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If you’re reading this blog, it’s a safe bet that you’ve been involved in buying — or selling — martech software. Probably quite a bit of martech software. So I greatly appreciate that a number of you responded to my survey over LinkedIn asking what you loved and hated about that experience and which resources you found helpful and trustworthy (or not!
It looks like this: data information knowledge understanding wisdom Which do we measure the most, spend the most obtaining and argue about most often? We might have it backwards. HT Russ Ackoff.
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