Adweek
NOVEMBER 12, 2023
Buyers are having trouble verifying the channels their most premium YouTube ads are running on, as transparency continues to be a distant dream in the larger streaming video ecosystem. Four buyers found broken links within the post-campaign reports for YouTube Select campaigns, YouTube's ad product introduced in 2020 that lets buyers choose to have their.
AdExchanger
NOVEMBER 12, 2023
There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and there’s no point trying to become another omnichannel DSP for everything. That isn’t true, mind you. What is true is that the only way to win now as a DSP is seemingly to forsake the […] The post The Specialist DSPs Giving Omnichannel Giants A Run For Their Money appeared first on AdExchanger.
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Seth Godin
NOVEMBER 12, 2023
Many moths are attracted to light. That works fine when it’s a bright moon and an open field, but not so well for the moths if the light was set up as a bug trap. Processionary caterpillars follow the one in front until their destination, even if they’re arranged in a circle, leading them to march until exhaustion. It might be that you have built a system for your success that works much of the time, but there’s a glitch in it that lets you down.
AdExchanger
NOVEMBER 12, 2023
We’ve never had more choice at our fingertips when it comes to watching digital video. But while we spend hours binging popular shows, too often we also face low-quality, repetitive and poorly timed advertising. In theory, CTV offers many advantages as an advertising platform, such as authenticated, addressable audiences and programmatic delivery. But watching US-based […] The post CTV Isn’t Living Up To The Hype.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
NOVEMBER 12, 2023
Adorable kid? Check. Quality cinematography? Absolutely. Familiar soundtrack? You bet. But a venus flytrap named Snapper instead of the usual Christmas tree? Not exactly the nation’s anticipated Yuletide twist. Yet, that’s exactly what John Lewis’ festive ad has done. Fair’s fair, the ad begins traditionally enough with a boy caring for a seed, assuming it’s a Christmas tree.
AdExchanger
NOVEMBER 12, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweet Tooth In an alternate universe, perhaps, Chrome met its original deadline, and advertisers are 18 months beyond third-party cookies. But here we are, two can-kicks down the road, and some industry observers think Chrome won’t make its 2024 deadline either, Insider reports. […] The post I’ll Start Dieting … Never; Why Brand Safety Is A Danger To The News appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Rob Campbell
NOVEMBER 12, 2023
So I am rubbish at word games. Crosswords. Scrabble. Countdown. Never liked them … never won any of them. Which is why Wordle was a bit of a revelation … because I not only could do it, I enjoyed it. Sure, it’s more a game of deduction than vocabulary, but it’s fun. And then I found Wordiply on the Guardian website. It’s a game where they give you a few letters and your job is to make the longest word you can that incorporates those letters … exactly as they a
Digiday
NOVEMBER 12, 2023
Could 2024 finally be the year we witness the transition into the deprecation of third-party cookies? Agencies have been preparing for this inevitability for years by developing privacy and compliance tools and metrics — despite tech players shifting their timing. But some of the agencies Digiday spoke to said some of these privacy changes on Google’s end are really happening this time.
More About Advertising
NOVEMBER 12, 2023
The latest Advertising Association/WARC expenditure report revealed that the UK TV ad market shrank by nearly 13% year on year between April and June 2022 – 2023. The decline in traditional broadcast TV is a main contributor to this as viewers switch from traditional broadcast linear TV to streaming services, CTV online watching, or online … The post Séamus Brennan: can CTV and VOD grow fast enough to plug the shrinking UK TV ad market?
Digiday
NOVEMBER 12, 2023
The cohort of public ad tech companies published their Q3 earnings during the last two weeks. While results are mixed with the arrows (largely) pointing in the right direction, an air of caution permeates the sector. Among investors’ concerns are: signal-loss (read, “ the death of the cookie “), disruption in the dynamics of the ad tech supply chain (i.e. intensifying competition), plus an overall softening of the media market — albeit this issue faces the entire industry.
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AdvertiseMint
NOVEMBER 12, 2023
What do you know about Amazon return policy for sellers? All online sellers have to deal with customer returns at some point. So, as a seller, you need to understand how Amazon’s return policy works to handle them smoothly. Whether you are a professional or individual seller , read this blog post to discover all you need to know about Amazon’s return policy for sellers.
Digiday
NOVEMBER 12, 2023
Facing economic headwinds, platforms and esports teams alike are becoming more wary about spending millions of dollars to work with popular gaming creators — creating an opportunity for smaller to mid-sized creators to take advantage. For years, scoring big contracts with platforms and esports orgs has been gaming creators’ ideal endgame scenario.
AdvertiseMint
NOVEMBER 12, 2023
Would you like to know why buying Instagram followers is a really bad idea? The pressure to amass a substantial follower count on Instagram is undeniably intense. Hence, many individuals and businesses seek shortcuts to boost their follower count quickly, and one tempting but ill-advised option is to buy Instagram followers. There are several reasons why buying Instagram followers is a really bad idea.
AdvertiseMint
NOVEMBER 12, 2023
Would you like to learn creative Instagram bio ideas? Your Instagram bio serves as the first impression, a digital handshake that introduces you to the world. Crafting a compelling Instagram bio is an art; the right blend of personality, wit, and uniqueness can make your profile stand out. This article will discuss all you need to know to spruce up your Instagram bios and leave lasting impressions.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdvertiseMint
NOVEMBER 12, 2023
Do you want to download Instagram Reels? Instagram Reels has taken over the social media world by offering a platform for users to share short, engaging videos. While the platform allows you to enjoy these entertaining reels within the app, there might be instances where you want to download Instagram Reels video files. This guide will walk you through the steps to download reels videos from Instagram.
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