Adweek
NOVEMBER 22, 2023
As far as holiday traditions go, people have been giving weed to each other since long before the plant was legal across 40 U.S. states. As likely as not, though, those particular gift exchanges have happened outside the confines of Thanksgiving dinners or white elephant parties. But in 2023, isn't it time for this clandestine.
Martech
NOVEMBER 22, 2023
While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.
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Adweek
NOVEMBER 22, 2023
As the CMO of Timex, Shari Fabiani has taken a contrarian approach to marketing the iconic brand, focusing on building engagement with core customers in this new episode of Marketing Vanguard. Mark Douglas on the Future of Advertising: Insights from MNTN's President and CEO Fabiani's career path, like many in her position, has been far.
Martech
NOVEMBER 22, 2023
YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums like Reddit and Hacker News. Dig deeper: New YouTube ad package helps brands capture cultural, sports moments Despite initial speculation about browser specificity, YouTube has clarified that users across all platforms may encounter loading delays.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
NOVEMBER 22, 2023
Through a new brand platform and identity, music platform Deezer wants to offer its users a richer music experience and introduce them to emerging talents via a new social music feature. The brand is promoting these updates through an accompanying campaign called "Live the Music." The social feature Shaker allows groups of friends to create.
AdExchanger
NOVEMBER 22, 2023
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … and a happy Thanksgiving to all who celebrate! The post Comic: Not-So-Secret Sauce appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 22, 2023
Organizations want a digital asset management (DAM) system that is adaptable and can be used for years to come. When set up in an adaptable way, the DAM can also work well with other marketing tools in the stack related to content and campaigns. First, it’s important to have a strong and flexible foundation built on data. Dig deeper: Making data the foundation of your digital asset management system Once this data foundation is in place, it’s time to think about how your organization’s DAM works
Adweek
NOVEMBER 22, 2023
As the self-described "all-time winningest coach" in street basketball, artist and entrepreneur Joe Cartagena (also known as Fat Joe) seems to be a natural fit as ClashTV's streetball commissioner. Founded in 2021, ClashTV aims to bring the real-time thrill of high-energy sports to streaming. Cartagena discussed the platform's plans to own and monetize this category.
Martech
NOVEMBER 22, 2023
He’s back! After an epic five-day-long mishegoss , Sam Altman has been re-instated as OpenAI CEO. i love openai, and everything i’ve done over the past few days has been in service of keeping this team and its mission together. when i decided to join msft on sun evening, it was clear that was the best path for me and the team. with the new board and w satya’s support, i’m… — Sam Altman (@sama) November 22, 2023 The company has also changed its board of directors, removing three of the four
Single Grain
NOVEMBER 22, 2023
Updated November 2023. Search engines are constantly evolving their algorithms to ensure that the highest-quality content is surfaced in response to user queries. And as far as they’re concerned, receiving a high volume of quality links from external websites suggests that your content is more trustworthy and less spammy. But that’s only part of what makes creating valuable content and investing in inbound marketing so valuable these days.
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Ad Badger
NOVEMBER 22, 2023
SUBSCRIBE Dayparting has arrived! In this brief episode, Michael teaches you how to build confidence in your dayparting. You’ll look. Read More How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data? [The PPC Den Podcast] The post How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data? [The PPC Den Podcast] appeared first on Ad Badger.
Seth Godin
NOVEMBER 22, 2023
The new version of Claude can read a document of up to 400 pages in about three minutes. You can then ask it for criticism, summaries or other insights. I wouldn’t use it on a piece of literature, but if you’re reading for work (aren’t we all), it will dramatically increase how much you can survey before diving deep. And it’s very talented at reading something you wrote and telling you where you might have gone astray.
Exchange Wire
NOVEMBER 22, 2023
In today’s ExchangeWire digest: X sues watchdog group Media Matters; Spotify skirts Android app store fees with secret Google deal; ITV launches new outcome measurement tool… X sues watchdog group Media Matters Following accounts reporting brands' ads on X appearing alongside extremist [.] The post X sues watchdog group Media Matters; Spotify skirts Android app store fees with secret Google deal; ITV launches new outcome measurement tool appeared first on ExchangeWire.com.
