Adweek
JUNE 12, 2023
B-to-b creative tends to follow a set formula: product features + disembodied voice-over + generic visuals. You know what we're talking about--stock images of professionals in gray suits sitting around a conference room table shaking hands. Text that describes your product in excruciating, quantitative detail. 111% ROI, 33% faster speeds, 77% reduction in costs.
AdExchanger
JUNE 14, 2023
AI went from quirky novelty to dominant disruptor in a matter of months, taking over the headlines, as consumer-friendly and business-centric AI applications continue emerging in every sector. AI’s role The post AI In Digital Advertising: From Black Box to Returning Control to Marketers appeared first on AdExchanger.
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AdExchanger
JUNE 30, 2023
AdExchanger has learned that MediaMath, which raised $600 million since 2007 and had a peak valuation of more than $1 billion, will file for bankruptcy. The post MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart appeared first on AdExchanger.
Digiday
JUNE 22, 2023
Apple’s strategy in Cannes mirrors its approach to ad tech. Throughout the Cannes Lions festival, the company’s executives have opted to observe from the sidelines, meticulously analyzing the advertising landscape from the comfort of their suite at the Carlton hotel. According to insiders who spoke with Digiday, they are strategically evaluating the market before making any decisive moves.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JUNE 21, 2023
The UApocalypse is drawing nigh. On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. Everyone’s ready for that, right? We’ve all transitioned to GA4, briefed stakeholders on the new metrics and triple-checked how GA4 data interacts with your other technologies, right?
Ad Rants
JUNE 22, 2023
Online dispensaries have risen in popularity due to the widespread legalization of marijuana in various nations and states. Competition in the industry is growing, making it more critical than ever for online dispensaries to set themselves apart and sell their products successfully. Online dispensaries may distinguish them from the competition and increase sales by developing novel and effective marketing strategies.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Ad Tech Blog
JUNE 21, 2023
Although educating yourself on UX design is crucial, I urge you not to get seduced by the urge to innovate in this realm. It’s all too easy to let the glitter of newness distract you from the true focus of your product. The Allure and Expense of UX Design Innovation We might be drawn toward innovative UX design in our quest to distinguish our products.
AdExchanger
JUNE 8, 2023
By guest artist Nate Fakes A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Out of Control appeared first on AdExchanger.
Seth Godin
JUNE 17, 2023
In the pre-media world, we bumped into fables, or news from across the village, but mostly, our role models and experiences were based on reality. Now, when it’s not unusual to spend eight hours a day surrounded by media fueled by greatest hits (worst offender, breaking news, richest investor, evillest husband, funniest line of all the movies ever made) we start to imagine that only hyperbole matters.
Martech
JUNE 21, 2023
Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. But let’s face it — the “publish and pray” era of content marketing is long gone.
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Ad Rants
JUNE 28, 2023
Digital marketing keeps evolving and it can sometimes feel hard to keep up. However, you can't afford to get left behind or let your brand presence erode. After all, despite the economic uncertainty, new businesses open their doors every day. In 2022, roughly five million new companies came into the market. That's a lot of competition -- and even more reason to kick your digital marketing into high gear.
Adweek
JUNE 12, 2023
Wearing an ankle-length dress and a glossy updo while posing outside her Los Angeles home, Keke Palmer decides that intermissions are for entertainment. In the quiet moments between takes of her Adweek photo shoot, Palmer belts out Destiny's Child lyrics for a skeleton crew of photographers, stylists and assistants. With these impromptu concerts, it's as.
The Ad Tech Blog
JUNE 28, 2023
Qualitative data analysis these days is becoming all-time cheaper. Data is a crucial resource, yet capitalizing on it for improved decision-making or enhanced customer experiences can be tedious. Often, businesses grapple with data spread across various systems and applications, complicating its analysis and effective utilization. The primary obstacle lies in the inaccessibility and incomprehensibility of your data, which is frequently stored in disparate formats and systems.
AdExchanger
JUNE 15, 2023
Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of The post Criteo Rolls Out An SSP Just For Commerce Media appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
JUNE 14, 2023
While it’s likely that you own a bike, you probably don’t have a front-wheel recumbent bicycle in your garage. Even though it’s more efficient, more comfortable and often faster. How did that happen? In 1933, a twenty-year old speed record was broken by a racer on a recumbent bike. Concerned, the leading manufacturers of upright bikes went to the UCI and persuaded them to ban recumbent bikes from competition.
