AdExchanger

SEPTEMBER 17, 2023

What do data privacy and protection have in common with prostate health? More than you’d think. Prevention is the best cure. The post Being Proactive Is Good For Your Health – And For Privacy Compliance appeared first on AdExchanger.

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Seth Godin

SEPTEMBER 17, 2023

A phrase that’s been showing up recently is, “no pressure.” It usually comes in a pitch letter of some sort, written by someone who isn’t in a position to exert any pressure. So why say it? It’s a bit like, “while supplies last.” And “to be honest…” which is perhaps the most self-negating of the three.

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AdExchanger

SEPTEMBER 17, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up For Sale Disney is considering selling ABC and its eight local stations. Nexstar Media Group is a The post Disney Might Sell ABC; X Turns To Google For More Programmatic Ads appeared first on AdExchanger.

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Digiday

SEPTEMBER 17, 2023

After the hype of Apple’s ‘Wonderlust’ event last week, where it unveiled the updated models of its iPhone and Watch Series, many of the reviews centered on one word: “incremental.” Apple hopes the latest offerings will boost stagnant device sales, a phenomenon due to several reasons such as competition from rival vendors and extending device-replacement cycles amid a growing cost-of-living crisis in its core Western markets.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Rob Campbell

SEPTEMBER 17, 2023

So Kevin Chesters recently posted some work from the far distant past. It was work that I adored at the time and even now, I feel is one of the best pieces of communication ever made. EVER. MADE. But it’s not NIKE. Or Apple. Or anything approaching ‘cultural cool’ … it’s for a supermarket. Oh, but wait … there’s more. Because it’s not a brand ad – though it does a ton for the brand – it’s a retail ad.

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Digiday

SEPTEMBER 17, 2023

Now that it’s been a few years since bid shading became prevalent in programmatic investment, how do agencies know it’s actually working? That depends, since there are still plenty of uncertainties and complexities around the benefits and downsides of this tool. First, a quick reminder of what bid shading is: In programmatic advertising, a second-price auction allows the highest bidder to pay a bit more than the second-highest bid, whereas a first-price auction model makes advertisers pay what t

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Digiday

SEPTEMBER 17, 2023

Made-for-advertising ( MFA ) publishers found themselves in some pretty hot water this summer. Back in June, the Association of National Advertisers (ANA) published a report that revealed MFA ad inventory represented 15% of total ad spend in the U.S. at the time, and yet, those sites do not provide advertisers with anything more than vanity metrics, such as high viewability, to prove their campaign efficacy.

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AdvertiseMint

SEPTEMBER 17, 2023

What do you know about Amazon product photography? Product photography is one of the elements that can help you stand out in Amazon’s competitive marketplace. The product images on your Amazon listing can help make or break a sale. Hence, it is important that you have the right images. This article will discuss how to boost your Amazon product photography game.

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Digiday

SEPTEMBER 17, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. After learning that publishers may be cooling on Facebook , Digiday+ Research has discovered that the other side of the Meta coin is a much different story. Things are actually heating up when it comes to publishers’ use of Instagram, and if things keep trending in the same direction it’s possible that Instagram could even surpass its sibling social media platform.

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AdvertiseMint

SEPTEMBER 17, 2023

Would you like to learn about the new TikTok search ads toggle? TikTok has rapidly evolved into a marketing powerhouse , and it keeps innovating to offer more advertising opportunities. The search ads toggle is one of the platform’s best features yet. This blog will explore the TikTok search ads toggle and share essential insights for marketers to leverage its potential.

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Advertising

Digiday

SEPTEMBER 17, 2023

As top tech leaders visited Capitol Hill last week for more AI conversations — some under oath and others behind closed doors — several of the largest platforms released even more generative AI tools for marketers and creatives. Last week, Adobe expanded its Firefly AI platform beyond beta to make it generally available across Adobe’s Creative Cloud and Experience Cloud.

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AdvertiseMint

SEPTEMBER 17, 2023

Do you want to get the TikTok verified symbol on your account? Getting the TikTok verified badge will boost your credibility on the platform. But TikTok verification doesn’t only add a touch of authenticity to your profile, but it also opens up new opportunities. This blog will show you how to get verified on TikTok. What is the TikTok Verified Symbol?

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Exchange Wire

SEPTEMBER 17, 2023

In today's ExchangeWire news digest: Meta denies plans to bring ads to WhatsApp; Google appears to be readying Gemini, its conversational AI software, for release; and TikTok Shop opens in the US market. No ads for WhatsApp, says boss Meta's head of [.] The post WhatsApp Denies Reported Move to Ads; Google Gears up to Release ChatGPT Rival appeared first on ExchangeWire.com.

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AdvertiseMint

SEPTEMBER 17, 2023

Would you like to learn how to ads on TikTok for your marketing campaigns? TikTok’s fast-growing user base and unique creative opportunities have made it a hotbed for businesses looking to connect with a younger and highly engaged audience. You can invest in TikTok ads to market your products and services on the platform. This blog post will walk you through the ins and outs of using ads on TikTok.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Exchange Wire

SEPTEMBER 17, 2023

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Next up, can attention come to define an era and help wean the industry off vanity metrics? The battle for attention has never been fiercer. This [.] The post Industry Review 2024: Making Attention Pay appeared first on ExchangeWire.com.

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