Adweek
JULY 31, 2024
Picture this: You sit down with your spouse to watch YouTube on your connected television (CTV), but before the video starts, a pre-roll ad runs promoting the services of the best divorce lawyer in town. If you were watching linear television, where ads are served based on broad factors like programming and geography, you might.
Martech
JULY 31, 2024
Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase. The video platform saw a 28% increase in ad spend last quarter, compared to 18% in Q1.
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Adweek
JULY 31, 2024
Privacy-compliance platform SafeGuard Privacy has raised $3.6 million in its latest "seed-extension" funding round. This is the company's second seed funding round after raising $7 million in 2022. The latest round was led by venture capital firm TechOperators. Investment funds Dynamism and SideKick and two family office funds also invested in the round.
Martech
JULY 31, 2024
Companies that rate highly for customer experience are more likely to have well-integrated technology, make their investment decisions with their customers in mind and are using AI in their CX solutions. That’s according to research conducted by Merkle, an experience transformation consultancy. Every year, Merkle conducts research into customer experience from both the vendor and customer side.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JULY 31, 2024
In 2021, then-Nike senior brand director Massimo Giunco was baffled to hear online fashion retailer ASOS come up repeatedly in meetings. Giunco, who left Nike in June 2022 after 22 years there, had been in internal conversations in which Nike staffers suggested they meet with ASOS to borrow its digital tactics, he told ADWEEK. These.
Martech
JULY 31, 2024
Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Responsible list management to stay under spam thresholds means subscriber volume will likely decrease over time. As if that dynamic weren’t enough of a challenge, iOS 15 continues to throw a wrench into the works — any marketers using open rates to measure engagement are trying to make sense of a murky picture.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 31, 2024
Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. Long-term B2B success is inextricable from the human relationship. You might treat customer satisfaction as soft, but your customers do not. Each and every customer is more important to the bottom line, especially as a B2B company moves along the arc of maturity and increasingly focuses on profitability.
Adweek
JULY 31, 2024
Google is giving advertisers a little more control over where their Performance Max ads appear. The tech giant rolled out a series of updates on July 30 to ensure greater brand safety and more transparency into ad buys bought using Performance Max, Google's big AI-driven buying tool that is both popular and at times controversial.
AdExchanger
JULY 31, 2024
When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account for how quickly SSP auctions can respond to bid requests. Response times can vary based on factors like site visitors’ geographic region, what devices they’re using or whether the SSP has a server-side or client-side […] The post Magnite Tackles Fully Automated Prebid Wrapper Optimization appeared first on AdExchanger.
Adweek
JULY 31, 2024
Department store chain Belk is standing up an advertising business. The company is starting an ad arm called Belk Media Network that will sell ads to brands trying to reach the retailer's shoppers. Belk is a regional department store chain with nearly 300 stores in 16 Southern states including Texas, Florida and Maryland. Belk competes.
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AdExchanger
JULY 31, 2024
TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop, including display and audio. The post Innovid Wants To Solve CTV’s Most Annoying Issue appeared first on AdExchanger.
Adweek
JULY 31, 2024
Cottagecore, balletcore, gorpcore. just a few of the many labels that seemed to dominate the discussion in the last few years, causing brands to look for new ways to capitalize on the emerging trends of the moment. But in a recent breakdown from trend forecaster @thedigifairy, these "cores" have faded just as quickly as.
AdExchanger
JULY 31, 2024
What do Pepsi, Ulta Beauty and AB InBev have in common? A year ago, they were Moat clients. Now they’re in DoubleVerify’s camp. “It’s always an interesting dynamic when a competitor just literally drops off the map the way Oracle did with Moat,” DoubleVerify CEO Mark Zagorski told investors during the company’s earnings call on […] The post DoubleVerify Breaks The Moat And Storms The Social Castle appeared first on AdExchanger.
Adweek
JULY 31, 2024
Fox is looking to buck the trends as it closes upfront talks. The company has officially wrapped negotiations, growing volume on both digital and linear, according to a statement from Jeff Collins, Fox's president of ad sales, marketing and brand partnerships. "Our focused portfolio of market-leading properties in sports, news, entertainment and streaming delivered year-over-year.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Seth Godin
JULY 31, 2024
Make a list of things you used to believe. Fervently, certainly, completely. Things that you were sure of, but now, with the passage of time and the benefit of experience, you know to be incorrect or incomplete. Of course, it’s not just mythical creatures beloved by children. It’s our adherence to a social norm, loyalty to a leader or the structure of a point of view.
Brid.tv
JULY 31, 2024
In our last major release, we introduced significant changes like full access to our exclusive video library through the platform and a new player and widget code URL. This time, we’ve focused on optimizing overall platform performance and addressing minor bugs. Check out the full Platform Update 6.9.6 Changelog below. Full 6.9.6. Changelog Fixed Static Playlist UI improvements for better usability; Smart Playlist minor bug fixes; Fixed a bug where snapshots are not properly changed once t
AdExchanger
JULY 31, 2024
Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization? The post For Attribution, Approach With Caution; Do RMNs Secretly Hate Standards? appeared first on AdExchanger.
