Martech
AUGUST 29, 2024
Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. Where AI topped the list of consumer trends in a previous survey, CTV now leads the field.
Adweek
AUGUST 29, 2024
The former chief executive of Fortune, Alan Murray, is joining The Wall Street Journal this fall, where he will play a key role in building out its events business, according to two sources familiar with the move. The hire was first reported by ADWEEK earlier this week. Murray and The Wall Street Journal declined to.
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Martech
AUGUST 29, 2024
Conference season is in full swing. If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals, or starting new partnerships. Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Here’s how to maximize your conference ROI, from planning to follow-up. 1.
Adweek
AUGUST 29, 2024
2024 has been a volatile year for adtech funding. U.S.-focused adtech startups, once accustomed to snagging billions in venture capital annually, have raised nearly $360 million so far this year, putting it on track to be the industry's slowest year in over a decade, per Crunchbase data. That slowdown is due to market saturation, heightened.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 29, 2024
The U.K.’s government is giving teachers AI chatbots to help them “mark and plan lessons.” The AI will be trained on government documents including curriculum guidance, lesson plans and anonymized pupil assessments “so they generate accurate, high-quality content,” according to a statement. There’s a first time for everything, I suppose.
Adweek
AUGUST 29, 2024
Amazon has big ambitions to shake up the TV industry, starting with this year's upfront. ADWEEK has exclusively learned that Amazon has wrapped its first TV upfront season, pitching its scale, data, and new ad-supported tier for Prime Video to advertisers. While Amazon played up shows like The Lord of the Rings: The Rings of.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
AUGUST 29, 2024
Nike launched the latest stereotype-busting ad around the 2024 Paralympic Games, making it clear that the athletes involved have an eye-of-the-tiger mindset. The 30-second spot, with a soaring Beethoven soundtrack and loads of action shots, gets its narration from renowned wheelchair fencer Bebe Vio. "They say that just being here is winning--participating is winning," Vio.
Martech
AUGUST 29, 2024
Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023.
Adweek
AUGUST 29, 2024
The annual Intel Extreme Masters Counter-Strike 2 tournament in August drew a sold-out crowd of 13,000 people to the Lanxess Arena in Cologne, Germany, and broke its previous viewership record of 700,000 with more than 1 million people watching the games from home. Much like a conventional sporting event, the attentive audience was also exposed.
Seth Godin
AUGUST 29, 2024
Pharmacists used to mix chemicals by hand to create prescriptions. Opticians used to grind lenses from scratch. Lawyers used to start with an empty page. Graphic designers needed to know how to draw. All of these jobs are still important. None of them are the same as they were thirty years ago. In your work, are you fighting the change or leading it?
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Adweek
AUGUST 29, 2024
It's only August, and 2024 has already been busy with chief marketing officer (CMO) moves. At the start of the year Rent the Runway, Bayer, T-Mobile, Volkswagen and Heydude appointed new marketing leaders. The most recent quarter has brought more change at the top for household advertisers too, including Kraft Heinz and Kimberly Clark. Beyond.
AdExchanger
AUGUST 29, 2024
Determining whether publishers are shady enough to be cut from the programmatic supply chain means grappling with shades of gray. But when a publisher is engaged in obviously illegal activity like piracy – and going to great lengths to hide it from programmatic advertisers – then the decision becomes black and white. Ad fraud detection […] The post How HUMAN Uncovered A Scam Serving 2.5 Billion Ads Per Day To Piracy Sites appeared first on AdExchanger.
Adweek
AUGUST 29, 2024
Ahead of the holiday weekend, agencies are making strategic moves and partnerships to enhance their offerings and solidify their positions in the market. AMIN Worldwide AMIN Worldwide selected MRI-Simmons as its core provider of audience, demographic, psychographic, and product usage consumer data.
Ad Badger
AUGUST 29, 2024
A break-even point is important to know for any business. Regarding your Amazon store, it’s important to know your break-even. Read More Break-Even ACoS Formula for Amazon PPC The post Break-Even ACoS Formula for Amazon PPC appeared first on Ad Badger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
AUGUST 29, 2024
Nick Saban isn't a cranky, wisened college football coach; he just plays one in Vrbo ads. More than a year after stepping away from the University of Alabama and a career that spanned nearly half a century, Saban kicks off the 2024 college football season by turning a sports marketing caricature of his on-field and.
AdExchanger
AUGUST 29, 2024
Roku could start running ads every time you pause a blu-ray. Plus, the kickbacks required to play in the retail media market might eventually shut out all but the biggest brands. The post CTV Ads Take Over Pause Screens; How Retail Data Fees Price Out Smaller Brands appeared first on AdExchanger.
