Martech
AUGUST 13, 2024
Fact. Inflation fundamentally reshaped the relationship between companies and consumers. Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. In response, consumers became more discerning, demanding value and authenticity. This new era of skeptical consumers requires a radical shift in marketing strategy.
Adweek
AUGUST 13, 2024
AI startup Profound--whose tech helps brands monitor and influence their presence in AI search engines like SearchGPT and Perplexity--announced a $3.5 million seed funding round today. The four-person startup is backed by notable investors such as Keith Rabois, managing director at Khosla Ventures; Saga's Max Altman, Ben Braverman and Thomson Nguyen; South Park Commons; entrepreneur.
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Martech
AUGUST 13, 2024
Let’s start with the basics. The term “operational maturity” may be relatively new to some marketers, but the concept is well established. It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing
Adweek
AUGUST 13, 2024
Paramount is shuttering its Paramount Television Studios division and transitioning all current PTVS and development projects to CBS Studios, according to an internal memo obtained by ADWEEK. The closure will affect several PTVS staff, including longtime president Nicole Clemens. The cuts are part of a broader wave of rolling layoffs reshaping the company, which are.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 13, 2024
This is the second part of a three-part series. The first part, on composable CDPs is here. The CDP space has been overtaken in recent months by talk of composability. Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). There are many ways to do this, but what’s important to note is that it’s a step away from the traditional model of the CDP itself ingesting customer d
Adweek
AUGUST 13, 2024
In 2023, the median compensation for CEOs who ran companies listed on the S&P 500 was $15.2 million. The amount was 194 times larger than what their typical employees earned during the same period. Public filings show several chief executives of media companies made much more, with an even wider CEO-to-worker pay ratio, according to.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
AUGUST 13, 2024
As its tagline notes, Chuck E. Cheese has always been the place where "a kid can be a kid." Now, to get more through its doors, it's undergoing a marketing reset that will see it create more content and promotions squared directly toward children, not just their parents. Mark Kupferman, who joined as Chuck E.
illumin
AUGUST 13, 2024
As the holiday season approaches, brands are strategizing to optimize their marketing spend and maximize sales. Join Rockerbox’s CEO Ron Jacobson as he presents the latest retail spend trend data to help you prepare for the busiest shopping season of the year. In this webinar, we will delve into the state of retail advertising spend, exploring key trends and insights that have emerged over the past year.
Adweek
AUGUST 13, 2024
For five years, the Global Alliance for Responsible Media (GARM) played the critical role of arbiter for brand safety standards. It was a fraught job in the advertising industry, and an occasional forum for brands and tech firms to work out their differences, three sources told ADWEEK. The disbanding of GARM--due to a lack of.
Seth Godin
AUGUST 13, 2024
“None of the above” is often the best option. We’re regularly confronted with multiple-choice questions. The foundation is already established, the options are already limited, do you want this or that? But the real questions lie in the assumptions that happened before you were even asked. When a developer brings you six website options, they’re skipping over critical questions about structure, upkeep, user experience and whether or not a site is the answer to your proble
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Adweek
AUGUST 13, 2024
On this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Axel Adida, chief digital officer at German skincare and hygiene giant Beiersdorf, to discuss the evolving landscape of global commerce. Adida, who brings a wealth of experience from his time at L'Oreal and Sanofi, shares insights into the.
AdExchanger
AUGUST 13, 2024
We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal loss, marketers are forced to operate with reduced access to consumer data. Now more than ever, we must rethink our data-driven strategies to achieve our goals.
Adweek
AUGUST 13, 2024
Tennessee Titans quarterback Will Levis went viral on TikTok last year for putting mayonnaise in his coffee. It turned out to be a joke, but now the football star is taking his enthusiasm for the condiment further by helping Hellmann's launch the first mayo-inspired fragrance. The Unilever brand debuted a fragrance called Will Levis No.
AdExchanger
AUGUST 13, 2024
Last month, Hyundai restructured its marketing department. The auto manufacturer eliminated the chief marketing officer role and split those responsibilities into two separate jobs: creative and performance. The move has precedent, says Angela Zepeda, Hyundai’s former CMO – and now its chief creative officer – on this week’s episode of AdExchanger Talks.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
AUGUST 13, 2024
Another TV ad measurement company received national currency certification. Today, iSpot received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering important areas of the cross-platform TV advertising industry. The JIC's Measurement Subcommittee made its decision after nearly 300 rigorous data tests.
Exchange Wire
AUGUST 13, 2024
On today’s news digest: Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push Like several other startups in the AI space, Perplexity AI is seeing enormous growth. Both its usage and [.] The post Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push appeared first on ExchangeWire.com.
