Seth Godin
OCTOBER 10, 2023
Failing to acknowledge a favor or a courtesy is a triple mistake, and it’s becoming more common. ChatGPT is now promoting the idea that it can write a thank you note for you, and a text is a lot easier than a handwritten note, and yet, the level of ‘thank you’ seems to be falling. It’s not that people don’t have the time to offer an honest ‘thank you’ It’s that they don’t want to acknowledge the obligation or connection.
Martech
OCTOBER 10, 2023
Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. The pandemic redefined our cultural norms and launched a seismic shift in buying behavior. Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey.
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AdExchanger
OCTOBER 10, 2023
Sincera doesn’t fall neatly into an existing category. When the data startup – which closed its $4.2 million seed funding on Tuesday – launched in early 2022, co-founders Mike O’Sullivan and Ian Meyers would refer to their company as a “media telemetry service.” By which they mean they can generate insights about everything that’s happening in […] The post Sincera Raises $4.2 Million Seed Round To Help Ad Tech Companies Build Better Ad Tech appeared first on AdExchanger.
Martech
OCTOBER 10, 2023
The first article in this three-part series was “ Collaboration across people, processes, data and platforms.” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. That said, maintaining a consistently great customer experience across multiple channels over time requires more than a well-articulated strategy and an initial agre
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
OCTOBER 10, 2023
Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re performing. The post Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement appeared first on AdExchanger.
Martech
OCTOBER 10, 2023
Google Ads has started rolling out Demand Gen globally so that all customers now have access. What is Demand Gen? Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail
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VideoWeek
OCTOBER 10, 2023
YouTube this morning announced the launch of Primetime Channels in the UK. The feature allows users to browse, subscribe to, and watch premium content from third-party streaming services within YouTube. The UK is the third market where the service is available globally, after releases in the US and Germany. Users will be able to pay and watch services including Paramount+, Lionsgate+, Hayu, History Play and Crime & Investigation Play via Primetime Channels.
Digiday
OCTOBER 10, 2023
Each marketing channel comes with its own complexities and nuances. Keeping this in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. To map out marketers’ current digital playbooks, Digiday+ Research sent out three surveys asking 635 respondents about past and upcoming investments, marketing channel tactics and preferences, and bus
Single Grain
OCTOBER 10, 2023
When it comes to social media marketing, companies continuously search for novel ways to make their brand stand out. One such innovative approach that some brands have found success with is by expanding their digital footprint on one platform with multiple purpose-driven child accounts. In this post, we’re going to pull back the curtain and take a concentrated look at this type of instagram marketing strategy (although it can technically apply to most types of social media platforms).
Digiday
OCTOBER 10, 2023
Formula One is strategically working to boost its popularity in the United States through the highly anticipated Las Vegas Grand Prix scheduled for Nov. 16. The event marks a pivotal moment in Formula One’s efforts to broaden its fan base and establish a stronger presence in the American market. The league has been eyeing this event for months, and began its marketing efforts back in July 2022 to solidify Formula One’s ongoing expansion within the U.S. market.
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More About Advertising
OCTOBER 10, 2023
MediaSense and the World Federation of Advertisers (WFA) have put the cat among the pigeons with a new client survey – The Future of Media Agency Models – with one in four of the more than 70 multinational marketing organizations surveyed for the report saying they plan to consolidate media, creative, data and technology agencies … The post New MediaSense/WFA survey predicts even more agency consolidation first appeared on More About Advertising.
Digiday
OCTOBER 10, 2023
This story was first published by Digiday sibling ModernRetail Executives with backgrounds in tech are increasingly taking seats in more retail C-suites. Multinational chocolate and candy maker Hershey tapped Amazon veteran Deepak Bhatia to be its first chief technology officer late in September. About a week before Hershey’s announcement, Sprouts Farmers Market also named its first CTO, Jim Bahrenburg.
AdPulp
OCTOBER 10, 2023
With over 23 million AncestryDNA customers, over 40 billion historical records, and more than 133 million family trees, Ancestry provides the best resources for consumers across the globe who are interested in finding out who they are and where they came from. To help spark an interst in family and what it means to be […] The post An Invite to “Discover, Preserve, and Represent” Your Family appeared first on Adpulp.
Digiday
OCTOBER 10, 2023
The Hollywood writer’s strike may have ended, but actors via the Sag-Aftra union, are still in negotiations. In the meantime, while the industry still waits for the return of scripted television shows, JCPenney began advertising around live sports. “As we looked at the broader media landscape, customers, consumers, viewers continue to engage in live viewing of sports and sports events,” said Bill Cunningham, vp of marketing at JCPenney.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
OCTOBER 10, 2023
Despite good intentions, the ad industry still has a misconception that Black-owned media can’t scale, says Justin Barton, SVP of digital strategy and partnerships at Black Enterprise. The post Demystifying Black-Owned Media With Black Enterprise appeared first on AdExchanger.
Digiday
OCTOBER 10, 2023
This week’s Future of TV Briefing looks at the post-strike production — and post-production — logjam looming as the industry looks to return to set once the actors’ strike is resolved. All hands on set The NBA’s upcoming rights negotiations, Paramount’s currency choice and more All hands on set Normally the film and TV production industry would be preparing for its slow season to start in a month or so.
