Adweek
MARCH 20, 2024
Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. The agreement, which took effect March 8, will let PMC represent the entire Vox Media portfolio in direct sales efforts.
Seth Godin
MARCH 20, 2024
A common shortcut to cultural divisiveness is to find the single worst person in a different group and highlight and attack their behavior. By making it clear and obvious that this is what THEY (the plural) want and who THEY are, it’s easy to walk away from a larger we. Their worst troll becomes their mascot. And in a media-fueled culture that thrives on division, this is a convenient shortcut.
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Adweek
MARCH 20, 2024
Have you ever thought about what your brand sounds like? If you close your eyes and listen to your comms, do you sound consistent? Do you sound familiar? Or are you currently taking your consumers on an audio-emotional rollercoaster, unsure of the ride they're on? A sonic strategy isn't a "nice to have" or optional.
The Ad Tech Blog
MARCH 20, 2024
Startup data privacy officers can leverage data science to meet GDPR requirements by implementing machine learning models to classify and manage personal data. Additionally, they can use predictive analyses to identify potential privacy risks before they become issues. This proactive approach ensures compliance and protects both the startup and its customers’ data.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 20, 2024
IPG's Momentum Worldwide is preparing for the deluge of artificial intelligence-generated content. The agency is creating the role of synthetic media producer to help reduce risks and mitigate liability when it comes to working with AI-generated content for its clients, which are growing increasingly concerned over its risks. Sitting within Momentum Worldwide's content strategy team.
Seth Godin
MARCH 20, 2024
I just received copies of the new reprints of four of my books in the UK: I’m really pleased at how the books have stayed relevant and also delighted at what a good job the publisher did with the reissues. Also, the Italian version of This is Marketing just went back for its 14th printing. You can find all of my books here , and the most recent one is here.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MARCH 20, 2024
NBCUniversal is making its annual case for bigger streaming ad budgets at One24, NBCU’s annual ad tech and data dog and pony show, which took place in New York City this week. The post NBCU’s Pre-Upfronts Pitch Highlights Sports, Data And Measurement appeared first on AdExchanger.
Adweek
MARCH 20, 2024
The Media Rating Council has granted measurement company Comscore national accreditation. Top line Ahead of the 2024 upfronts, Comscore will be able to tout accreditation for the Total Household Rating and Average Audience estimates in both its national and local TV Time-Based Grid reports. Between the lines This makes Comscore the only measurement company accredited.
Martech
MARCH 20, 2024
Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. However, the ROI can be enormous. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal t
Adweek
MARCH 20, 2024
There is a "significant strain" between clients and their agency partners, which is impacting the quality of the creative output, according to a new industry report. The fourth annual Lions State of Creativity report surveyed 3,000 marketers and creatives, with nearly half of agencies/creative partners (45%) describing their client relationships as "difficult," with businesses found.
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Martech
MARCH 20, 2024
Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? We’ve all been there. But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. Deliverability has become a hot topic now that inbox providers like Gmail and Yahoo are beginning to enforce stricter policies for deliverability.
Adweek
MARCH 20, 2024
Right after rolling out Taylor Swift: The Eras Tour on Disney+, Disney is starting a new, addressable advertising era of its own. Top line Today, Disney announced that it's creating a simpler, more effective way for advertisers to access its streaming inventory, partnering with buying platforms Google's Display & Video 360 and The Trade Desk.
Martech
MARCH 20, 2024
Ever landed on a website, ready to explore, only to be met with a loud “BUY NOW!” before you’ve even found your bearings? It’s jarring, right? Now, think about a different welcome that greets you with open arms, asking, “What are you working on?” and guides you with quizzes and insightful articles. Suddenly, you’re not just a visitor — you’re part of a community, ready to engage and even purchase.
Adweek
MARCH 20, 2024
NBCUniversal wants advertisers to go for gold with its new tech offerings. Today at the One24 conference, NBCU's latest TV upfront event, the company highlighted new tech and data capabilities, including generative AI, shoppable food delivery and, for the first time, all new programmatic offerings for the 2024 Olympic and Paralympic Games in Paris. "Television.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MARCH 20, 2024
Disney just took the next stop on its journey to automate as much of its ad sales as possible by the end of this year. To help reach that goal, Disney announced DRAX Direct, an expansion of its real-time ad exchange. DRAX Direct, unveiled on Wednesday, gives advertisers a direct path to Disney+ and Hulu […] The post How Disney Juggles Direct Supply Paths Without Disintermediating SSPs appeared first on AdExchanger.
Adweek
MARCH 20, 2024
We all enjoy socializing, often accompanied by delightful drinks. What often makes us stick to certain brands is the feeling of being part of a community, especially when we can see how a company positively impacts others and the environment. That's what makes 818 Tequila stand out. 818 Tequila, founded by Kendall Jenner, is crafted.
