August, 2023

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What Does ‘Walled Garden’ Mean in Advertisement Technology?

AdPushup

A walled garden refers to a platform or ecosystem in which the provider has complete authority over the content or media, and offers limited access to align with its own preferences, ultimately aiming to establish a monopoly. In this post, we have unlocked walled garden meaning and how it impacts the digital advertising market. Ever [.

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Paid Social Media Advertising: A Bad Investment for B2B Brands?

Single Grain

B2B marketing is tricky because of how unconventional it can be. What works for one brand is definitely not guaranteed to work for another. And that’s where we come to the topic of paid social media advertising for business-to-business companies. In this post, we’re going to explore some of the metrics we’ve been finding that shows some patterns of success (or non-success) for B2B businesses leveraging paid social ads.

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Why the Real Social Media Cage Match Is Advertisers vs. Brand Safety Threats

Basis

What a strange time we live in. Congressional hearings about aliens , traumatized orcas attacking boats , TikTokers making thousands per day doing whatever this is … So, what’s next? A cage match between two of the wealthiest and most influential people in the world? Well, yes. Maybe. This proposed cage match between Elon Musk and Mark Zuckerberg is a news story that’s just too bizarre to ignore—and given that it would take place between two social media titans, it got us thinking about who soci

Media 84
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Publisher Adoption for New Video Ad Specs Lags 6 Months After Introduction

Adweek

New video ad classifications introduced this March--designed to bring more transparency to what advertisers are buying--are struggling to take hold among publishers, partly due to the ever-increasing list of publisher priorities and fears of impacts to revenue. The Interactive Advertising Bureau (IAB) Tech Lab last August threw its weight behind video inventory transparency.

Video Ads 340
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Decentralizing Silicon Valley

The Ad Tech Blog

The Wake-Up Call After working with many driven startup founders in the Bay Area (and not being there most of the time), I’ve discovered a unique cultural trait: the unyielding desire to get stuff done. No slogans, no myths, no pitches. They rise, determined to achieve results that day. Boundaries Are Just Obstacles But sometimes, physical barriers obstruct the path.

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SEO for International Websites

Ad Rants

Due to the evolution of the digital landscape, it has become imperative for businesses to expand their online presence beyond borders. After all, it is a great strategy for companies who wish to tap into a global audience in our modern, increasingly interconnected world. In fact, more companies are now optimizing their websites for international markets after recognizing its potential.

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The surprising truth about how to achieve your marketing goals

Martech

Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. And often, growth at all costs. However, we haven’t stopped to think about what really drives growth. What is the key to growth ? What is the biggest factor in whether or not we hit our targets and achieve our goals?

Marketing 134
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Via Google Cloud, Typeface And GrowthLoop Power Gen AI-Infused Marketing

AdExchanger

Enterprise generative AI company Typeface and martech company GrowthLoop draw on Google Cloud's BigQuery to help marketers launch personalized campaigns in hours, not weeks. The post Via Google Cloud, Typeface And GrowthLoop Power Gen AI-Infused Marketing appeared first on AdExchanger.

Marketing 125
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Brands Volley for Advantage With US Open Activations

Adweek

The U.S. Open provides access to hundreds of thousands of tennis fans and millions of viewers for weeks at a time--and brands want a piece of that audience. The United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing, Queens had 776,120 fans on the grounds during the two weeks of the.

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Is my team holding back something?

The Ad Tech Blog

Cracking the Code of Silence You’re in a Zoom call, dissecting your latest product feature with your team. The conversation is flowing, but there’s something off. There’s a conspicuous lack of enthusiasm and engagement from your otherwise passionate engineers. The silence, you suspect, isn’t golden but a signal that something important is being withheld.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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US Privacy Signal Deprecation Deadline Extended To January 31, 2024

IAB Tech Lab

After receiving feedback from working group members and MSPA participants, IAB Tech Lab will extend support for the US Privacy signal until January 31, 2024. This is an extension beyond the deprecation deadline of September 30, 2023.

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Evil Geniuses CEO Nicole LaPointe Jameson is officially stepping down

Digiday

Nicole LaPointe Jameson, CEO of the prominent esports organization Evil Geniuses, is stepping down from her role at the company following a four-year tenure marked by both victory and controversy. Previously an associate at the private equity firm PEAK6, LaPointe Jameson was elevated to CEO of Evil Geniuses when PEAK6 acquired the storied esports org in May 2019.

Media 101
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Discover the benefits of consent-based marketing: Privacy and personalization

Martech

In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.

Marketing 130
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Why Some Content Distributors Have Too Many Ads

AdExchanger

Philo is a streaming content aggregator that distributes content from major broadcasters. But programming distributors don't always have optimal ad experiences. The post Why Some Content Distributors Have Too Many Ads appeared first on AdExchanger.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Duracell Picks BBH as Lead Creative Agency and VaynerMedia as Social AOR

Adweek

Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. and entrusting VaynerMedia with its social marketing. The Berkshire Hathaway-owned brand held a pitch over the summer that it ran internally to pick a new agency to replace Wieden+Kennedy. The indie agency has.

