Two sides of “a big deal”
Seth Godin
SEPTEMBER 23, 2023
Many businesses thrive by helping people deal with projects that feel like they have high stakes. A kid’s first haircut, the offsite storage of data backup, an upcoming family reunion, a medical procedure or the inscription on a sentimental piece of jewelry or watch. But, if the inevitable glitch or failure arises, we’re inclined to remind the customer that in the scheme of things, it’s not such a big deal.
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