Martech
SEPTEMBER 3, 2024
Google rolled out a significant update to Google Analytics 4 ( GA4 ), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.
Adweek
SEPTEMBER 3, 2024
Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. In these programs, the buyer gets perks like discounts or cash back in exchange for agreeing to invest in a particular media product. There is.
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Martech
SEPTEMBER 3, 2024
Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral. U.S. growth. The U.S., the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. U.S. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.
Adweek
SEPTEMBER 3, 2024
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, vp and general manager of CVS Media Exchange (CMX), to explore the distinctive approach CVS takes to the rapidly evolving retail media landscape. Dhariwal discusses how CMX leverages CVS' extensive loyalty program to differentiate itself from.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
SEPTEMBER 3, 2024
“At the moment, I feel like the industry has stalled; there’s not much innovation happening because everyone is waiting to see what Google does.” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. It turns out that three months is a lifetime in adtech.
Adweek
SEPTEMBER 3, 2024
You can't spell "Easy" without Xumo. That's the takeaway from Xumo's new ad campaign, which spotlights the importance of simplifying life's many challenging decisions--including what to watch in a cluttered streaming space. It's a problem that Stephanie Cassi, svp of sales and marketing at Xumo, has experienced firsthand. "It's always a fight over what to.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
SEPTEMBER 3, 2024
Tamsen Fadal remembers the exact moment she realized it was time to leave her longtime home at New York's WPIX. While seated in the anchor's chair one Friday night in 2019, the Emmy-winning face of the PIX11 Evening News suddenly felt her body temperature rise to inferno levels as her heartbeat quickened with increasing intensity.
Martech
SEPTEMBER 3, 2024
No company can exist without marketing. And no modern marketer can operate without technology. That’s why thousands of marketers from some of the world’s most iconic brands – from Amazon to Apple, General Mills to Google, Netflix to Nike – are attending MarTech , online September 24-25, for free. Join them to unlock a treasure trove of cutting-edge solutions and strategies that will help you get the most out of your marketing technology investments and drive better business results for your orga
Adweek
SEPTEMBER 3, 2024
Sandals Resorts has named Leo Burnett the agency of record supporting the Sandals and Beaches brands. The Chicago-based agency will lead the creative effort, encompassing ideation and execution across all mediums and platforms for the portfolio of Caribbean resorts, including the adults-only Sandals and family-friendly Beaches. Leo Burnett's selection came following a months-long review that.
Seth Godin
SEPTEMBER 3, 2024
Give credit, take responsibility Get aligned on timeframes Insist on a spec, write one, improve it Agree on a budget Keep a calendar Don’t hold a grudge Speak up clearly and generously Show your work Share your fears Make promises and keep them Do the reading Talk about people only when they’re in the room Eagerly find someone more skilled than you to do a given piece of work Don’t hoard information Wash your own coffee mugs, and someone else’s too Celebrate in public, cr
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Adweek
SEPTEMBER 3, 2024
The outdoor media company Outside Interactive Inc. acquired the fitness tracking app MapMyFitness from Under Armour on Friday, Outside Interactive chief executive Robin Thurston told ADWEEK. Financial details were not disclosed. The tie-up is a homecoming for MapMyFitness, which also includes the apps MapMyRide, MapMyRun, and MapMyWalk. Thurston, alongside co-founder Kevin Callahan, created MapMyFitness in.
AdExchanger
SEPTEMBER 3, 2024
Here’s a sign attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention Measurement Task Force are launching a joint effort to accredit attention measurement vendors. The IAB announced the initiative in a memo sent to task force members last week that was shared with AdExchanger. The initiative […] The post Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation appeared first on AdExchanger.
Adweek
SEPTEMBER 3, 2024
As a student aiming to kickstart a career, it can be challenging to secure an internship and develop the necessary skills before graduating. Home From College is dedicated to assisting students in enhancing their resumes and discovering opportunities to acquire the skills required to excel in their chosen career paths. Home From College, founded in.
AdExchanger
SEPTEMBER 3, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. By Unpopular Demand Last year, Google launched a product it calls Demand Gen. It’s cast from the same mold as Performance Max, in that Demand Gen is a black box controlled by Google’s machine learning algorithms. In terms of functionality, however, it more […] The post The Deal With Demand Gen; The Brokerages Might Be Broken appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
SEPTEMBER 3, 2024
Google's upcoming adtech antitrust trial is slated for Sept. 9, and if the last few months are anything to go by, there will be fireworks. Earlier this month, Google lost an antitrust lawsuit over its search business. Ahead of its next trial, Google claimed the witness list of adtech vets lack "personal knowledge," and in.
AdExchanger
SEPTEMBER 3, 2024
Do Redditors hate advertising? Reddit executives have been fielding a version of this question since 2009, when the company launched the first iteration of its self-serve ad platform. Redditors are not shy with their opinions – that’s the whole point of Reddit – and they’re also not necessarily known for their love of advertising and marketing. […] The post An AMA With Reddit’s New VP Of Ad Product appeared first on AdExchanger.
