Adweek
JUNE 17, 2024
When iHeartMedia and Deep Blue Sports + Entertainment took their Women's Sports Audio Network (WSAN) to Cannes Lions, they weren't just seeking brand sponsors--they wanted to show receipts. Today, iHeart and Deep Blue announced WSAN's initial lineup of shows available across iHeartMedia's broadcast, digital and podcast platforms. Plus, starting June 18, WSAN is launching "Women's.
The Ad Tech Blog
JUNE 17, 2024
Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Refreshing ad creatives and copy can help reduce ad fatigue. Targeting different audience segments can prevent overexposure. Monitoring ad performance metrics is crucial for early detection of ad fatigue.
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Adweek
JUNE 17, 2024
CANNES, France--The Cannes Lions International Festival of Creativity, taking place June 17-21, is known as the Oscars of the ad industry. The work that wins at the festival can change the course of a career or business, while also indicating where the industry is headed. Cannes holds an awards ceremony each night to reveal winners.
VideoWeek
JUNE 17, 2024
A number of major ad tech businesses – PubMatic, Magnite, Equativ, The Trade Desk, Cadent, and Adform – this morning announced the launch of the European Programmatic TV Initiative (EPTVI), a joint effort aimed at accelerating growth and adoption of programmatic TV in Europe. The EPTVI is a collaboration with the Project X Initiative, and has a number of broadcasters and agencies on board (though these haven’t been named).
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 17, 2024
According to a document of frequently asked questions sent to clients on Monday, Oracle will stop supporting its advertising products on September 30. The message follows Oracle's statement last week during its fourth-quarter earnings call that it was exiting the advertising business. That announcement did not describe the company's exit strategy, only noting that the.
Martech
JUNE 17, 2024
Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 17, 2024
Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back when it had 2000 users. She was at SXSW’s first-ever event about interactive. At one point in the interview, Shama says social media marketing is one of the few things she’s good at. You don’t have to talk to her long to know that isn’t true.
Adweek
JUNE 17, 2024
Grocery delivery platform Instacart is expanding its partnership with Google to offer shoppable ads to advertisers on YouTube. Through the deal, brands can buy clickable ads that take people directly to Instacart, where they can order products for same-day delivery. Instacart announced the new ad format from the Cannes Lions Festival. Instacart is aggressively looking.
AdExchanger
JUNE 17, 2024
The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today. The UID2 integration is also Pandora’s first partnership with a third-party ID. The integration adds more addressability for AdsWizz, the end-to-end programmatic platform […] The post Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio appeared first on AdExchanger.
Adweek
JUNE 17, 2024
If you aren't in Cannes this week, not to worry: You can live the life of a festival-goer vicariously through our ADWEEK House at Cannes photos. We're snapping pics of top CMOs and CEOs, brand leaders and marketers, media folks, agency leads. Basically, anyone who's at Cannes will be stopping by ADWEEK House to say.
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AdExchanger
JUNE 17, 2024
One year ago, the Association of National Advertisers released the first part of its Programmatic Media Supply Chain Transparency Study. But it really should have been named The Lack of Programmatic Media Supply Chain Transparency Study. Because that report, and the follow-up study published in December, uncovered an appalling amount of programmatic waste, including $22 […] The post The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet appeare
Adweek
JUNE 17, 2024
Dunkin' is heavily promoting its line of iced drinks this summer by recruiting a wide range of talent as "Dunkin'Terns," planning to drop its first custom-created music from boy band alums and digging deeper into fashion, tech and food with A-list collaborators. The campaign from Ben Affleck and Matt Damon's production company Artist Equity kicks.
Marketing Tech News
JUNE 17, 2024
49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic. That’s according to new insights released today by LG Ad Solutions, to determine consumer perceptions. Read more » The post 49% of consumers believe they can distinguish between traditional and AI ads on CTV appeared first on Marketing Tech News.
Adweek
JUNE 17, 2024
In its fourth year as a federal holiday, Juneteenth has arrived; it's a day that is observed to commemorate the freedom of enslaved Black people in the U.S. So much historical significance comes with Juneteenth, yet since the George Floyd murder, there has been a frenzy of stereotypical marketing campaigns and communications by different brands.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JUNE 17, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
JUNE 17, 2024
Generative AI is only as good as the data it's trained on. And in today's privacy-centric world, the most valuable data lies within the first-party insights brands collect directly from their customers, industry executives emphasized at ADWEEK House at Cannes today. "No matter how incredible Sora, Dall-E or Adobe Firefly is, if every single marketer.
