Martech
OCTOBER 3, 2024
Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations.
Adweek
OCTOBER 3, 2024
Google's AI-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which held a briefing for the press about new features this week. Google stopped short of giving any more specifics about the increase publishers were seeing. A query asking.
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Martech
OCTOBER 3, 2024
This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures during the use of the company’s services to outcomes like store visits and in-app purchases. Over the last two years, Lyft has built out its ad platform to cover all parts of a customer’s experience.
Adweek
OCTOBER 3, 2024
On June 6, 2024, a 35-year-old Tennessean named Robby Starbuck got wind of something that ticked him off. Tractor Supply, the retail chain where Starbuck bought feed for the cattle on his 12-acre ranch, had adopted multiple policies and initiatives aimed at fostering diversity, equity, and inclusion (DEI.) And so Starbuck, a former music video.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
OCTOBER 3, 2024
The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Fifty-two percent of C-suite executives and marketing leaders at B2B technology companies surveyed said AI is assisting in deploying marketing and sales resources more cost-effectively to capture market opportunities.
Adweek
OCTOBER 3, 2024
Sitting here drinking an AriZona iced tea, I find myself contemplating the value of independence. First, you should know, I am not usually found with an AriZona iced tea--at least not since the days of chugging them post-hangover in college.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
OCTOBER 3, 2024
A young homeowner suffering from parentamorphosis would likely start spouting arcane Scoville data as a wing-eating guest on The Hot Ones, all while making lame jokes about being "cool as a cucumber." Dr. Rick will do no such thing. The longtime spokesman for Progressive Insurance, played by actor-comedian Bill Glass, takes a seat today opposite.
illumin
OCTOBER 3, 2024
Marketing measurement is essential, but marketers must leverage multiple methods to garner an accurate understanding of their success. Media mix modeling (MMM) and multi-touch attribution (MTA) are the most important methods of measurement; by using both of them, marketers can better understand how and why their campaigns work (or don’t). Why is marketing measurement important?
Adweek
OCTOBER 3, 2024
It's a new era for the NBA, and its marketing is reflecting that. We're still a little less than a month away from the start of the National Basketball Association (NBA) season and the 11 games that comprise Kia NBA Tip-Off 2024, but players have reported to training camp and preseason and international exhibitions in.
AdExchanger
OCTOBER 3, 2024
AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns. The post This Platform Will Let Anyone Buy Political Ads appeared first on AdExchanger.
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Adweek
OCTOBER 3, 2024
For a heaping helping of mind-bending marketing, look no further than art collective Meow Wolf. That's both a broad and a specific statement, with the growing entertainment company providing the latest example of its trippy advertising style with a campaign to promote its new Texas exhibit. "Change Your Frequency," from creative agency Buck, aims to.
Seth Godin
OCTOBER 3, 2024
Every founder, leader, sales rep and person on a dating app has heard this. “Bring me the broomstick!” Why did the Wizard ask Dorothy to bring him the broomstick of the Wicked Witch? It’s not because he needed a broomstick. It’s because he wanted Dorothy to go away. If you send someone away to get something ungettable, if you articulate a need that violates the rules of physics or possibility, then you’ve said no without saying no.
Adweek
OCTOBER 3, 2024
Four years ago, South Carolina agency FerebeeLane pitched to oversee creative for the Crystal Coast Tourism Development Authority (TDA), which promotes the southern Outer Banks area in North Carolina. After making it to the final rounds, the agency lost out to a regional rival. Four years later, though, thanks to playing the long game and.
AdExchanger
OCTOBER 3, 2024
Originally, Ad-Shield Co-Founder and CEO Joon Yu intended to build software to block ads, not for ad block recovery. The post Ad-Shield Wants To Be The Adblock Recovery Tool For When All Others Fail appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
OCTOBER 3, 2024
The Home Depot's ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot's ecommerce site and on other publishers' websites. The new platform, called Orange Access, allows brands to buy these onsite and offsite ads together. Advertisers can also update campaigns as they.