AdExchanger
OCTOBER 10, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of Home, Out Of Mind? Data-driven out-of-home media hasn’t taken off, in part, because most buyers don’t see it as a channel for generating mass reach and conversions. But the fact that people don’t feel bombarded by ads in the world around them […] The post Homing In On Digital Out-Of-Home; Alt Currencies Aren’t All They’re Cracked Up To Be appeared first on AdExchanger.
Digiday
OCTOBER 10, 2023
As AI-generated content becomes more ubiquitous, Adobe has developed a new icon and a redesigned “nutrition label” with the goal of improving transparency and trust across photos and videos created or edited with AI. During its Adobe Max conference yesterday, the company debuted a new “Content Credentials” icon that will be embedded into the metadata of content created using Adobe software and other partner’ platforms.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Rob Campbell
OCTOBER 10, 2023
So a month or so ago, I was invited to speak at State of Social in Perth. Perth is an interesting place, because as much as it is part of Australia, it doesn’t feel it. I don’t mean that from an architectural perspective … a cultural perspective or a retail perspective … more it’s overall attitude and vibe. Part of that is because it’s literally thousands of miles away from the East Coast.
VideoWeek
OCTOBER 10, 2023
Last month, European publshing giant Axel Springer announced a new partnership with Connatix, a video technology company, to help monetise the publisher’s video content. VideoWeek spoke with Bill Swanson, SVP EMEA at Connatix, and Mathias Sanchez, SVP Global Strategic Partnerships at Axel Springer, to discuss the partnership, the role of AI, and Springer’s model for sustainable journalism.
More About Advertising
OCTOBER 10, 2023
Actor Idris Elba was telling The Times recently that he was a workaholic and here he is again, working away – this time for Sky (again) in a new cinema ticket promotion with Vue Cinemas. Elba is also a co-founder of new content agency Silly Face with Miroma. How’s he going to fit it all … The post Ever-busy Idris Elba becomes action man for Sky cinema deal first appeared on More About Advertising.
Exchange Wire
OCTOBER 10, 2023
VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in [.] The post VIOOH Research Finds UK Advertisers Expected to Increase Programmatic DOOH Spend by a Third appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
OCTOBER 10, 2023
Anna Chapman, senior strategist at TwentyFirstCenturyBrand, lifts the lid on their recent IPA accreditation, discussing the approach to effectively evidence the transformative value delivered by brand building. The economically challenging times we’re living in continue to persist. Marketing spend has not recovered post-Covid and client budgets are increasingly under scrutiny.
Exchange Wire
OCTOBER 10, 2023
In today's ExchangeWire news digest: BBC Studios prepares to launch new FAST channels; the head of Germany's Federal Cartel Office has warned AI may enhance the monopoly of big tech; and X limits reply functionality on the site. BBC Studios to [.] The post BBC to Launch FAST Channels via Amazon Freevee; Germany’s FCO Warns AI Could Bolster Big Tech appeared first on ExchangeWire.com.
VideoWeek
OCTOBER 10, 2023
One of the factors holding back CTV advertising is a lack of vital data being sent through with bid requests. For example there’s still work to be done on capturing user and device IDs says Pia Sturm, group head of programmatic at GroupM. Perhaps even more vitally, many aren’t sending properly through GDPR consent signals. Half of bid requests seen by GroupM don’t contain consent signals, which means GroupM is unable to bid on those impressions.
OpenX
OCTOBER 10, 2023
OpenX’s Michael Guzewicz spoke with Matthew Papa, Captify’s SVP of Business and Corporate Development, about the role search intelligence plays in programmatic and the next evolution of digital advertising. Thanks for joining us, Matthew. What did you want to be when you grew up? I wanted to be on SNL and then eventually a talk show host.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPushup
OCTOBER 10, 2023
Discover how Google Analytics 4 (GA4) can impact your website’s RPM (Revenue per Mille) and learn about the potential changes it may bring to your online revenue tracking and optimization strategies. The long-due switch from Universal Analytics to Google Analytics 4 on July 1, 2023, has thrown the publishing sector into disarray. Its effects are [.
More About Advertising
OCTOBER 10, 2023
It’s off to what used to be called ‘Gay Paree’ with a vengeance in adam&eveDDB’s first campaign for Eurostar, now incorporating Euro train operator Thalys. Two women meet on the train and proceed to do the town in a mixture of live action and animation. Eurostar CEO Gwendoline Cazenave says: “Today, with our teams and … The post New-look Eurostar bounces back with adam&eveDDB – shame there’s yet another customer loyalty wheeze first appeared on More A
InMobi
OCTOBER 10, 2023
At InMobi, we are committed to caring for InMobians at work and beyond. With policies and benefits that are specially crafted to nurture our inclusive culture, we believe the success of the organization is closely tied to the health and happiness of all our employees. Here are some of our employee well-being benefits and policies that are designed to support InMobians in their different life stages and foster a fuller and more enriching life.
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