Adweek
JANUARY 30, 2025
As recent backlash has shown, brands that use artificial intelligence in their advertising face a difficult road to consumers' hearts. But in Google Workspace's first Super Bowl commercial, AI plays a supporting role to 50 small business owners, who take center stage in their own individual ads. That's right--the search giant is buying 50 ads.
AdExchanger
JANUARY 30, 2025
NBCUniversal and Instacart team up to help brands use Instacart data to plan and measure audiences for NBCU campaigns. The post NBCUniversal And Instacart Team Up To Give Brands More Retail Data appeared first on AdExchanger.
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Adweek
JANUARY 30, 2025
Every year, the Super Bowl gets a little more super-sized. Nearly 124 million viewers tuned in for Super Bowl 58, and brands shelled out $7 million for a 30-second ad to get in front of them. They're doing the same again for Super Bowl 59--in fact, they bought out Fox's in-game ad inventory before November.
Martech
JANUARY 30, 2025
AI is reshaping marketing, but jumping on every new tool isnt the path to success. True AI readiness comes from a strategic approach assessing your tech stack, identifying real opportunities and preparing your team to integrate AI effectively. Heres how to adopt AI with purpose and impact. A strategic approach to AI adoption Marketers are eager to use AI for efficiency and value.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JANUARY 30, 2025
The numbers 100 million -- Households reached by NBC and Bravo each month, according to Comcast. $372 million -- Peacock's narrowed loss numbers following a loss of $825 million in the same period last year. 36 million -- Peacock subscribers, growing 16% year over year. $4.9 billion -- Peacock's full-year revenue, a 46% increase year.
Martech
JANUARY 30, 2025
Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data analysis and campaign management, they’re struggling to stay competitive. The problem isnt a lack of technical know-how its the absence of key human-centric skills like adaptability, emotional intelligence and collaboration.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
JANUARY 30, 2025
The FTC’s COPPA overhaul introduces stricter data privacy rules for kids, requiring opt-in consent for targeted ads and redefining personal information. Publishers face challengesand opportunitiesin adapting to the new regulations. The FTC has finalized significant updates to the Childrens Online Privacy Protection Act (COPPA) Rule , marking the first drastic overhaul since 2013.
Adweek
JANUARY 30, 2025
Are you ready to love a WeatherTech ad? No shade on the 12-time Super Bowl advertiser of American-made products to protect vehicles and homes, but their advertising has not exactly been cause for excitement. But 2025 is finally their year. In a 60-second teaser trailer titled "Whatever Comes Your Way," four "cougars" aged 70 and.
Martech
JANUARY 30, 2025
Location-based marketing campaigns target consumers where they are and build community awareness and engagement. This sounds straightforward enough. However, there are several tricky aspects to navigating the local media landscape. These include understanding communities unique challenges, adapting to local emerging trends and applying that knowledge to your strategy.
Adweek
JANUARY 30, 2025
You had to see it to believe it, and 84 million people did. There, in the middle of Super Bowl 34 back at the turn of the new millennium--and in the company of the world's biggest advertisers--was a spot that proclaimed: "This is the worst commercial in the Super Bowl." Few could argue. Set to.
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Seth Godin
JANUARY 30, 2025
Nothing stays still. Relative to the rest of the world, even something that’s not moving is changing. It’s tempting to talk about not making fast enough progress. But it’s far more useful to ask which direction we’re progressing. Often, people will point to the velocity of the change they’re making without pausing to consider the direction of that change.
Adweek
JANUARY 30, 2025
Squarespace will mark its 11th appearance in the Big Game during Super Bowl 2025 in a decidedly low-tech ad set to surprise and delight viewers. The website building and hosting platform released a teaser ad on Jan. 16 featuring a paperboy riding a donkey to deliver the news on a foggy country road. Today, the.
Digiday
JANUARY 30, 2025
Advertisers have long told themselves that brand safety is something they control. But with Meta rolling back its content moderation rules narrowing the gap between brands and whether chaos goes viral it’s clear that control was always a myth. Platforms make the rules, rewrite them at will, and expect advertisers to fall in line. Most do. Because in digital advertising, the game isnt about eliminating risk.
Adweek
JANUARY 30, 2025
At the Next of Netflix 2025 event this week, the streaming giant revealed its upcoming programming slate for the new year, and there are several takeaways for advertisers. The presentation, which took place live at the Egyptian Theatre in Los Angeles, included special guests WWE superstars CM Punk and Rhea Ripley, Guillermo del Toro, Ben.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JANUARY 30, 2025
The pendulum is starting to swing back to brand and a rethink of the traditional CMO-based marketing model. Marketing organizations within major brands are recognizing the damage they can do to their brands if they focus too much on performance marketing and too little on brand marketing. Marketers, agency execs and consultants said theres a noticeable shift when talking to brand marketers not only CMOs but those with the various titles that have started to replace the CMO title where its clea
Adweek
JANUARY 30, 2025
Bureau Moves: CBS News announced a slew of new assignments in its Washington, D.C. bureau. Fin Gomez has been named executive director, White House and politics, adding to his existing duties as CBS News political director. He will report to Mark Lima, Washington bureau chief. Meanwhile, Olivia Rinaldi and Aaron Navarro are joining the network's.
