Adweek
MAY 10, 2024
AI influencers offer a cost-effective, continuous presence on social media, and save time for brands for user-generated content (UGC) campaigns. However, the rise of synthetic influencers has sparked concern among human influencers, who fear that these digital competitors will erode their income from brands. The spotlight on deepfakes featuring real-life influencer Ariel Marie promoting GetDirty.
AdExchanger
MAY 10, 2024
Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. Through matching data logs and the Chrome developer toolkit, it documented the SSP repeatedly misrepresenting IDs in openRTB fields.
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Adweek
MAY 10, 2024
This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at the Way Upfronts, ADWEEK has learned from a source familiar with the first-of-it's-kind event. The virtual upfront is Oscar-winning producer Michael Sugar's brainchild and debuted on Tuesday and Wednesday. Sugar, alongside his partner, Matt Rotondo.
Martech
MAY 10, 2024
As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 10, 2024
The sports marketing landscape in 2024 is laden with opportunity for those willing to adjust their game plan. At the first ADWEEK Brand Play Sports Marketing Summit, held at the National Basketball Players Association (NBPA) in New York, marketers saw how technology not only personalized the gameday experience for leagues, but helped them tell their.
Seth Godin
MAY 10, 2024
In any creative endeavor, it’s possible to define success as the big win, the moment when your dreams match reality. Success is the end of imposter syndrome, stability and finally making it to the other side. By this definition, it’s clear that success isn’t going to happen. It’s incompatible with the reason you do this work in the first place.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 10, 2024
ChatGPT is expected to launch its search feature on Monday, according to Reuters, citing unnamed company sources. This new approach could be a game-changer for how people get information from the internet and a significant challenge for industry leader Google. Rumor has it. OpenAI is developing a ChatGPT feature that searches the web and cites sources in its results, Bloomberg reported (subscription required): “The feature would allow users to ask ChatGPT a question and receive answers that u
Adweek
MAY 10, 2024
ADWEEK's Audio Awards 2024 will be judged by an expert panel from firms including WPP, talkSPORT and The Telegraph, with experience across Amazon Music, Kraft Heinz, Universal Music and much more. As our call for entries closes (May 9), judging will open for our jurors, who will be assessing the top pods across some 23.
Martech
MAY 10, 2024
Lead scoring is one of those things companies tend to spend far too much time on and often use improperly. This has led to the cynicism of sales and marketing teams when it comes to trusting the contacts for outreach-driven activities. Rebrand ‘lead’ with ‘human’ Before we dive into the scoring model, let’s quickly agree on one core concept: leads are human beings.
Adweek
MAY 10, 2024
We all have our favorite singers and bands that we love listening to and going to see in concert. However, most people are unaware of how these musicians were discovered and the process behind creating the hit songs we enjoy. From discovering Maroon 5 to Eminem, songwriter Evan Bogart has seen it all and understands.
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Martech
MAY 10, 2024
Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. Image: Chris Wood. Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded.
Adweek
MAY 10, 2024
Growing up, I had little to no idea what I wanted to do when I got older. What I did know from a very young age, however, was that I needed to make money to buy the things I wanted that my parents couldn't afford. That led me to my first job in the restaurant.
Oko
MAY 10, 2024
Wherever there are ads, there are bound to be fraudsters trying to skim off the top of your ad budgets. In this blog post, we explain how CTV ad works — and how to avoid it. Around 3,750 years ago, a customer named Nanni chiseled a complaint into a stone tablet, saying he was overcharged […] The post CTV Ad Fraud: Tips And Tricks For Avoiding The Scammers appeared first on OKO Digital.
Adweek
MAY 10, 2024
Warner Bros. Discovery will address marketers next Wednesday at its TV upfront presentation in Madison Square Garden, where ad buyers will be eager to hear the latest offerings coming to Max and developments in its sports portfolio. According to Jon Steinlauf, chief U.S. advertising sales officer at WBD, the company will address both of those.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Monsters
MAY 10, 2024
Future Today’s enhanced user interface offers advertisers prime webpage real estate, free from competition. It’s now featured on nearly half the company’s 300 streaming apps, including flagship ad-supported platforms Fawesome, HappyKids, and iFood.TV. Updates for the remaining apps are on the way. In the rapidly advancing world of streaming services, Future Today strives to stand out by enhancing user experience and providing better brand integration with its new user interfa
Adweek
MAY 10, 2024
The neighborhoods are dusty and desolate, the weather is foul and the inhabitants are sketchy at best--dupe sales, public urination and violent thuggery are common. The cuisine, if it can be called that, comes mostly pickled in giant jars of mystery juice.
