Adweek
NOVEMBER 15, 2023
Culture and entertainment publisher BuzzFeed Inc. unveiled a strategic pivot during an internal meeting on Tuesday, according to two memos obtained by Adweek. The media company, which houses the editorial titles BuzzFeed, HuffPost, Complex Media, First We Feast and Tasty, is shifting to operate its sales, technical and editorial operations by brand rather than emphasizing.
Martech
NOVEMBER 15, 2023
AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention.
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Adweek
NOVEMBER 15, 2023
Earlier this year, former Real Housewives of New York City star Bethenny Frankel posted a TikTok video of herself prowling the shelves of T.J. Maxx in search of bargains. Soon enough, she found one: a pair of Manolo Blahnik Hangisi crystal buckle pumps in flamingo pink (and in her size, no less). The price? $869.99--not.
AdExchanger
NOVEMBER 15, 2023
With third-party cookie deprecation in Chrome beginning next year (so says Google, at least), buyers are finally building frameworks to test the Privacy Sandbox APIs. Better late than never. With support from Google, WPP-owned GroupM announced a new initiative on Wednesday to integrate Privacy Sandbox tests into the media plans of select clients over the […] The post GroupM Does Its Part To Kickstart Privacy Sandbox Testing appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
NOVEMBER 15, 2023
For over 30 years, Nike's longstanding chief marketing officer (CMO) Dirk-Jan "DJ" van Hameren has been helping the brand "Just Do it." Now, he's announced plans to retire at the end of 2023. As it looks to write the next chapter of its marketing playbook, the sports giant has confirmed former company executive Nicole Hubbard.
AdExchanger
NOVEMBER 15, 2023
There are approximately two million electric vehicles on the road in the US today, which accounts for less than 1% of the 250 million vehicles currently sold in the country. And yet it’s increasingly difficult to pass a gas station on a major highway or interstate that has not invested in the future by allotting […] The post Traffic Shaping Is Blocking The Road To The Cookieless Future appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 15, 2023
Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for retailers. Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar.
Adweek
NOVEMBER 15, 2023
Traditionally, advertising production has been characterized by extensive globe-trotting, significant environmental impact and substantial costs. But I invite you to consider a future where these age-old norms and conventions have become obsolete. This is a revolution powered by a convergence of cutting-edge technologies like artificial intelligence (AI), virtual reality (VR) and augmented reality (AR), and.
AdExchanger
NOVEMBER 15, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Wins Again Last week, ecommerce market research company Marketplace Pulse disclosed that Amazon advertisers can serve ads directly on Facebook and Instagram using Amazon in-app checkout. This week, The Information reports Amazon has landed a similar partnership with Snapchat.
Adweek
NOVEMBER 15, 2023
For those who think there's no such thing as uncharted territory these days, here's a validating stat: Google has mapped 98% of the world, covering more than 10 million miles with Street View. But what about the remaining 2%? It's safe to say that sliver is fairly rugged real estate, so to Yeti, it looked.
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AdExchanger
NOVEMBER 15, 2023
In the ever-evolving digital advertising landscape, CPGs face unique challenges in achieving their KPIs. The demand for developing cost-effective media programs that drive a brand’s desired outcomes is daunting. Legacy optimization systems often struggle to meet the intricate and specific definitions of quality engagement that CPG brands require, a concept we refer to as Quality […] The post AI’s Impact On CPG Advertising: A Game-Changer For Achieving Business Goals appeared first on
Adweek
NOVEMBER 15, 2023
You could think of generative AI as Mickey Goldmill, Rocky Balboa's famed boxing trainer. "Generative AI can be your best creative coach, like Mickey encouraging Rocky," said Elav Horwitz, executive vice president and global head of applied innovation at McCann Worldgroup. "It can push you to do better." Horwitz and her fellow panelist Billy Bohan.
AdExchanger
NOVEMBER 15, 2023
Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, including video functionality and contextual and age-based targeting available on a self-serve basis. Brands can also now buy in-game video and […] The post Brands No Longer Need To Build A Roblox Experience To Advertise On Its Platform appeared first on AdExchanger.
Adweek
NOVEMBER 15, 2023
Food meets feet as quick service restaurant giant Burger King (BK) and apparel brand FILA have formed a collab to produce a campaign that promotes its new range of sneakers, caps and more. The partnership has produced the FX-33 sneakers and other items, which, according to the accompanying ad, have been forged in fire to.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
NOVEMBER 15, 2023
Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud.
Adweek
NOVEMBER 15, 2023
Of the roughly 94,000 U.S. soldiers who became prisoners of war in Germany during World War II, an especially unfortunate several hundred wound up in a camp called Oflag IV-C, better known as Colditz Castle, a 12th-century stone fortress built atop a 250-foot cliff in Saxony. The Germans believed that escape from Colditz was impossible.
