episode of Marketing Vanguard, Menra shared insights into his.
Exchange Wire
SEPTEMBER 21, 2023
The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital audio advertising in today's dynamic marketing [.] The post Digital Audio Advertising: A Vital Component of Your Next Multi-Channel Marketing Strategy appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 21, 2023
In today's fast-paced marketing landscape, personalizing your message for a unique audience is key. This means diving deep into understanding your consumers' needs. But how do you juggle this when you're overseeing 11 distinct brands? In today's episode, Angie Klein, president of Verizon Value, joins Suzy founder and CEO Matt Britton on the latest episode.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
SEPTEMBER 21, 2023
Before the pandemic, the pace of programmatic had slowed, and people in the ad industry had a grasp of how things worked. But third-party deprecation, regulations and privacy policies, threw The post Why Sam Cox Left Big Tech And Sees Opportunity In Programmatic Chaos appeared first on AdExchanger.
Digiday
SEPTEMBER 21, 2023
Imagine posting a thought or piece of content on Threads and having followers from another platform, like Mastodon, like and comment on that post. It’s a possibility that’ll soon come to fruition if Meta keeps its promise to allow the nearly 10 million people who still use Threads to follow and interact with users on other platforms like Mastodon. This is all thanks to the fediverse, or the federated universe, which is best described as a group of social media networks that are independent but a
Ad Badger
SEPTEMBER 21, 2023
SUBSCRIBE Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the. Read More The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign [The PPC Den Podcast] The post The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign [The PPC Den Podcast] appeared first on Ad Badger.
Digiday
SEPTEMBER 21, 2023
The latest pivot toward video is in full swing, and unlike previous occasions, agencies must now master the art of short-form video rather than focusing solely on specific platforms. That’s not to say that it’s no longer important for agencies to have platform expertise — it is. Each app has its own unique voice, trends and cultures. However, given the constraints of tighter budgets and limited resources, agencies can’t afford to favor one platform’s video content over another.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Aronson Ads
SEPTEMBER 21, 2023
As automakers continue their transition toward electrified product portfolios, they are beginning to cease production of some well-known and beloved gas-powered models. Nameplates like the 2023 Dodge Charger, 2024 Jaguar F-TYPE, and 2024 Ram 1500 TRX® will soon be riding off into the sunset…or will they? These three models have all either been recently discontinued or announced as future discontinuations, and they illustrate the range of approaches, commitments, and timings that automakers are t
Digiday
SEPTEMBER 21, 2023
More than three million people tuned into Coco Gauff’s U.S. Open last week, making her victory the most-viewed women’s major tennis final ever on ESPN. It points to the surging popularity and viewership of women’s sports. And where viewer’s eyeballs go, advertisers follow. As women’s sports continue to gain traction, brands are more willing to shell out marketing and ad dollars to reach those viewers.
Ad Badger
SEPTEMBER 21, 2023
SUBSCRIBE Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the. Read More The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign [The PPC Den Podcast] The post The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign [The PPC Den Podcast] appeared first on Ad Badger.
Digiday
SEPTEMBER 21, 2023
One of the top takeaways from this year’s Digiday Publishing Summit in Key Biscayne, Fla. was that while ad revenue is starting to flow back into the market, advertisers are asking for more proof that they’re going to get a return on their investment from their publisher partners. Between the on stage sessions and the publisher town halls that took place during DPS over Sept. 18-20, media execs made it clear that KPIs are changing, particularly for those who work for companies that consider thei
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
AdExchanger
SEPTEMBER 21, 2023
The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why. The post The Big Story: Quitting Over The Trust Deficit appeared first on AdExchanger.
Digiday
SEPTEMBER 21, 2023
As Microsoft builds new AI tools into every device and software platform, it’s also expanding tests for AI-powered advertising. At its fall event in New York yesterday, Microsoft unveiled new generative AI features across Windows, Edge, Bing and Microsoft 365. It also debuted two new laptops. Powering all these will be the redesigned Microsoft Copilot, a unified AI assistant to help people navigate across apps, operating systems and devices.
VideoWeek
SEPTEMBER 21, 2023
After a tough year for Meta, Instagram could be on track to recover its self image. The latest projection from the World Advertising Research Center (WARC) forecasts the social media company to generate $71 billion in ad revenues in 2024. Last year saw Meta’s first annual decline in revenues, with the ad business still reeling from the effects of Apple’s App Tracking Transparency (ATT) policy, and CEO Mark Zuckerberg pumping $15 billion into the Metaverse.
Digiday
SEPTEMBER 21, 2023
While creators continue to stand in solidarity with the ongoing Hollywood SAG-AFTRA strike, they haven’t actually seen an uptick in business. But the longer it continues, the harder it will be to turn a blind eye, creators told Digiday. The strike Seventy days and counting. The actors’ union, Screen Actors Guild — American Federation of Television and Radio Artists (SAG-AFTRA), which represents about 160,000 professionals, started its strike action on July 14 , over a dispute with the Alliance o
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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