Adweek
JUNE 17, 2024
When iHeartMedia and Deep Blue Sports + Entertainment took their Women's Sports Audio Network (WSAN) to Cannes Lions, they weren't just seeking brand sponsors--they wanted to show receipts. Today, iHeart and Deep Blue announced WSAN's initial lineup of shows available across iHeartMedia's broadcast, digital and podcast platforms. Plus, starting June 18, WSAN is launching "Women's.
The Ad Tech Blog
JUNE 17, 2024
Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Refreshing ad creatives and copy can help reduce ad fatigue. Targeting different audience segments can prevent overexposure. Monitoring ad performance metrics is crucial for early detection of ad fatigue.
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Adweek
JUNE 17, 2024
CANNES, France--The Cannes Lions International Festival of Creativity, taking place June 17-21, is known as the Oscars of the ad industry. The work that wins at the festival can change the course of a career or business, while also indicating where the industry is headed. Cannes holds an awards ceremony each night to reveal winners.
VideoWeek
JUNE 17, 2024
A number of major ad tech businesses – PubMatic, Magnite, Equativ, The Trade Desk, Cadent, and Adform – this morning announced the launch of the European Programmatic TV Initiative (EPTVI), a joint effort aimed at accelerating growth and adoption of programmatic TV in Europe. The EPTVI is a collaboration with the Project X Initiative, and has a number of broadcasters and agencies on board (though these haven’t been named).
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 17, 2024
According to a document of frequently asked questions sent to clients on Monday, Oracle will stop supporting its advertising products on September 30. The message follows Oracle's statement last week during its fourth-quarter earnings call that it was exiting the advertising business. That announcement did not describe the company's exit strategy, only noting that the.
AdExchanger
JUNE 17, 2024
The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today. The UID2 integration is also Pandora’s first partnership with a third-party ID. The integration adds more addressability for AdsWizz, the end-to-end programmatic platform […] The post Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 17, 2024
Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.
Adweek
JUNE 17, 2024
Grocery delivery platform Instacart is expanding its partnership with Google to offer shoppable ads to advertisers on YouTube. Through the deal, brands can buy clickable ads that take people directly to Instacart, where they can order products for same-day delivery. Instacart announced the new ad format from the Cannes Lions Festival. Instacart is aggressively looking.
AdExchanger
JUNE 17, 2024
One year ago, the Association of National Advertisers released the first part of its Programmatic Media Supply Chain Transparency Study. But it really should have been named The Lack of Programmatic Media Supply Chain Transparency Study. Because that report, and the follow-up study published in December, uncovered an appalling amount of programmatic waste, including $22 […] The post The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet appeare
Adweek
JUNE 17, 2024
If you aren't in Cannes this week, not to worry: You can live the life of a festival-goer vicariously through our ADWEEK House at Cannes photos. We're snapping pics of top CMOs and CEOs, brand leaders and marketers, media folks, agency leads. Basically, anyone who's at Cannes will be stopping by ADWEEK House to say.
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Marketing Tech News
JUNE 17, 2024
49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic. That’s according to new insights released today by LG Ad Solutions, to determine consumer perceptions. Read more » The post 49% of consumers believe they can distinguish between traditional and AI ads on CTV appeared first on Marketing Tech News.
Adweek
JUNE 17, 2024
Dunkin' is heavily promoting its line of iced drinks this summer by recruiting a wide range of talent as "Dunkin'Terns," planning to drop its first custom-created music from boy band alums and digging deeper into fashion, tech and food with A-list collaborators. The campaign from Ben Affleck and Matt Damon's production company Artist Equity kicks.
Martech
JUNE 17, 2024
Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back when it had 2000 users. She was at SXSW’s first-ever event about interactive. At one point in the interview, Shama says social media marketing is one of the few things she’s good at. You don’t have to talk to her long to know that isn’t true.
Adweek
JUNE 17, 2024
In its fourth year as a federal holiday, Juneteenth has arrived; it's a day that is observed to commemorate the freedom of enslaved Black people in the U.S. So much historical significance comes with Juneteenth, yet since the George Floyd murder, there has been a frenzy of stereotypical marketing campaigns and communications by different brands.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
JUNE 17, 2024
Dan Dennett explained that it began as a survival mechanism. It’s important to predict how someone else is going to behave. That tiger might be a threat, that person from the next village might have something to offer. If we simply wait and see, we might encounter an unwelcome or even fatal surprise. The shortcut that the intentional stance offers us is, “if I were them, I might have this in mind.” Assuming intent doesn’t always work, but it works often enough that all hu
Adweek
JUNE 17, 2024
Generative AI is only as good as the data it's trained on. And in today's privacy-centric world, the most valuable data lies within the first-party insights brands collect directly from their customers, industry executives emphasized at ADWEEK House at Cannes today. "No matter how incredible Sora, Dall-E or Adobe Firefly is, if every single marketer.
