Adweek
AUGUST 16, 2024
Legacy media company Conde Nast--which houses iconic editorial titles including The New Yorker, Vogue, and Vanity Fair--hired veteran media executive Elizabeth Herbst-Brady as its new chief revenue officer, according to a spokesperson for the company. Herbst-Brady will assume the role recently vacated by Pamela Drucker Mann, who had served as CRO since 2019 and left.
Martech
AUGUST 16, 2024
Marketers’ primary job is to know what the customer wants. It’s simple, but not easy. When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform. If there is one thing the public has made clear, it’s that they are not impressed by AI in their products.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
AUGUST 16, 2024
Today, Warner Bros. Discovery announced that Kathleen Finch is retiring as chairman and CEO, US Networks, after 25 years with the company. She will be replaced by Channing Dungey, Warner Bros. Television Group chairman and CEO. Among Finch's duties at Warner Bros. Discovery, the executive oversaw animation cable networks Adult Swim and Cartoon Network as.
Martech
AUGUST 16, 2024
Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Join us for Stuck on Autopilot? Upgrade Your Marketing Automation where we’ll explore: The signs it’s time to make a change How to evaluate different platforms Strategies for a smooth migration A real-world example of a successful transition Don’t let outdated technology hold you back!
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 16, 2024
To drop all at once or release weekly? That is the question that continues to plague some streaming services. However, according to a new study from Fandom, there's no simple answer or one-size-fits-all approach to figuring out which type of model works best for each streaming platform. However, several indicators may help guide the way.
Ad Rants
AUGUST 16, 2024
As consumers become more aware of environmental concerns like worsening climate change, sustainability has become a pivotal element in modern marketing strategies. This shift encompasses everything from green-friendly packaging to ethical advertising. Long-term business success can depend on socially and environmentally responsible practices. To help break down the topic, we'll focus on three core facets of sustainability in modern marketing below: consumer priorities, how companies can track su
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Rants
AUGUST 16, 2024
Magento is a strong online shopping platform that allows for a lot of flexibility and personalization. To make the most of it, it's very important to know and use good SEO strategies. Working with a Magento SEO Agency can greatly improve your results. This helpful guide explores many SEO techniques for Magento that can improve your marketing efforts and attract more visitors for free.
Adweek
AUGUST 16, 2024
Guinness is kicking off the largest global campaign in its history to mark its debut as the official beer and non-alcoholic beer partner of the Premier League. In June, the Diageo-owned brand announced a four-year deal with England's Premier League, after beating Heineken in a multimillion-pound bidding war to replace Budweiser as the official beer.
Ad Rants
AUGUST 16, 2024
Fortnite, a popular online multiplayer video game developed by Epic Games, first released in 2017, has made waves not just for its gameplay but also for its impact on digital marketing strategies within the gaming industry. The game is widely recognized for its vibrant graphics, dynamic gameplay, and diverse modes that cater to various player interests.
Adweek
AUGUST 16, 2024
In the battle between sports streaming platforms, Fubo just gave Venu reason to use even more four-letter words. The U.S. District Court, Southern District Court of New York, granted Fubo's request for a preliminary injunction against the launch of Walt Disney Company, Fox Corporation, and Warner Bros. Discovery's Venu Sports joint venture. The decision comes.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Seth Godin
AUGUST 16, 2024
The hard parts of what you do all day can feel fraught. It’s heavy lifting. Emergencies. Dangerous labor. The stakes are high and the work can be difficult. The important parts of what you do all day are valuable to someone else. This is what you’re getting paid for–solving a customer’s problems. A simple example: The important part of running a successful condiments business is getting shelf space for your ketchup, promoting it so that people are eager to buy it, and kee
Adweek
AUGUST 16, 2024
Some brands--but not many--can get away with "unhinged" as a thematic cornerstone of their advertising. Totino's, best known for its pizza rolls, counts itself among that wacky niche, with the latest evidence being an absurdist campaign steeped in '90s nostalgia and sight gags. And if you don't get the joke, well, you're not the demo.
Ad Monsters
AUGUST 16, 2024
Publishers are turning to community engagement and diversified revenue strategies to combat the threats of the changing digital media industry and ensure their long-term sustainability. This new era of journalism is sticky for publishers. They are currently faced with revenue loss, layoffs, and much more since tech giants are prioritizing clicks over quality content.
Exchange Wire
AUGUST 16, 2024
This week on The Stack: OOH Sector and BBC Break Records; AI Use Surges; Today’s MadTech Daily Podcast episode Records were broken in ad tech this week, starting with the BBC setting its new streaming record. Thanks to its coverage of [.] The post The Stack: OOH Sector and BBC Break Records; AI Use Surges appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
AUGUST 16, 2024
With the holidays and the 2024 election approaching, I sat down with the Postie team to discuss the best practices for brands during this tricky time. The advertising and marketing space is beyond complex at this point, and honestly, this won’t change for a while. Yes, we are preparing for the long-term future, but for now, let’s focus on finishing 2024.
Marketing Tech News
AUGUST 16, 2024
Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity” This is according to CleverTap, the all-in-one engagement platform, which has released a market research report on ‘Unraveling the Cross-Channel Marketing Strategy‘ The study underscores the importance of understanding local and industry-specific nuances to optimise cross-channel strategies as.
More About Advertising
AUGUST 16, 2024
As Taylor Swift’s Era’s tour returns to London, marketers can learn a lot from her use of personalisation and audience management. From audience engagement to compelling storytelling and exclusive experiences, Swift has demonstrated the powerful impact of effective personalisation. Focus on Storytelling & Brand Narratives Swift’s tour is a masterclass in storytelling, with each “era” … The post Taylor Swift’s ERA’s tour is a masterclass in personalisation first appeared on
Marketing Tech News
AUGUST 16, 2024
Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity” This is according to CleverTap, the all-in-one engagement platform, which has released a market research report on ‘Unraveling the Cross-Channel Marketing Strategy‘ The study underscores the importance of understanding local and industry-specific nuances to optimise cross-channel strategies as.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Rants
AUGUST 16, 2024
Since the start of human civilization, lotteries have often been associated with financial freedom and near-instant wealth, and they have hardly failed to disappoint. However, these lotteries are more than just cash cows for different lucky members of society. These special cash offers are a commonly underestimated element in advertising and can drive engagement and create exciting brand memories for several customers.
Martech
AUGUST 16, 2024
Times are changing, and marketers are facing new challenges. With the pressure to deliver results and prove the effectiveness of their efforts — often with fewer resources — it’s becoming harder to engage consumers and drive conversions. Today’s consumers are savvy. They’re aware of most modern marketing tactics. They use ad blockers, provide junk email addresses on forms, and don’t fall for clickbait headlines.
Martech
AUGUST 16, 2024
Picture this: You’ve just launched a major marketing campaign. The strategy is solid, the creativity is on point. But as the results roll in, something’s off. Conversion rates are low, customer feedback is mixed, and your sales team is grumbling about lead quality. The culprit? Poor data quality — a silent killer that can torpedo even the most brilliant campaigns.
Expert insights. Personalized for you.
340 
Let's personalize your content