Adweek
OCTOBER 30, 2023
The programmatic advertising industry has lately publicly rallied around cleaning up the ecosystem, championing quality over quantity: fewer spammy websites, fewer supply-side platforms and fewer resellers. Nonetheless, bid duplication--where buyers and their ad-tech partners must sift through multiple bid requests for the same publisher ad slot--persists.
Martech
OCTOBER 30, 2023
We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement.
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Adweek
OCTOBER 30, 2023
There was once a time when UPS was the unlikeliest brand to be associated with fashion. With its ubiquitous (some would say drab) brown color scheme, nothing about the shipping company seemed to connect with an industry often characterized by its kaleidoscopic usage of color. This unexpected, radical connection makes UPS uniquely situated to usher.
AdExchanger
OCTOBER 30, 2023
Does the world really need another retail media network? Bridg thinks so. The data and audience platform, a subsidiary of purchase data company Cardlytics, launched a retail media network (RMN) called Rippl for regional retailers and advertisers in August. Rippl aims to reduce fragmentation in the RMN space by consolidating listings by retailers that might […] The post Not A Bridg Too Far: Cardlytics-Owned Bridg’s RMN Targets Small And Midsize Retailers appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
OCTOBER 30, 2023
Personalization is not just a marketing buzzword. It’s a driving force behind effective consumer engagement. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).
Seth Godin
OCTOBER 30, 2023
You’ll need two 8-foot boards and six five-gallon buckets. Each board is a standard 2 x 4, about two inches by four inches in size. And the bucket is about two feet deep. The first lesson is simple: Put the board on the floor and have a colleague walk from one end to the other. Now, put it across three buckets and try again. It should be clear that the fear is all imagined.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 30, 2023
Meta is rolling out ad-free subscriptions for Facebook and Instagram users in Europe. It is also putting a “temporary” ban on ads to those under 18. People over 18 in the EU, EEA and Switzerland will be given the choice to either continue using these platforms with personalized ads or pay a fee to remove sponsored posts completely starting in November.
AdExchanger
OCTOBER 30, 2023
One of the most important online advertising trends of the past couple years is the rise of algorithmic custom bidding products: Google’s Performance Max (PMax) and Meta Advantage+ Shopping Campaigns (ASC). These tools plug directly into an advertiser’s data warehouse, SDKs and servers with the promise of producing real business outcomes, not flimsy programmatic metrics […] The post The Custom Bidder Startups Taking On The Walled Gardens appeared first on AdExchanger.
Martech
OCTOBER 30, 2023
Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. In addition to the bevy of updates Adobe continues to make to Marketo functions, it sunsetted two apps, Marketo Events and Marketo Moments.
illumin
OCTOBER 30, 2023
Halloween has been growing in recent years, and now sits as the second-biggest retail holiday. Only the holiday season is a bigger income generator. This means that Halloween ads are more important, and more exciting, than ever before. This year advertisers aren’t shying away from creative and ghoulish ads – showing off their own Halloween spirit. Most 2023 Halloween ads are specifically for seasonal drinks or shows.
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Martech
OCTOBER 30, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
More About Advertising
OCTOBER 30, 2023
Data firm Kantar reckons funny ads (or ads that essay humour) are on the way back with 56% of ads clocked so far this year giving it a whirl against pandemic era 44% in 2020, 43% in 2021 and 45% in 2022. Must have missed most of those but there you are. Kantar’s Lynne Deason … The post Will advertisers turn to humour this Christmas? first appeared on More About Advertising.
Martech
OCTOBER 30, 2023
Today, actionable data is key. Yet, drowning in a sea of information from various sources can be overwhelming. How do you prove your campaigns are hitting the mark and contributing to the bottom line? Automation can elevate your marketing game by freeing time so you can focus on innovative strategies rather than wrestling with data. Join marketing analytics automation experts to learn how to impact the bottom line and prove your campaigns succeed Register and attend “Become a Data Champion
More About Advertising
OCTOBER 30, 2023
WPP CEO Mark Read is copping quite a bit of flak in adland, although not, so far, in the City it seems, for WPP’s recent disappointing Q3 results. And his rather lame statement to Campaign seeming to blame it on former boss (and now auld enemy) Sir Martin Sorrell for not doing enough to … The post WPP’s leadership issues go deeper than the holding company first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
OCTOBER 30, 2023
The more agencies change, the more they stay the same — with media as the backbone of their businesses. Recent earnings reports from the five largest holding groups underscore this dependence. Even as their creative businesses face challenges, these businesses managed to grow. In fact, most, if not all of them achieved organic growth, with a collective total of 2% over the last quarter.
Marketing Tech News
OCTOBER 30, 2023
Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands. Research of 1,000 digitally-active shoppers in Wunderkind’s latest ‘Kindness in Advertising’ report showed that 70% believe advertisers don’t respect their digital.