Adweek
SEPTEMBER 3, 2024
If you found this page, you'll notice that there's a different look to AgencySpy. It's no longer a separate site, having been merged into the main ADWEEK site. The new look may come with a few content changes down the road, but we're keeping our favorite features, including Tools of the Trade and Revolving Door.
Paleo AdTech
SEPTEMBER 3, 2024
Ramsey McCrory started his career in the U.S. Army and later found himself at the mighty DoubleClick in 1999 at the peak of the dot-com boom as an ad sales exec “banging the phones” selling direct-response ads to finance and insurance companies. He joined the seminal Right Media in 2004 as VP of platform and ad sales, staying on after Yahoo acquired the company in 2007.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
SEPTEMBER 3, 2024
OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much. There may have been some truth to that notion five or six years ago, but SSPs – the larger ones, at least – have since been evolving to meet the changing needs of the digital advertising industry, said OpenX […] The post OpenX CEO John Gentry On Why SSPs Don’t Deserve The Flack They Catch appeared first on AdExchanger.
Ad Monsters
SEPTEMBER 3, 2024
Retail media is more than just a performance channel — it’s a brand-building powerhouse. Discover how retail media is transforming advertising, from Amazon’s pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026. For as long as retailers have existed, they have sought ways to monetize the audience they bring to suppliers.
Exchange Wire
SEPTEMBER 3, 2024
Eight out of 10 videos released by brands on TikTok are under-performing. That’s according to new research from global creative effectiveness platform DAIVID, which found that despite TikTok’s increasing importance to marketers, 84% of content released on the social media [.] The post 8 Out Of 10 of Brands’ TikTok Videos Not Working According to New Research from DAIVID appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 3, 2024
A decade ago, e-commerce marketing was burgeoning. To manage that type of marketing, ice cream brand Ben & Jerry’s looked to its online social activism work to inform the company on how to pivot. “All of the activism media buying we had done [online at the time] was all about acquisition where you’re buying cost per acquisition versus reach,” explained Jay Curley, Ben & Jerry’s global head of integrated marketing.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Rob Campbell
SEPTEMBER 3, 2024
A few weeks ago, I told a private client I wasn’t going to work with them any more. We hadn’t worked together very long, but while their team were great, this person wasn’t. The basic issue was they thought they were paying me to be their servant. Or more precisely, subservient. It became very obvious very soon that they thought my job was to: Agree with what they say.
Digiday
SEPTEMBER 3, 2024
As some brands face pressure from conservative activists to curb their diversity and equity efforts, Riot Games is openly approaching its partnership with the nonprofit organization DonorsChoose as a DEI initiative. Today, Sept. 4, Riot and DonorsChoose — which helps public school teachers solicit and collect donations for classroom materials — announced a one-year renewal of their official partnership, which kicked off last year.
More About Advertising
SEPTEMBER 3, 2024
Somewhere in the DNA of WPP’s giant merged creative agency VML is there still a strain of J.Walter Thompson, one of its ingredients? Kit Kat used to be a Rowntree’s brand (now it’s Nestle, among with much else) and this was JWT’s signature brand as it established itself in London. JWT bosses could be spotted … The post Kit Kat’s new global offering from VML shows some JWT DNA lives on first appeared on More About Advertising.
Digiday
SEPTEMBER 3, 2024
Last week, Karen Nelson-Field, the founder of one of the attention metrics firms in the marketing landscape — Amplified Intelligence — posted an enthusiastic note on LinkedIn, saying that the IAB and the Media Rating Council (MRC) have “agreed to collaborate on the Attention Task Force,” which will lead to the drafting and development of industry measurement guidelines for accreditation purposes.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
SEPTEMBER 3, 2024
Creative agencies still have their house styles to some degree and Wieden+Kennedy London just loves chopping, smashing and all the other elements that it believes go into the preparation of food. This isn’t the first time it’s been the recipe for Lurpak but, interestingly, it’s for a new plant-based version, presumably intended to appeal to … The post Agency house styles: Lurpak from W+K, Mr Vegas from Leith first appeared on More About Advertising.
VideoWeek
SEPTEMBER 3, 2024
Google’s U-turn on cookies this summer came as little surprise to many in the industry, potentially limiting its impact for premium publishers. For Immediate Media, 60 percent of the audience are Safari or iOS users and therefore already cookieless. “Cookie deprecation had basically happened for us,” says James Florence, Head of Advertising Technology at Immediate Media.
Oko
SEPTEMBER 3, 2024
TV is full of “will-they-won’t-they” romances. You’ve certainly encountered it: two characters with a lot of chemistry keep flirting, maybe getting together and breaking up again, perpetually dancing around the idea of a “happily ever after.” Sam and Diane on Cheers, Ryan and Marissa on The O.C. , Maddie and David on Moonlighting —these shows often draw out the tension for years, keeping audiences hooked with the promise of a resolution that never quite arrives.
Exchange Wire
SEPTEMBER 3, 2024
News in Brief: X Blocked in Brazil; Dynamic Pricing to be Investigated after Oasis Fiasco Our top story today takes us to Brazil, where millions of users have found themselves shut out from one of the world’s most popular social networks, X. [.] The post Brazil Blocks X; Oasis ‘Dynamic Pricing’ Uproar appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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