Martech
OCTOBER 25, 2024
GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack. Shifting from pilot projects to widespread implementation demands a strategic approach.
Adweek
OCTOBER 25, 2024
I was head of sales for independent adtech company MediaMath until 2019, during which time the company was considered a top player in the space. Our tech was licensed by big brands and premier agency holding companies in major media markets globally. Though I remain proud of MediaMath's growth, I believed it was always bounded.
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Martech
OCTOBER 25, 2024
For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. But if you only use them for cold outreach, you’re letting a valuable tool sit idle. Think of email sequences as a Swiss army knife of sorts — useful for a ton of different things. You can use them to promote events, keep leads engaged, follow up with customers and much more.
Adweek
OCTOBER 25, 2024
Global outdoor apparel and equipment brand Columbia Sportswear Company has appointed a new creative agency partner for the Columbia brand in adam&eveDDB. The agency will work with the company's new marketing leadership to oversee the brand's new creative strategy. Details of the deal were not disclosed, but Columbia Sportswear's estimated media spend 2024 is $30.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
OCTOBER 25, 2024
B2B marketers in the U.S. spent more than $3 billion on data in 2023, including data for enrichment and intent. How are marketers using this data? And how do they research and vet the dozens of data providers out there selling data to B2B marketing organizations? I sat down with Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about the role of data in B2B marketing.
Adweek
OCTOBER 25, 2024
There's nothing like home for the holidays, especially if you have singer and actress Jennifer Hudson on hand to host your festive party. Old Navy kicked off its holiday campaign, "Love Is in the House," on Thursday (Oct. 24) with the Emmy, Grammy, Oscar, and Tony (EGOT) award winner. The retailer's marketing push comes as.
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Adweek
OCTOBER 25, 2024
Top of the Ticker: Two major American newspapers--The Washington Post and The Los Angeles Times--have chosen not to issue a presidential endorsement, reportedly at the behest of their billionaire owners, Jeff Bezos and Patrick Soon-Shiong, respectively. It's the first time in almost 40 years that the Post has declined to endorse a candidate. The decision.
AdExchanger
OCTOBER 25, 2024
Any brand can erase MFA from its programmatic spend – if it wants to. That’s according to the ANA and TAG TrustNet’s second quarterly Programmatic Media Transparency Benchmark report. The ANA previewed the report, which is set to be released in November, at its Masters of Marketing event in Orlando, Fla., on Thursday. By implementing […] The post Discover Wiped Out MFA Spend By Following These Four Basic Steps appeared first on AdExchanger.
Adweek
OCTOBER 25, 2024
According to Sarah Kennedy, vp of global demand and growth marketing at Google Cloud, "we are in the middle of a revolution" when it comes to the possibilities of AI in marketing. But as corporate AI usage grows, so too have the concerns of customers and clients who are hesitant to trust entities' automated systems.
Ad Tech Daily
OCTOBER 25, 2024
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising PALO ALTO, Calif. — AppLovin (NASDAQ: APP), a leading marketing platform, today released Consumer Mobile Trends 2024, a new report explaining how consumer mobile apps and direct-to-consumer (DTC) brands can leverage mobile in-app advertising to deliver new growth and […] The post AppLovin Finds Customers Acquired
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Adweek
OCTOBER 25, 2024
Dodgers vs. Yankees. Los Angeles vs. New York. Ohtani vs. Judge. Hollywood vs. the Big Apple. Evil Empire vs. LaLa Land. Any way you look at it, this year's World Series is more than just a baseball championship--it's a battle of the two biggest brands in the sport: two global powerhouses, representing enormous markets, packed.
Ad Tech Daily
OCTOBER 25, 2024
Evercopy Launches The First Collaborative Ad Network, Turning Anyone Into an Advertiser The AI-powered platform allows individuals, not just influencers, to create and share ads, enabling brands to go viral by authentically engaging niche communities with minimal effort. Evercopy, a leader in AI-driven advertising solutions, announces the launch of its Collaborative Ad Network, a pioneering […] The post Evercopy AI Turns Everyday Consumers Into Advertisers, Creating Virality For Brands app
Adweek
OCTOBER 25, 2024
BBDO New York chief creative officer Matt MacDonald is leaving the agency, ADWEEK has learned. A BBDO spokesperson confirmed his departure and said MacDonald had a "great opportunity he couldn't turn down." It is not clear what his next move is. MacDonald took on the role at BBDO NY in April 2022, after being promoted.