Martech
JUNE 17, 2024
For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can i
Adweek
JUNE 17, 2024
Oscar Mayer smokes its thick-cut bacon for 12 hours. To draw attention to that fact, the brand took an unusual approach that hijacks beauty advertising. The campaign, by agency Johannes Leonardo, features a series of 15- and 30-second spots that start simply, with shots of the meat slowly cooking and an explanation about how that.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
JUNE 17, 2024
Dan Dennett explained that it began as a survival mechanism. It’s important to predict how someone else is going to behave. That tiger might be a threat, that person from the next village might have something to offer. If we simply wait and see, we might encounter an unwelcome or even fatal surprise. The shortcut that the intentional stance offers us is, “if I were them, I might have this in mind.” Assuming intent doesn’t always work, but it works often enough that all hu
Adweek
JUNE 17, 2024
It was with grand ambitions that ad industry legend Martin Sorrell launched S4 Capital in 2018. Instead of competing for advertising projects that charged in the single millions, S4 would mimic consultancies like Accenture, helping enterprises transform their businesses for hundreds of millions of dollars each. S4 also scored two early and major wins in.
AdExchanger
JUNE 17, 2024
MAGNA raised its global ad spend forecast, predicting 10% growth this year to $927 billion. Plus: TikTok homes in on AI-generated creative. The post The Ad Spend Tea Lives; Can AI Generate A Good Idea? appeared first on AdExchanger.
Adweek
JUNE 17, 2024
After more than a year of discussion and industrywide collaboration, the ad industry has the beginning of a framework for measuring the climate impact of advertising. Unveiled at Cannes Lions today, the guidelines lay out a measurement methodology for digital media, TV and out-of-home, and forms to streamline data sharing between entities. While industry observers.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JUNE 17, 2024
Ad fraud often follows the flow of advertising dollars, but researchers now suggest scammers are also now following another industry trend: adoption of generative AI. Generative AI is helping scale sophisticated ad fraud efforts across growing online ad platforms including connected TV and streaming audio, according to a report from DoubleVerify. The measurement giant reported that generative AI contributed to 23% growth in new fraud schemes in 2023, leading to a 58% increase in ad fraud on stre
Adweek
JUNE 17, 2024
Lyft recently introduced "Women+ Connect," a feature allowing women and nonbinary riders to select drivers of the same gender. Developed in collaboration with organizations like the Human Rights Campaign, this initiative addresses safety concerns and sexual assault incidents, demonstrating the benefits of enhanced self-identification and user-protection options for vulnerable populations.
Digital Remedy
JUNE 17, 2024
Each passing year, consumer spending during the holiday season rises significantly, driven by increased demand for easy online purchases and personalized customer experiences. Taking advantage of high-conversion potential during high-traffic months like November and December will have advertisers investing significantly to reach holiday shoppers. Navigating the complexities of performance marketing channels is complicated enough throughout the rest of the year.
Adweek
JUNE 17, 2024
Beauty and fashion publisher Refinery29 has named two new members to its executive team, part of a broader bid from the editorial title to reinvigorate its business following its sale to Sundial Media Group in April. The new appointments include Akhil Bhansali, who will serve in the newly created position of chief financial officer, and.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JUNE 17, 2024
Amazon Ads is trumpeting the AI capabilities of its demand-side platform as part of a week-long charm offensive at the advertising industry’s marquee conference, the Cannes Lions Festival of Creativity. As the second day of proceedings takes place on the French Riveria, it has formally unveiled Ad Relevance after trialing the service in closed beta testing for two years, according to Brian Tomasette, director of Amazon DSP products.
Adweek
JUNE 17, 2024
Stephen "Dr" Love is the producer behind They Cloned Tyrone, the mystery sci-fi borderline satirical film that ranked in the top 10 in 17 countries when it debuted on Netflix in July 2023. Before his success in the film industry, Love produced award-winning ad campaigns such as Cannes Lions Film Grand Prix winner P&G's "The.
Digiday
JUNE 17, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify On day one of the Cannes Lions International Festival of Creativity, the Digiday Podcast is joined by Dow Jones CMO Sherry Weiss live from the Wall Street Journal’s new location — WSJ has relocated from on the pier to its new location next to the famous Carlton Hotel. Thus far, it’s been the usual wheeling and dealing of Cannes Lions with dinner parties and happy hours.
Adweek
JUNE 17, 2024
Shoppable TV shows are getting a boost thanks to Amazon Live's agreement with GroupM and its clients to develop original, shoppable content for the Amazon Live FAST channel (launched in April). Viewers can find the FAST channel on Amazon streaming services, Prime Video and Amazon Freevee. Danone is the first brand creating content, selling Silk's.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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