Adweek
NOVEMBER 12, 2024
The search visibility of the Forbes, Wall Street Journal, CNN, Fortune, and Time affiliate businesses has fallen dramatically in recent months, according to data from the search visibility firm Sistrix and multiple search consultants. That lost traffic is cumulatively worth at least $7.5 million, according to Sistrix. These publishers had been generating passive revenue by.
AdExchanger
NOVEMBER 12, 2024
Remember last quarter when PubMatic projected a $5 million revenue dip from a large DSP buyer having switched to a first-price auction in May? PubMatic didn’t name the buyer in question, although subsequent reporting by AdExchanger revealed its identity: Google’s DV360. Well, PubMatic would clearly like people to stop talking about it. But during the […] The post PubMatic’s Modified Relationship With DV360 Will Take A Toll On Revenue Until 2025 appeared first on AdExchanger.
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Adweek
NOVEMBER 12, 2024
CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. Being a chief marketing officer takes grit, bravery, creative thinking, stamina, and comfort in chaos. The decisions they make every day can change the trajectory of brands and businesses. That's a daunting reality--but the payoff.
Martech
NOVEMBER 12, 2024
Many consumers just aren’t that into AI-powered experiences. Only 29% believe that such experiences have met their expectations, according to a new study by marketing consultancy Lippincott. And 40% are skeptical about AI’s future role in improving their experiences with brands. Experience with AI. It’s not that consumers are out of the loop — 61% have tried AI-powered tools either as customers or in their professional lives, according to the study.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 12, 2024
Chris Wallace dropped a bombshell late Monday evening announcing that he is leaving CNN after a three-year run. Wallace explained his decision in an exclusive interview with The Daily Beast, where he also revealed his intention to pursue independent opportunities in the streaming and podcast space. "This is the first time in 55 years I've.
Seth Godin
NOVEMBER 12, 2024
In hospitality and customer service, perfect is elusive. Someone is going to miss a shift, have a bad day, or fail to understand a situation. But there’s a second kind of error, the one that’s far more common. When management makes bad choices, or underinvests in systems, training and people, it’s not really an error. It’s a choice that costs everyone involved.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 12, 2024
Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to adopt the latest tools, one thing is often overlooked — the people. For any AI-driven initiative to succeed, employees must be ready to work with new tools, adapt to fresh methods and embrace different ways of thinking. For CMOs, this is a call to action.
Adweek
NOVEMBER 12, 2024
Disney Advertising wants more brands to know, "You've got a friend in me." The company recently told ADWEEK it realigned the organizational structure of its ad sales to better reach midmarket advertisers, with the goal of offering more localized, consultative services and supporting growth areas around data, automation, and outcomes. For Disney, midmarket advertisers are.
AdExchanger
NOVEMBER 12, 2024
On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of R3 Media. The post Media Consultancy MediaSense Makes It Second Acquisition In Six Months appeared first on AdExchanger.
Adweek
NOVEMBER 12, 2024
Timon and Pumbaa, Anna and Elsa, Woody and Buzz, Pinocchio and Jiminy Cricket. Many Disney duos have captured viewers' hearts over the years. Now it's the turn of "The Boy and The Octopus." The mismatched yet cute double act are the star protagonists of Disney's 2024 holiday campaign, directed by Taika Waititi of Hunt for.
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AdExchanger
NOVEMBER 12, 2024
Somewhere between 5 billion and 7 billion years from now, the Earth will crash into the sun, our planet will vaporize, and humanity will cease to exist, save for the super-rich and their chattel living in terraformed space colonies. But until that day, Google and the UK’s Competition and Markets Authority (CMA) will continue their […] The post The CMA Wants Updated Privacy Sandbox Commitments From Google By Next Month appeared first on AdExchanger.
Adweek
NOVEMBER 12, 2024
Marketing consultancy R3 has been acquired by MediaSense, the companies shared on Tuesday. Terms of the deal were not disclosed. U.K.-headquartered MediaSense offers media advisory services for marketers and media owners, helping with internal transformations, partnership selection, analytics, and audience development. The company has a large presence in Europe.
AdExchanger
NOVEMBER 12, 2024
Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government officials liberally used location-tracking software Locate X in criminal investigations dating back to 2018. The post Less Personalized Ads On Meta In The EU; The Secret Service Loves Ad Tech appeared first on AdExchanger.
Adweek
NOVEMBER 12, 2024
Abigail Jacobs is the new chief marketing officer at specialty outdoor retailer REI Co-Op. Jacobs' six-plus years at beauty retailer Sephora came to an end in March. Prior to that, she spent more than 13 years in senior marketing and communications roles at Williams-Sonoma brands including Pottery Barn and West Elm. The easing of pandemic.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
NOVEMBER 12, 2024
As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with hundreds of CEOs and CFOs, many shared strong — and often blunt — opinions on what’s working, what’s failing and what needs to change. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year.