Exchange Wire
MAY 10, 2024
VideoElephant CEO Stephen O’Shaughnessy today (9th May, 2024) announced that Preeya Naul is joining the company as vice president, streaming partnerships. In this newly-created position, Naul will be charged with expanding the distribution of the company’s O&O FAST channels as [.] The post VideoElephant Appoints New VP Of Streaming Partnerships To Accelerate Development Of Free Ad-Supported Streaming TV Services appeared first on ExchangeWire.com.
Adweek
MAY 10, 2024
Live from New York. it's Sunday night? Saturday Night Live is celebrating the big 5-0 in 2025, and NBC is marking the occasion with a weekend-long celebration culminating in a three-hour special that's airing on February 16 from 8-11 p.m. ET. Flip ahead in the calendar, and you'll see that's a Sunday, not a Saturday.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Badger
MAY 10, 2024
SUBSCRIBE Hey there, Badger Nation! Hi, I’m Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum. Read More Can Amazon PPC Success Be Predicted? [The PPC Den Podcast] The post Can Amazon PPC Success Be Predicted? [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
MAY 10, 2024
In this episode of Brave Commerce, Ben Goodwin, co-founder, CEO and formulator of Olipop, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and strategies involved in creating products that bring both enjoyment and health benefits to consumers. As the conversation begins, Ben shares his early experiences consuming a standard American.
AdExchanger
MAY 10, 2024
Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Total revenue for IAS, which released its first quarter numbers on Thursday, was up 8% year over year to $114.5 million, and the company raised its full-year revenue outlook from $533 million to $541 million. IAS’s stock ticked up just […] The post IAS Had A Better Q1 Than DV, But That Doesn’t Mean There Aren’t Elephants In The Room appeared first on AdExchanger.
Exchange Wire
MAY 10, 2024
This week on The Stack: TikTok Files Lawsuit Against US Gov; AI Forges Publisher Group Partnership; OpenAI Releases Deepfake Detector, plus: today's episode of the MadTech Daily Podcast. Another week, another lawsuit – and quite a major one: TikTok and [.] The post The Stack: TikTok Files Lawsuit Against US Gov; AI Forges Publisher Group Partnership appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
IAB Tech Lab
MAY 10, 2024
In the dynamic ecosystem of digital advertising, maintaining adherence to ever-evolving privacy regulations is paramount. Over the coming months, starting with July 1st, we will hit the effective dates for State privacy regulations in Florida, Montana, Oregon, and Texas. Consequently, the updates to extend the Global Privacy Platform (GPP) equip […] The post GPP Extensions Addressing Privacy Regulations with State-Specific Updates appeared first on.
More About Advertising
MAY 10, 2024
BigSmall, the agency founded by ex-Engine (now House337) CEO Matt Edwards, has won the European launch of Max, a streaming service from Warner Brothers that brings together HBO, Discovery and Eurosport. The campaign will include TV and cinema as well as OOH, audio, digital and social. The agency is working alongside entertainment shop Once Upon … The post Warner Bros appoints BigSmall to launch streaming service Max first appeared on More About Advertising.
AdvertiseMint
MAY 10, 2024
Did you know that you can delete a Facebook business page? Managing your online presence could require you to delete your Facebook page. Whether you’re streamlining your social media portfolio, rebranding, or simply stepping away from Facebook , deleting a page is a significant step. This guide will walk you through deleting your Facebook business page , ensuring it’s as smooth and trouble-free as possible.
More About Advertising
MAY 10, 2024
Argos is one of those UK businesses you’re rather surprised to be still here in the age of ‘Everything Amazon.’ but it’s owned by Sainsbury’s, which seems to be doing pretty well financially and it’s back with its two animated characters and a spin on celebrity cheffing from T&Pm (The&Partnership as was, now including media.) … The post T&Pm back with new recipe for Argos (sort of) first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
MAY 10, 2024
In this week’s Week in Review: Ofcom says UK may need to prepare for a DTT switch off, Disney partners with Walmart on targeting and attribution, and WBD sees a continued slide in ad revenues. Top Stories Ofcom Warns of ‘Tipping Point’ as Terrestrial TV Nears Point of Financial Unsustainability Ofcom published a new report this week on the future of digital terrestrial television (DTT) technology used for broadcasting traditional linear TV, warning that the country is approachi
More About Advertising
MAY 10, 2024
Former Kinetic UK CEO Ali MacCallum has resurfaced as MD of Miroma Founders Network (MFN), a joint venture between Miroma Group and Founders Forum Group. MacCallum, a well-known figure in media land, also worked at Omnicom’s M2M and WPP-backed mSix. MFN targets early-stage start-ups and scale-ups with customer acquisition and retention, focusing on supporting them … The post Former Kinetic boss MacCallum joins Miroma Founders Network first appeared on More About Advertising.
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