Marketing Dive

DECEMBER 22, 2022

Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions.

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Media Advertising 112

AdExchanger

DECEMBER 5, 2022

Sponsored post byAjay GuptaCEOStiristaSPONSORED BY:We’re going back to the basics in 2023. After a few years of big spending on brand campaigns and doing test drives of emerging channels, inflation. Continue reading » The post 4 Trends Driving Digital Marketing In 2023 appeared first on AdExchanger.

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Marketing 126

Adweek

DECEMBER 20, 2022

Cartoon Network is keeping things fresh after 30 years. The company is rolling out its first brand refresh in a decade, updating its color palette, breaking down the logo, enlisting new talent and leaning into split-screen. Former CMO Tricia Melton spearheaded the overall refresh, with Jacob Escobedo, svp of creative and design at Cartoon Network.

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Ad Rants

DECEMBER 1, 2022

This article is an informative and precise description of how AI applications help the marketing sector to make deliberate choices based on the collected and analyzed data. In addition to a thorough explanation of how AI can be handy in this field, you'll find the main examples of how AI helps to solve marketing problems. AI technology is a comprehensive term that encompasses a wide range of technologies such as natural language processing, ML, deep learning, computer vision, and many others.

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Marketing Audience Advertising 254

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Adweek

DECEMBER 27, 2022

After years in which artificial intelligence-generated content was known more for its comic absurdity--only occasionally drifting into disconcerting realism--2022 was the year that generative AI finally graduated into a full-fledged creative force. A host of realistic image generators led by research group OpenAI's Dall-E 2 made it easy for anyone to create lifelike visuals with.

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Adweek

DECEMBER 6, 2022

LinkedIn Marketing Solutions vice president of marketing Jim Habig and LinkedIn global vp of sales solutions Alyssa Merwin shared their takes on three trends that they believe will strongly impact business-to-business marketing in 2023. Both executives at the professional network see evolving buyer preferences causing significant disruptions to the b-to-b buying process, noting that with.

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Marketing 361

Adweek

DECEMBER 1, 2022

Reddit is gearing up for its first ever CES activation with plans to release new research at CES 2023 in Las Vegas Jan. 5 through 8. CES attendees can expect the following at Reddit's Future Tellers installation, which will be located in the Alsace Ballroom of the Wynn Hotel from 9 a.m. to 5 p.m.

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Adweek

DECEMBER 23, 2022

Short-form video? Reels? Shorts? Those are so last week. Subscription service Twitter Blue is now enabling users to upload videos up to one hour long from the web, at 1080p resolution and a file size of 2 gigabytes, up from 10 minutes at 1080p resolution with a file size limit of 512 megabytes. The 512.

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Adweek

DECEMBER 1, 2022

Though about 15% of the global population is disabled, people with disabilities remain far underrepresented in advertising. But a new ad from Apple is notable for featuring an inclusive, disabled cast demonstrating their talents. Apple's campaign, titled "The Greatest," launched this week ahead of the International Day of Persons with Disabilities (IDPD) on Dec. 3.

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Advertising 338

Adweek

DECEMBER 13, 2022

Tears aplenty flowed on Snapchat in 2022, as the platform's most popular lens of the year was the Crying Lens, which has been viewed more than 9.7 billion times since its debut. Snap Inc. Other popular lenses throughout the year included Shook, Cartoon Kid and Cute Anime. Snap Inc. said it determined its year-end trends.

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Advertising

Adweek

DECEMBER 8, 2022

Super Bowl LVII (let's call it 57, shall we?) is getting closer, which means a feast of marketing on a scale like no other. And, once again, Adweek is your source to track all the ads. Brands, agencies and production partners are putting their Super Sunday strategies in motion ahead of the Big Game, set.

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Adweek

DECEMBER 5, 2022

This year has been huge for global drinks maker Diageo, which has run several initiatives to support LGBTQ+ communities, seeing its leadership recognized and celebrated for doing so. That work has continued into the holiday season, this time with its Scotch whisky brand J&B Rare, which has released a Spanish holiday campaign that aims to.

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Food 325

Adweek

DECEMBER 20, 2022

Automation is taking hold of the ad industry, and marketers are grappling with the idea of balancing transparency with effectiveness, spurred by interest in Google's year-old tool Performance Max. And if history is to be believed, performance often wins. But that doesn't mean marketers are happy about it. Back in 2017, Google told mobile advertisers.

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Marketing Advertising 325

Adweek

DECEMBER 1, 2022

Social audio application Clubhouse has been beta-testing Houses--which it calls "a new way to host meaningful conversations"--and the beta will gradually begin rolling out to more users starting Thursday. Clubhouse said in a blog post Thursday that Houses let users create a group of community members, fans or friends through invites, and members of Houses.