Adweek
AUGUST 29, 2024
Erin Riley has climbed the ladder at TBWA over the last eight years, and now she has risen to the top role as global chief executive officer. It's a promotion that will allow the agency network to continue its role as an industry disruptor. Riley's elevation from U.S. CEO of TBWAChiatDay is part of a.
AdExchanger
AUGUST 29, 2024
Netflix declined to disclose upfront commitments in dollar amounts or share specific percentages regarding where its commitments came from or what they’re earmarked for. The streamer's lack of transparency is drawing the ire of the TV ad industry. The post This Year’s Upfront Results Showcase Netflix’s Lack Of Transparency appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
AUGUST 29, 2024
I've never met a CMO or any high-level executive who doesn't wrestle with a nagging fear of being "found out" or wonder if they are truly up to the task. A fear that is probably not helped by the fact that CMOs have the shortest average tenure in all C-suite at 3.5 years. The truth.
AdExchanger
AUGUST 29, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Outsourced Labor Day appeared first on AdExchanger.
Adweek
AUGUST 29, 2024
The Russian government has opened a criminal case against CNN's Nick Paton Walsh. The network's international security editor is accused of illegally crossing the Russian border alongside Ukrainian journalists Olesia Borovyk and Diana Butsko and venturing into Ukrainian-occupied territory in the Kursk region. According to the independent newspaper The Moscow Times, a Russian Federal Security.
AdExchanger
AUGUST 29, 2024
The countdown to Google’s antitrust trial has begun. If you’ve been waiting your whole live for nerdy ad tech jargon like “header bidding” “dynamic allocation,” “SSPs” and “unified pricing” to become part of the wider lexicon– well, now is your moment. On this week’s podcast the ad tech nerds at AdExchanger serve up our analysis […] The post Google’s Header Bidding Countermeasures Go On Trial appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
AUGUST 29, 2024
What better way to kick off a holiday weekend than the celebration of new career transitions for leaders across the industry? 101 Ways Technology consultancy 101 Ways appointed Richard Neish as its new CEO to lead the company's next phase of growth. Neish's leadership is expected to amplify the firm's innovation and market expansion efforts.
Digiday
AUGUST 29, 2024
Fifty years after Schoolhouse Rock introduced kids to “ I’m Just a Bill ,” Washington state has crafted a friendly new character to educate state voters on the serious issue of election security. Ahead of the 2024 elections, a new marketing campaign in Washington state aims to bolster trust in voting systems. The $1.8 million campaign, paid for by the Washington Secretary of State’s office, goes beyond boosting voter turnout to explain mail-in voting and how the process is safe, secure and
Adweek
AUGUST 29, 2024
Welcome to another special episode of the Marketing Vanguard podcast. Today, ADWEEK chief experience officer Jenny Rooney welcomes Claudine Patel, Sanofi's chief marketing officer for consumer healthcare North America. Sanofi is the world's sixth-largest pharmaceutical and healthcare company and is headquartered in Paris.
Digiday
AUGUST 29, 2024
Mindful of the impact of social virality, but by no means demure in its aggressive embrace of it — see what I did there? — Stagwell agency Gale has quietly built out a 50 person team to lead clients into the turbulent but potent waters of culture-riding across the social spectrum. Gale, which has historically been known for CRM specialization, data-crunching and use of channels others have forgotten about (email, for example) to find business opportunities for its clients, assembled this new imm
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
AUGUST 29, 2024
Danielle Moss will be joining Atlanta NBC affiliate WXIA as weekend meteorologist. This is a move from within Tegna for Moss, who is currently chief meteorologist at WATN in Memphis, Tennessee. "I am absolutely thrilled to be back in Atlanta. I have had many successes in my career and many challenges. This is not just.
Digiday
AUGUST 29, 2024
Golf’s established powers want to bring new audiences into the sport. This week, they took a big swing with a new tournament featuring only YouTube creators. The Creator Classic was contested Wednesday between YouTube golfers including Peter Finch, Gabby DeGasperis and Nick Stubbe, and shown on both ESPN and YouTube. “Our motivation is to really put PGA Tour content in front of as many fans as humanly possible,” said Chris Wandell, svp of media at the PGA.
More About Advertising
AUGUST 29, 2024
The advertising industry is grappling with what an AI-powered future means for brands and their visual identity. Consumer attitudes towards AI vary regionally, with British consumers among the most nervous globally about the technology’s impact on the world. They are looking for businesses to be transparent in how and when they use AI tools in … The post Getty’s Rebecca Swift: generative AI in image making – a guide for advertising first appeared on More About Advertising.
Digiday
AUGUST 29, 2024
Related Insights The Programmatic Marketer Criteo seeks new chief executive after Megan Clarken announces pending exit Read More One of ad tech’s most celebrated CEOs, Megan Clarken of Criteo, is planning her exit within the next 12 months. And just like that, the internet’s armchair analysts are off to the races with their hot takes and wild theories.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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