Martech
NOVEMBER 15, 2023
With customer data platforms now essential for unified customer data and personalization, you likely face the build vs buy decision. Do you build a custom CDP tailored to your tech stack? Or buy an established platform? This guide from Customer.io will walk you through the key factors in deciding whether to build or buy your CDP. Inside you’ll get: An overview of pros and cons Steps to evaluate your team’s capabilities A comparison of vendor features Details on integration and implementation Gui
Adweek
NOVEMBER 15, 2023
Working parents rarely have enough time to drive their kids everywhere they want to go, so Uber is offering up its services with a new product for teenagers. Uber Teen launched earlier this year and allows 13- to 17-year-olds to hail rides through their family's account. Creative agency Johannes Leonardo led the first ad campaign.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
VideoWeek
NOVEMBER 15, 2023
Amid all the hype around AI, one could be forgiven for thinking certain other emerging technologies have fallen by the wayside. Specifically the metaverse appears to have been lost in the shuffle, not helped by its association with Facebook owner Meta. But reports of the metaverse’s death are arguably overstated. The immersive virtual spaces have 600 million monthly active users, according to consultancy firm Metaversed, largely concentrated in “Web2” virtual worlds such as Rob
Adweek
NOVEMBER 15, 2023
To promote its new Dodge Hornet models, auto manufacturer Stellantis North America worked with mixed reality company Areyes and creative consultancy Huge to launch an augmented reality mini-game on Instagram that allows people to drive a Dodge Hornet from the comfort of their home. The game places the person's face at the top of the.
Martech
NOVEMBER 15, 2023
The marketing industry is facing major challenges in 2023. Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. While some see this as the beginning of a lasting downturn, there are strategies marketers can use to optimize performance and demonstrate value today.
Adweek
NOVEMBER 15, 2023
Various reports over the past year have made it clear that new business at agencies is changing. R3 found agencies are pitching more for smaller projects and scopes. RSW/US uncovered a backslide in the ease of small and midsize agencies winning business. Agencies overall are navigating clients' smaller budgets, forcing many to fill up their.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
More About Advertising
NOVEMBER 15, 2023
The supermarkets spend most of the year getting ready for their Christmas campaigns, and here comes comedian and notorious prankster Simon Brodkin with a parody version to undermine them all. Brodkin roasts the whole genre, swapping festive cheer for a very dour take on the season. Luckily there are also a couple of jokes thrown … The post Spoof Christmas advert shows supermarkets no mercy first appeared on More About Advertising.
Adweek
NOVEMBER 15, 2023
In a new episode of Marketing Vanguard, Headspace president Christine Hsu Evans discusses the pivotal role of mental health resources in today's fast-paced world. Headspace, renowned for its meditation and mindfulness programs, is on a mission to extend its influence and become a leader in the broader mental health landscape. Marketing Vanguard Podcast: Charting a.
illumin
NOVEMBER 15, 2023
On October 30 2023 Meta announced a new paid Facebook and Instagram subscription option for users in the European Union, the EEA, and Switzerland. The social media giant will soon offer users this service as a way to opt-out of ads on Facebook and Instagram, so that Meta can be in compliance with recent EU regulations. It will also still be offering its current service and platforms for free, supported by ads.
Adweek
NOVEMBER 15, 2023
This holiday season, Corona is saying "Feliz Navidad" to its fans by offering them a chance to cop some limited-edition Feliz Navi-Drip. While the beer brand is continuing its "O'Tannenpalm" holiday campaign for the 33rd year, it is also finding innovative ways to include consumers in the tropically themed festivities. This year, Corona is taking.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Digiday
NOVEMBER 15, 2023
Media layoffs are back, dragging the never-ending drama of brand safety with them. This déjà vu has hit hard for many media execs, particularly those connected to Jezebel. The site’s interim editor in chief, Lauren Tousignant, revealed to 404 Media that “brand safety” — essentially, advertisers distancing from Jezebel’s content — was cited by management as a major factor leading to G/O’s decision to halt publication and lay off the staff.
Adweek
NOVEMBER 15, 2023
Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective. The Garage dives into the why, how and "who cares" of retail media innovation. Inspired by Hovorka's home garage where many ad-tech innovations.
Digiday
NOVEMBER 15, 2023
In January 2024, one of the most anxiety-inducing developments in the digital media landscape’s commercial history will begin in earnest: Google sunsetting third-party cookies in its Chrome web browser. True, rival web browsers, such as Apple’s Safari and Mozilla’s Firefox, made this move years ago. However, Chrome’s global market share, 63%, according to Statcounter , makes Google’s subsequent move an undeniable market-making moment.
Adweek
NOVEMBER 15, 2023
The first time Sasha Luccioni applied for a position at Hugging Face--the AI startup now valued at $4.5 billion--she was rejected. "I wasn't what they were looking for," she recalled. This was nearly three years ago. Shaking off that initial rejection, she went to work at BigScience, a yearlong volunteer research workshop funded by Hugging.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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