Agency 331
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Most likely, your team is not doing anything

The Ad Tech Blog

You’re a startup founder or a team lead, your brain buzzing with the day’s tasks. You look across the virtual room (a.k.a, your Slack channel), and there’s a creeping silence. An engineer hasn’t updated their progress in hours. Panic seizes you as you wonder: “ Is this person working? ” But your well-intended check-in turns into a three-hour Zoom marathon.

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Your MNTN Audience Builder Just Got the HGTV Treatment

MNTN

Our engineers are obsessed with precise audiences. They’re also VERY into reruns of Property Brothers. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. We know you’re going to love it (and not list it—mostly because there’s nothing to list).

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New podcast studies showing growth in ad spend, listeners suggest the bubble hasn’t burst

Digiday

A slew of new reports on the podcast market in the last few weeks are revealing an increase in both listeners and advertising spend on the medium, suggesting that, while the shininess around podcasts has worn off a little , the industry is still growing (and seemingly disproportionately for the biggest players in the space). That’s not to say there hasn’t been a contraction in the podcast market this year.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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ChatGPT goes enterprise and other AI martech releases this week

Martech

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. It also includes advanced data analysis capabilities and can be customized to meet specific organizational needs.

MarTech 128
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To Lower Advertising’s Carbon Footprint, We Must Accept Good News And Bad

AdExchanger

While our ultimate and urgent goal is to reduce emissions, getting companies used to reporting even when they have higher emissions is a critical step in the process. The post To Lower Advertising’s Carbon Footprint, We Must Accept Good News And Bad appeared first on AdExchanger.

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Virgin Atlantic Is Not Doing Inclusion Quietly

Adweek

We live in an era that's been defined in part by the ugliness of the culture wars pervading media. Nevertheless, major brands have attempted to widen their consumer bases by proactively representing and championing LGBTQ+ communities. But post-pandemic, one aviation brand in particular has caught the attention of travelers by showcasing its internal mantra of.

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Click Farms for Hire

The Ad Tech Blog

The Hidden Truth Behind Clicks By definition, a click farm is any location that generates internet traffic, in bulk, for various purposes. This concept might seem straightforward, but there’s more to it. What’s the Problem with Click Farms? It might surprise you to learn that click farms are often available for hire through resellers found on the internet.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Is What You C(TV) What You Get? Buyers Want More Content-Level Transparency

MNTN

In industry circles, the talk of the town right now is transparency—where advertisers are getting it, and where they’re not. Buyers have grown frustrated with the lack of information on where, when, and in what context their campaigns are airing. At the moment, they may get content-level reporting, like genre and ratings, and in some individual cases, points like duration, series, episodes, or titles, but as Matthew Kramer, Head of Brand Investment at Media.Monks told Adweek, “It’s a crawl, walk

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

Updated August 2023. As a business in today’s ultra-competitive marketplace, if you want to succeed, you have to be better than the rest. And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

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GA4 is still stressing out marketers: Here’s why

Martech

Having a tough time with the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? You’re not alone, says Alex Lirtsman, co-founder of the marketing agency Ready Set Rocket and founder and CEO of marketing/BI platform Corral Data. As such, he has seen how big and small companies are handling the switchover. We sat down with Alex and asked him about that and other things related to GA4. ( Interview edited for length and clarity.

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Nielsen Versus The VAB; Programmatic Video Prizes Quantity Over Quality

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data The post Nielsen Versus The VAB; Programmatic Video Prizes Quantity Over Quality appeared first on AdExchanger.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Call for Nominations: Adweek’s 2023 Champions of Change

Adweek

Welcome to the Champions of Change Awards, the next evolution of Adweek's Most Powerful Women in Sports franchise. The list spotlights the women and non-binary people making a difference in the worlds of sports and sports marketing, from players in the (literal) field to executives working behind the scenes to bring you the sports you.

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Playing with Fire: Tech ROI in High-Stakes Projects

The Ad Tech Blog

The Myth of ROI in SaaS In the bustling world of small SaaS firms, computing ROI on product development appears borderline redundant. Without a developed product, there’s nothing to market or leverage for capital. It’s like asking a fish about its experience on land. When ROI Becomes The Elephant in The Room Yet, here’s the twist. When a startup isn’t rooted deeply in tech, ROI becomes the towering figure in decision-making rooms.

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Outsourced Ad Ops: 8 Reasons Why You Should Consider a Vendor

AdPushup

Looking to enhance your ad operations? Discover 8 compelling reasons to consider an outsourced ad ops team for better ad management and optimization. For publishers with millions of pageviews, managing their website along with ad optimization can be tricky. It takes rigorous man-hours to make things work and move in the right direction. Hence, publishers [.

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37 SaaS Content Marketing Statistics to Inform Your Strategy

Single Grain

There are many benefits to be gained by analyzing content marketing statistics for SaaS businesses who take their growth seriously. Diving into the latest data reveals a wealth of insights into current content marketing trends that can be invaluable for identifying the gaps in your content strategy you may need to fill. On the more optimistic side, a look at SaaS content marketing statistics may also reveal areas where you’re already ahead of the game, giving you a golden opportunity to double d

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.