Rob Campbell
NOVEMBER 22, 2023
I’ve always been fascinated by the art of the upsell. The ways different companies attempt to psychologically increase the average order size of their customers. One of the most famous is McDonald’s … who basically have kept the classic ‘small, medium and large’ sizes but over the years, have changed the volume of what each represents.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdvertiseMint
NOVEMBER 22, 2023
Starting an online business is exciting. But growing it can be hard work. You’ve probably been wondering how to scale your business online with so much competition around. Worry no more! This guide will show you how to successfully scale your business online and do it correctly. We’ll discuss: Identifying your ideal customers to laser-focus your marketing message Engaging and retaining your customers to boost repeat sales Refining your pricing strategy to accelerate profitable growth
illumin
NOVEMBER 22, 2023
Black Friday is one of the biggest retail events of the year, with the related ad campaigns and sales promotions garnering as much importance for the ad industry as the retail sector. Massive crowds and seemingly unbelievable deals mark the holiday as shoppers line up for hours before piling into major department stores and malls in order to snag the best deal on their first holiday purchases of the year.
Single Grain
NOVEMBER 22, 2023
Google is a competitive place and achieving a high SERP ranking is an ongoing challenge. Brands strive to create fresh, engaging content to attract and retain an audience. Forbes originally formed as a business publication but expanded their content once it started dominating SERP rankings. Thanks to this tactic, Forbes now generates 124.9M monthly visits.
AdPushup
NOVEMBER 22, 2023
Discover the power of ad tech: uncover its perks, solutions, industry trends, and beyond in this deep dive into the ad tech landscape. It is estimated that ad tech industries are set to grow from $438bn in 2021 to $1 trillion in 2030, forecasts GlobalData, a leading data and analytics company. While the Ad tech [.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
VideoWeek
NOVEMBER 22, 2023
Some of the UK’s most visited websites run cookie consent notifications which aren’t compliant with data protection laws, according to the Information Commissioner’s Office, the UK’s data protection authority. And the ICO says it intends to start cracking down on this behaviour, giving publishers 30 days to make changes and warning that they face enforcement action if they don’t comply.
More About Advertising
NOVEMBER 22, 2023
OOH Capital, the Out of Home advisory company and consultancy, has extended its reach with the addition of two new partners to expand the group’s global coverage. Claudia Damas (left) joins OOH Capital as the third partner working in the U.S. with particularly strong ties to the LATAM market. In 2012 she founded Altermark Americas … The post OOH Capital expands with new partner coverage in LATAM and India first appeared on More About Advertising.
Automatad Inc.
NOVEMBER 22, 2023
Share Tweet Share “Ad Refresh means incremental ad revenue.” – Yor XYZ Monetization Partner Well, I will take it, but with a pinch of salt. Ad refresh certainly generates extra revenue by increasing the number of ad impressions served to visitors in a single session. But if not done correctly, you might end up losing both – your precious visitors and your valued demand partners.
More About Advertising
NOVEMBER 22, 2023
Unilever seemed to be rowing back from its “purpose with everything policy” following a storm of ridicule when investor Terry Smith pointed out that the purpose of Hellman’s was “salads and sandwiches.” It now has a new CEO in charge who has promised a more commercial approach. He doesn’t seem to have informed his team … The post Sixième Son puts sonic purpose into Unilever’s Lux first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
NOVEMBER 22, 2023
This lesson reviews the identity challenge and its continuing evolution for programmatic sellers. It is intended for sellers who are familiar with programmatic advertising and want to expand their understanding. 01 Defining identity The goal of working with identity is to achieve a unified view of the user across all possible touchpoints to deliver an effective marketing experience and measure advertising holistically.
More About Advertising
NOVEMBER 22, 2023
Reused ads or those using recurring elements at Christmas score strongly according to new data from measurement firm System1. System1 says so-called ‘wear-out’ claiming ads lose effectiveness over time is largely a myth and that many ads are actually more likely to ‘wear in.’ This year brands including M&S Food and Aldi are using recurring … The post Oldies still goodies this Christmas according to System1 ad scores first appeared on More About Advertising.
More About Advertising
NOVEMBER 22, 2023
Toyota and agency The&Partnership have been ticked off by the UK’s ASA for ads featuring SUVs as a herd of roaming animals, stampeding from the countryside to the city (paraphrasing a bit here.) The ASA agreed that the ads showed the cars in a “manner that disregarded their impact on nature and the environment.” Toyota … The post Protesters besiege The&Partnership in row over Toyota ads first appeared on More About Advertising.
More About Advertising
NOVEMBER 22, 2023
Apple usually goes big at Christmas, even when, as here, it’s hymning small acts of kindness. So we have a stop-motion artist mending relationships with her, at first, unfeeling boss. Shot in London by the looks of it by TBWAMedia Arts Lab and Emmy-winning director Lucia Aniello with Swedish stop-motion animator/director Anna Mantzaris. Apple creative … The post Apple crafts a Christmas epic from small kindnesses first appeared on More About Advertising.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
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