Martech
AUGUST 22, 2024
Marketers are starting to think big about AI in marketing. Different organizations will take various routes to achieve their goals. Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure.
Adweek
AUGUST 22, 2024
In case you haven't heard: party-girl Brat Summer has given way to a more modest Demure Fall, and brands including Verizon, Lyft, and Zillow are moving at breakneck speed to keep pace amid yet another cultural shift. "Verizon lets me trade in a musty diva for a demure diva," says Jools Lebron, the TikToker behind.
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Martech
AUGUST 22, 2024
It’s iOS update season again, and email marketers need to get ready. The good news is that while iOS 18 is expected to be released in mid to late September, similar to previous years, the changes affecting Apple Mail aren’t available in beta yet. This likely means they won’t be part of the initial update. (Don’t take my word for it. Apple’s preview mentioned that the changes are “ coming later this year ,” which, to me, makes it more likely they’ll be released separately and at a later date.
Adweek
AUGUST 22, 2024
Generative AI search engine Perplexity, which positions itself as a competitor to Google Search, is gearing up to launch its advertising platform in Q4, according to a pitch deck obtained by ADWEEK. Perplexity's ad strategy will initially target 15 key categories, including health, technology, finance, arts and entertainment, and food and beverage. Advertisers can choose.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 22, 2024
A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. HubSpot offers resources and personnel to help guide the process and provide support. Additionally, the HubSpot CRM is designed for a quick installation and fast time to value. Still, there are steps a business can take to ensure a smooth process and brace themselves for a new CRM.
Adweek
AUGUST 22, 2024
Take a cursory glance at recent headlines, and you'd be forgiven for thinking that the generative artificial intelligence bubble is bursting, for Wall Street, at least. Marketers, however, take a longer-term view. Stocks have tumbled, revealing a stark reality: The once-touted innovations of gen AI are slowing, while the costs of maintaining the technology soar.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
AUGUST 22, 2024
Chick-fil-A is not only serving chicken--it's looking to serve up original content, too. Deadline reported Wednesday that the fast food chain known for its chicken sandwiches is working with some major production companies and studios to produce family-friendly unscripted series for a streaming service that is set to launch later this year. There's also discussion.
Martech
AUGUST 22, 2024
Are you tired of your email campaigns falling short? It’s time to level up your game! Join us for our upcoming webinar, Mastering Email Campaign Execution , where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. In this webinar, our panel will discuss: The critical role of execution in email campaigns Technology and innovation in email marketing Future trends in email marketing A Haggar clothing success story Don’t miss this op
Adweek
AUGUST 22, 2024
Today, Dentsu and Sports Innovation Lab announced a strategic partnership that gives clients access to sports audiences across any publisher or platform. With the news, Dentsu, the first holding company to enter into such a partnership with Sports Innovation Lab, provides its clients with the ability to develop sports-related insights and target addressable sports audiences.
Seth Godin
AUGUST 22, 2024
In the very small business, the freelancer knows each customer. By name, by volume, by preferences. And in the huge business, expensive software, data analysts and relentless margin seeking pushes organizations to increase their yield. But most businesses (and non-profits and groups) are somewhere in between. We don’t think of our customer list as a spreadsheet, but it is.
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Adweek
AUGUST 22, 2024
As in many break rooms around the world, the film It Ends With Us has taken my team of multi-generational, diverse, and wickedly smart staffers down a rabbit hole of questions, comments and strong responses. My 16-year-old daughter's rave review of the film eventually brought me to the TikTok storytimes and Instagram detectives sleuthing out.
AdExchanger
AUGUST 22, 2024
It’s been a busy few weeks for those following Google. It all started with the Privacy Sandbox team announcing a pivot away from phased third-party cookie deprecation in Chrome to one driven by user prompts … for settings they already have. By now, many hot takes on the Sandbox announcement have already been written. But […] The post Has Idealism Killed Google’s Pursuit Of Privacy?
Adweek
AUGUST 22, 2024
Earlier in July, Google filed a court document with objections to the 68 adtech witnesses called by the Department of Justice for its upcoming adtech antitrust trial, challenging a list that reads as "who's who of adtech." The witness list represents a cross-section of the industry with execs from adtech companies, publishers, and ad agencies.
Ad Monsters
AUGUST 22, 2024
AdLib Media Group partnered with Jounce Media to enhance programmatic advertising by automatically blocking low-quality MFA sites. The MFA site traffic craze was a hot topic in ad tech last year. Many questioned: are all MFA sites bad? What exactly distinguishes what an MFA site is? At the time of the craze, MFA sites made up 15% of global programmatic ad spend , but agencies were working to combat them, much like AdLib and Jounce, and are working on them now.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
AUGUST 22, 2024
As unexpected brand partnerships reach a peak, a fresh collaboration this summer comes from Lipton Ice Tea and streetwear label Cruel Pancake. "That Summer Feeling" is Lipton Ice Tea's first venture in fashion. The '90s-inspired, 25-piece clothing collection with Cruel Pancake, an up-and-coming label founded by French creator Hugo Philip in 2021, debuted during a.
