Adweek
NOVEMBER 27, 2024
If Election Day is the political world's equivalent of the Super Bowl, then NBC News' digital platforms scored a touchdown to kick off the month. NBCNews.com and NBC News Now saw their two highest days on record on Nov. 5 and Nov. 6, and also dominated the social space among the big three broadcasters. "It.
Martech
NOVEMBER 27, 2024
As artificial intelligence continues to reshape industries, a new battle is brewing between startups and tech giants. Companies like Perplexity are raising billions to challenge the dominance of Google, Microsoft, Apple and Meta. Still, the question remains: Will the AI wave create lasting winners, or is it a bubble waiting to burst? AI search wars: Perplexity vs.
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Adweek
NOVEMBER 27, 2024
Airbnb is serving up its new holiday spot, "Santastrophe," just in time for Thanksgiving in a continued effort to demonstrate the benefits of properties available for rental via its platform compared with hotel rooms. "Santastrophe" is the latest installment in the company's "Get an Airbnb" campaign, a series of short, animated films, developed by its.
AdExchanger
NOVEMBER 27, 2024
Call it a Glitchmas miracle. Maybe. At long last, Meta appears to have resolved a glitch in its ad platform that prevented new financial services advertisers from running campaigns, according to three UK-based agencies, one affiliate network and two financial brand advertisers, all of whom spoke with AdExchanger on condition of anonymity. But how big […] The post Financial Services Advertisers In The UK Just Got Over A Frightful Meta Bug appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 27, 2024
Amazon's Prime Video has its starting lineup of Black Friday NFL brand sponsors, and fans are about to be blitzed by shoppable deals. During ADWEEK's Mediaweek event a month ago, Amazon head of U.S. live sports and video sales, Danielle Carney, confirmed that the streamer sold out of ad inventory for its upcoming Black Friday.
Ad Monsters
NOVEMBER 27, 2024
In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker, CEO of Hélène Parker Consulting, unpacks common misconceptions about curated deals. Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success. In the wise words of Albert Thompson , Managing Director, Digital Innovation at Walton Isaacson, “Anything more intentional always does better.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
NOVEMBER 27, 2024
Berat Oguz, CEO, Playable Factory The constant bombardment of stimuli from digital devices has caused huge challenges in capturing and retaining consumer attention. Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively. Playable ads are emerging as a powerful solution to this challenge.
Adweek
NOVEMBER 27, 2024
Let me begin by stating that I'm not from the advertising or marketing world. So you can imagine my surprise when I was invited to attend the Cannes Lions International Festival of Creativity to present a project to the Titanium Lions jury. I had no idea what to expect. I hadn't even met the team.
AdExchanger
NOVEMBER 27, 2024
As the deprecation of third-party cookies accelerates and consumer demand for privacy intensifies, brands need new ways to reach their ideal audiences. Enter retail media, a rapidly growing channel offering a lifeline in a privacy-first world. Retail media gives brands an unprecedented opportunity to connect with consumers at the moment they’re ready to buy.
Adweek
NOVEMBER 27, 2024
Local news site Patch recently asked its readers to submit their worst Thanksgiving dinner fails, and--no surprise here--most of them stemmed from screwups in the kitchen. There was the cook who forgot to add sugar to the pumpkin pie, the grilled turkey that absorbed lighter fluid, and the neglected oven that set a house on.
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VideoWeek
NOVEMBER 27, 2024
Images of cars full of screens serving video and gaming entertainment once seemed a sci-fi vision, but the reality is honing into view. Though still in their early stages, audio gaming and in-car video are gaining traction, and advertising opportunities are part of that roadmap. Xperi, the parent company of TiVo, DTS and HD Radio in the US, is providing those “connected car” technologies via the DTS Auto Stage platform, wielding its presence in over 100 million vehicles to bring ente
Adweek
NOVEMBER 27, 2024
We'll be off the rest of the week, so until then, enjoy your time whether you have to work the holiday or not. I'm not sure if stations still feed their employees, but my holiday memories always include late KNTV anchor Doug Moore carving up the turkey like the station dad for all of us.
VideoWeek
NOVEMBER 27, 2024
A new report from Samsung Ads, Change The Way You CTV , highlights how audiences’ receptiveness to advertising varies significantly depending on the kind of ‘TV Moment’ they’re experiencing. [Partnered post] When advertisers try to measure and optimise the effectiveness of their campaigns, they typically focus on the creative they’re running, and the media channels they’re running it on.
Exchange Wire
NOVEMBER 27, 2024
ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a [.] The post ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVision appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
NOVEMBER 27, 2024
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% on 2023. Further rises of 7.6% and 7.0% are forecast for 2025 and 2026 culminating in a global ad market worth $1.24trn. Global ad investment has more than doubled over the last decade and has … The post WARC: global adspend to hit $1.08trn in 2024 – 68% is digital first appeared on More About Advertising.
