Seth Godin
MAY 12, 2024
I’m workshopping a new book. For the last few months, I’ve been feverishly writing a book about strategy. Strategy for individuals, small organizations and large ones as well. Strategy for someone seeking to make a difference, and strategy for people who do projects. Starting this week, I’ll be leading a series of discussions and talks inside of purple.space.
AdExchanger
MAY 12, 2024
The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, lurking within our dynamic ecosystem is a growing threat: the proliferation of made-for-advertising (MFA) publishers. These entities are simply not publishers. They’re better described as master traffic arbitragers that exploit the system for profit without contributing […] The post A Pragmatic Approach To Banishing MFA From The Supply Chain appeared first on AdExch
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Digiday
MAY 12, 2024
At this week’s Google I/O 2024, many marketers will be tuning in for any updates on the future of generative AI and search. The annual developer conference, which takes place on Tuesday, has always been a place for the search giant to highlight major innovations for its various audiences. At Google I/O 2023, the company introduced its search generative experience (SGE) , the generative AI search tool at the top of search results that’s been in testing for the past year.
AdExchanger
MAY 12, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The 360 View Life360, a location sharing app primarily for families, which also owns Tile, is entering the ad biz, The Wall Street Journal reports. The company launched an advertising data sales business, investors were told last week when the company reported earnings […] The post Life, Or Something Like It; Buyers Bet On Upfront Week appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digiday
MAY 12, 2024
Maybe Snap has managed to convince advertisers of its value after all. At least, it’s trying to. Over the last quarter, the social media platform has been lauding incentives and discounts on top of its beefed up ad offering to get buy in from advertisers and ultimately maintain its recent growth. The social media platform’s ad business has been steadily growing for the most part, reportedly raking in nearly $1.2 billion in Q1 2024, following the $1.36 billion it brought in during Q4 2023 (
AdExchanger
MAY 12, 2024
Andrea Kwiatek will be presenting at Programmatic IO, taking place May 20-22 in Las Vegas. Get your tickets here. If marketers weren’t so obsessed with vanity metrics like viewability and click-through rate (CTR), the open internet would have less of a media quality problem. Buyers could solve many of the issues they have with the […] The post It’s Time For Buyers To Ditch Vanity Metrics And Start Collaborating With The Sell Side appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MAY 12, 2024
Be careful what you wish for, with the latest “transformative” gizmo too. WPP CEO Mark Read (below), who has made much of the company’s big investment in AI and its capacity to boost profits, has himself been the intended victim of a deepfake scam. Scammers impersonated Read with a fake WhatsApp account plus pic in … The post Biter bit – AI cheerleader WPP hit by deep fake scam attempt first appeared on More About Advertising.
Rob Campbell
MAY 12, 2024
I appreciate the title of that post may be misleading because – let’s face it – my posts are pants everyday, except this time I’m literally talking about pants. These pants … I saw them on Sunday morning while going on my daily walk. They were near the library … and given I do this walk everyday and they weren’t there the day before, it would suggest they appeared in the last 24 hours.
Digiday
MAY 12, 2024
Right-wing political groups are making a habit of targeting corporate shareholders in efforts to roll back environmental and social initiatives in the private sector. At Disney’s annual general meeting (AGM) in April, for example, shareholders were asked to vote on proposals questioning its political donations as well as whether its corporate health insurance should cover gender-affirming treatment (both proposals were rejected).
Playwire
MAY 12, 2024
Key Points It's important to understand the key differences between Google Analytics 4 (GA4) sessions and the former, Universal Analytics (UA) sessions, for effective GA4 session metric utilization. In GA4, a new session begins when a user interacts with your site and no active session exists, by default, timing out after 30 minutes of inactivity, rather than creating a new session for every mid-visit campaign shift.
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Digiday
MAY 12, 2024
Japanese-owned agency holding company Dentsu has a bit of a history, perhaps even a reputation, for restructuring the company in search of better results. Its latest, engineered under the auspices of no-longer-so-new Americas CEO Michael Komasinski , may have unlocked the value Dentsu has been missing the last two years. New alignments have brought new clients, in the hopes of returning back to growth.
Adtelligent
MAY 12, 2024
Programmatic advertising is an adtech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. According to the statistics below, it has been one of the most rapidly growing segments of modern advertising: Source: [link] This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space.
Digiday
MAY 12, 2024
Talent management in gaming and esports has become a big business, yet it remains a veritable Wild West, with bad actors and conflicts of interest galore. Veterans of the space believe it still has a long way to go if it wants to become truly equitable for all involved. Like many businesses in the space, gaming and esports talent managers flourished following the COVID-19-sparked boom in gaming activity in 2021 and 2022.
Digiday
MAY 12, 2024
Thanks to Disney for sponsoring Digiday’s upfront coverage and presenting this Digiday+ Research, normally available exclusively to paying subscribers. Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s that time again: The yearly upfront event is taking place this week. As the TV and streaming landscapes continue a massive shift, it will be important to keep an eye on how marketers’ upfront spending shakes out.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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