Martech
JUNE 17, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
JUNE 17, 2024
Oscar Mayer smokes its thick-cut bacon for 12 hours. To draw attention to that fact, the brand took an unusual approach that hijacks beauty advertising. The campaign, by agency Johannes Leonardo, features a series of 15- and 30-second spots that start simply, with shots of the meat slowly cooking and an explanation about how that.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JUNE 17, 2024
For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can i
Adweek
JUNE 17, 2024
It was with grand ambitions that ad industry legend Martin Sorrell launched S4 Capital in 2018. Instead of competing for advertising projects that charged in the single millions, S4 would mimic consultancies like Accenture, helping enterprises transform their businesses for hundreds of millions of dollars each. S4 also scored two early and major wins in.
AdExchanger
JUNE 17, 2024
MAGNA raised its global ad spend forecast, predicting 10% growth this year to $927 billion. Plus: TikTok homes in on AI-generated creative. The post The Ad Spend Tea Lives; Can AI Generate A Good Idea? appeared first on AdExchanger.
Adweek
JUNE 17, 2024
After more than a year of discussion and industrywide collaboration, the ad industry has the beginning of a framework for measuring the climate impact of advertising. Unveiled at Cannes Lions today, the guidelines lay out a measurement methodology for digital media, TV and out-of-home, and forms to streamline data sharing between entities. While industry observers.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JUNE 17, 2024
Ad fraud often follows the flow of advertising dollars, but researchers now suggest scammers are also now following another industry trend: adoption of generative AI. Generative AI is helping scale sophisticated ad fraud efforts across growing online ad platforms including connected TV and streaming audio, according to a report from DoubleVerify. The measurement giant reported that generative AI contributed to 23% growth in new fraud schemes in 2023, leading to a 58% increase in ad fraud on stre
Adweek
JUNE 17, 2024
Lyft recently introduced "Women+ Connect," a feature allowing women and nonbinary riders to select drivers of the same gender. Developed in collaboration with organizations like the Human Rights Campaign, this initiative addresses safety concerns and sexual assault incidents, demonstrating the benefits of enhanced self-identification and user-protection options for vulnerable populations.
Mediavine
JUNE 17, 2024
“Let’s talk about politics.” We know. This is a phrase absolutely no one wants to hear uttered around the dinner table or backyard barbecue these days. But hear us out. As the 2024 election creeps closer, it feels like you can’t escape it. Social media, billboards, bumper stickers, TV — and yes, our desktop and mobile devices. We’re here to talk about the latter and your options as a Mediavine publisher.
Adweek
JUNE 17, 2024
Beauty and fashion publisher Refinery29 has named two new members to its executive team, part of a broader bid from the editorial title to reinvigorate its business following its sale to Sundial Media Group in April. The new appointments include Akhil Bhansali, who will serve in the newly created position of chief financial officer, and.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JUNE 17, 2024
Amazon Ads is trumpeting the AI capabilities of its demand-side platform as part of a week-long charm offensive at the advertising industry’s marquee conference, the Cannes Lions Festival of Creativity. As the second day of proceedings takes place on the French Riveria, it has formally unveiled Ad Relevance after trialing the service in closed beta testing for two years, according to Brian Tomasette, director of Amazon DSP products.
Adweek
JUNE 17, 2024
Stephen "Dr" Love is the producer behind They Cloned Tyrone, the mystery sci-fi borderline satirical film that ranked in the top 10 in 17 countries when it debuted on Netflix in July 2023. Before his success in the film industry, Love produced award-winning ad campaigns such as Cannes Lions Film Grand Prix winner P&G's "The.
Digiday
JUNE 17, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify On day one of the Cannes Lions International Festival of Creativity, the Digiday Podcast is joined by Dow Jones CMO Sherry Weiss live from the Wall Street Journal’s new location — WSJ has relocated from on the pier to its new location next to the famous Carlton Hotel. Thus far, it’s been the usual wheeling and dealing of Cannes Lions with dinner parties and happy hours.
Adweek
JUNE 17, 2024
Shoppable TV shows are getting a boost thanks to Amazon Live's agreement with GroupM and its clients to develop original, shoppable content for the Amazon Live FAST channel (launched in April). Viewers can find the FAST channel on Amazon streaming services, Prime Video and Amazon Freevee. Danone is the first brand creating content, selling Silk's.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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