Rob Campbell
NOVEMBER 27, 2024
When I worked at R/GA, they got very excited about D2C brands. Part of this is because they got a lot of business from brands who wanted their help to design the infrastructure for their D2C ambitions. Part of it was because they loved to talk about transformation and saw this as a major shift in brand development. And part of it is because a lot of their work – especially with NIKE – revolved around this type of thinking. [ Though I did laugh when a couple of their senior people in
Exchange Wire
NOVEMBER 27, 2024
How can marketers best harness the tools at their disposal to advertise successfully for Black Friday? In the UK alone, forecasts from Statista estimate that spending over the Black Friday weekend could surpass £9bn. Although inflation has eased considerably since October [.] The post Black Friday 2024: Navigating the Challenges and Opportunities appeared first on ExchangeWire.com.
VideoWeek
NOVEMBER 27, 2024
The shift to streaming for live events creates technical challenges from an advertising perspective, according to Andrew Heald, Manager, Publisher Development at Index Exchange, due to the ad hoc nature of the ad breaks resulting in surges in ad requests. “As a business we need to be able to support those enormous spikes in requests and pressure on our compute power to be able to deliver what’s required,” he says.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
NOVEMBER 27, 2024
In our rush to advance the digital tech industry, the user experience is too often compromised. The desire to sell products outweighs considerations of functionality and ease of use. Take the Shein website, where users are bombarded with pop-ups and it feels like the design process was completely overlooked, with UX milestones reduced to a … The post Digital experiences: do we all need a ‘frustrated’ button?
AdExchanger
NOVEMBER 27, 2024
Happy Thanksgiving! This classic comic was originally published on November 24, 2011. Thank you to all of our readers! What we’re most thankful for, obviously, is all of you. The post Comic: Thanksgiving Day In Ad City appeared first on AdExchanger.
More About Advertising
NOVEMBER 27, 2024
VCCP is doing pretty well in the US – a tough market for Brits to crack – and is now in its fifth year of double digit growth. Wins this year include Primark’s first US campaign, Más+ by Messi, and Mike’s Hard Lemonade (below), while the agency has earned a reputation with White Claw hard … The post VCCP US poaches new CCO from BBDO New York first appeared on More About Advertising.
Martech
NOVEMBER 27, 2024
Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% increase expected for the entire 2024 holiday shopping season. And all this spending — $77.4 billion thus far — comes before the biggest discounts take effect.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
NOVEMBER 27, 2024
This won’t be the Christmas present adam&eveDDB was hoping for but highly-regarded CCO Richard Brim and CSO Martin Beverley have announced they are leaving in February to start their own business (both below, Brim right.). Brim has garnered every award going in his 11 years as a top creative and then CCO and has … The post Top duo Brim and Beverley to quit adam&eveDDB first appeared on More About Advertising.
Martech
NOVEMBER 27, 2024
AI continues to embed itself into the fabric of business. However, the conversation often neglects a key component in the shadows: people. Training people in prompt engineering and system integrations is not enough. Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm.
Seth Godin
NOVEMBER 27, 2024
Before buying a house, it makes sense to spend a day on foot, walking around the neighborhood. You’ll notice things you might have missed in a car. Before starting a business, spend a few shifts working the cash register at a similar establishment. And before going into marketing, go make some sales. In the USA, tomorrow is Thanksgiving. Once again, the free Thanksgiving Reader is available for you to print and share and make a part of your family gathering.
Exchange Wire
NOVEMBER 27, 2024
News in brief: TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest TikTok to Block Certain Beauty Filters for Under 18s As more attention is increasingly [.] The post TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
NOVEMBER 27, 2024
In honor of the Thanksgiving holiday, we’re taking a moment to highlight some things the media industry can be thankful for. Let’s not be coy: it hasn’t exactly been daisies and roses this year. Publishers had to deal with AI companies freely gobbling up their content, declining (or at least stagnant) referral traffic from search and social platforms, and a chaotic news cycle in a U.S. presidential election year — all while battling growing trends of news avoidance and audience
Playwire
NOVEMBER 27, 2024
Key Points In-game advertising can create flashy, attention-grabbing moments but comes with significant measurement and scalability limitations A comprehensive gaming audience strategy requires both creative in-game activations and measurable media placements The most successful gaming campaigns blend custom in-game experiences with strategic media buys to drive awareness and engagement Smart advertisers allocate 20-25% of their campaign budget to promoting in-game activations through measurable
Ad Monsters
NOVEMBER 27, 2024
The advertising industry holds the power to sustain democracy through reinvesting in quality journalism. Ali Manning, COO and co-founder of Chalice Custom Algorithms, explores practical steps marketers, agencies, and media owners can take to support a free press while driving value for brands. Obviously, a lot of us are concerned about the current and future state of democracy.
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