AdExchanger
MARCH 20, 2024
Hey Readers, Welcome back to AdExchanger’s Commerce Media newsletter. This week, we’re looking at retail media but from a different point of view: the Wall Street perspective. Programmatic and the real nuances of data-driven marketing are not necessarily important for the CEOs and CFOs of big retailers to know. Although the word “advertising” has crept […] The post Follow The Money: Why Retail Media Is Part Of A Greater CapEx Revolution appeared first on AdExchanger.
Adweek
MARCH 20, 2024
As technology continues to revolutionize the way brands engage with their audiences, the conversation around AI's role in marketing is more relevant than ever. Burger King, a champion in the quick-service restaurant industry, continues to harness AI to enhance customer experiences and drive brand loyalty. Its marketing strategies exemplify how traditional companies can navigate digital.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MARCH 20, 2024
Dierbergs Markets, a regional grocery chain in the St. Louis area, was founded 170 years ago as a ride-up general store – as in, ride up on your horse. These days, customers mostly get there by car, of course. But that’s not the only change Dierbergs has experienced. There’s electricity now – oh, and the […] The post How A Regional Grocer Is Taking Advantage Of The Retail Media Revolution appeared first on AdExchanger.
Digiday
MARCH 20, 2024
A decade after acquiring Twitch for $1 billion, Amazon is looking to bring the livestreaming platform deeper into the fold — or parts of it, anyway. At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company. The process has left some observers wondering what the value of the actual Twitch brand might be for Amazon in 2024.
AdExchanger
MARCH 20, 2024
It’s never been more necessary to make journalism self-sustainable and save news media from economic collapse. But it feels like advertisers often frame supporting the news as a charitable endeavor, rather than something that will positively impact their business. If advertisers feel like they need to go out of their way to support journalism, that […] The post News Media Has To Save Itself Rather Than Seek Charity From Advertisers appeared first on AdExchanger.
Digiday
MARCH 20, 2024
Today’s retail media network landscape could be compared to the California gold rush of the 1800s. Google’s third-party cookie is finally crumbling , making gold out of the alternative first-party data as retailers chase audience insights. The promise of wealth, or in this case, ad dollars, has the marketplace heating up with scads of retailers, from first-movers like Amazon to newcomers like Wawa convenience store — even to the unsuspected like Cars.com automotive company.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MARCH 20, 2024
Comscore announced that it secured Media Rating Council accreditation for both national and local TV ratings – just in time for this year's upfront negotiations. The post Comscore Touts MRC Accreditation That Could Outshine Nielsen’s appeared first on AdExchanger.
Digiday
MARCH 20, 2024
Reddit finally went public on Wednesday and achieved its long-awaited IPO, but its advertising game hasn’t exactly shifted into high gear. It’s still seen as this quirky niche platform to most people including advertisers, but that’s OK — or at least it should be. Advertisers aren’t exactly turning up their noses at the idea. To them, having a niche platform with broad appeal sounds like a pretty neat addition to the roster of scaled platforms they already buy from.
AdExchanger
MARCH 20, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxed Out Can the real PMax please stand up? When Google created Performance Max, it was the first Google product to span all Google Ads inventory through one campaign by default and also use proprietary Google data for targeting and optimization. Meta’s version […] The post Will The Pretender PMaxes Play Out?
Digiday
MARCH 20, 2024
DPS preview Another Digiday Publishing Summit is upon us, but before hundreds of media leaders ascend the snow-capped mountains to Vail, Co., we caught up with a few of the speakers from Axios, Hearst, Semafor, The New York Times and many more, to learn what was on their minds as Q1 comes to a close. To no one’s surprise, audience engagement, advertising and generative AI were three standout topics, which will all be discussed at length between March 25-27 during fireside chats before attendees
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
MARCH 20, 2024
NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl.
Digiday
MARCH 20, 2024
From microchips to gaming to e-commerce, three previously disparate worlds all share a similar thread this week: the ever-promising allure of artificial intelligence. It’s no surprise AI is a major focus at three major conferences taking place this week: Nvidia’s GTC (“GPU Technology Conference”), GDC (“Game Developers Conference”) and the retail-focused Shoptalk.
More About Advertising
MARCH 20, 2024
Celebs are everywhere in adland these days – we blame the dear old internet and reality TV, which produces so-called celebs by the truckload – but how effective are they? Are they just a substitute for thought? The People’s Postcode Lottery is an undeniable success, arguably with a surer common touch than the much bigger … The post What do we do with all those celebs?
Digiday
MARCH 20, 2024
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Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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