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Whichever way you look at it, 2024 was a slam dunk year for womens sports. The WNBA enjoyed a banner season featuring newly minted superstars such as Caitlin Clark and Angel Reese while the NWSL saw TV audiences rise by almost 20% compared with the previous season, according to CBS. Advertiser dollars followed. During the 2024-25 broadcast year, GroupM still the industrys largest media agency network, at least for now has driven more client spending toward women’s sports, increasing it 1
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Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. We’re wrapping up another eventful year. TikTok has found itself on the positive and negative sides of the news cycle, Google pulled its plans to kill third-party cookies and publishers continued to move the pieces of their revenue puzzles around searching for the right fit.
2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to the point that last-click and multitouch attribution have lost their edge entirely. In their place, data-driven advertisers have reverted to familiar stalwarts […] The post The Ad Measurement Trends That Reshaped Online Advertising This Year appeared first on AdExchanger.
The TikTok ban has sparked widespread debate across the globe, primarily due to concerns over data privacy and national security along with whether Trump will save TikTok. It’s made an uncertain situation for brands, companies and TikTok advertising agencies. Multiple governments, especially those in the U.S. and India, have raised fears about the potential misuse of user data by the Chinese government, given TikTok’s parent company, ByteDance, is headquartered in China.
The TikTok ban has sparked widespread debate across the globe, primarily due to concerns over data privacy and national security along with whether Trump will save TikTok. It’s made an uncertain situation for brands, companies and TikTok advertising agencies. Multiple governments, especially those in the U.S. and India, have raised fears about the potential misuse of user data by the Chinese government, given TikTok’s parent company, ByteDance, is headquartered in China.
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