Adweek
OCTOBER 3, 2024
Google's AI-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which held a briefing for the press about new features this week. Google stopped short of giving any more specifics about the increase publishers were seeing. A query asking.
AdExchanger
OCTOBER 3, 2024
Originally, Ad-Shield Co-Founder and CEO Joon Yu intended to build software to block ads, not for ad block recovery. The post Ad-Shield Wants To Be The Adblock Recovery Tool For When All Others Fail appeared first on AdExchanger.
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Adweek
OCTOBER 3, 2024
A young homeowner suffering from parentamorphosis would likely start spouting arcane Scoville data as a wing-eating guest on The Hot Ones, all while making lame jokes about being "cool as a cucumber." Dr. Rick will do no such thing. The longtime spokesman for Progressive Insurance, played by actor-comedian Bill Glass, takes a seat today opposite.
Seth Godin
OCTOBER 3, 2024
Every founder, leader, sales rep and person on a dating app has heard this. “Bring me the broomstick!” Why did the Wizard ask Dorothy to bring him the broomstick of the Wicked Witch? It’s not because he needed a broomstick. It’s because he wanted Dorothy to go away. If you send someone away to get something ungettable, if you articulate a need that violates the rules of physics or possibility, then you’ve said no without saying no.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 3, 2024
For a heaping helping of mind-bending marketing, look no further than art collective Meow Wolf. That's both a broad and a specific statement, with the growing entertainment company providing the latest example of its trippy advertising style with a campaign to promote its new Texas exhibit. "Change Your Frequency," from creative agency Buck, aims to.
AdExchanger
OCTOBER 3, 2024
The holiday season is here, and understanding how different generations plan to shop can help you tailor your messaging, media planning and creative based on the generation you’re targeting. Our recent survey of 1,000 US consumers revealed their spending habits, shopping timelines and purchasing preferences by generation. Here are the five biggest trends that the […] The post How Different Generations Will Shop This Holiday Season appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 3, 2024
It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the openRTB spec that ruffled feathers at the IAB Tech Lab. The post The US v. Google Witnesses Have Spoken – Now What? appeared first on AdExchanger.
Adweek
OCTOBER 3, 2024
Four years ago, South Carolina agency FerebeeLane pitched to oversee creative for the Crystal Coast Tourism Development Authority (TDA), which promotes the southern Outer Banks area in North Carolina. After making it to the final rounds, the agency lost out to a regional rival. Four years later, though, thanks to playing the long game and.
Martech
OCTOBER 3, 2024
Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations.
Adweek
OCTOBER 3, 2024
Sitting here drinking an AriZona iced tea, I find myself contemplating the value of independence. First, you should know, I am not usually found with an AriZona iced tea--at least not since the days of chugging them post-hangover in college.
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AdExchanger
OCTOBER 3, 2024
AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns. The post This Platform Will Let Anyone Buy Political Ads appeared first on AdExchanger.
Adweek
OCTOBER 3, 2024
KSTP meteorologist Chris Reece has been promoted to weekday evening meteorologist. '"I love Minnesota SO much, I've signed a deal to stay in the Twin Cities for many more years, and I'm honored to announce that I've accepted a promotion to Weekday Evening Meteorologist at KSTP!" Reece wrote on social media.
Martech
OCTOBER 3, 2024
This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures during the use of the company’s services to outcomes like store visits and in-app purchases. Over the last two years, Lyft has built out its ad platform to cover all parts of a customer’s experience.
Adweek
OCTOBER 3, 2024
Best Buy has hired Lisa Valentino as president of its advertising arm Best Buy Ads--a move that signals how retailers are increasingly looking to hire execs with strong relationships with advertisers to steer their retail media businesses.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
OCTOBER 3, 2024
Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m. ET to dive deep into the art and science of programmatic ads and target personas.
Adweek
OCTOBER 3, 2024
Approximately 75 staffers in Disney's ABC News and local-station operations will be laid off, part of a series of moves across the large media conglomerate that aim to cut costs amid a difficult operating environment. (Variety) According to Variety, these reductions are in addition to the 300 roles that Disney eliminated last week within its.
