Adweek
JANUARY 9, 2025
Amazon built a $50 billion ad business by selling sponsored placements on its website and app. Now, the ecommerce giant wants to do the same for other retailers. Today at CES, Amazon Ads announced a new ad product called Amazon Retail Ad Service, allowing retailers to use Amazon's tools to sell product ads appearing on.
Martech
JANUARY 9, 2025
With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox of choice As people try to be smarter with their money, they’re running into another problem: too many choices when shopping online.
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Adweek
JANUARY 9, 2025
As the fires in Los Angeles continue to rage, swallowing up homes and businesses from Malibu to Altadena, Airbnb was one of the high-profile brands to help those affected across Los Angeles County, offering temporary housing to people who were impacted. But many other brands and businesses, both national and local, are also lending a.
Martech
JANUARY 9, 2025
The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. Since this fall 2024 survey does not ask the exact same questions as the spring edition, this analysis wont be able to make a direct, question-by-question comparison between the two.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 9, 2025
Looming uncertainty over a potential U.S. TikTok ban is not putting off advertisers from committing ad spend to the platform. In fact, agencies are pledging a year-over-year increase in ad dollars in 2025. One agency executive, speaking anonymously to protect industry relations, plans to increase the agency's TikTok spend by 20%-30% this year. DigiShopGirl Media.
Seth Godin
JANUARY 9, 2025
It costs more than you think. Last month, I hit the old stock on the Avery labels in my office cabinet. I had a bunch of things to send out, and off they went. It turns out, who knew, that old labels stop sticking. It’s entirely possible some of my really important packages never got there, but it’s hard to tell. It was certain, though, that the adhesive wasn’t doing its job.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
JANUARY 9, 2025
First-party data is golden. It gives you direct access to consumers thoughts and preferences in exchange for providing them with a better online experience. First-party data is more important than ever as we prepare to phase out third-party cookies and the industrys reliance on third-party data. Daily Mail Ireland was searching for a first-party data strategy to engage and excite end users.
Adweek
JANUARY 9, 2025
Growing up as a Sri Lankan American immigrant, I remember my first visit to a museum in the United States. It was more than a building filled with objects--it was a portal. For me, it bridged the unfamiliar with the familiar, transforming the abstract idea of a new home into something tangible. Museums became spaces.
Martech
JANUARY 9, 2025
For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year.
Adweek
JANUARY 9, 2025
Friday, Jan. 3 The Five is the most-watched show heading into the first weekend of 2025 with over three million total viewers. The most-watched shows on all three networks notably fell outside of primetime as The Lead with Jake Tapper led the way for CNN, while Deadline: White House with Nicole Wallace was first for.
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Martech
JANUARY 9, 2025
A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. The news came at the NRF event in New York this week.
Adweek
JANUARY 9, 2025
Swiss sportswear brand On, which has exploded in growth the past few years and taken on giants like Nike, has continued its expansion into apparel with artist FKA Twigs. "The Body Is Art, Part II" ushers in a new collection of performance apparel and sneakers for spring/summer 2025. On first partnered with British artist FKA.
Martech
JANUARY 9, 2025
Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi.
Adweek
JANUARY 9, 2025
The revolving door from Omnicom Groupe to Publicis Groupe keeps spinning. Matt McNally has left Omnicom to take on the role of global CEO of Publicis Health. The appointment comes two days after Publicis hired Omnicom's Geoff Calabrese as chief commercial officer. McNally was most recently CEO of Omnicom Health Group.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JANUARY 9, 2025
Its frighteningly easy to poison a large language model (LLM). Whats even more unnerving is you dont need access to do it. A new study from NYU scientists dives deep into how much medical misinformation an AI can handle before it starts giving wrong answers. They found that even a tiny amount of fake info just 0.001% of the data it learns from can mess up the AI.
Adweek
JANUARY 9, 2025
Disney has a history of investing in machine learning and AI audience segmentation, and during its fifth-annual Global Tech & Data Showcase at CES on Wednesday, the company revealed the latest ways AI is enhancing its advertising capabilities. Ahead of the presentation, Disney revealed several ad updates, including a new biddable offering for live sports.
AdExchanger
JANUARY 9, 2025
Ad tech is headed to the stratosphere. Not, like, growth wise. But ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling companies once again to use data to target and attribute ads. Why is ad tech heading to the clouds? The main rationale for why ad tech […] The post 2025 Is The Year Ad Tech Goes To The Clouds appeared first on AdExchanger.
