AdExchanger

OCTOBER 15, 2023

Amid a push for supply-path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting out supply-side platforms in the process. Yahoo’s DSP is the latest to do so with the launch of its Yahoo Backstage direct buying solution in June. Backstage has “a lot in common” with The Trade Desk’s […] The post Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers appeared first on AdExchanger.

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Demand Side Platform 134

Seth Godin

OCTOBER 15, 2023

It’s a tempting shortcut. Different kinds of people prefer pop tarts to pizza, or prefer expensive wine to beer, or prefer amusement parks to bowling. Except everyone is the same and everyone is different. What’s actually useful is to realize that in this moment, under these conditions, this person and people who have this person’s preferences, will often choose a certain path.

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Marketing 113

AdExchanger

OCTOBER 15, 2023

Remember when the ad industry glommed onto the phrase “Data is the new oil”? Well, sensitive data is crude oil, at least from the perspective of any marketer who might want to collect and use it. The process of refining crude oil is dangerous and should be conducted with extreme care. That’s not a perfect […] The post Addressing The Risky Business Of “High-Risk” Data Activities appeared first on AdExchanger.

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Digiday

OCTOBER 15, 2023

Black Friday signals the start of the holiday ad frenzy, and TikTok wants to get a hefty chunk of ad dollars this year, according to materials the short-form video app sent to prospective advertisers that were reviewed by Digiday. TikTok’s plan centers around custom audience packages — dubbed “Hashtag Audiences” — or bundles of people who are most likely to buy that brand’s product.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

AdExchanger

OCTOBER 15, 2023

For media owners, the difference between thriving or fading away in the first-party web depends on building, growing, maintaining and protecting their direct relationships – not only with the audience, but also with the advertiser. However, after years of chasing the warped incentives of the third-party cookie era, many publishers have forgotten how to be […] The post Premium Publishers And MFA Have The Same Business Models.

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Digiday

OCTOBER 15, 2023

The housing market continues to be a point of contention for people grappling with hiked interest rates, inflated rents and low housing supply. With so many changes and challenges, the playbook for marketers and advertisers in the space has been upended. Zillow estimates the U.S. needs more than 4 million homes on the market to bridge the gap between families in need of housing and available housing units.

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Brand Awareness Real Estate Marketing Media 98

Digiday

OCTOBER 15, 2023

To receive this briefing over email, please sign up here. This year’s Advertising Week in New York may as well be called Artificial Intelligence Week as generative AI is expected to be a dominating theme for the more than 12,000 marketers, advertisers, media and tech professionals are expected to attend this year’s conference. The 19th edition of Advertising Week is hosted in “The Penn District,” otherwise known as the neighborhood around New York City’s Penn Station, as well as onli

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Bhatnaturally

OCTOBER 15, 2023

Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from Coca-Cola, Canal+, Amazon and more. Canal: papa While I shared this film from Canal+ earlier too (the link is brokenI, it popped up as a winner in the recently announced London International Awards in the [.

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Pop-Up Advertising 59

Digiday

OCTOBER 15, 2023

Apple’s war against online tracking continues. Four years after the iPhone maker targeted link-based tracking tactics with the April 2019 update to Safari’s Intelligent Tracking Prevention feature, Apple has extended its aim to its mobile browser with last month’s rollout of iOS 17. The latest version of Apple’s mobile operating system introduces Advanced Tracking and Fingerprinting Protection, an option for iPhone owners to make it harder for companies to track them when using Safari’s Private

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Media Marketing 97

More About Advertising

OCTOBER 15, 2023

Halloween is an acquired taste but it’s an onother opportunity for advertisers and Burger King with Dentsu Creative seems to have hit a winner with this spoof horror for its gruesome-sounding Ghost Pepper Whopper. Dreamed up by Dentsu Creative’s social media unit it seems. Nicely filmed and acted (no idea who she is but she’s … The post Burger King does scary with style for Halloween first appeared on More About Advertising.

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Advertising

Digiday

OCTOBER 15, 2023

Anyone paying attention to what’s been going on in the digital media world knows that standards — or a lack of them — have contributed to all manner of ills and problems, spanning programmatic, social, retail, connected TV and elsewhere. Digiday has learned that Omnicom Media Group is rolling out a series of partnerships and alliances over the course of this week (timed to Advertising Week in New York), all under the banner of its Council for Accountability and Standards in Advertising (CASA), t

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AdvertiseMint

OCTOBER 15, 2023

Is your TikTok not working? You’re not alone. Many TikTok users have experienced frustrating issues with the app, from slow loading times to error messages. This blog post will explore some of the most common reasons why the TikTok app may not work and offer simple solutions. Let’s quickly help you get back to enjoying your favorite social media app.