AdExchanger
OCTOBER 3, 2024
The holiday season is here, and understanding how different generations plan to shop can help you tailor your messaging, media planning and creative based on the generation you’re targeting. Our recent survey of 1,000 US consumers revealed their spending habits, shopping timelines and purchasing preferences by generation. Here are the five biggest trends that the […] The post How Different Generations Will Shop This Holiday Season appeared first on AdExchanger.
Adweek
OCTOBER 3, 2024
KSTP meteorologist Chris Reece has been promoted to weekday evening meteorologist. '"I love Minnesota SO much, I've signed a deal to stay in the Twin Cities for many more years, and I'm honored to announce that I've accepted a promotion to Weekday Evening Meteorologist at KSTP!" Reece wrote on social media.
AdExchanger
OCTOBER 3, 2024
It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the openRTB spec that ruffled feathers at the IAB Tech Lab. The post The US v. Google Witnesses Have Spoken – Now What? appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
OCTOBER 3, 2024
Best Buy has hired Lisa Valentino as president of its advertising arm Best Buy Ads--a move that signals how retailers are increasingly looking to hire execs with strong relationships with advertisers to steer their retail media businesses.
AdExchanger
OCTOBER 3, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Revenue “Sharing” appeared first on AdExchanger.
Adweek
OCTOBER 3, 2024
Agencies are making all sorts of moves as we move into the busiest season. Between mergers, acquisitions, product launches and multiple client wins, there's a whole lot of shakeups going on. AML One of England's oldestprofessional football clubs, Rochdale AFC, has brought AML into the team. AML will work with the new management to create.
More About Advertising
OCTOBER 3, 2024
In a strong week with another instalment of Nationwide’s Dominic West saga from New Commercial Arts and Mother just about making M&S cool (if communal gardens in Kensington are your thing) it still has to be possibly the world’s first ad starring a badger. ‘No Nasty Surprises’ says the credit card giant (that’s if the … The post MAA Ad of the Week: Capital One’s badger from Fold7 first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
OCTOBER 3, 2024
A lament about the demise of AM radio has been rising in the halls of Congress.
AdExchanger
OCTOBER 3, 2024
TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now outpaces demand. The post TikTok Search, But It’s Going For Amazon; Can CTV Supply Outpace Demand? appeared first on AdExchanger.
Adweek
OCTOBER 3, 2024
Approximately 75 staffers in Disney's ABC News and local-station operations will be laid off, part of a series of moves across the large media conglomerate that aim to cut costs amid a difficult operating environment. (Variety) According to Variety, these reductions are in addition to the 300 roles that Disney eliminated last week within its.
Digiday
OCTOBER 3, 2024
As major sports brands step up their presences inside virtual worlds, some observers believe that live sports could help push internet users into the metaverse. Following the salad days of 2021 and 2022, the hype surrounding the idea of the metaverse has returned to earth. Years after some individuals spent millions of dollars on non-fungible token avatars such as Bored Apes, the number of ways in which these avatars can be practically used remains relatively few, and the metaverse has largely r
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
OCTOBER 3, 2024
Sinclair's NewsON and Mindgrub have announced a collaboration to launch an Apple Vision Pro app for NewsON. This is Sinclair's first foray into spatial computing specifically for local news delivery, blending digital content with physical surroundings. Using Apple's Vision Pro technology, NewsON and Mindgrub plan to transform the way audiences watch and interact with local.
Digiday
OCTOBER 3, 2024
This week has brought another flurry of AI-related ad news as major players like Microsoft and Google, and even social platform Pinterest roll out more ways for advertisers to create and buy ads across social, search and chatbots. On Tuesday, Pinterest debuted new ways for advertisers to use generative AI to generate ad creative and automate media buying through its recently unveiled Pinterest Performance+ platform.
Adweek
OCTOBER 3, 2024
Agence France-Presse, one of the world's largest news organizations, notified French regulators of a potential data breach following a cyberattack last week.
Digiday
OCTOBER 3, 2024
Instead of hiring an agency to manage its latest ad campaign, the whiskey brand Four Walls took an alternative approach: hiring its community. Four Walls is launching a promotional merchandise line today emblazoned with rose imagery inspired by one of the brand’s fans, Emberlin Leja, who wrote to the company to share the story of her 97-year-old grandmother, a lifelong bartender named Rose.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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