Adweek
DECEMBER 1, 2023
As a comedian, actor and show host, Joel McHale's mouth already gets quite the workout. But in the latest ad for Snickers' Hi Protein bar, audiences get to witness the insane rigors he goes through to optimize his eating game. In the entertainingly silly "Tastebud Training," McHale and his physically jacked and tatted "tastebud trainer,".
Martech
DECEMBER 1, 2023
Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity.
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Adweek
DECEMBER 1, 2023
As Sports Illustrated is finding, the repercussions of disguising generative artificial intelligence content can range from acute, measurable declines in revenue to more intangible loss of brand value. Since news of the gen-AI content snafu surfaced Tuesday, the share price of the publicly traded Arena Group has dropped 20%, wiping out millions in value, according.
AdExchanger
DECEMBER 1, 2023
When your lawn needs mowing, sometimes you buy a lawn mower, and sometimes you hire someone to mow it for you. In the media agency world, Pathlabs is that hired hand, according to Mario Schulzke, COO of Pathlabs. Just as some people prefer to farm out their lawn care, many agencies want someone to execute […] The post Pathlabs Wants To Finesse The Details For Media Agencies appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
DECEMBER 1, 2023
Audio is a powerful medium, and advancements in technology, alongside a deep understanding of your audience are key to standing out from the crowd. We hear from Audiomob's lead copywriter, James V. Moore on how brands can capitalise on the [.] The post The Digital Audio Industry Is Transforming and It’s Time Brands Tuned In appeared first on ExchangeWire.com.
Seth Godin
DECEMBER 1, 2023
They’re almost always conservative. Whether it’s a governmental body, the strategy group at a big company or the membership panel at the local country club, we can learn a lot by seeing what they approve and when they stall. Of course, each of us know a lot about our offering, the change we seek to make and why it’s better. It’s easy to believe that, “If I were you I’d pick this obvious, rational choice…” and pitch accordingly.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 1, 2023
The most recent study from Adalytics is perhaps the most alarming one yet, as it reveals that the Google Search Partner (GSP) platform appears to have no controls in place to ensure users of the service do not see their ads running on all manner of unsuitable sites. Adalytics found ads appearing next to pornography […] The post Google Search Partners Is Unsafe For Advertisers, But It Can Be Fixed appeared first on AdExchanger.
Martech
DECEMBER 1, 2023
AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Partners qualify for the program through demostrated technical competency and customer success. Previously known as the AWS Digital Customer Experience Competency, the expanded AWS Advertising and Marketing Technology Competency covers the following competencies in addition to digital CX: Audience & Customer Data Management.
illumin
DECEMBER 1, 2023
If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions.
MNTN
DECEMBER 1, 2023
The Black Friday buzz may have died down, but for hawkeyed advertisers, the holiday shopping season isn’t just one of the biggest sales opportunities of the year; it also provides valuable insights on overall shopping trends and customer behavior that can guide decisions about how they might need to shift gears in the new year. Take this year, for example: according to Reuters, foot traffic increased by 2% on Black Friday 2023.
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Ad Monsters
DECEMBER 1, 2023
Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend. It’s almost the most wonderful time of the year, and marketing strategies are heating up as paid media campaigns begin to feel the pinch of rising bid costs.
Exchange Wire
DECEMBER 1, 2023
This week: TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance for green claims in ads… Last Friday we saw consumers spend a record USD $9.8bn (£7.7) on Black Friday, while contrastingly, [.] The post TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance for green claims in ads appeared first on ExchangeWire.com.
More About Advertising
DECEMBER 1, 2023
Some agencies have rather tied themselves in knots this Christmas, trying to subvert the sentimentality of Christmas with all sorts of gags. Christmas, for many, is a willing suspension of disbelief: look at old Santa whose logistical skills on clearly on a par with Amazon. Teleflora from The Wonderful Agency (the in-house agency of The … The post MAA Ad of the Week: Teleflora from The Wonderful Agency first appeared on More About Advertising.
Basis
DECEMBER 1, 2023
As restaurant and dining businesses recover from the era of peak pandemic restrictions, the industry continues to show signs of improvement. As an example, for most of the past year , restaurant operators more frequently reported higher same-store sales than lower same-store sales on a year-over-year basis. Plus, the impacts of macroeconomic headwinds —inflation, increased food prices, the labor shortage, and supply chain disruption—seem to be easing.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
IAB Tech Lab
DECEMBER 1, 2023
IAB Tech Lab has made an MVP specification available for public comment to help Online Platforms comply with the DSA which goes into effect on February 17, 2024. In order to move expeditiously, this is an abbreviated public comment period ending on December 14th, 2023.
Basis
DECEMBER 1, 2023
During the early stages of the pandemic, consumer shopping behaviors migrated online out of necessity and convenience. Today, while pandemic restrictions have loosened and in-store shopping has now rebounded in some areas, e-commerce is still on the up-and-up across nearly all retail categories. The online retail and e-commerce space has truly come into its own, with consumers increasingly shopping websites and apps for items ranging from luxuries to necessities.