Digiday
OCTOBER 3, 2024
This week has brought another flurry of AI-related ad news as major players like Microsoft and Google, and even social platform Pinterest roll out more ways for advertisers to create and buy ads across social, search and chatbots. On Tuesday, Pinterest debuted new ways for advertisers to use generative AI to generate ad creative and automate media buying through its recently unveiled Pinterest Performance+ platform.
Adweek
OCTOBER 3, 2024
The last full week of September saw Fox News continue to dominate in primetime and total day, while also posting week-to-week audience losses in total viewers and adults 25 through 54 during both dayparts. On the other hand, CNN was the only network not to see any primetime drops in both measured categories, but it.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
OCTOBER 3, 2024
Stagwell’s Forsman & Bodenfors seems to be an upswing after a quieter period (along with Mark Penn’s group as a whole) and now award-winning group creative director Ivan Guerra (left) is relocating from its Singapore office to New York. F&B was twice CampaignBrief Agency of the Year in Singapore. Guerra has worked on a raft … The post Forsman & Bodenfors strengthens New York with Guerra from Singapore first appeared on More About Advertising.
Adweek
OCTOBER 3, 2024
Sinclair's NewsON and Mindgrub have announced a collaboration to launch an Apple Vision Pro app for NewsON. This is Sinclair's first foray into spatial computing specifically for local news delivery, blending digital content with physical surroundings. Using Apple's Vision Pro technology, NewsON and Mindgrub plan to transform the way audiences watch and interact with local.
Exchange Wire
OCTOBER 3, 2024
Lotame, the global technology company that makes customer data smarter, faster, and easier to use for digital marketers, released findings from ‘The State of Data Collaboration: A Global Perspective’, a report on marketer and agency data challenges and the solutions [.] The post Technology Investment Set to Surge in UK -Lotame/Cint Report Reveals appeared first on ExchangeWire.com.
Adweek
OCTOBER 3, 2024
Charter Spectrum cut a new carriage deal with NBCUniversal, one that will bring its Peacock streaming service to the pay TV giant's TV customers at no extra charge. (THR) The deal comes after Charter struck similar deals to add Disney+, ESPN+, Max and discovery+, Paramount+, BET+, AMC+ and TelevisaUnivision's Vix to Spectrum packages in an.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
OCTOBER 3, 2024
Following Invibes' announcement of its expansion into key markets in 2024, including the United States, Singapore, and the upcoming entry into Mexico, the advertising technology company is strengthening its cross-market offering to continue attracting international clients. In Spain, CEO Jorge Palacios has announced the [.] The post Invibes Advertising Strengthens its Management Team in Spain appeared first on ExchangeWire.com.
Adweek
OCTOBER 3, 2024
The Home Depot's ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot's ecommerce site and on other publishers' websites. The new platform, called Orange Access, allows brands to buy these onsite and offsite ads together. Advertisers can also update campaigns as they.
Exchange Wire
OCTOBER 3, 2024
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Website Publisher Trust Indexes, a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the open programmatic [.] The post Pixalate Releases August 2024 Web Publisher Trust Index appeared first on ExchangeWire.com.
Adweek
OCTOBER 3, 2024
Agencies are making all sorts of moves as we move into the busiest season. Between mergers, acquisitions, product launches and multiple client wins, there's a whole lot of shakeups going on. AML One of England's oldestprofessional football clubs, Rochdale AFC, has brought AML into the team. AML will work with the new management to create.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
OCTOBER 3, 2024
The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Fifty-two percent of C-suite executives and marketing leaders at B2B technology companies surveyed said AI is assisting in deploying marketing and sales resources more cost-effectively to capture market opportunities.
Adweek
OCTOBER 3, 2024
Diamond Sports--owner of the Bally Sports-branded regional sports networks--said Wednesday that it plans to drop all Major League Baseball teams from its channels except for the Atlanta Braves. (CNBC) A source with Diamond said the company is still hopeful of agreeing to new terms with the 11 other teams and has previously submitted proposals to.
AdExchanger
OCTOBER 3, 2024
TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now outpaces demand. The post TikTok Search, But It’s Going For Amazon; Can CTV Supply Outpace Demand? appeared first on AdExchanger.
Adweek
OCTOBER 3, 2024
Agence France-Presse, one of the world's largest news organizations, notified French regulators of a potential data breach following a cyberattack last week.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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