Digiday
JULY 31, 2024
A new report from Microsoft highlighted key challenges, opportunities and urgencies that come with protecting people from the dangers of AI-generated content. On Tuesday, the company released new research about efforts to prevent harmful generative AI such as election-related misinformation and deepfake content. The 50-page white paper also sheds more light on people’s exposure to various types of AI misuse, their ability to identify synthetic content, and growing concerns about issues like fina
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JULY 31, 2024
You know that DJ Khaled song with the chorus, “All I do is win, win, win, no matter what; got money on my mind, I can never get enough”? Rather than the usual classical music or corporate Muzak, that’s what Meta should play before kicking off its quarterly earnings calls. Because Meta keeps on minting […] The post Meta’s Revenue Popped 22% YOY In Q2 – And It’s Spending That Moolah On AI appeared first on AdExchanger.
Exchange Wire
JULY 31, 2024
In this op-ed, Tingyan Han of Skeleton Key lays out the power of incrementality, and why last-click marketers need to evolve their approaches to thrive. North star KPIs deserve north star measurement DAU, revenue, margins - These are the goals around which [.] The post Redefining Marketing Measurement with Incrementality appeared first on ExchangeWire.com.
Digiday
JULY 31, 2024
It’s been a little over a week since the latest twist in Google’s seemingly never ending plan for third-party cookies in Chrome. Since then, execs there have been in full-on damage control mode, trying to soothe everyone’s nerves, both publicly and behind the scenes. The reason for all this fuss is that ad execs are still fuming over that surprise twist.
Ad Monsters
JULY 31, 2024
The COOL company is on a mission to revolutionize our broken ad tech ecosystem with innovative solutions that transform the entire spectrum. The “COOL” Company isn’t just a name; it’s a way of being. The new ad tech company, formed when Insticator recently acquired ADventori, seeks to mend the fractured ecosystem. Founded on the principles of creating a better experience for everyone , their comprehensive suite of solutions is tailored for every sector.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
JULY 31, 2024
‘Pleasantly surprised’ by Prime Day Despite forecasts that Amazon Prime Day would fall flat this year, several publishers told Digiday that commerce revenue earned from affiliate coverage of the two-day sales event actually exceeded expectations. According to four publishers, commerce revenue earned from Prime Day-specific coverage was up as much as 99% year over year, while conversion rates were up anywhere from 6-30% compared to 2023.
AdPulp
JULY 31, 2024
The Olympic Games in Paris provide an ideal setting, programming-wise, for brands to explore their own heroic journeys and present powerful narratives to a large and attentive audience. Two car companies—Subaru and Hyundai—have chosen to follow this path and the results are notable. Subaru reminds us that “Love begins with trust,” and Hyundai reminds us […] The post More of This Please: Love of Dogs and the Pure Joy of Play appeared first on Adpulp.
Digiday
JULY 31, 2024
Netflix’s push into gaming shows no signs of slowing down in 2024, as made clear by the platform’s appointment of veteran game developer Alain Tascan as its new president of games last week. Netflix has also acknowledged its investment in gaming and the channel’s chance to “serve super fandom with games” as “really fun and remarkable,” as Netflix co-CEO Ted Sarandos put it during the company’s Q2 2024 earnings call on July 18.
More About Advertising
JULY 31, 2024
For most people most of the time price is the overriding issue when making a purchase – be it a house, a car (look at EV price problems) or a beer. For decades adland has patted itself on the back that its big-spending clients can defy such odds, selling premium products at a price that … The post Consumer is fighting back – good for the consumer but bad for brands first appeared on More About Advertising.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Digiday
JULY 31, 2024
For the span of the generative AI hype cycle, brands and agencies have been eager to invest in AI tools to do everything from creating workflow efficiencies to drumming up press coverage. A less exciting part of the AI picture, though, is the prospect of AI-generated or altered content being labeled as such. A lot of the industry hype around generative AI is the potential for the technology to make marketers’ jobs easier, faster and more efficient.
AdExchanger
JULY 31, 2024
In the past couple of weeks, many of the world’s biggest CPG and grocery store brands have reported their latest earnings. One thing is clear: CPG brands are under pressure by retailers to squeeze their margins, lower prices and spend more on ads. But what else is new? Pricing pressure Legacy CPGs are fighting to […] The post The Biggest CPGs Face New Pressures To Increase Ads While Somehow Spending Less appeared first on AdExchanger.
VideoWeek
JULY 31, 2024
UK publisher Reach, owner of the Mirror, Daily Star and Daily Express, has seen its digital revenues grow for the first time since 2022. The group reported 6.7 percent YoY digital revenue growth during Q2 2024, signposting “early indicators” of recovery in the ad market. However, the increase follows a challenging Q1, when digital revenues fell 8.5 percent YoY.
Exchange Wire
JULY 31, 2024
A Powerade campaign featuring gymnast Simone Biles that reflects on the mental and physical strains of being an Olympic athlete is the most emotionally engaging ad from the Paris Games, according to a new AI ranking by DAIVID. The new chart, [.] The post AI Names Powerade Ad Featuring Simone Biles Discussing Mental Health Struggles as Paris Olympic Ad Winner appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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