Adweek
MARCH 11, 2024
Every marketer dreads bad reviews of their brand. Now with the rise of AI-powered chat programs like ChatGPT, Meta's Llama 2 and Microsoft's Copilot, marketers must prepare for the worst words about their brand to be repeated as answers to search queries. Since large language models (LLMs) will soon answer billions of search queries each.
Martech
MARCH 11, 2024
Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.
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Adweek
MARCH 11, 2024
Last year ended on a bad note for chief marketing officers. Anheuser-Busch InBev announced its U.S. CMO, Benoit Garbe, was stepping down. UPS cut ties with its chief marketing and customer experience officer, Kevin Warren. Walgreens parted ways with its CMO, Linh Peters, after hiring her the year prior. Etsy did the same with its.
The Ad Tech Blog
MARCH 11, 2024
The Health Insurance Portability and Accountability Act (HIPAA) sets the standard for protecting sensitive patient data for entities dealing with health information. Digital health technologies must comply with HIPAA’s Privacy Rule, which requires the safeguarding of Protected Health Information (PHI) , and the Security Rule , which sets standards for the secure electronic transmission of PHI.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 11, 2024
As the breathless excitement around how brands can theoretically use generative AI morphs into marketers finding actual use cases for the technology, like elevating consumer experience through chatbots, some brands, in addition to making C-suite investments in AI titles, have begun adding more effective roles at the vp and director level, while bolstering their teams.
AdExchanger
MARCH 11, 2024
For those who closely monitor the divergence in value of addressable (Chrome) vs. non-addressable (Safari) inventory, the drumbeat of third-party cookie (3PC) deprecation drives a rhythmic anxiety against Chrome’s timeline. No one, including Google, knows how the Privacy Sandbox is going to perform at scale. Early data suggests Sandbox performance is likely to be better […] The post How Publishers Can Boost Their Value On The Open Exchange – Without Cookies appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
MARCH 11, 2024
The most effective persuasion happens when we persuade ourselves. The purpose of the memo or the table or the graph or the presentation is to create the conditions for someone to make up their own minds. Because it’s almost impossible to make up their mind for them. The aha is actually a chemical reaction, a rewiring of our brain, the moment when we see what we hadn’t seen before and make a new decision based on what we believe to be new information.
Adweek
MARCH 11, 2024
Like many actors, Jon Hamm goes to great lengths to prepare for a role. In a new video, he's seen sitting in front of a mirror, practicing his lines and hyping himself up to embody his next character. But when he walks on set, the room is empty and dark. The realization slowly sinks in.
AdExchanger
MARCH 11, 2024
“We’re not exposed to MFA.” “All our vendors block it and we mostly buy through private marketplaces.” “Our verification service filters out 99.9% of it.” Whatever gets you through the night. Practically every ad tech vendor has put out a press release in recent months full of bluster about cutting out made for advertising sites […] The post Adalytics Report Torches Ad Tech For Touting MFA Prevention, While Scarfing MFA Supply appeared first on AdExchanger.
Adweek
MARCH 11, 2024
Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city. In its 37th year, the event is known for major tech launches, movie and documentary premieres, a first look at up-and-coming musicians and a plethora of knowledge on its.
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Martech
MARCH 11, 2024
Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Why we care. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization.
Adweek
MARCH 11, 2024
After rapid growth, Kim Kardashian's shapewear brand, Skims, has made its TV ad debut, with a futuristic film in which the famous co-founder plays every role. The company's first national TV commercial had a big media presence ahead of the 96th Oscars on Sunday, running twice on ABC Countdown and six times during E!'s Oscars.
AdExchanger
MARCH 11, 2024
Forget what you know about “made for advertising.” There’s a push now to redefine MFA as “made for arbitrage.” Despite the backlash against MFA websites, there is still no industry standard to define MFA, which is causing problems for some publishers that feel unfairly lumped into the made for advertising category. AdExchanger has learned that […] The post Inside The Secret Meetings To Define MFA appeared first on AdExchanger.
Adweek
MARCH 11, 2024
G/O Media has sold its sports website Deadspin to Lineup Publishing, an advertising firm that operates monetization software for media outlets. The financial terms of the sale were not disclosed. The existing Deadspin staff--around 11 employees--will be laid off as part of the deal, according to an internal memo sent by chief executive Jim Spanfeller.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MARCH 11, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
MARCH 11, 2024
Havas Group is on the brink of potential change as its parent company, Vivendi, contemplates spinning off the growing advertising network as its own public entity. If the project were to go through--and it's not confirmed yet--Havas would be listed as a public company in its own right, a move Havas' chairman and CEO, Yannick.
Martech
MARCH 11, 2024
Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy.