AdExchanger
AUGUST 22, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Shopping For Data Infrastructure appeared first on AdExchanger.
Adweek
AUGUST 22, 2024
When Minnesota Gov. Tim Walz appointed Lauren Bennett McGinty to lead Explore Minnesota--the North Star state's visitor bureau--in November 2021, she had her work cut out for her. Bringing Minnesota's tourism industry, a $16 billion business in 2019, out of its pandemic slump would take all of her experience as a marketer and lobbyist. Broaden.
AdExchanger
AUGUST 22, 2024
On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and convenience store chains like Wegmans and Giant Eagle – and PF Media, launched by gym franchisor Planet Fitness earlier this year. The post Yahoo DSP Adds Planet Fitness And Bridg’s Audiences To Its Retail Media Network appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
AUGUST 22, 2024
Welcome to another special episode of the Marketing Vanguard podcast. Today, our guest is Rei Inamoto, founding partner at I&CO, a global innovation firm that helps brands navigate change. Inamoto has been named among Creativity Magazine's annual Creativity 50, as well as one of the Top 25 Most Creative People in Advertising by Forbes. He.
AdExchanger
AUGUST 22, 2024
Special guest and prolific ad tech investor Eric Franchi of Aperiam Ventures discusses his firm’s recent bet on attention metrics startup Adelaide. Plus: What’s up with Meta’s new third-party attribution partnerships? The post The VC POV appeared first on AdExchanger.
Adweek
AUGUST 22, 2024
Today, NBCUniversal announced a record number of advertisers for the 2024 Paralympic Games, with a 60% increase in ad sales. Among those advertisers, Toyota is returning as the presenting sponsor. With the partnership, Toyota's "power of community" theme will be highlighted before, during, and after the Paralympic Games coverage with primetime in-show and out-of-show integrations.
Oko
AUGUST 22, 2024
In the digital world, staying ahead of the curve can feel like an arms race. Hackers develop better technologies, so users develop better authentication. Hardware companies develop more robust computers, so software developers invent programs that eat up more resources. But one of the biggest digital arms races these days is happening in adtech, where […] The post Navigating the Ad Blocker Dilemma: 6 Strategies for Publishers appeared first on OKO Digital.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
AUGUST 22, 2024
In 1984, Jim Koch walked away from a career at a prestigious Boston consulting firm to start brewing beer in his kitchen--an ambition even his father, a brewer himself, called "the dumbest f--ing idea he'd ever heard." Back then, most microbrews were of dubious quality, made using decommissioned dairy equipment. (Home brewing had only been.
VideoWeek
AUGUST 22, 2024
After what seemed like a quiet period on the M&A front, ad tech companies appear to be back up for grabs. August alone has seen tie-ups between Outbrain and Teads, and Adelaide Metrics and Rita, as the summer months thaw out a cold snap in the M&A market. Terry Kawaja, Founder and CEO of LUMA Partners, a strategic advisory firm, says M&A activity went through “a decade-long low” in 2023, citing economic uncertainty as a major cause for the standstill.
Adweek
AUGUST 22, 2024
The US Open keeps serving up an increasing number of diverse, engaged fans, and brand sponsors know it often requires more than a logo to hold court at this stateside Grand Slam. Last year, 799,402 people came to the United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing, Queens, during the.
AdExchanger
AUGUST 22, 2024
These days it seems like there’s an AI tool for everything. Now there’s even an AI tool to manage your AI tools. The post Anyword Wants To Be The AI Marketing Tool In Charge Of All Other AI Marketing Tools appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
AUGUST 22, 2024
The new campaign for Calvin Klein is a little Risky Business and a lot of empowered exhibitionism, wrapped in '90s nostalgia. The work features actor Greta Lee in a brand debut that may be this fall's answer to Jeremy Allen White's headline-grabbing spring video for the legendary fashion label. Lee, a first-time Emmy nominee for.
AdExchanger
AUGUST 22, 2024
On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and convenience store chains like Wegmans and Giant Eagle – and PF Media, launched by gym franchisor Planet Fitness earlier this year. The post Yahoo DSP Adds Planet Fitness And Rippl’s Audiences To Its Retail Media Network appeared first on AdExchanger.
Adweek
AUGUST 22, 2024
In this episode of The Garage, "Exploring CTV and Retail Media Networks," hosts Dan Massimino and Evan Hovorka are joined by Sean Muller, founder and CEO of iSpot. They discuss the rapid shift from linear TV to connected TV and the rise of ad-supported models in CTV. They also explore the importance of standardization in.
AdExchanger
AUGUST 22, 2024
Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers and sellers alike to adopt them as alternatives. And yet, some industry insiders argue that alt currencies weren’t ever meant to supplant Nielsen. The post Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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