AdPushup
AUGUST 31, 2023
A walled garden refers to a platform or ecosystem in which the provider has complete authority over the content or media, and offers limited access to align with its own preferences, ultimately aiming to establish a monopoly. In this post, we have unlocked walled garden meaning and how it impacts the digital advertising market. Ever [.
Single Grain
AUGUST 31, 2023
B2B marketing is tricky because of how unconventional it can be. What works for one brand is definitely not guaranteed to work for another. And that’s where we come to the topic of paid social media advertising for business-to-business companies. In this post, we’re going to explore some of the metrics we’ve been finding that shows some patterns of success (or non-success) for B2B businesses leveraging paid social ads.
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Basis
AUGUST 16, 2023
What a strange time we live in. Congressional hearings about aliens , traumatized orcas attacking boats , TikTokers making thousands per day doing whatever this is … So, what’s next? A cage match between two of the wealthiest and most influential people in the world? Well, yes. Maybe. This proposed cage match between Elon Musk and Mark Zuckerberg is a news story that’s just too bizarre to ignore—and given that it would take place between two social media titans, it got us thinking about who soci
Adweek
AUGUST 31, 2023
New video ad classifications introduced this March--designed to bring more transparency to what advertisers are buying--are struggling to take hold among publishers, partly due to the ever-increasing list of publisher priorities and fears of impacts to revenue. The Interactive Advertising Bureau (IAB) Tech Lab last August threw its weight behind video inventory transparency.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The Ad Tech Blog
AUGUST 11, 2023
The Wake-Up Call After working with many driven startup founders in the Bay Area (and not being there most of the time), I’ve discovered a unique cultural trait: the unyielding desire to get stuff done. No slogans, no myths, no pitches. They rise, determined to achieve results that day. Boundaries Are Just Obstacles But sometimes, physical barriers obstruct the path.
Ad Rants
AUGUST 24, 2023
Due to the evolution of the digital landscape, it has become imperative for businesses to expand their online presence beyond borders. After all, it is a great strategy for companies who wish to tap into a global audience in our modern, increasingly interconnected world. In fact, more companies are now optimizing their websites for international markets after recognizing its potential.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 31, 2023
Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. And often, growth at all costs. However, we haven’t stopped to think about what really drives growth. What is the key to growth ? What is the biggest factor in whether or not we hit our targets and achieve our goals?
AdExchanger
AUGUST 30, 2023
Enterprise generative AI company Typeface and martech company GrowthLoop draw on Google Cloud's BigQuery to help marketers launch personalized campaigns in hours, not weeks. The post Via Google Cloud, Typeface And GrowthLoop Power Gen AI-Infused Marketing appeared first on AdExchanger.
Adweek
AUGUST 31, 2023
The U.S. Open provides access to hundreds of thousands of tennis fans and millions of viewers for weeks at a time--and brands want a piece of that audience. The United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing, Queens had 776,120 fans on the grounds during the two weeks of the.
The Ad Tech Blog
AUGUST 9, 2023
Cracking the Code of Silence You’re in a Zoom call, dissecting your latest product feature with your team. The conversation is flowing, but there’s something off. There’s a conspicuous lack of enthusiasm and engagement from your otherwise passionate engineers. The silence, you suspect, isn’t golden but a signal that something important is being withheld.
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IAB Tech Lab
AUGUST 31, 2023
After receiving feedback from working group members and MSPA participants, IAB Tech Lab will extend support for the US Privacy signal until January 31, 2024. This is an extension beyond the deprecation deadline of September 30, 2023.
Digiday
AUGUST 31, 2023
Nicole LaPointe Jameson, CEO of the prominent esports organization Evil Geniuses, is stepping down from her role at the company following a four-year tenure marked by both victory and controversy. Previously an associate at the private equity firm PEAK6, LaPointe Jameson was elevated to CEO of Evil Geniuses when PEAK6 acquired the storied esports org in May 2019.
Martech
AUGUST 31, 2023
In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.
AdExchanger
AUGUST 31, 2023
Philo is a streaming content aggregator that distributes content from major broadcasters. But programming distributors don't always have optimal ad experiences. The post Why Some Content Distributors Have Too Many Ads appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
AUGUST 31, 2023
Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. and entrusting VaynerMedia with its social marketing. The Berkshire Hathaway-owned brand held a pitch over the summer that it ran internally to pick a new agency to replace Wieden+Kennedy. The indie agency has.
