Adweek
NOVEMBER 12, 2024
CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. Being a chief marketing officer takes grit, bravery, creative thinking, stamina, and comfort in chaos. The decisions they make every day can change the trajectory of brands and businesses. That's a daunting reality--but the payoff.
Ad Monsters
NOVEMBER 12, 2024
Curators have emerged as key players in the advertising ecosystem, offering a valuable service by simplifying the complexity, particularly as the industry grapples with signal loss due to cookie deprecation. Publishers, aiming to maximize their inventory’s reach, often find curators helpful in achieving this goal. However, the current curator model also poses challenges for publishers.
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Adweek
NOVEMBER 12, 2024
Footwear and accessories retailer Designer Shoe Warehouse (DSW) has selected Crispin as its new creative agency of record (AOR), the agency shared exclusively with ADWEEK. Crispin will support the brand's internal team with brand strategy, visual identity, and integrated marketing as it evolves DSW's "positioning for the modern consumer," according to the companies.
AdExchanger
NOVEMBER 12, 2024
Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government officials liberally used location-tracking software Locate X in criminal investigations dating back to 2018. The post Less Personalized Ads On Meta In The EU; The Secret Service Loves Ad Tech appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 12, 2024
Tonal, a smart home gym looking for a holiday sales boost, has dropped an epic long-form commercial shot entirely in black and white and set in the Victorian era. A major departure for the fitness category--with inspiration coming from classic sports marketing and indie auteurs like Michel Gondry--Tonal's 2-minute hero ad contrasts its pricey tech-enabled.
Martech
NOVEMBER 12, 2024
As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with hundreds of CEOs and CFOs, many shared strong — and often blunt — opinions on what’s working, what’s failing and what needs to change. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
NOVEMBER 12, 2024
Data privacy has long been a new wild west in the US, but as technology advances, so does the demand for stronger data privacy laws. That demand is being heard loud and clear and now the American Privacy Rights Act sits in Congress. While there is still a journey ahead of the bill before its contents become law, data privacy laws will continue evolving in the US as users seek to protect their privacy from ever-hungry tech companies.
Adweek
NOVEMBER 12, 2024
Disney Advertising wants more brands to know, "You've got a friend in me." The company recently told ADWEEK it realigned the organizational structure of its ad sales to better reach midmarket advertisers, with the goal of offering more localized, consultative services and supporting growth areas around data, automation, and outcomes. For Disney, midmarket advertisers are.
Digiday
NOVEMBER 12, 2024
Jasper, one of the earlier players in generative AI marketing tech, has developed new ways to give marketers more control over AI-created content. Today, the Austin-based startup is adding several new features to give marketers more control and consistency when creating and scaling AI-generated content. One new feature, Brand IQ, uses API-based tooling to let marketers embed brand guidelines into an AI model for consistent text and visual outputs.
Adweek
NOVEMBER 12, 2024
Abigail Jacobs is the new chief marketing officer at specialty outdoor retailer REI Co-Op. Jacobs' six-plus years at beauty retailer Sephora came to an end in March. Prior to that, she spent more than 13 years in senior marketing and communications roles at Williams-Sonoma brands including Pottery Barn and West Elm. The easing of pandemic.
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AdExchanger
NOVEMBER 12, 2024
Remember last quarter when PubMatic projected a $5 million revenue dip from a large DSP buyer having switched to a first-price auction in May? PubMatic didn’t name the buyer in question, although subsequent reporting by AdExchanger revealed its identity: Google’s DV360. Well, PubMatic would clearly like people to stop talking about it. But during the […] The post PubMatic’s Modified Relationship With DV360 Will Take A Toll On Revenue Until 2025 appeared first on AdExchanger.
Adweek
NOVEMBER 12, 2024
ThredUp is diving deeper into social shopping. The online thrift shop has hired a head of social commerce in a new role it announced today. Danielle Vermeer, who co-founded a thrifting app called Teleport, will join ThredUp in January. Touted as the "TikTok for thrifting," Teleport will wind down operations by the end of this.
Exchange Wire
NOVEMBER 12, 2024
LiveRamp, the leading data collaboration platform, today (November 12th, 2024) announces a unique partnership with global commerce media company, Criteo. Empowering retailers to do more with their data to deliver more effective advertising campaigns, its launch partner is Boots, the [.] The post LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch Partner appeared first on ExchangeWire.com.
Adweek
NOVEMBER 12, 2024
Amy Reinhard's first year as Netflix's ad sales president has "definitely been a whirlwind," in her words. Reinhard stepped into Netflix's top advertising role in October 2023, following the departure of former ads president Jeremi Gorman, who surprisingly left one year into the streamer's ad-supported tier launch. Despite the leadership shake-up, the streamer that became.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
NOVEMBER 12, 2024
Adam&eveDDB will have been desperate for a Christmas biggie to fall into its lap – having been rudely defenestrated from John Lewis after a decade or more of triumphs – and you don’t get much bigger than a four-minute epic for Disney. So we have that good old standby a boy and a left-field pet … The post Adam&eveDDB navigates through a Disney universe first appeared on More About Advertising.