Adweek
JANUARY 9, 2025
Delta didn't waste its coveted keynote slot at the Consumer Electronics Show this year with a simple speech on a static stage. The airline had sky-high ambitions to mark its centennial, and used a full-sensory experience at the Las Vegas Sphere to demonstrate how it's shaping the future of travel. "I sat down with the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Basis
JANUARY 9, 2025
After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. But Googles new plans, which involve providing Chrome users with an informed choice experience around cookie-based tracking, dont actually change much for advertisers: Cookie loss will remain the effective result.
Adweek
JANUARY 9, 2025
JCPenney and SPARC Group joined forces to form Catalyst Brands, a new combination of iconic retail brands uniting Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and its exclusive private brands, which include Arizona, Liz Claiborne, and Stafford. The new company also revealed that it sold off the U.S. operations of Reebok.
AdExchanger
JANUARY 9, 2025
Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google Search. And she shares how The Verge is trying to maximize the value of its new subscription tier by selling logged-in audiences directly through Vox Media’s Concert marketplace. The post The Verge Says Pubs Need To Get Real About Google’s Search Changes appeared first on AdExchanger.
Adweek
JANUARY 9, 2025
The Justice Department's effort to bar Americans from access to TikTok--a matter to be argued before the Supreme Court tomorrow--is possibly the most contentious first-amendment case of the social media age. But it's not a new one. The United States has enacted widespread bans on publications and information sources in the past, for reasons similar.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
JANUARY 9, 2025
Yahoo DSP has announced a host of new integrations with some of the worlds leading reporting, sustainability and supply-path segmentation partners, designed to help advertisers do more with their budgets. Expanding supply intelligence partnerships: Developed in collaboration with leading partners Jounce, [.] The post Yahoo DSP Debuts New Partnerships at CES 2025 appeared first on ExchangeWire.com.
Adweek
JANUARY 9, 2025
KJ Jacobs has joined Cincinnati ABC affiliate WCPO as the weekday morning traffic anchor/meteorologist. He'll work alongside anchors Adrian Whitsett, Kristen Skovira and meteorologist Jennifer Ketchmark. He'll also deliver forecasts weekly for WCPO 9 News. Before joining WCPO, Jacobs was the weekend evening meteorologist at WCNC, the NBC affiliate in Charlotte, N.C.
illumin
JANUARY 9, 2025
Every January, the wellness industry takes over as consumers everywhere seek to fulfill New Year’s resolutions and improve their health. However, there are growing concerns about toxic brands within the wellness space. This includes the promotion of eating disorder culture, health profiteering, and unsafe practices. How do advertisers highlight their strengths, and differentiate themselves from the malicious players they share an industry with?
Adweek
JANUARY 9, 2025
KTLA reporter John Fenoglio was reporting live from the Eaton Fire in Altadena, California on Tuesday evening when he tried to help put out some flames that had spread to a home. The station said Fenoglio is a former EMT and volunteer firefighter who "It looks like the back of his house is catching [fire],".
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
VideoWeek
JANUARY 9, 2025
This month, Anna-Lena Mikoteit-Zerb (formerly Head of Digital at Bauer Media Group) joined Kleinanzeigen, Germany’s online marketplace for second-hand goods, as Head of Advertising. The company’s focus on ‘recommerce’ aligns closely with her work in IAB Europe and the German Digital Economy Association (BVDW), where she leads the Sustainable Digital Advertising Lab.
Adweek
JANUARY 9, 2025
ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show showcases the latest technology across the globe at the Las Vegas Convention Center. Flying cars, smart glasses, haptic suits, bigger and better TV screens, and endless use cases for AI abound.
Single Grain
JANUARY 9, 2025
Curious about what account-based marketing is all about? This article will walk you through exactly what it encompasses. Many businesses notice that generic marketing strategies often fail to achieve KPIs. This is especially true in B2B marketing, which targets key decision-makers. ABM (also called signal-based selling) targets specific accounts and fosters personal relationships, resulting in long-term growth and sales potential.
Adweek
JANUARY 9, 2025
Friendly Additions: Hoda Kotb's departure from the Today franchise has left a big hole in NBC News' flagship morning show, particularly for its fourth hour. So Jenna Bush Hager is bringing in some friends to sit alongside her and keep the good times rolling during the renamed Jenna and Friends hour until a permanent co-host.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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