Digiday
OCTOBER 30, 2023
Influencer marketing has become a permanent fixture in many marketers’ strategies. Hoping to scoop up some of those ad dollars and cash in on its extensive network of artists, Cirque du Soleil Entertainment Group launched its first official influencer network this month. The nearly 40-year-old entertainment group’s new offering touts more than 1,500 artists — their combined following totaling more than 35 million followers across social media — in which brands can pay to produce social-fir
AdExchanger
OCTOBER 30, 2023
Paramount unveiled a new ad product called Conduit, a direct integration layer between SSPs and EyeQ, Paramount’s CTV ad selling platform that aggregates Paramount+ and Pluto TV inventory. The post Paramount Is Giving Buyers More Direct Access To Its Inventory appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
OCTOBER 30, 2023
As influencer marketing grows in popularity, and marketers spend more time vetting potential influencer partnerships , some agencies and influencer marketing shops are using AI tools to help them do so. Viral Nation, for example, has been working with brands to run potential influencer partners through its AI tool, Viral Nation Secure, to determine any brand safety flags.
Basis
OCTOBER 30, 2023
What’s new in the realms of paid search and social media? This month, Nick Tuttle, Director of Search Media Investment, and Lauren Brown, Director of Social Media Investment, compiled all the latest news, trends, and resources for easy access. TikTok Is Exploring a Partnership with Google to Drive Search Traffic [:03] TikTok and Google are exploring a new partnership that would integrate Google’s search prompts and web-based search results into TikTok’s own search stream.
Digiday
OCTOBER 30, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify The New York Times tapped Joy Robins as its global chief advertising officer this past spring and six months later, Robins is leading her team through a number of industry-wide changes. Previously chief revenue officer of the Washington Post, Robins is not unfamiliar with the challenges that news publications are facing when it comes to brand safety concerns and monetizing news coverage.
VideoWeek
OCTOBER 30, 2023
Frequency capping is being aggressively implemented in TV, says Zach Belmont, Data & Programmatic Director at Paramount, as buyers seek to avoid overexposing viewers to a campaign. But Belmont argues that the practice of applying a frequency cap to a unique IP address, as one would in display or mobile video, doesn’t necessarily translate to CTV environments.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
OCTOBER 30, 2023
National Geographic was the first brand account to surpass 100 million followers on Instagram in the beginning of 2019. But maintaining that status has not necessarily been a steady ride thanks to the rapidly changing social media landscape. As TikTok, Instagram and YouTube Shorts feed the appetite for short-form vertical video among social audiences, and the appeal of raw, personality-driven content becomes all the more alluring, a media brand like National Geographic has to grapple with how th
VideoWeek
OCTOBER 30, 2023
Fragmentation between different markets and viewing modes complicates access to inventory, says Albert-Jan Tebbe, Director of Advanced Advertising at Liberty Global. When it comes to CTV, the industry needs to prioritise a seamless user experience, in order to deliver the viewing experience consumers are used to from watching TV. In this video interview, Tebbe breaks down the challenges and priorities for Liberty Global, the different “flavours” of CTV viewing, and the role of TV mea
Digiday
OCTOBER 30, 2023
The story was first published by Digiday sibling WorkLife This article is part of WorkLife’s special edition, which examines how the jobs and careers of Generation Z professionals will be reshaped and evolve in the AI-informed era. More from the series → While Generation Z spearheads workplace transformation, managing them can be quite the head-scratcher.
AdvertiseMint
OCTOBER 30, 2023
Do you want to learn how to handle Amazon quantity limits? Amazon changes its quantity limits from time to time. So, Amazon FBA sellers must stay informed on changes to avoid issues. This guide will cover the latest Amazon quantity limits. We will go through the following: Amazon’s FBA capacity limits The current Amazon quantity limits Control your Amazon restock limits View your Amazon FBA quantity limits Frequently asked questions for Amazon’s fulfillment centers Why Does Amazon FB
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Digital Turbine
OCTOBER 30, 2023
With football season in full swing and the Super Bowl not until February, it might seem early to prep for the biggest day of the year in advertising. While TV spots are already locked in for the big game, savvy advertisers know that it’s never too early. For those who want to squeeze every drop of potential from their expensive campaigns, a comprehensive strategy is the name of the game.
AdvertiseMint
OCTOBER 30, 2023
Introduction to Discount Code A discount code is a specific string of numbers, letters, or combinations thereof provided by e-commerce platforms to shoppers. This code, when applied during the online checkout process, allows customers to benefit from a reduced purchase price or other promotional offers. As online shopping continues to dominate, these codes serve as pivotal tools for businesses to attract consumers and for savvy shoppers to secure the best deals and savings, especially during pea
Single Grain
OCTOBER 30, 2023
When it comes to SEO, businesses often view fresh content as a perpetual wave of new articles. But if you’ve been building up your content library over the years, chances are you don’t need more content, you just need to give some attention to your already existing, high-performing content. Updating the blog posts you already have can be just as, if not more, effective in driving more traffic to your website.
AdvertiseMint
OCTOBER 30, 2023
Do you want to learn Amazon inventory management? Your inventory management skills can make or break your Amazon business. Proper Amazon inventory management will help you stay in line with the FBA capacity limits and avoid going out of stock. This blog post will walk you through simple yet effective strategies for effective Amazon inventory management.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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