Adweek
NOVEMBER 12, 2024
Footwear and accessories retailer Designer Shoe Warehouse (DSW) has selected Crispin as its new creative agency of record (AOR), the agency shared exclusively with ADWEEK. Crispin will support the brand's internal team with brand strategy, visual identity, and integrated marketing as it evolves DSW's "positioning for the modern consumer," according to the companies.
Martech
NOVEMBER 12, 2024
Are digital marketers really prepared for a post-cookie world? According to Lotame’s latest report, fielded by Cint, The State of Data Collaboration: A Global Perspective , almost all (98%) are still struggling to fully harness their data, even as third-party cookies continue to vanish. This staggering percentage highlights a clear gap between the industry’s current state and its desired level of data readiness.
Adweek
NOVEMBER 12, 2024
U.S-headquartered out-of-home (OOH) indie agency Billups has acquired U.K.-founded outdoor specialist Mediabridge. The purchase will double Billups' U.K. footprint, its global chief executive (CEO) David Krupp, told ADWEEK. It will bring the firm's total headcount in the market to 40 and expand its servicing, planning, and buying capabilities across both the U.K. and EMEA.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
NOVEMBER 12, 2024
Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason. Advertisers need deeper insights into the audiences and types of content surrounding their ads if they want to drive maximal interest. But as the amount of data in the market increases, and as the […] The post Debunking The Four Biggest Myths About CTV Content-Level Signals appeared first on AdExchanger.
Adweek
NOVEMBER 12, 2024
ThredUp is diving deeper into social shopping. The online thrift shop has hired a head of social commerce in a new role it announced today. Danielle Vermeer, who co-founded a thrifting app called Teleport, will join ThredUp in January. Touted as the "TikTok for thrifting," Teleport will wind down operations by the end of this.
Exchange Wire
NOVEMBER 12, 2024
LiveRamp, the leading data collaboration platform, today (November 12th, 2024) announces a unique partnership with global commerce media company, Criteo. Empowering retailers to do more with their data to deliver more effective advertising campaigns, its launch partner is Boots, the [.] The post LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch Partner appeared first on ExchangeWire.com.
Adweek
NOVEMBER 12, 2024
The E.W. Scripps Company has promoted Teresa Morgan to vice president and general manager of WFTS in Tampa, effective January 1. Morgan has been with the ABC affiliate since 2003 and currently serves as the station manager and senior director of sales. She started her career at the station as a senior account executive before.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
NOVEMBER 12, 2024
This story was first published by Digiday sibling WorkLife With conservatives set to control all three branches of the U.S. government in a matter of weeks, people managers are bracing for potentially titanic changes to the workplace regarding everything from labor relations and safety regulations to healthcare benefits and DEI policies. “The post-election landscape has everyone in the business world wondering what’s next, especially when it comes to workplace policies that have been in conserva
Adweek
NOVEMBER 12, 2024
Amy Reinhard's first year as Netflix's ad sales president has "definitely been a whirlwind," in her words. Reinhard stepped into Netflix's top advertising role in October 2023, following the departure of former ads president Jeremi Gorman, who surprisingly left one year into the streamer's ad-supported tier launch. Despite the leadership shake-up, the streamer that became.
Seth Godin
NOVEMBER 12, 2024
Thanks to Francis Wade for emailing me this review of THIS IS STRATEGY. Francis works in strategy, and I’m so delighted the book resonated the way it did. Case : You are a corporate strategic planner – someone immersed in defining a future for your organization. But lately, you haven’t been challenged to think differently. Keep reading to see why This is Strategy offers you a unique opportunity.
Adweek
NOVEMBER 12, 2024
Access the entire sortable, interactive list of ADWEEK's 2024 Fastest Growing Agencies and read their stories here. At a time when companies are facing pressure from inflation, economic uncertainty, and ongoing world conflicts, marketers are operating with caution--and making it difficult for their agency partners to find green shoots. That's why the growth demonstrated by.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
NOVEMBER 12, 2024
This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2024 Holiday Marketing and Commerce Report. You can read part one of the report here and part two here. It’s that time of year again — consumers are shifting their attention toward the holidays. Gift-buying is top of mind for shoppers, along with holiday experiences like travel, hosting events at home, and attending holiday concerts and parties.
Adweek
NOVEMBER 12, 2024
In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton sits down with Beth Wood, evp and CMO at Principal Financial Group. Wood shares her insights on navigating financial services, the role of grit in leadership, and Principal's unique approach to brand-building through empathy and expertise. Through impactful partnerships with.
Exchange Wire
NOVEMBER 12, 2024
Britain’s fascination with the race for the White House was laid bare last week, with the US election generating nearly twenty times the amount of interest amongst UK readers than our own Budget, data from content recommendation platform Taboola shows. Between [.] The post US Election Generates Nearly 20 x More UK Reader Interest Than Budget appeared first on ExchangeWire.com.
Adweek
NOVEMBER 12, 2024
Veteran Pittsburgh anchor David Johnson has announced his retirement from NBC affiliate WPXI after 40 years with the station. "I don't know where to begin to thank the hundreds of people I've worked with here at WPXI-TV over the years," said Johnson, who joined the station in January 1985. "It sounds cliche, but I really.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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