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Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us.
They've been called "gerbils with birth defects," "Mr. Potato Rats," "hell lemurs" and "the weirdest corporate mascot of all time." Since appearing in ads for Quiznos in 2004, Spongmonkeys have divided customers. While the characters were meme-worthy, there were also reports that they made some children cry. Quiznos' former agency partner The Martin Agency was.
We all know that consumers have been flocking to streaming over the last few years—but how many advertisers actually have plans to follow them there? According to a new survey by Advertiser Perceptions for Premion, the answer is “most of them.” The survey found that 65% of ad executives involved in decision-making for Connected TV plan to increase their spend on the channel this year—and by an average of 23%.
Exploring the myriad advantages of Threads, highlighting how it is reshaping the landscape of social media. In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate. Among these innovative platforms, Threads is rapidly emerging as a frontrunner, offering a unique and enriching experience for users.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In the not-so-distant future, let’s imagine you’re on the cusp of another working day. You’ve savored your morning coffee and are ready to jump into your inbox. Instead of the dreaded deluge of unread messages, you’re greeted with a concise digest. The crucial emails are flagged, tasks have been assigned based on their content, and preliminary responses are ready for your approval.
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There’s a high-end grocer in a very expensive neighborhood of New York–and they focus all of their energy on Italian food. Everything is imported, and they spend a lot of time and money earning the premium they charge for an authentic Italian shopping experience. And then a lazy brand manager decided to plaster “Sale-A-Bration” signs all over their windows.
There’s a high-end grocer in a very expensive neighborhood of New York–and they focus all of their energy on Italian food. Everything is imported, and they spend a lot of time and money earning the premium they charge for an authentic Italian shopping experience. And then a lazy brand manager decided to plaster “Sale-A-Bration” signs all over their windows.
In 2022, the Minnesota Twins partnered with shared augmented reality platform ARound to bring AR experiences like mini games to baseball fans during home games at Target Field in Minneapolis. For the 2023 season, ARound has expanded its offerings by integrating real-time sports APIs to give Twins fans access to in-depth statistics during games. With.
The IAB Tech Lab released its first data clean room guidance and also shared the first version of the Open Private Join and Activation (OPJA) specifications, which sets use cases The post IAB Tech Lab Blesses Its First Set Of Data Clean Room Specs appeared first on AdExchanger.
It is necessary to understand the potential downside and limitations using Threads for new business. I recently wrote an article about the powerful benefits of Threads, taunted as the next-generation social media platform. While Threads brings a host of benefits to the table, it’s important to consider some potential drawbacks or challenges associated with the platform: Limited Reach and Exposure: As Threads focuses on specific topics and communities, it may limit the reach and exposure o
Have you ever wondered what the future of business decision-making might look like? How about the possibility of having a Chief ChatGPT Officer on board? Yes, you heard it correctly. A position dedicated entirely to liaising with a large language model like ChatGPT, enabling crucial business decisions. ChatGPT: A New Player in the Game of Decision-Making ChatGPT, a tool that has earned its reputation for mastering text-based interactions, is not merely about generating content or facilitating ch
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Search engine optimization (SEO) is a crucial aspect of digital marketing, and mastering tåhe art of SEO writing can help you rank higher on search engines. By following some SEO writing tips, you can create content that engages your audience and helps you achieve higher search engine rankings. That said, writing for both search engines and your readers requires an understanding of what works best in terms of content creation.
How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Those metrics all have their uses, mainly as trend indicators.
Burger King, M&M's and now Pepsi--each dropping the youth-focused identity they adopted in the mid-90s and opting for more definitive, classic identities. Gone are the days of flares, drop shadows, awkward type, faux spritz and claim overloads.
When MediaMath filed for Chapter 11 bankruptcy protection in a Delaware district court on Friday, its debts were laid bare. The post MediaMath Owes More Than $100 Million To At Least 200 Companies, Including Magnite And PubMatic appeared first on AdExchanger.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Robert Johnson is known as the king of the Delta blues. One reason is that his small output was brilliant. The other, bigger reason is that the recordings that remain of his short life are among the earliest that sound good… most audio recordings from before 1936 sound antique and scratchy. The Wizard of Oz is one of our great movies, and one of the oldest that people regularly watch today.
Shifting from Blind Optimism to Realistic Assessments As a newbie engineer at the beginning of my career, I was confident about my project estimates. Trusting in my abilities, I thought I could whip up anything in record time. However, after repeatedly failing to meet my estimates —a common phenomenon in the tech industry— I realized I needed more caution.
French agency network Havas has acquired a majority stake of 51% in U.K. agency Uncommon Creative Studio. The Vivendi-owned business said the move could help the agency, now in its fifth year, reach a value of over $150 million before 2030. Uncommon founders Natalie Graeme, Lucy Jameson and Nils Leonard will retain a material 49%.
Tan France was a huge Care Bears fan as a kid. Now, the Queer Eye fashion star is acting alongside Funshine Bear in an ongoing campaign for Alaska Airlines. "I was the ultimate Care Bears fan as a kid. I was obsessed with the TV show. And so the fact that I get to interact.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Agency account directors may not get much press or public accolades, but a good account person can be responsible for keeping the lights on at any agency. On paper, an account manager is responsible for overseeing advertising and marketing campaigns within the agency. They work across departments, from creative to accounting and project management teams.
Since its 2016 launch, premium sportswear brand Castore has built its name through partnerships with teams and athletes. Deals with England Cricket, Tennis star (as well its own investor) Andy Murray and the Oracle Red Bull racing crew have helped the business reach a billion that's teetering on $1 billion. Now the British-founded business has.
Dr. Teeth and the Electric Mayhem, the band from The Muppet Show, is back in the spotlight thanks to the May 10 launch of the comedic musical Disney+ series Muppets Mayhem. Like many bands in the midst of a comeback, they're recording some new music, including their first Spotify-exclusive single. In a 4 1/2 minute.
Have you ever watched your favorite content creators and felt like you really know them? That's the vibe you get from Chris Olsen's content. He's active on TikTok and has recently launched his own coffee brand, Flight Fuel. Olsen's viral content inspired Flight Fuel, a coffee brand that revolves around airplanes. Having consumed a lot.
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Among the many dark developments of the Covid-19 health emergency were those YouTube videos of what's come to be known as organized retail theft. Odds are you've seen at least one. A man strolls into a San Francisco Walgreens, fills a large trash bag with stuff, then rides out the front door on a bicycle.
The video opens in a stark white room. A man wearing a blue blazer, black jeans and black sneakers--a variation on the modern Silicon Valley tech executive uniform--walks into frame. He is pushing a large gray industrial dolly bearing only a miniature white box. "Small," he begins. "It's a big word with a bad reputation.".
What value does Major League Baseball's All-Star Week hold if future generations don't see themselves among the sport's elite. or even on its field? When Hall of Famer Ken Griffey Jr. was in the early days of his career with the Seattle Mariners in 1991, Black players made up 18% of baseball's rosters. As the.
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As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
To celebrate the Season 3 premiere of its original martial arts series Warrior, streaming platform Max partnered with multicultural artists to debut interactive murals in New York, Los Angeles and San Francisco. Created by Vincent Ballantine (New York), Swank One (Los Angeles), and Vogue + Agana (San Francisco), the murals feature images of Bruce Lee.
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Warning: Google Chrome's latest campaign might "Break Ya Neck." That's because the search engine has partnered with the legendary purveyor of some of hip-hop's fastest flows, Busta Rhymes, alongside fellow rapper, Lil Yachty, and McLaren F1 racing driver, Lando Norris, for a high-octane music video showing how Chrome satisfies the need for speed. In the.
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