The Ad Tech Blog
AUGUST 2, 2023
You’re a startup founder or a team lead, your brain buzzing with the day’s tasks. You look across the virtual room (a.k.a, your Slack channel), and there’s a creeping silence. An engineer hasn’t updated their progress in hours. Panic seizes you as you wonder: “ Is this person working? ” But your well-intended check-in turns into a three-hour Zoom marathon.
MNTN
AUGUST 30, 2023
Our engineers are obsessed with precise audiences. They’re also VERY into reruns of Property Brothers. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. We know you’re going to love it (and not list it—mostly because there’s nothing to list).
Digiday
AUGUST 30, 2023
A slew of new reports on the podcast market in the last few weeks are revealing an increase in both listeners and advertising spend on the medium, suggesting that, while the shininess around podcasts has worn off a little , the industry is still growing (and seemingly disproportionately for the biggest players in the space). That’s not to say there hasn’t been a contraction in the podcast market this year.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
AUGUST 31, 2023
Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. It also includes advanced data analysis capabilities and can be customized to meet specific organizational needs.
AdExchanger
AUGUST 30, 2023
While our ultimate and urgent goal is to reduce emissions, getting companies used to reporting even when they have higher emissions is a critical step in the process. The post To Lower Advertising’s Carbon Footprint, We Must Accept Good News And Bad appeared first on AdExchanger.
Adweek
AUGUST 31, 2023
We live in an era that's been defined in part by the ugliness of the culture wars pervading media. Nevertheless, major brands have attempted to widen their consumer bases by proactively representing and championing LGBTQ+ communities. But post-pandemic, one aviation brand in particular has caught the attention of travelers by showcasing its internal mantra of.
The Ad Tech Blog
AUGUST 19, 2023
The Hidden Truth Behind Clicks By definition, a click farm is any location that generates internet traffic, in bulk, for various purposes. This concept might seem straightforward, but there’s more to it. What’s the Problem with Click Farms? It might surprise you to learn that click farms are often available for hire through resellers found on the internet.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Seth Godin
AUGUST 29, 2023
Belief makes us human. Belief is our tool to dance with a possible future, confront our fears, and build community. Our personal taste and our preferences belong to us as well, helping us believe in ourselves. For millennia, belief thrived in most parts of our lives. We didn’t need belief to know that fire was hot (it always is), but it certainly gave us hope and solace in the face of the unknown.
MNTN
AUGUST 25, 2023
In industry circles, the talk of the town right now is transparency—where advertisers are getting it, and where they’re not. Buyers have grown frustrated with the lack of information on where, when, and in what context their campaigns are airing. At the moment, they may get content-level reporting, like genre and ratings, and in some individual cases, points like duration, series, episodes, or titles, but as Matthew Kramer, Head of Brand Investment at Media.Monks told Adweek, “It’s a crawl, walk
Martech
AUGUST 30, 2023
Having a tough time with the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? You’re not alone, says Alex Lirtsman, co-founder of the marketing agency Ready Set Rocket and founder and CEO of marketing/BI platform Corral Data. As such, he has seen how big and small companies are handling the switchover. We sat down with Alex and asked him about that and other things related to GA4. ( Interview edited for length and clarity.
AdExchanger
AUGUST 30, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data The post Nielsen Versus The VAB; Programmatic Video Prizes Quantity Over Quality appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
AUGUST 31, 2023
Welcome to the Champions of Change Awards, the next evolution of Adweek's Most Powerful Women in Sports franchise. The list spotlights the women and non-binary people making a difference in the worlds of sports and sports marketing, from players in the (literal) field to executives working behind the scenes to bring you the sports you.
The Ad Tech Blog
AUGUST 23, 2023
The Myth of ROI in SaaS In the bustling world of small SaaS firms, computing ROI on product development appears borderline redundant. Without a developed product, there’s nothing to market or leverage for capital. It’s like asking a fish about its experience on land. When ROI Becomes The Elephant in The Room Yet, here’s the twist. When a startup isn’t rooted deeply in tech, ROI becomes the towering figure in decision-making rooms.
Seth Godin
AUGUST 27, 2023
If your job feels like a dead end, it might be because you’ve traded agency and responsibility for the feeling of security. But real security lies in creating value. Creating value isn’t easy, but it’s resilient and generous and often profitable. “How do I create more value?” is a much more useful question than, “how do I find a better job?
Ad Badger
AUGUST 30, 2023
SUBSCRIBE Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you. Read More What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? [The PPC Den Podcast] The post What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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