Adweek
SEPTEMBER 3, 2024
Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. In these programs, the buyer gets perks like discounts or cash back in exchange for agreeing to invest in a particular media product. There is.
Seth Godin
SEPTEMBER 3, 2024
Give credit, take responsibility Get aligned on timeframes Insist on a spec, write one, improve it Agree on a budget Keep a calendar Don’t hold a grudge Speak up clearly and generously Show your work Share your fears Make promises and keep them Do the reading Talk about people only when they’re in the room Eagerly find someone more skilled than you to do a given piece of work Don’t hoard information Wash your own coffee mugs, and someone else’s too Celebrate in public, cr
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Adweek
SEPTEMBER 3, 2024
You can't spell "Easy" without Xumo. That's the takeaway from Xumo's new ad campaign, which spotlights the importance of simplifying life's many challenging decisions--including what to watch in a cluttered streaming space. It's a problem that Stephanie Cassi, svp of sales and marketing at Xumo, has experienced firsthand. "It's always a fight over what to.
illumin
SEPTEMBER 3, 2024
Back to school season has returned and so too have some of the most upbeat and wholesome ads of the year. This year brings fun and energizing campaigns from brands both big and small. Familiar faces are back for the 2024 return to school – including ads from Macy’s and Target. Amazon is also working hard to cement itself as a top back to school contender.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 3, 2024
Hot on the heels of its biggest global campaign launch, Puma has hired Tara McRae as svp of marketing and brand strategy for North America to drive the "next chapter of growth for the region." Arriving from Clarks, where she served as global chief marketing and digital officer for four years, McRae is a Puma.
Martech
SEPTEMBER 3, 2024
Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral. U.S. growth. The U.S., the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. U.S. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 3, 2024
Here’s a sign attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention Measurement Task Force are launching a joint effort to accredit attention measurement vendors. The IAB announced the initiative in a memo sent to task force members last week that was shared with AdExchanger. The initiative […] The post Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation appeared first on AdExchanger.
Adweek
SEPTEMBER 3, 2024
The outdoor media company Outside Interactive Inc. acquired the fitness tracking app MapMyFitness from Under Armour on Friday, Outside Interactive chief executive Robin Thurston told ADWEEK. Financial details were not disclosed. The tie-up is a homecoming for MapMyFitness, which also includes the apps MapMyRide, MapMyRun, and MapMyWalk. Thurston, alongside co-founder Kevin Callahan, created MapMyFitness in.
Paleo AdTech
SEPTEMBER 3, 2024
Ramsey McCrory started his career in the U.S. Army and later found himself at the mighty DoubleClick in 1999 at the peak of the dot-com boom as an ad sales exec “banging the phones” selling direct-response ads to finance and insurance companies. He joined the seminal Right Media in 2004 as VP of platform and ad sales, staying on after Yahoo acquired the company in 2007.
Adweek
SEPTEMBER 3, 2024
Tamsen Fadal remembers the exact moment she realized it was time to leave her longtime home at New York's WPIX. While seated in the anchor's chair one Friday night in 2019, the Emmy-winning face of the PIX11 Evening News suddenly felt her body temperature rise to inferno levels as her heartbeat quickened with increasing intensity.
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AdExchanger
SEPTEMBER 3, 2024
Do Redditors hate advertising? Reddit executives have been fielding a version of this question since 2009, when the company launched the first iteration of its self-serve ad platform. Redditors are not shy with their opinions – that’s the whole point of Reddit – and they’re also not necessarily known for their love of advertising and marketing. […] The post An AMA With Reddit’s New VP Of Ad Product appeared first on AdExchanger.
Adweek
SEPTEMBER 3, 2024
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, vp and general manager of CVS Media Exchange (CMX), to explore the distinctive approach CVS takes to the rapidly evolving retail media landscape. Dhariwal discusses how CMX leverages CVS' extensive loyalty program to differentiate itself from.
Martech
SEPTEMBER 3, 2024
Google rolled out a significant update to Google Analytics 4 ( GA4 ), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.
Adweek
SEPTEMBER 3, 2024
As a student aiming to kickstart a career, it can be challenging to secure an internship and develop the necessary skills before graduating. Home From College is dedicated to assisting students in enhancing their resumes and discovering opportunities to acquire the skills required to excel in their chosen career paths. Home From College, founded in.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
SEPTEMBER 3, 2024
“At the moment, I feel like the industry has stalled; there’s not much innovation happening because everyone is waiting to see what Google does.” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. It turns out that three months is a lifetime in adtech.
Adweek
SEPTEMBER 3, 2024
Google's upcoming adtech antitrust trial is slated for Sept. 9, and if the last few months are anything to go by, there will be fireworks. Earlier this month, Google lost an antitrust lawsuit over its search business. Ahead of its next trial, Google claimed the witness list of adtech vets lack "personal knowledge," and in.
