Martech
OCTOBER 19, 2023
While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report.
AdExchanger
OCTOBER 19, 2023
Netflix's ad-supported tier is finally gaining some traction, in part because of anti-account sharing tactics. Now, the streaming giant needs to focus on the features that advertisers are demanding. The post Netflix Is Finally Getting Subscribers On Its Ad-Supported Tier appeared first on AdExchanger.
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Martech
OCTOBER 19, 2023
Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. The data is from a new survey of 400 North American businesses conducted by customer success platform Gainsight in partnership with Benchmarkit, a B2B SaaS research firm.
AdExchanger
OCTOBER 19, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Stop Setting Money On Fire appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
OCTOBER 19, 2023
Feeling overwhelmed by AI? You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.
Seth Godin
OCTOBER 19, 2023
I was delighted to share this short talk with my friend Sue. I thought it might resonate with you. I hope it’s helpful. More interviews and talks are here. And my books are here.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 19, 2023
Subscriber retention is trending on Netflix right now. Ads have become a key aspect of Netflix’s strategy to retain users by offering a lower-cost option – and, so far, the approach seems to be working. The post Netflix’s Answer To Subscriber Churn? Fewer Ads appeared first on AdExchanger.
Martech
OCTOBER 19, 2023
At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. One Optimizely executive described their go-to-market as “ threading the needle.
AdExchanger
OCTOBER 19, 2023
We’re less than 6,500 hours from the single most significant third-party signal loss our industry has faced: the end of the Chrome third-party cookie. And it’s time for us all to stop hopping from lily pad to lily pad looking for Band-Aids. There are proven solutions to this signal loss – ones that offer the […] The post Authenticated Inventory: A Necessary Premium appeared first on AdExchanger.
Exchange Wire
OCTOBER 19, 2023
In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted? Regular revaluation of fundamental principles for the [.] The post The Four P’s of Advertising in the Digital Age appeared first on ExchangeWire.com.
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AdExchanger
OCTOBER 19, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Reels? Meta is struggling to convince advertisers that Reels can be a valuable marketing channel, The Information reports. Since Reels is more of a branding play, it doesn’t fit neatly within the broader Facebook and Instagram flywheel, which primarily centers on direct […] The post Should Meta Stop Trying To Make Reels Happen?
MNTN
OCTOBER 19, 2023
This week, I took a trip to New York to revel in my Employee of the Month status attend Advertising Week. As MNTN’s Chief Performance Officer, you know I love to see good performance, and these panelists didn’t disappoint. If you weren’t able to check out the sessions, here’s my TL;DA (too long, didn’t attend)! Performance: How CTV’s Technology Drives It Of course, the highlight of Advertising Week was my favorite performance channel: Connected TV.
Digiday
OCTOBER 19, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The social platform formerly known as Twitter is in flux. And brands and retailers might be shifting away from including it (now X) in their marketing strategies. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Exchange Wire
OCTOBER 19, 2023
Sharethrough, one of the top global independent omnichannel ad exchanges, announced the launch of the Net Zero Publisher Programme. Developed in partnership with measurement company 51toCarbonZero (51-0), this unique initiative aims to help publishers gain an accurate understanding of their [.] The post Sharethrough Launches ‘Net Zero Publisher Programme’ with Support from IPG Mediabrands appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
OCTOBER 19, 2023
Advertising Week has felt like a “week of dissonance” in the past. The same could be said for this week. Not much was said of the world events on stage or elsewhere with many avoiding the subject altogether. That’s not surprising. Over the last few years, Advertising Week conversations tend to focus on the changing venue (and the myriad complaints that come with said venue change) as well as the hot new topic du jour.
Exchange Wire
OCTOBER 19, 2023
The latest IPA Bellwether report has shown a strong rise in main media spend, but growth in total budgets has continued to slow. What does the industry make of the Q3 results? The latest IPA Bellwether survey shows the tenth successive [.] The post IPA Bellwether Q3 23: Total Marketing Budget Growth Slows, Main Media Spend Rises appeared first on ExchangeWire.com.
Digiday
OCTOBER 19, 2023
Twitch has had a rocky 2023, but this weekend’s TwitchCon represents an opportunity for the platform to get back on track going into the new year. TwitchCon North America, the annual gaming convention hosted by the prominent livestreaming platform, kicks off today. It’ll be the second TwitchCon to take place in the United States following a COVID-fueled hiatus — and the event’s organizers anticipate attendance numbers in the tens of thousands.
