Seth Godin
AUGUST 18, 2024
The conflict is real. “Jean-Michel [Basquiat] called,” Mr. Warhol wrote in his diary on Sept. 5, 1983. “He’s afraid he’s just going to be a flash in the pan. And I told him not to worry, that he wouldn’t be. But then I got scared because he’s rented our building on Great Jones and what if he is a flash in the pan and doesn’t have the money to pay his rent?
AdExchanger
AUGUST 18, 2024
For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand Officer Laurie Lam told AdExchanger. “But we are not a leader, necessarily, in the sense that we don’t […] The post Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand?
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Digiday
AUGUST 18, 2024
The generative AI hype has seemingly infiltrated everything, including influencer marketing. In response, influencers and content creators are taking a closer look at their contracts with brands, and are ultimately looking to future-proof their intellectual property and content usage rights. “My voice is everywhere, and it does create a little bit of a sense of paranoia,” said Joy Ofodu, a full-time creator and voice actor.
AdExchanger
AUGUST 18, 2024
Although a relatively new development, brand safety has become a standard condition for digital advertising campaigns. These solutions are meant to protect advertisers from being associated with online content that might harm their reputation. However, the current technology for determining what counts as “brand safe” is one-dimensional, outdated and has not evolved with advancements in […] The post Don’t Cancel Brand Safety – Improve It appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digiday
AUGUST 18, 2024
The long game of sports investment got a bit more intense over the summer, as the Summer Olympics in Paris generated the most buzz in years, the NBA/WNBA landed a massive $76 billion rights deal that ramped up the amount of sports streaming/CTV content to unseen heights and women’s sports grabbed a greater share of the spotlight. It all means media agencies with clients investing in sports need to rethink how to approach those investments.
AdExchanger
AUGUST 18, 2024
Since introducing ads two years ago, Netflix’s ad team has clashed with streaming management and studio execs. Plus, “brat” summer is over; “demure” autumn might be next. The post Ads And Tough Trade-Offs; Can An Organic TikTok Trend Survive The Brands? appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Rob Campbell
AUGUST 18, 2024
Last week was s**t for me. I lost my beautiful and beloved Rosie , and I also lost Jim Riswold … arguably the father of post-modern advertising. He was a true one-off. A brilliant, challenging, provocative, confronting, funny, sweet, determined human. He – like Rosie – had been ill for a while so his death should not have been too much of a surprise, but it was.
Digiday
AUGUST 18, 2024
Reports that the U.S. government is pushing for a breakup of Google are starting to emerge after a federal judge recently ruled that it monopolized the search engine market through illegal commercial deals. These developments could fundamentally alter the advertising industry, albeit it’s worth noting that the resulting remedies from this case are far from certain, and Google intends to challenge this ruling.
More About Advertising
AUGUST 18, 2024
The Paris 2024 Paralympic Games start next week, and brand partnerships of all kinds are making themselves known. Here we have tinned fish brand John West, now a “proud protein partner” of the games, building on Havas London’s “Eat strong, go strong” campaign by dramatizing/exaggerating the effect that John West’s protein has on athletes. There … The post John West flexes its muscles in Havas’ Paralympics campaign first appeared on More About Advertising.
Digiday
AUGUST 18, 2024
Two years into its Web3 roadmap, Adidas is on the cusp of launching its first avatar product. It’s a signal that the company is still full steam ahead on the metaverse — and the use of blockchain tech to build it. The avatars, part of Adidas’ “ALTS” storyline, which ties the company’s non-fungible token products into a central narrative, are slated to be released after the third “chapter” of the storyline, which will kick off as early as next month , according to a post by the official ALTS Twit
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