Single Grain
DECEMBER 1, 2023
Google finished rolling out the November 2023 Core Update, which is a significant milestone in their algorithm journey. Mastering the latest Google Core Update is essential for staying ahead of the competition and making sure your website’s visibility in search results. By understanding the intricacies of these updates and implementing effective SEO strategies, you can maintain and improve your website’s search rankings.
Basis
DECEMBER 1, 2023
Cannabis is becoming more and more mainstream in the US: 2023 saw continued growth in the social acceptability of cannabis use, new states legalize medicinal and recreational cannabis sales, and a major social media platform change its policies to allow for cannabis advertising. The cannabis market is forecast to reach a whopping $50.7 billion in sales in 2028, representing an 88% increase from 2022’s $27 billion.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
MNTN
DECEMBER 1, 2023
Now, more than ever, your company is relying on you to fuel their growth. We know the pressure is going to be real in 2024. That’s why we’ve been hard at work, building a brand-new system that elevates the peak performance you can deliver with TV. We’ve more than tripled our engineering and platform experience teams, gathered insights from advertisers of all sizes, and developed a first-of-its-kind software that makes it easy for you to not just meet but exceed the ever-growing expectations plac
Basis
DECEMBER 1, 2023
The 2024 US election cycle is poised to be quite the ride for political advertisers. There’s a contentious presidential race at the top of the ticket, a slew of other high-profile races further down the ballot, and a highly partisan and emotionally charged voter base, to name just a few of the elements shaping the terrain. To add to the drama, awareness-building and fundraising efforts start earlier each election cycle, so the wheels of 2024 campaigns are already in motion.
IAB Tech Lab
DECEMBER 1, 2023
IAB Tech Lab has made an MVP specification available for public comment to help Online Platforms comply with the DSA which goes into effect on February 17, 2024. The DSA Transparency specification is open for a public comment period ending on December 31st, 2023. Feedback may be sent to support@iabtechlab.com.
AdPushup
DECEMBER 1, 2023
Here are the Ad Tech Trends That We Can Expect in 2024. Here is a complete list of trends that can bring change and innovations in the Ad Tech industry. The ad tech industry is like a high-speed rollercoaster – exhilarating, unpredictable, and filled with twists and turns. After a year marked by significant advancements [.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Playwire
DECEMBER 1, 2023
Key Points Access to Email Addresses = Revenue : A well-curated email list can drive multiple revenue streams, and allows you to run highly targeted ads that advertisers want, thus increasing your ad revenue. Strategies Matter : From login gateways to opt-in offers, the right strategies ensure you collect quality emails. Backend Essentials : Good-form plugins and robust email management tools are vital for effective and safe email usage.
Basis
DECEMBER 1, 2023
Massive changes are taking place in both the automotive and the marketing industries, and automotive marketers are caught right in the middle. On the automotive side, both the unprecedented supply chain disruptions and semiconductor shortages that began during COVID-19 continue on to today, with many industry analysts predicting that inventory levels will never return to what they were pre-pandemic.
Playwire
DECEMBER 1, 2023
Key Points Quality Content First : Before monetizing your blog, focus on creating content that resonates with your audience and keeps them wanting more. Diverse Revenue Streams : Use a mix of revenue streams including but not limited to advertising, affiliate marketing, and brand partnerships to monetize effectively. Transparency is Key : Always disclose paid brand affiliations and only recommend products you believe in; your brand should align with those you promote.
Basis
DECEMBER 1, 2023
The financial services industry is undergoing rapid transformation, driven by customer expectations, governing bodies, technological advancements, and competitive disruption. Financial institutions (FIs) face pressure to adapt to new technologies and provide a seamless and personalized customer experience, all while under heavy regulatory scrutiny. Meanwhile, finserv marketers must reconcile those increased customer expectations and growing competition with significant digital ad spend growth an
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Playwire
DECEMBER 1, 2023
Key Points Content Quality Check : Ensure your blog is primed for AdSense monetization by first focusing on delivering unique, premium content that meets Google's standards. Strategic Ad Placement : Optimize ad placement by experimenting with different ad layouts, considering the balance between visibility and user experience, especially for mobile users.
Basis
DECEMBER 1, 2023
Digital health innovations and technologies are evolving at a rapid pace. More and more interactions are taking place digitally rather than in-person, and individual health consciousness is at an all-time high. Further, health and pharma advertising is undergoing some substantial digital shifts: In 2023, the health and pharma industry spent $17.8 billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024.
AdvertiseMint
DECEMBER 1, 2023
Are your Google Ads feeling lackluster lately? Want to re-engage valuable audiences and boost conversions? Well, I’ve got a great solution for you! Introducing… Remarketing Lists for Search Ads, also known as RLSA. According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing.
Basis
DECEMBER 1, 2023
Abrupt stop to nearly all travel during the pandemic? Check. Rapid return to travel in 2022? Check. Economic downturn that throws a wrench into said rapid growth? We’re three for three here, folks. It’s safe to say the last few years have been quite the trip for travel and tourism marketers (see what we did there?) The good news? Inflation in the US has begun to ease , and even though its effects have lingered, demand for travel has remained robust, fueled by consumers who continue to prioritize
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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