Sun.Dec 29, 2024

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Secret recipes

Seth Godin

“You can try this at home…” But you probably won’t. The secret recipe isn’t the reason Coke is successful. And the recipe for KFC isn’t much of a recipe at all. The secret way you do the thing isn’t what keeps your clients coming back. It’s the part you do in public that matters.

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The Ad Measurement Trends That Reshaped Online Advertising This Year

AdExchanger

2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to the point that last-click and multitouch attribution have lost their edge entirely. In their place, data-driven advertisers have reverted to familiar stalwarts […] The post The Ad Measurement Trends That Reshaped Online Advertising This Year appeared first on AdExchanger.

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Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?

Digiday

Whichever way you look at it, 2024 was a slam dunk year for womens sports. The WNBA enjoyed a banner season featuring newly minted superstars such as Caitlin Clark and Angel Reese while the NWSL saw TV audiences rise by almost 20% compared with the previous season, according to CBS. Advertiser dollars followed. During the 2024-25 broadcast year, GroupM still the industrys largest media agency network, at least for now has driven more client spending toward women’s sports, increasing it 1

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AdExchanger’s Top 10 Stories Of 2024

AdExchanger

What captured our readers attention this year was both a continuation of and a departure from years past. Our top 10 stories in the past year coalesce around two themes: kookies and kwality. Ahem, cookies and quality. Quality has been a theme for some time in programmatic in every permutation possible. This year, quality […] The post AdExchangers Top 10 Stories Of 2024 appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Increase your ROAS with Microsoft Ads

AdvertiseMint

In the competitive world of digital marketing agencies for Microsoft ads , ensuring your advertising dollars yield the highest possible return is crucial. Microsoft Ads , a powerful platform often overshadowed by Google Ads, provides unique opportunities for advertisers looking to maximize their return on ad spend (ROAS). This article about how to increases your ROAS with Microsoft Ads will guide you through precision targeting and optimization techniques to boost your ads efficiency, relevance,

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Digiday+ Research roundup: Publishers’ revenue tactics and TikTok were 2024’s biggest topics

Digiday

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. We’re wrapping up another eventful year. TikTok has found itself on the positive and negative sides of the news cycle, Google pulled its plans to kill third-party cookies and publishers continued to move the pieces of their revenue puzzles around searching for the right fit.

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Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’

Digiday

Judging from the reaction to the news of Omnicoms planned acquisition of Interpublic Group near the end of 2024, theres a strong expectation that 2025 will see the biggest of the agency groups get bigger. Size and scale will be vital for them to compete with each other. But getting so large means seeking out the largest multi-national marketers that need that global heft to execute their media the P&Gs, Coca-Colas and General Motors of the marketing world.

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