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Conversion 325

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Adweek

DECEMBER 28, 2022

One of this year's most resonant spots entered Adweek's 30 Best Ads of 2022 list at the last possible moment. In fact, it was so impactful that it shook up the original roster entirely, instantly solidifying its place in the top three. Apple's "The Greatest" was not only rousing and incredibly cinematic, it signaled a.

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Adweek

DECEMBER 28, 2022

After a relatively tame 2021 for high-profile departures, 2022 came roaring back with rounds of executive musical chairs. From a CEO swap at Disney to streaming explosions, there was no shortage of top-level moves. Amidst a sea of mergers, layoffs and acquisitions, here were the year's biggest departures and arrivals: 25 TV Execs and Insiders.

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Adweek

DECEMBER 29, 2022

Climate news is rarely cheery these days. The harm global warming is doing to the planet will take a lot of work to slow down and mitigate. With that caveat, we wanted to highlight a few of the bright spots from 2022 when it comes to the advertising industry's response to climate change. Because amid.

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Advertising 317

Adweek

DECEMBER 28, 2022

Stuck between the end of a pandemic, the start of a recession and in the crosshairs of inflation, 2022 was no picnic for brands. The picture darkens further when you toss in a labor shortage, ongoing supply chain issues and iffy consumer confidence. It's little wonder that ad spending was down for the fourth consecutive.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Adweek

DECEMBER 19, 2022

Since its U.K. relaunch in mid-2021, Wendy's has opened 25 restaurants in the market, with sites in London, Sheffield and Brighton. Now, following a successful 18 months, it has ambitious plans to ramp things up with new spaces in Liverpool and Greater Manchester. The Republic of Ireland is also on the menu for 2023, with.

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Adweek

DECEMBER 14, 2022

NBC Universal is being upfront about its 2023 plans. Top line In an end-of-the-year note to employees on Wednesday, Linda Yaccarino, chairman, NBCUniversal, advertising and partnerships, revealed several major 2023 event dates for the company, including announcing NBCU would return to Radio City Music Hall on May 15 for its upfront week presentation.

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Advertising 317

Adweek

DECEMBER 11, 2022

Innovation is always top of mind for agencies--and for Adweek. After listening to the agencies community, Adweek made several changes to its Agency of the Year awards program to better reflect the top agencies across the landscape. In past years, Adweek has honored four agencies for global, U.S., international and breakthrough categories. To make the.

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Agency 317

Adweek

DECEMBER 29, 2022

The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform. Ahead of.

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Demand Side Platform Marketing Ad Tech 312

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Adweek

DECEMBER 29, 2022

By default, users may be able to see the people, Pages and lists another user follows on Facebook. However, users have the option to hide these items from others so they can't see them. Our guide will show you how to change who can see the people, Pages and lists you follow on Facebook.

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Adweek

DECEMBER 15, 2022

Instagram introduced new ways for people whose accounts have been hacked to resolve the issues and return to the platform, and it detailed steps it is testing to help prevent account hacking in the first place. Users who are unable to login to their account can go to Instagram.com/hacked on desktop or mobile and choose.

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Adweek

DECEMBER 9, 2022

After a series of significant changes to IPG agency R/GA as it restructures and moves away from its city model in the U.S. and instead implements a country model with five disciplines powering the business, the agency is making another noteworthy change by promoting Shannon Washington to chief creative officer, making her the first Black.

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Agency 312

Adweek

DECEMBER 9, 2022

The digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Chorus, which has six clients currently, will no longer take on new customers and will not renew its existing contracts, according to.

Media 312

Media 312

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Adweek

DECEMBER 15, 2022

Reddit continues to tinker with its feed in an effort to make the platform easier to navigate for novices and veterans alike. In September, Reddit added a drop-down menu of feeds to its iOS application, including Home, News and Popular, as well as moving its home feed sorting options into the settings menu, and the.

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Adweek

DECEMBER 5, 2022

When we look back on 2022, we'll likely recall a number of defining moments that underscored the ad industry, such as the meteoric rise (and unceremonious fall) of crypto, the push to get back to pre-pandemic normalcy and the ability to band together in the face of unspeakable tragedy, just to name a few. But.

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Media 312

Adweek

DECEMBER 29, 2022

The social media masses are on a constant mission to dismantle the digital hierarchy. Every time the wealthy capitalize on a trend to brandish their glamorous lifestyles, it is accompanied by a counter movement where an army of average Joes fight back by finding humor in the quirks of a modest lifestyle. The phrase "Things.

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Media 306

Adweek

DECEMBER 28, 2022

By default, all users can send other users friend requests on Facebook. However, Facebook allows users to change a setting so that only friends of their existing friends can send them friend requests. Our guide will show you how to change who can send you friend requests on Facebook. Note: These screenshots were captured in.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing