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While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report.
I was delighted to share this short talk with my friend Sue. I thought it might resonate with you. I hope it’s helpful. More interviews and talks are here. And my books are here.
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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Stop Setting Money On Fire appeared first on AdExchanger.
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Subscriber retention is trending on Netflix right now. Ads have become a key aspect of Netflix’s strategy to retain users by offering a lower-cost option – and, so far, the approach seems to be working. The post Netflix’s Answer To Subscriber Churn? Fewer Ads appeared first on AdExchanger.
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HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Here are the updates relevant for managers: Leads view in the prospecting workspace (beta) AI additions AI-powered website builder (beta) AI-powered blog post generator AI assistant for workflow and report descriptions (beta) Reporting improvements Gauge visualizations in the custom report builder (beta) Formula fields in the custom report builder (beta) Conditional prop
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At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. One Optimizely executive described their go-to-market as “ threading the needle.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Reels? Meta is struggling to convince advertisers that Reels can be a valuable marketing channel, The Information reports. Since Reels is more of a branding play, it doesn’t fit neatly within the broader Facebook and Instagram flywheel, which primarily centers on direct […] The post Should Meta Stop Trying To Make Reels Happen?
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Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The social platform formerly known as Twitter is in flux. And brands and retailers might be shifting away from including it (now X) in their marketing strategies. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Sharethrough, one of the top global independent omnichannel ad exchanges, announced the launch of the Net Zero Publisher Programme. Developed in partnership with measurement company 51toCarbonZero (51-0), this unique initiative aims to help publishers gain an accurate understanding of their [.] The post Sharethrough Launches ‘Net Zero Publisher Programme’ with Support from IPG Mediabrands appeared first on ExchangeWire.com.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Advertising Week has felt like a “week of dissonance” in the past. The same could be said for this week. Not much was said of the world events on stage or elsewhere with many avoiding the subject altogether. That’s not surprising. Over the last few years, Advertising Week conversations tend to focus on the changing venue (and the myriad complaints that come with said venue change) as well as the hot new topic du jour.
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Twitch has had a rocky 2023, but this weekend’s TwitchCon represents an opportunity for the platform to get back on track going into the new year. TwitchCon North America, the annual gaming convention hosted by the prominent livestreaming platform, kicks off today. It’ll be the second TwitchCon to take place in the United States following a COVID-fueled hiatus — and the event’s organizers anticipate attendance numbers in the tens of thousands.
UK marketers increased their budgets in Q3 2023, according to the latest IPA Bellwether Report, though that growth was weakened by ongoing economic pressures. The study surveyed around 300 UK-based marketing professionals, and found that 21.1 percent increased their total marketing spend in Q3. But 15.8 percent of respondents downgraded their budgets over the same period, resulting in a net balance of +5.3 percent.
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En la Semana de la Publicidad, los directivos de medios de comunicación, desde The Sun hasta Betches Media, han presentado a los especialistas del marketing su capacidad para aumentar y captar audiencias, centrando sus discursos y las sesiones de los paneles en sus estrategias para llegar a públicos especializados. Sus discursos llegan en un momento en el que es más difícil que nunca atraer la atención hacia los contenidos, desde el alejamiento de Facebook de los contenidos de los editores hasta
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What is the truth about Twitter video views? In today’s world of social media, numbers rule the roost — followers, likes and video views. But have you ever stopped to think about what those views actually signify? To really understand the impact of your content, it’s prudent to delve deeper into the metrics and know how they differ from platform to platform.
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General Mills, makers of Cheerios and Häagen-Dazs, has appointed IPG’s UM to handle its global strategy, planning, buying, analytics, performance and commerce efforts across 36 markets. The $800m General Mills business (or almost all of it) was previously held by WPP’s Mindshare. But it’s not all bad new for WPP: Wavemaker won the £25m Eurostar … The post Media shake-up continues: General Mills and Eurostar make their choices first appeared on More About Advertising.
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