More About Advertising
OCTOBER 25, 2024
Adam&eveDDB has made what looks its biggest breakthrough in the US to date, winning the global brief for Portland’s Columbia Sportswear as the 86 year old company sets out with a new CMO, Matthew J. Sutton who’s worked at The Black Tux, FreshDirect and Facebook. The account will be led out of London with A&E … The post Adam&eveDDB ventures into Nike territory with Columbia Sportswear win first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
OCTOBER 25, 2024
Artificial intelligence startup Perplexity, which offers an AI search engine, published a blog post Thursday pushing back on News Corp.'s lawsuit against the company. (The Verge) In the post, Perplexity referenced an adversarial posture between the media and tech, calling the lawsuit "fundamentally shortsighted, unnecessary, and self-defeating.
AdPulp
OCTOBER 25, 2024
“The unlicensed use of creative works for training generative AI is a major, unjust threat to the livelihoods of the people behind those works, and must not be permitted.” – Statement on AI Training Musicians, actors, and writers worldwide are signing their names to a statement opposing artificial intelligence companies and developers using their work […] The post A Major Unjust Threat appeared first on Adpulp.
Adweek
OCTOBER 25, 2024
Top of the Ticker: CBS News' senior vice president of talent strategy Alison Pepper announced that she will depart the network once the presidential election cycle concludes. Pepper--who has been with the network since 2021--cited the "seismic s s" at CBS as impacting her decision.
More About Advertising
OCTOBER 25, 2024
Mother Family member The Or has created its first work for online fashion retailer ASOS since winning the business in July. This campaign arrives just ahead of the festive party season with a new brand platform, “Inspired by,” that embodies the way true fashionistas find style influences everywhere. The Or have taken on a challenging … The post ASOS puts its faith in Mother’s The Or for a turnaround first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
OCTOBER 25, 2024
Doug Lezette has been named the new news director at Providence, Rhode Island NBC affiliate WJAR. Lezette has been the assistant news director since 2011. He's worked as a news director in Springfield, Massachusetts, and several years ago he was an anchor and reporter in Albany, New York. He started his career in 1987. "I'm.
More About Advertising
OCTOBER 25, 2024
As social media becomes a core part of agency creativity, Mother is expanding its team by poaching Prachi Virani from Gravity Road as its new head of content. In her new role, she has been charged with helping Mother adapt to the regular shifts in the content landscape, as well as leading the team. At … The post Mother expands content team with new head from Gravity Road first appeared on More About Advertising.
Adweek
OCTOBER 25, 2024
Brian Williams has a date with Amazon on Election Night. The former NBC News anchor is headlining the company's first foray into the TV news space--a live special that will stream globally on Prime Video and will be free to watch for all Amazon customers. With less than two weeks to go until America goes.
Brid.tv
OCTOBER 25, 2024
While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. If you’re a brand looking to make the most of your ad spend or a publisher seeking to maximize your ad inventory , attention metrics can help you measure and enhance the effectiveness of your efforts.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
OCTOBER 25, 2024
As the reigning Queen of Halloween for four decades and counting, Elvira, Mistress of the Dark, is justly celebrated for her goth-tastic fashion sense, quick wit, and enormous. ratings. But her alter ego, Cassandra Peterson, wants to be remembered by two simple words: great businesswoman. "A lot of my fans don't realize that I run.
Exchange Wire
OCTOBER 25, 2024
A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack. Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io . Starting [.] The post The Stack: Retail Media Making Waves appeared first on ExchangeWire.com.
Adweek
OCTOBER 25, 2024
Nonprofit Allbritton Journalism Institute, which houses nonprofit political newsroom Notus, named media executive Brad Bosserman as chief revenue officer of both operations Thursday.
More About Advertising
OCTOBER 25, 2024
Over the years Tesco has had its ad highlights, most notably with Lowe Howard-Spink (later Lower Group) while, at the came time, crushing its rivals with a combo of pricing power and tough market tactics. Almost as though the giant UK retailer pulls in two directions. Here’s a highlight from pretty long-serving BBH, playing around … The post MAA Ad of the Week: Tesco from BBH first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
OCTOBER 25, 2024
This week brought plenty of changes in the agency world, with shops from Cincinnati to New York and London welcoming new employees. Brandwatch Social media intelligence provider Brandwatch announced a host of leadership changes. Channing Ferrer was promoted to global president, from chief business officer. Drift senior vice president Matt Tippets joined Brandwatch as chief.
VideoWeek
OCTOBER 25, 2024
In this week’s Week in Review: Spotify builds an SSP, ITV uses AI for show development, and Perplexity considers publisher deals. Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.
Adweek
OCTOBER 25, 2024
Happy Friday to all who celebrate! In this week's edition of stories we didn't write up for one reason or another, we see former CBS Newser Jeff Glor may be heading to Buffalo, while an anchor who broke through racial barriers in the Deep South has died. Let's tell stories.: Former CBS Evening News anchor.
Martech
OCTOBER 25, 2024
For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets. You just need to mine that data to find the clues.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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