Digiday
JANUARY 30, 2025
Publishers taking charge of programmatic has always been a mirage enticing but elusive. In 2025, though, that mirage feels a little closer, a little more real. While full control may still be a long shot, a growing number of publishers are starting to take a firmer grip on the programmatic reins if theyre willing to confront a hard truth: Sometimes, the problem isnt the system but themselves.
Adweek
JANUARY 30, 2025
Digital media company Hearst, home to editorial titles including Esquire, Cosmopolitan, and Country Living, named the marketing agency PMG as its agency of record on Tuesday. According to David Carey, its senior vice president of public affairs and communications, it is the first time in at least 15 years that the company has awarded its.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JANUARY 30, 2025
Criteo expects 2025 to be a pivotal year for its retail media business. The end-to-end commerce media platform has already made a major change this year by hiring a new CEO in Michael Komasinski, Dentsus former CEO of the Americas. According to Criteo CRO and President of Retail Media Brian Gleason, Komasinskis experience leading a […] The post Inside Criteos Three-Pronged Strategy For Retail Media Success appeared first on AdExchanger.
Adweek
JANUARY 30, 2025
Fintech company Fiserv's Clover brand has a named Tabitha Brown as its first chief empowerment officer. The creative visionary, entrepreneur, and Emmy Award-winning TV personality will work with Clover's small and midsized business customers as an advocate and ambassador. Fiserv said that although the 33 million SMBs in the U.S. account for nearly 48% of.
AdExchanger
JANUARY 30, 2025
Enjoy this weekly comic strip fromAdExchanger.comthat highlights the digital advertising ecosystem The post Comic: Brothers From Another Mother appeared first on AdExchanger.
Adweek
JANUARY 30, 2025
What does the future of technology and consumer engagement look like? Allison Stransky, CMO of Samsung Electronics America, joins The Speed of Culture podcast's Matt Britton live at CES 2025 to explore Samsung's groundbreaking innovations in AI and their transformative impact on daily life. From health-focused AI solutions to connected appliances and personalized marketing, Samsung.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Rob Campbell
JANUARY 30, 2025
Every new year, people tend to re-evaluate their plans and ambitions. What they’re doing. What they want to do. How they can achieve it. How they can stop doing what they don’t want to do. So given it’s still – just – the first month of 2025, I thought I’d try and help by offering some advice that may or may not be of use to anyone evaluating where they are or where they’re going in their career.
Adweek
JANUARY 30, 2025
Chief marketing officers, no matter how creative or charismatic, shouldn't get all the credit when a company succeeds. At the same time, they don't deserve all the blame when it stumbles. Tariq Hassan, who recently announced plans to leave the company, joined McDonald's as its U.S. chief marketing and customer experience officer in September 2021.
AdExchanger
JANUARY 30, 2025
Fiat is taking luxury car-branded apartment complexes to the next level. Plus, the new FCC Chair is launching an investigation into NPR and PBS. The post A New Kind Of Car Lease; Theyll Never Stop Coming For Sesame Street appeared first on AdExchanger.
Adweek
JANUARY 30, 2025
Kevin Spencer, the NBC Chicago employee who was reported missing this week, has died by apparent suicide on Sunday. Spencer's family issued a statement and asked for privacy at this time. "Thank you all for your help and concern in trying to find Kevin. It is with a heavy heart that I share that he.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Martech
JANUARY 30, 2025
OpenAIs counter-attack on Chinas DeepSeek is just sad. Faced with a competitor whose product costs 95% less, the company yelled, No fair! You copied us! The ChatGPT parent said DeepSeek used a process called distillation, which involves having a smaller A.I. model learn from the output of a larger one to optimize functionality. Everyone not getting an OpenAI paycheck saw the irony.
Adweek
JANUARY 30, 2025
For the second year in a row, Mountain Dew is using the biggest stage in advertising to promote its fan-favorite Baja Blast flavor. This time, it has enlisted Latin artist Becky G to bring the "Do the Dew" spirit to Super Bowl 59. Mountain Dew released a 15-second teaser of its Super Bowl spot on.
AdExchanger
JANUARY 30, 2025
Nielsen told ad buyers that it plans to drop panel-only ratings later this year. The decision signals an inflection point in media measurement that publishers and buyers have both been waiting for. The post Nielsens Long-Awaited Measurement Offering Is Ready For The Upfronts appeared first on AdExchanger.
Adweek
JANUARY 30, 2025
Stagwell media agency Assembly has named Jill Kelly as its North America chief executive officer (CEO), effective Feb. 3. She succeeds longtime CEO Valerie Davis, who is leaving the agency after 15 years to take a pause in her career. Kelly will be based in New York and report to Assembly's global CEO Rick Acampora.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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