VideoWeek
OCTOBER 19, 2023
UK marketers increased their budgets in Q3 2023, according to the latest IPA Bellwether Report, though that growth was weakened by ongoing economic pressures. The study surveyed around 300 UK-based marketing professionals, and found that 21.1 percent increased their total marketing spend in Q3. But 15.8 percent of respondents downgraded their budgets over the same period, resulting in a net balance of +5.3 percent.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
OCTOBER 19, 2023
This story was first puublished on Digiday sibling WorkLife This article is part of WorkLife’s special edition, which examines how the jobs and careers of Generation Z professionals will be reshaped and evolve in the AI-informed era. More from the series → Gen Z is the newest generation in the workforce. They’re also digital natives and therefore accustomed to constant change.
AdPushup
OCTOBER 19, 2023
Delve into the transformative influence of Server Side Header Bidding on programmatic advertising. Explore how this innovative technology is reshaping the industry, enhancing efficiency, and optimizing revenue streams for both publishers and advertisers. In the world of programmatic advertising, the competition for ad impressions is fierce. Most publishers and advertisers have turned to server-to-server header [.
Digiday
OCTOBER 19, 2023
En la Semana de la Publicidad, los directivos de medios de comunicación, desde The Sun hasta Betches Media, han presentado a los especialistas del marketing su capacidad para aumentar y captar audiencias, centrando sus discursos y las sesiones de los paneles en sus estrategias para llegar a públicos especializados. Sus discursos llegan en un momento en el que es más difícil que nunca atraer la atención hacia los contenidos, desde el alejamiento de Facebook de los contenidos de los editores hasta
AdvertiseMint
OCTOBER 19, 2023
Online advertising for business is now a necessity for all entrepreneurs. As more people use the web daily, online ads provide affordable exposure to targeted audiences. Do you want to advertise your business online but don’t know where to start? You’re not alone. Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
MNTN
OCTOBER 19, 2023
Looking for the latest buzz about the US ad market? Well look no further — according to a new article from eMarketer, we can expect a 3.8% growth in media ad spend, rounding out the year at a cool $353.86 billion. And one of the reasons for that growth? The rise of ad-supported streaming. Over the last year, platforms like Netflix, Disney+, and Amazon Prime changed the streaming game by introducing ad-supported tiers to their previously ad-free only lineup.
Single Grain
OCTOBER 19, 2023
What is the truth about Twitter video views? In today’s world of social media, numbers rule the roost — followers, likes and video views. But have you ever stopped to think about what those views actually signify? To really understand the impact of your content, it’s prudent to delve deeper into the metrics and know how they differ from platform to platform.
Exchange Wire
OCTOBER 19, 2023
Seedtag, the leading global contextual advertising company, has launched its advanced Contextual Audiences powered by its proprietary contextual AI technology, Liz. With the launch of Contextual Audiences, Seedtag is providing advertisers with a new targeting capability that empowers them to engage [.] The post Seedtag’s New Contextual Audiences Connect Brands With Unique Consumer Interests Without Personal Data appeared first on ExchangeWire.com.
More About Advertising
OCTOBER 19, 2023
A special offer of half-price gas on Sunday from British Gas doesn’t get the pulses racing (although it’s some welcome news for consumers) but The&Partnership makes the most of it with a race against the clock by three of its BG-supported Olympians. T&P retained BG, a client since 2003, originally at CHI&Partners, in an extended … The post MAA Ad of the Week: British Gas from The&Partnership first appeared on More About Advertising.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
AdvertiseMint
OCTOBER 19, 2023
1. What is Metagaming? Metagaming refers to a strategy in gameplay where a player’s decisions are influenced by external knowledge or information not available to their character or within the game’s universe. This external knowledge often pertains to the game’s broader tactics, trends, and environment (the “meta”), rather than its inherent rules and mechanics. 2.
More About Advertising
OCTOBER 19, 2023
General Mills, makers of Cheerios and Häagen-Dazs, has appointed IPG’s UM to handle its global strategy, planning, buying, analytics, performance and commerce efforts across 36 markets. The $800m General Mills business (or almost all of it) was previously held by WPP’s Mindshare. But it’s not all bad new for WPP: Wavemaker won the £25m Eurostar … The post Media shake-up continues: General Mills and Eurostar make their choices first appeared on More About Advertising.
AdvertiseMint
OCTOBER 19, 2023
With the rapid growth and evolution of the digital landscape, the language of advertising and marketing has expanded, introducing many new terms and metrics that businesses and marketers need to understand. One such term that often captures the attention of those in the industry is “impression.” 1. What is the definition of an impression in the context of digital marketing?
More About Advertising
OCTOBER 19, 2023
Next year’s Cannes festival will include a new Luxury & Lifestyle awards track, which CEO Simon Cook says is here to reward “disruption” in the sector, with a focus on work that “drives business performance and brand loyalty”. Gucci won a Bronze Lion in film craft this year for a campaign with Dentsu Tokyo (pictured). … The post Cannes Lions makes a play for luxury brands and ditches mobile for 2024 first appeared on More About Advertising.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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