Adweek
MARCH 11, 2024
Sunday's Oscars were more than Ken-ough for ABC. On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings for the 96th Oscars on ABC drew an average audience of 19.5 million total viewers and a 3.81 rating in the Adults 18-49 demo. With the numbers, the Oscars grew for the third straight.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
MARCH 11, 2024
An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in the U.S. and there’s now a renewed call for a ban. While marketers and agency executives expect this will blow over as it has in the past, there are still ripple effects for creators in the interim , especially should a ban pass.
Adweek
MARCH 11, 2024
As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others? In the latest research study from iHeartMedia and Morning Consult, "The New American Consumer and the Marketing Divide," the audio company took a closer look at.
More About Advertising
MARCH 11, 2024
A new campaign aimed at driving investment in tech company scale-ups has been launched, with podcast ads, billboards and more showing off science and technology companies to British investment hubs. The ‘Science and Tech is our Superpower’ campaign aims to help science and technology firms in the UK that are ready for growth to access … The post UK government launches ad plea to tech investors first appeared on More About Advertising.
Digiday
MARCH 11, 2024
Made-for-advertising sites are like rabbit holes: The deeper ad executives delve, the more convoluted and widespread they appear to be. Adalytics is the latest outfit to discover this, following in the footsteps of the likes of Ebiquity , Jounce Media and the Association of National Advertisers. In recent months, Adalytics has uncovered that hundreds of major advertisers, many affiliated with the ANA trade body, have unknowingly placed ads on these so-called MFAs — whose definition remains conte
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
MARCH 11, 2024
Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. New tools and insights. Reddit Pro is a user-friendly interface that houses a range of tools for boosting engagement, such as: AI-powered insights : Businesses can leverage these ins
Digiday
MARCH 11, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify For the last few months, marketers and advertisers have finally had to reckon with the fallout of Google’s crumbling third-party cookie amid an increasingly fragmented media landscape. Meaning, targeting and measurement are getting harder to do. However, it’s something Liz Mella, director of marketing for Farmer’s Fridge, has been tasked with working through as the food vending company is without an e-commerce point of sale.
AdExchanger
MARCH 11, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Performance Power Play Apple is following the owned-and-operated advertising playbook written by Google and adopted by Meta, not to mention Amazon and Microsoft. For now, the resemblance comes down to how advertisers set campaigns and receive campaign reports. Rather than receiving hands-on […] The post Apple Tries The PMax Business; The Click Farm Problem Isn’t Getting Better appeared first on AdExchanger.
Digiday
MARCH 11, 2024
To all the befuddled ad tech vendors scratching their heads over the hefty tech and financial requirements for Google’s dicey cookie alternatives — fret not. Criteo’s got you. While nothing’s set in stone, it seems more like a matter of when, not if, these companies will be able to tap into Criteo’s tech, sparing them the headache of building and financing their own solutions.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Tech News
MARCH 11, 2024
Pepsi MAX has unleashed its first major redesign in fourteen years by dropping a striking piece of CGI footage with a jaw-dropping scene in North Greenwich, London. The striking video was released to celebrate the cola brand’s evolution into its dynamic new era, featuring a re-designed and refreshed electric blue and black logo. The video. Read more » The post Pepsi MAX unveils giant CGI can on the Thames to celebrate new visual identity appeared first on Marketing Tech News.
Digiday
MARCH 11, 2024
The fourth quarter of 2023 wasn’t so bad for all publishers. In fact, overall the final three months of the year ended up being a period of “stabilized growth” for digital publishers’ advertising businesses, according to Boostr’s Q4 2023 Media Ad Sales Trend Report , which covered more than 100 U.S.-based digital media companies. Patrick O’Leary, CEO and founder of Boostr, told Digiday that publishers are seeing a return to stability with ad revenue having an average growth rate of 4% in Q4.
Rob Campbell
MARCH 11, 2024
I have a long history of buying s**t. For example … Cups. Badges. Pencils. Stickers. Packing tape. You name it, I’ve likely ordered it. I don’t do it intentionally … but it just ends up that way. Or should I say other people tell me it’s s**t. The bastards. Which is my way of revealing the latest purchase. More badges. Specifically these … Personally, I don’t think they’re a waste of money, I think they’re literally a badge of honour and hope
Digiday
MARCH 11, 2024
Hollywood amaneció con un nuevo ramillete de ganadores del Oscar, los premios de la Academia desvelaron a más de uno, pero especialmente a los realizadores que creyeron en producciones como “La sociedad de la nieve” , que aunque no se llevó la estatuilla, con su nominación, resultó ser la favorita de millones en el mundo. Diego Ávalos vicepresidente de Contenidos para España y Portugal de Netflix, le explicó a Digiday por qué la empresa se inclina cada vez mas a invertir en este tipo de proyec
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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