Martech
JUNE 14, 2023
There are a lot of stats out there about marketing and artificial intelligence. Unfortunately, many of them are (gasp!) more than two years old. When it comes to AI, change comes fast. Not just in the technology, but in attitudes and usage. Here’s a collection of statistics about AI and marketing with the date of the survey included. This will let you judge for yourself how much things have changed since they came out.
Adweek
JUNE 14, 2023
Despite a more muted appearance at Cannes Lions this year, Twitter is still expected to make its presence felt. And while advertisers would appreciate more communication from the platform--and its leaders--on topics such as content moderation and user-generated content in the south of France, marketers are still invested in their presence on the platform.
Adweek
JUNE 13, 2023
One in five Gen Z adults identifies as LGBTQ+ according to Gallup. While reports claim there are over 1,500 dating apps and websites around the world, there has been little to no innovation in this space for queer men in more than a decade. Through our research with members of the queer community, we found.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JUNE 16, 2023
With Cannes Lions each year comes a conversation about the prohibitive cost of award entry for independent agencies vying against the capital might of major networks--as well as the lavishness of the occasion. This year, one independent agency is making that point through a parody of the classic game Battleship--only this time it's set in.
Adweek
JUNE 1, 2023
The social media game has changed. How are brands curating and producing online content that resonates and leaves a lasting imprint? Kickstarting Adweek's Social Media Week, Manu Orssaud, vp and global head of marketing at Duolingo, and Lauren Thomas, senior communications manager at Intuit, tackled this question. They offered the audience an expert-guided tour through.
Adweek
JUNE 12, 2023
Like any CMO, 7-Eleven's Marissa Jarratt is effusive about the brand she markets. Unlike most of them, however, Jarratt is also refreshingly forthright--at least when it comes to 7-Eleven's signature brand, the Slurpee. "I like to say it's the drink that there's really no good reason why it should exist," she said. "But also, that's.
Adweek
JUNE 21, 2023
More than three decades ago, NBCUniversal first launched its "The More You Know" campaign, bringing timely issues to the forefront of viewers' minds. Now, get ready to know even more. Today, NBCUniversal exclusively shared its new, refreshed The More You Know PSAs with Adweek, showcasing NBCU talent in videos appearing across Comcast NBCUniversal's platforms.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
JUNE 27, 2023
Taika Waititi had done his research, so he knew that his unusual first name had Scandinavian roots even though he's a native New Zealander. He'd once searched for all the Taikas in the world through social media, with somewhat cringe-worthy results. "It was me and 36 Finnish girls," the actor-director told Adweek. "I left that.
Adweek
JUNE 23, 2023
To celebrate the debut of its Ultra luxury credit card, financial company Revolut launched an augmented reality campaign called "The Ultra Experience" in London's Covent Garden. Created in collaboration with brand experience agency Sense, the activation allows people in Covent Garden to scan a QR code at the base of a "platinum portal" sculpture with.
Adweek
JUNE 15, 2023
Luxury fashion brand Valentino is allowing shoppers to try on clothes in augmented reality thanks to a pilot launched with AR technology company Wanna (owned by Farfetch). Using the Wanna Wear mobile application, shoppers can virtually try on upper-wear pieces from Valentino's Urban Flows Fall 2023 collection in augmented reality. They can also try on.
Adweek
JUNE 12, 2023
As AI continues to shock the traditional search world, TikTok is going the visual route, testing a new tool in its Shop tab, Adweek has exclusively learned. The feature, which will allow users to take a photo and search visual inventory based on the image, is currently being tested in select markets outside the U.S.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
JUNE 14, 2023
As part of Verizon's 5G innovation partnership with Snap, the telecommunications company will use Snap's AR Mirrors to provide augmented reality experiences to attendees at music festivals this summer.
Adweek
JUNE 12, 2023
Though warnings about the death of creativity are nothing new in an age of rapid technological innovation, this year the threat has felt more acute amid economic turmoil and the rise of generative AI. However, for proof that human creativity continues to be a powerful and sustaining force, look no further than the honorees of.
Adweek
JUNE 14, 2023
Pity the poor bartender who runs out of a key ingredient for Aubrey Plaza's margarita, with the famously acerbic actor announcing that the frosty beverage she's just been served at a swanky hotel is, literally, garbage. "Be a dear and go dig a hole and bury this--thank you," Plaza says to her friend when she.
Adweek
JUNE 20, 2023
With the rise of AVODs and FAST channels, and the TV landscape changing more than ever before, it's easy for the consumer experience to become lost in the shuffle. So in order to put that aspect of advertising front and center, ad-tech platform FreeWheel announced its new Viewer Experience Lab initiative today at Cannes. "You.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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