Adweek
SEPTEMBER 20, 2024
Jenny Rooney has been promoted to the newly created role of chief brand and community officer at ADWEEK. Rooney joined ADWEEK as chief experience officer in August 2022 from marketing consultancy Black Glass, where she served as managing director and co-founded membership-only CMO advisory platform CMO House. CMOs are a common theme in her career.
Ad Rants
SEPTEMBER 20, 2024
In today's competitive landscape, companies must go above and beyond to stand out and attract customers. In marketing, this means staying ahead of trends and always looking for innovative strategies that help them rise above the competition. However, one often overlooked strategy is showcasing the company's commitment to employee improvement and satisfaction.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
SEPTEMBER 20, 2024
The East Coast media world was rocked Tuesday night by the news that political journalist Olivia Nuzzi had been suspended by New York Magazine after an alleged affair with former 2024 presidential candidate Robert F. Kennedy Jr. Nuzzi had previously profiled Kennedy in a November issue of the Vox Media-owned publication. Former CNN media reporter.
Ad Rants
SEPTEMBER 20, 2024
Since the start of human civilization, lotteries have often been associated with financial freedom and near-instant wealth, and they have hardly failed to disappoint. However, these lotteries are more than just cash cows for different lucky members of society. These special cash offers are a commonly underestimated element in advertising and can drive engagement and create exciting brand memories for several customers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 20, 2024
The last few weeks have found some truly unique campaigns come in from all corners of the globe, from New York to Bangkok. Enjoy this latest batch of marketing news and campaigns from brands and agencies. Roojai Online Insurance Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo.
Martech
SEPTEMBER 20, 2024
I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. At the same time, it became evident to me that many organizations are far from being able to maximize AI’s impact on marketing. Let me explain.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
SEPTEMBER 20, 2024
Authenticity is for amateurs. We want the surgeon, the broadcaster or the musician to show up fully, as the best version of themselves. We know you might be tired from an overnight shift, and authentically feel like phoning it in, but hey, this is the only aorta I’ve got, and I’d prefer it if you were the consistent, world-class surgeon you’re capable of being.
Adweek
SEPTEMBER 20, 2024
The advertising and creative industries are buzzing with fresh talent and leadership appointments, as agencies across the globe continue to expand their rosters with strategic hires and new partnerships. 7Dots 7Dots announced Gabriela Coroa as senior digital strategist. Coroa, who previously served as global head of consumer experience at Pernod Ricard, will drive digital innovation.
Martech
SEPTEMBER 20, 2024
Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Vanessa, his no-nonsense VP, demands change. “We need a scalable platform. Get this right, and we’re set for success.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-m
Adweek
SEPTEMBER 20, 2024
What do Alexis Ohanian, Keke Palmer, Todd Kaplan, and Lynn Teo have in common? They're all ADWEEK Brand Genius honorees, and they're all speaking at Brandweek 2024. From Sept. 23-26 in Phoenix, Arizona, C-suite leaders, iconic multi-hyphenates, and cultural power players will convene to talk about brand marketing in an era of near-constant upheaval.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Exchange Wire
SEPTEMBER 20, 2024
The ‘trial of the century’ for ad tech is underway. We’ll be wrapping up the events from the courtroom every Friday until the trial ends. In the second week of the USA v Google antitrust trial, significant developments shed further light [.] The post Google v USA: Week Two Court Report appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 20, 2024
"Cautious," "dragging," and "weird": From drawn-out negotiations to plummeting CPMs (cost per thousand viewers reached) and surprised publishers, buyers told ADWEEK that 2024 wasn't a typical TV upfront. According to several buyers familiar with talks, this year's influx of streaming inventory from the likes of digital-first players and Amazon's ad tier brought a seismic shift.
Martech
SEPTEMBER 20, 2024
One of your vendors will suffer a data breach. It is a when, not an if. They may have already, but not yet know it. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider.
Adweek
SEPTEMBER 20, 2024
During London Fashion Week, the brand Chopova Lowena revealed its Chuckaboo spring/summer 2025 line, which includes frilly dresses, colorful leggings - and a handbag designed to hold a jar of Hellmann's mayonnaise. Agency Ogilvy UK collaborated with the designer to create the Margaret bag, named for Hellmann's cofounder Margaret Hellmann. Inspired by Chopova Lowena's popular.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
SEPTEMBER 20, 2024
Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets and presentations made it hard to keep everything aligned across their 30+ local markets. On Sept. 25 at 9 a.m. PT, Mindy Smith, Global Brand Strategy and Marketing Performance Manager at Shell Mobility, will share how they solved these problems.
Adweek
SEPTEMBER 20, 2024
Top marketers at Tinder and Hinge will be sharing their insights at Brandweek from Sept. 23-26 in Phoenix, AZ. Follow along here. Dating apps are giving the TikTok generation the ick -- and that sentiment shows in declining use. A 2023 Axios / Generation Lab survey revealed that 79% of college and graduate students in.
Exchange Wire
SEPTEMBER 20, 2024
The Wires 2024 shortlist is officially out. There's a lot of competition, and standards have been incredibly high - read on to discover who's made the cut. ExchangeWire's The Wires Awards has become a hallmark event in the ad tech industry. [.] The post The Wires 2024 Shortlist Unveiled: Fierce Competition Across All Categories appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 20, 2024
John Donahoe's bumpy run as president and CEO of footwear and athletic apparel colossus Nike will reach its end on Oct. 13, with the company announcing Thursday that his retirement makes way for a familiar face. Elliott Hill, who retired from the post of president of consumer and marketplace in 2020, will succeed Donahoe on.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
SEPTEMBER 20, 2024
This week on The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads; Today’s MadTech Daily This week, Google won an appeal against an antitrust fine of €1.5bn (£1.26bn) from the EU. The fine was a result [.] The post The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 20, 2024
Advertisers using Google's buy-side adtech, who have been limited to buying open web inventory via Google's supply-side platform and exchange, AdX, may have been at a disadvantage, newly released court docs reveal. Google owns tech represents both the buy and sell side of the programmatic market, a competitive advantage that is currently the subject of.
More About Advertising
SEPTEMBER 20, 2024
It’s one of the most polarising issues of our times, but that hasn’t stopped Dr Prakti dishwasher cleaner from stoking the flames of controversy. To pre-rinse or not to pre-rinse? Do you soak? And how dare you put the plates in crooked? Dr Prakti gel claims to solve the arguments, which affect 40% of couples, … The post The right way to load a dishwasher?
Adweek
SEPTEMBER 20, 2024
The signs outside Blockbuster video stores were designed to look like a movie ticket, torn on one end. A paper movie ticket? Torn by.a ticket taker? Those things are obsolete, of course, but Blockbuster isn't (not entirely, anyway). There's one remaining location--a family-run operation in Bend, Oregon--that serves as a community hub and retro wonderland.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
SEPTEMBER 20, 2024
The Wires 2024 shortlist is officially out. There's a lot of competition, and standards have been incredibly high - read on to discover who's made the cut. ExchangeWire's The Wires Awards has become a hallmark event in the ad tech industry. [.] The post The Wires 2024 Shortlist Unveiled: Fierce Competition Across All Categories appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 20, 2024
The Federal Trade Commission said Thursday that it found that several social media and streaming services engaged in "vast surveillance" of consumers, including minors, collecting and sharing more personal information than most users realized. (NYT) The report, which stretches more than 100 pages, details the data, advertising, and recommendation-system efforts by these companies, and how.
Digiday
SEPTEMBER 20, 2024
Tony Ayaz, president and CEO, SCUBA As the digital advertising industry pivots into a privacy-first era, marketers are searching for innovative data solutions to navigate this new landscape. Among these solutions, data clean rooms have emerged as the answer for privacy-driven intelligence. Legacy data management approaches are applied to data clean rooms, and have been misinterpreted as the only path forward.
Adweek
SEPTEMBER 20, 2024
Amazon MGM Studios will soon join the Motion Picture Association, the lobbying arm of Hollywood's major studios announced Thursday. The Seattle-based technology and retail giant--which distributes content via its theatrical arm, Amazon MGM, and its streaming service, Prime Video--will officially become the seventh member of the MPA Oct. 1.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
SEPTEMBER 20, 2024
In this week’s Week in Review: Publicis buys Mars United Commerce, ITV launches new generative AI tools for SMEs, and the FTC accuses social platforms of widespread surveillance. Top Stories Publicis Buys Commerce Media Business Mars United French agency group Publicis has acquired Mars United Commerce, which Publicis describes as the largest independent commerce marketing business in the world, in a deal which values Mars United at around $600 million according to the Wall Street Journal.
Adweek
SEPTEMBER 20, 2024
Oprah's personal chef, the mayor of a picturesque Kentucky town, a former beauty queen, and an Aussie influencer walk into a bar. While this could be the setup for a zany joke, it's actually a partial roll call from a live-streamed event that had bourbon fans around the world toasting each other for 24 consecutive.
Adweek
SEPTEMBER 20, 2024
TelevisaUnivision has a new CEO. The Spanish-language media giant said Wade Davis stepped aside. Daniel Alegre, former president and chief operating officer of Activision Blizzard and CEO of Yuga Labs, became CEO effective Thursday.
Adweek
SEPTEMBER 20, 2024
Byron Allen's Allen Media Group is planning deeper cost cuts as it stares down debt maturities, and it has retained advisers, according to people familiar with the matter. (Bloomberg) The company's $840 million term loan, which is maturing in 2027, was trading at around 65 cents on the dollar as of Tuesday, down from 88.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
286 
Let's personalize your content