AdExchanger
SEPTEMBER 3, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. By Unpopular Demand Last year, Google launched a product it calls Demand Gen. It’s cast from the same mold as Performance Max, in that Demand Gen is a black box controlled by Google’s machine learning algorithms. In terms of functionality, however, it more […] The post The Deal With Demand Gen; The Brokerages Might Be Broken appeared first on AdExchanger.
Adweek
SEPTEMBER 3, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Gerry Chesser, CEO of men's personal care brand Every Man Jack. Chesser shares insights from his extensive career in CPG, focusing on the evolution of men's personal care and how Every Man Jack stays ahead in a competitive market.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
SEPTEMBER 3, 2024
No company can exist without marketing. And no modern marketer can operate without technology. That’s why thousands of marketers from some of the world’s most iconic brands – from Amazon to Apple, General Mills to Google, Netflix to Nike – are attending MarTech , online September 24-25, for free. Join them to unlock a treasure trove of cutting-edge solutions and strategies that will help you get the most out of your marketing technology investments and drive better business results for your orga
Adweek
SEPTEMBER 3, 2024
If you found this page, you'll notice that there's a different look to AgencySpy. It's no longer a separate site, having been merged into the main ADWEEK site. The new look may come with a few content changes down the road, but we're keeping our favorite features, including Tools of the Trade and Revolving Door.
AdExchanger
SEPTEMBER 3, 2024
OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much. There may have been some truth to that notion five or six years ago, but SSPs – the larger ones, at least – have since been evolving to meet the changing needs of the digital advertising industry, said OpenX […] The post OpenX CEO John Gentry On Why SSPs Don’t Deserve The Flack They Catch appeared first on AdExchanger.
Martech
SEPTEMBER 3, 2024
There are plenty of virtues to engaging a new vendor. In addition to bringing new capabilities and functionality to an organization, they also bring a fresh perspective. However, onboarding a new vendor seems far easier than it actually is. The onboarding stage is crucial to establishing a positive and productive client-vendor relationship. Fortunately, martech practitioners can help ensure onboarding proceeds smoothly.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Monsters
SEPTEMBER 3, 2024
Retail media is more than just a performance channel — it’s a brand-building powerhouse. Discover how retail media is transforming advertising, from Amazon’s pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026. For as long as retailers have existed, they have sought ways to monetize the audience they bring to suppliers.
Digiday
SEPTEMBER 3, 2024
A decade ago, e-commerce marketing was burgeoning. To manage that type of marketing, ice cream brand Ben & Jerry’s looked to its online social activism work to inform the company on how to pivot. “All of the activism media buying we had done [online at the time] was all about acquisition where you’re buying cost per acquisition versus reach,” explained Jay Curley, Ben & Jerry’s global head of integrated marketing.
Rob Campbell
SEPTEMBER 3, 2024
A few weeks ago, I told a private client I wasn’t going to work with them any more. We hadn’t worked together very long, but while their team were great, this person wasn’t. The basic issue was they thought they were paying me to be their servant. Or more precisely, subservient. It became very obvious very soon that they thought my job was to: Agree with what they say.
Digiday
SEPTEMBER 3, 2024
As some brands face pressure from conservative activists to curb their diversity and equity efforts, Riot Games is openly approaching its partnership with the nonprofit organization DonorsChoose as a DEI initiative. Today, Sept. 4, Riot and DonorsChoose — which helps public school teachers solicit and collect donations for classroom materials — announced a one-year renewal of their official partnership, which kicked off last year.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
SEPTEMBER 3, 2024
Google’s U-turn on cookies this summer came as little surprise to many in the industry, potentially limiting its impact for premium publishers. For Immediate Media, 60 percent of the audience are Safari or iOS users and therefore already cookieless. “Cookie deprecation had basically happened for us,” says James Florence, Head of Advertising Technology at Immediate Media.
More About Advertising
SEPTEMBER 3, 2024
Somewhere in the DNA of WPP’s giant merged creative agency VML is there still a strain of J.Walter Thompson, one of its ingredients? Kit Kat used to be a Rowntree’s brand (now it’s Nestle, among with much else) and this was JWT’s signature brand as it established itself in London. JWT bosses could be spotted … The post Kit Kat’s new global offering from VML shows some JWT DNA lives on first appeared on More About Advertising.
Digiday
SEPTEMBER 3, 2024
Last week, Karen Nelson-Field, the founder of one of the attention metrics firms in the marketing landscape — Amplified Intelligence — posted an enthusiastic note on LinkedIn, saying that the IAB and the Media Rating Council (MRC) have “agreed to collaborate on the Attention Task Force,” which will lead to the drafting and development of industry measurement guidelines for accreditation purposes.
More About Advertising
SEPTEMBER 3, 2024
Creative agencies still have their house styles to some degree and Wieden+Kennedy London just loves chopping, smashing and all the other elements that it believes go into the preparation of food. This isn’t the first time it’s been the recipe for Lurpak but, interestingly, it’s for a new plant-based version, presumably intended to appeal to … The post Agency house styles: Lurpak from W+K, Mr Vegas from Leith first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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