Adweek
NOVEMBER 12, 2024
Timon and Pumbaa, Anna and Elsa, Woody and Buzz, Pinocchio and Jiminy Cricket. Many Disney duos have captured viewers' hearts over the years. Now it's the turn of "The Boy and The Octopus." The mismatched yet cute double act are the star protagonists of Disney's 2024 holiday campaign, directed by Taika Waititi of Hunt for.
Basis
NOVEMBER 12, 2024
Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. In its non-digital form, out-of-home (OOH) advertising allows advertisers to connect with consumers in high-traffic locations to drive awareness and/or action, and to reach people in places and moments where other forms of advertising can’t.
Adweek
NOVEMBER 12, 2024
U.S-headquartered out-of-home (OOH) indie agency Billups has acquired U.K.-founded outdoor specialist Mediabridge. The purchase will double Billups' U.K. footprint, its global chief executive (CEO) David Krupp, told ADWEEK. It will bring the firm's total headcount in the market to 40 and expand its servicing, planning, and buying capabilities across both the U.K. and EMEA.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
NOVEMBER 12, 2024
ArcSpan Technologies, a leader in audience monetisation for global publishers, proudly announces that Mollie Spilman, a widely respected leader in advertising technology, has joined the company’s Advisory Board. As ArcSpan’s Audience Monetisation System (AMS) continues to set new standards in [.] The post Mollie Spilman Joins ArcSpan’s Advisory Board appeared first on ExchangeWire.com.
Adweek
NOVEMBER 12, 2024
The E.W. Scripps Company has promoted Teresa Morgan to vice president and general manager of WFTS in Tampa, effective January 1. Morgan has been with the ABC affiliate since 2003 and currently serves as the station manager and senior director of sales. She started her career at the station as a senior account executive before.
More About Advertising
NOVEMBER 12, 2024
Good to see David Beckham doing something useful (for once.) Here he is in his own one-man pub dispensing “pub quality beer at home” in a new campaign from countertop draught beer dispenser PerfectDraft. Becks now represents Stella Artois which is one of many beers on offer along with the likes of Corona and Budweiser. … The post David Beckham pours himself a PerfectDraft first appeared on More About Advertising.
Adweek
NOVEMBER 12, 2024
In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton sits down with Beth Wood, evp and CMO at Principal Financial Group. Wood shares her insights on navigating financial services, the role of grit in leadership, and Principal's unique approach to brand-building through empathy and expertise. Through impactful partnerships with.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
NOVEMBER 12, 2024
The UK’s Competition and Markets Authority (CMA) has released an update on its monitoring of the development of Google’s Privacy Sandbox tools, emphasising that Google’s decision not to completely remove third-party cookies on Chrome doesn’t defuse competition risks, and that there are still unresolved competition concerns relating to the Sandbox tools.
Adweek
NOVEMBER 12, 2024
Veteran Pittsburgh anchor David Johnson has announced his retirement from NBC affiliate WPXI after 40 years with the station. "I don't know where to begin to thank the hundreds of people I've worked with here at WPXI-TV over the years," said Johnson, who joined the station in January 1985. "It sounds cliche, but I really.
AdExchanger
NOVEMBER 12, 2024
On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of R3 Media. The post Media Consultancy MediaSense Makes It Second Acquisition In Six Months appeared first on AdExchanger.
Adweek
NOVEMBER 12, 2024
Access the entire sortable, interactive list of ADWEEK's 2024 Fastest Growing Agencies and read their stories here. At a time when companies are facing pressure from inflation, economic uncertainty, and ongoing world conflicts, marketers are operating with caution--and making it difficult for their agency partners to find green shoots. That's why the growth demonstrated by.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
NOVEMBER 12, 2024
This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2024 Holiday Marketing and Commerce Report. You can read part one of the report here and part two here. It’s that time of year again — consumers are shifting their attention toward the holidays. Gift-buying is top of mind for shoppers, along with holiday experiences like travel, hosting events at home, and attending holiday concerts and parties.
Exchange Wire
NOVEMBER 12, 2024
In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give their thoughts on what curation really offers Recently, discussions around curation have reignited debate, with many critiques missing the point entirely. [.] The post Rethinking Curation: The Key to Reviving the Open Web? appeared first on ExchangeWire.com.
Digiday
NOVEMBER 12, 2024
Coming out of a presidential election blackout period in the U.S., many marketers expect to see increases across influencer marketing ad spending as brands tackle a shorter holiday season that is no less competitive. As brands paused or reduced their influencer investments during the runup to the election, they also face the ongoing impact of inflation and the need to balance their media budgets going into 2025.
IAB Tech Lab
NOVEMBER 12, 2024
Announcing the Tech Lab Compliance Badge Server. Standards Compliance you can count on The post Compliance with standards you can count on appeared first on.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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