Adweek
AUGUST 13, 2024
Elon Musk's ownership of X (formerly Twitter) has not been without its challenges and criticisms. Since buying the social media platform in 2022, Musk has been in the headlines over misinformation, buyer's remorse, warring with advertisers, and more. Now, X has driven the nonprofit Global Alliance for Responsible Media (GARM) to close its doors after.
AdExchanger
AUGUST 13, 2024
With the huge ruling from the US Department of Justice that Google is a “monopolist” when it comes to search, the regulatory future of online search is being questioned – a scary thought for many marketers. The crux of the case is that Google pays companies to ensure a user’s browser is directed to Google […] The post Who Stands To Benefit In Search Ads Following Google’s Antitrust Verdict?
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
AUGUST 13, 2024
Randy Johnson is a very reluctant, and somewhat mean, coach of a youth baseball team in the latest work for Sizzler by Mischief @ No Fixed Address. The MLB Hall of Famer is brought out of retirement for the new campaign, "Hungry for the Win," which cements a new tagline for the California-based chain of.
Ad Monsters
AUGUST 13, 2024
Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. Plus, gain key insights from AdMonsters Publisher Forum Boston on future-proofing revenue strategies in a shifting digital frontier. Who said cookieless targeting doesn’t scale? Dotdash Meredith’s cookieless targeting tool, D/Cipher, has propelled the publisher to a 12% increase in digital ad revenue year-over-year, marking the second consecutive quarter of double-digit growth.
Adweek
AUGUST 13, 2024
You may have come across the Montana Boyz on your For You Page on TikTok or in your Instagram feed, but who are they? Kaleb Winterburn, Mark Estes and Kade Wilcox started on TikTok as a joke, but quickly became viral sensations. Former college football stars, these guys are more than just athletes. They're creators.
AdExchanger
AUGUST 13, 2024
The broadcaster-backed joint industry committee (JIC) certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors – VideoAmp and iSpot – in April. The post ISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
AUGUST 13, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Dan Mohnshine, vp of U.S. marketing for confection at The Hershey Company. Mohnshine discusses the evolving consumer trends influencing Hershey's strategies, the importance of innovation--like the launch of Reese's Caramel Big Cup--and how Hershey's is embracing health and wellness.
AdExchanger
AUGUST 13, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Plus Surplus The rise of subscription and membership-based app businesses has opened the door to a new type of partnership. Disney and Uber, for instance, are natural partners. Starting a 30-minute ride? “Here’s an episode.” Facing a long commute? “Try this movie.” […] The post Membership Trends Boost Bundles; When Billionaires Cry Foul appeared first on AdExchanger.
Digiday
AUGUST 13, 2024
Retail media networks have been getting a lot of attention lately, touting first-party data to marketers desperate to get as much personal data as they can to better target shoppers. All the hype, however, caught the attention of the Federal Trade Commission last month, which announced that it was looking into how that customer data is being used to determine retail prices.
Exchange Wire
AUGUST 13, 2024
AUDIENCES, the industry’s answer to data privacy and security first-party data activation, swoops to win a global contract to support Becton Dickinson in driving advertising excellence. Pharma, life sciences, and medical technology verticals have long had an unmet need, to safely [.] The post AUDIENCES Proves Model for Pharma, Life Sciences & Medtech with Major Global Client Win appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
AUGUST 13, 2024
As investment in influencers takes up a bigger share of marketing and media budgets, it’s worth exploring the differences among the several types of influencers that have emerged across different platforms — all the way from TikTok personalities to podcast hosts. Because if there’s one thing that’s true in the world of influencers, it’s that there is no one-size-fits-all model.
Exchange Wire
AUGUST 13, 2024
KEVANI, Inc. ("KEVANI"), a leading innovator in out-of-home media development, is pleased to announce its partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This collaboration will allow advertisers to leverage VIOOH’s programmatic platform and KEVANI’s premium inventory [.] The post KEVANI Partners with VIOOH to Launch Programmatic Sales Across Iconic Media Destinations appeared first on ExchangeWire.com.
Digiday
AUGUST 13, 2024
2024 has been a period of considerable change for the gaming industry. Halfway through the year, publishers and tech giants alike are still struggling to adapt to gamers’ changing consumer habits. Although the layoffs that plagued gaming companies in the first half of the year have slowed somewhat, the bleeding has continued — most notably and recently at Bungie, which let go of over 200 employees at the end of July.
More About Advertising
AUGUST 13, 2024
Ok, so I’m stuck on a deserted island. I’m really hoping I’m not in some sort of ‘Triangle of Sadness’ type situation, caught up in a class war of survival with some objectionable arseholes. No, let’s say it’s just me. I’ve sorted out the basics – fashioned myself an effortlessly cool island vibes outfit, constructed … The post Joint MD Lou Fielding picks her Desert Island Ads first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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