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Digiday

OCTOBER 15, 2023

In a bid to rapidly educate its own people on the latest innovations in the retail media space, IPG’s UM has opened a space in its New York headquarters to let IPG employees and clients play with the latest commerce and retail media tech. It’s just the latest move by media agencies — given the white hot heat thrown off in the commerce media/retail media sector — to find any number of ways to harness that energy.

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AdPushup

OCTOBER 15, 2023

As fast as the digital advertising industry is growing, it needs to be governed by certain standards so that the multitude of parties can work together in harmony. Interactive Advertising Bureau (IAB) functions as such a body in the ad tech industry and creates standards and guidelines for the smooth functioning of the industry. Also [.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Digiday

OCTOBER 15, 2023

Social platforms have spent years rolling out AI-powered visual search tools that help people identify and buy elements of the real world around them. Now, Klarna has done the reverse by building visual search into its e-commerce platform. The Swedish fintech firm has a new AI “shopping lens” that lets people take photos of items and then search, compare and buy them on Klarna.

Media 95

Media Marketing 95

AdvertiseMint

OCTOBER 15, 2023

Do you want to know how to find perfect products to sell on Amazon? With millions of sellers globally , Amazon is a wide battlefield for aspiring entrepreneurs and seasoned business owners. One of the keys to success in this competitive marketplace is knowing the right products to sell. This article will discuss how you can identify the perfect products to sell on Amazon. 1.

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Shipping Communications Manufacturing Marketing 52

Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. Fortunately, white label technology (WL) is the way to create branded products with ease. White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms).

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Ad Exchange Ad Tech Non-Profit ROI 52

AdvertiseMint

OCTOBER 15, 2023

Do you want to know how to block a sound on TikTok? Sounds are one of TikTok’s best features. However, unwanted sounds can disrupt your viewing experience. Hence, you need to know how to keep unwanted sounds from your feed. This blog post will explain how to block a sound on TikTok. Can I Block a Sound on TikTok? TikTok doesn’t have a built-in feature to block specific sounds completely.

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Pop-Up Agency Advertising Marketing 52

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Ad Ops Hero

OCTOBER 15, 2023

IT decision-makers are optimistic about the potential benefits of infusing enterprise applications with generative AI — a feature many now expect to be included in the price, research by Foundry reveals. Enterprises are looking to AI to boost productivity and innovation, and one-third of organizations with an interest in the technology have hired or are looking for a chief AI officer, according to new research from Foundry, publisher of CIO.com.

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AdvertiseMint

OCTOBER 15, 2023

Do you know how the TikTok algorithm works? TikTok knows what you want to see, even before you know it. This is all thanks to the brilliant TikTok algorithm personalizing your “For You” page. This article will explain how the TikTok algorithm works and how you can be it as a creator. What Is the TikTok Algorithm? Source: Pixabay The TikTok algorithm is a smart assistant for your entertainment on the app.

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Exchange Wire

OCTOBER 15, 2023

In today's ExchangeWire news digest: Google Ads opens access to its new Demand Gen tool; California's governor signs the Delete Act, allowing citizens to ask brokers to delete their data; and Microsoft-Activision is approved in the UK. Google Ads begins roll [.] The post Google Ads Begins Global Roll Out of Demand Gen; California Signs Delete Act appeared first on ExchangeWire.com.

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Advertising 45

AdvertiseMint

OCTOBER 15, 2023

Would you like to know how to pin a comment on TikTok? TikTok offers a feature that allows you to pin comments on your videos. Learning how to pin a comment on TikTok enables you to highlight specific interactions. This article will discuss the procedures for pinning comments on TikTok videos and replacing pinned comments. Step 1: Open the TikTok App Ensure you have installed the latest version of the TikTok app on your PC, iOS, or Android device.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing

AdvertiseMint

OCTOBER 15, 2023

Do you know how to make a private TikTok account? With over a billion users, TikTok is one of the biggest social media platforms today. The high level of interactions on such platforms creates a significant risk. Hence, privacy holds great importance. This article will discuss how to make your TikTok account and videos private. 1. Launch the TikTok App The first step you should take is to launch the TikTok app. 2.

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