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How to cut employee turnover in half. This is a guest article written by J ohn Paul Strong , the owner of the Birmingham-based advertising agency, Strong Automotive Merchandising. John Paul has developed a very robust onboarding process that I wanted him to share with you. Their original roster of 10 employees and eight clients has exploded today, growing to more than 115 full-time employees and 250 automotive dealers.
UPDATED: This post was expanded and updated for 2020! Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason. The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketin
Creative agency Virtue is the shining light in the Vice media empire and it’s just been given perhaps the ultimate seal of approval – the appointment by Ikea, consistently one of the world’s best advertisers, to handle its business in home territory Sweden, Finland, Norway, Denmark, Portugal and Belgium. Ikea Sweden country manager Per Stolt.
Richard Huntington is chairman and chief strategy officer at Saatchi & Saatchi. He also one of my favorite advertising thinkers. Here’s what he’s thinking now, care of Campaign: It’s the quality of our stories that matters. Stories that resonate because they come from real people and speak to real people and not from the faked […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
On January 3, 2019, Axon Enterprise, Inc. (“Axon”), a manufacturer of body-worn cameras for law enforcement, filed a complaint against the Federal Trade Commission seeking a declaratory judgment in the District of Arizona. In the complaint, Axon alleges that the FTC’s administrative procedures and structure are unconstitutional, and seeks to enjoin the FTC from pursuing an administrative enforcement action against Axon.
The non-addict asks what is the meaning of life? The addict asks: Is this all there is? You called this many things: frustration, dissatisfaction, expectation … the yearning. Desiring something else. More. These unmet desires found respite in drugs and alcohol, albeit temporarily. But it was better than the alternative, or so it always seemed at the time, all the time.
The post-game Most Viewed Video Ads top 10 is a slightly different list compared to the pre-game, with some advertiser's disappearing completely off the list (RIP Mr. Peanut, seriously this time). The post Most Viewed Video Ads: Super Bowl 2020 Post-Game appeared first on AcuityAds Inc.
The post-game Most Viewed Video Ads top 10 is a slightly different list compared to the pre-game, with some advertiser's disappearing completely off the list (RIP Mr. Peanut, seriously this time). The post Most Viewed Video Ads: Super Bowl 2020 Post-Game appeared first on AcuityAds Inc.
Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. In this digital world where endless content is available at your fingertips, startups must fight tooth and nail to get an edge over the competition and be noticed in the crowd.
Two survivors of the golden age of British advertising are launching a new creative agency. Copywriter Adrian Holmes, former CCO of Lowe Worldwide, and art director John O’Driscoll, an alumnus of the great CDP and then an award-winning commercials director, are teaming with Seamus O’Farrell, formerly AMV and BBH, to launch the aptly named ancient&modern.
Ian Sohn of WPP is 48 years old. Old enough to have gained the critical experiences and insights that lead one to wisdom. He shared some of his knowledge with Adweek, recently. The article is behind the trade magazine’s paywall, but Sohn kindly provided a PDF version for non-subscribers. I love how Sohn says (in […].
The FTC has issued a Proposed Notice requesting public comment on whether to make changes to its Endorsement Guides (“Guides”) as part of the agency’s periodic retrospective review. This review will serve as a key opportunity for industry participants to shape what happens next by showing what they are seeing in the marketplace when it comes to endorsements and testimonials, consumers’ understanding of them, and the effects of new technology and platforms.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
My philosophy as it relates to recovery has evolved since I first became clean and sober in 2003. While I began (and continue) my path to recovery as a member of Alcoholics Anonymous, I have never completely accepted a number of its foundational tenants. For example, I remain uncomfortable ascribing to the disease model espoused by AA (and elsewhere).
Road Map to a Trusted Supply Chain This week we attended the IAB Seminar Series event in Toronto. It spoke about the road map to a trusted supply chain – re-imagining digital media. We’ve entitled this post ‘Re-Imagining 3rd Party Cookies,’ as we believe this to be more concise per the content theme of the […]. The post IAB Seminar Series – Re-Imagining 3rd Party Cookies appeared first on AcuityAds Inc.
Realistically, not all of your marketing campaigns are going to generate the results you’re after. Some might fetch good results, while others might convert badly. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns.
Anybody out there with a media agency they’d like to sell? Accenture is pulling out of media auditing to concentrate on “agency” services, which may well include full-on media planning and buying. It already handles programmatic for some advertisers. Accenture has been receiving a growing amount of flak for its auditing, with WPP’s GroupM for.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
I am launching a new service at South By Southwest this year. I don’t have a name for it yet, but I am ready to describe the interwoven offerings. My highly customized introduction to Austin, Texas is a combination of concierge-like services, plus Marcom magic. I will pick you up in my Volvo wagon at […].
Intro Last week, the 2020 IAB Annual Leadership Meeting (ALM) at Palm Desert, California, gathered adtech leaders to discuss the latest industry trends and challenges. Market players were focused on the improvement of consumer experience, big data, artificial intelligence, media buying automation on TV, and 5G. However, the key topic was users’ privacy, and cookie-free […].
You’re studying to be certified as a drug and alcohol counselor. After 30 years, back to school. At Berkeley no less! Is this the end game: parlaying your alleged gifts as an AA speaker into a vocation? You wouldn’t be the first. In every class so far at least half the students are recovering alcoholics and addicts, like you. The others already work in the field, getting certified in order to advance their positions: in treatment facilities, government and social services, caregivers.
Right after taking the decision on third-party cookies shutdown, Google Chrome announced the blocking of three new annoying video types. Reportedly, by blocking ads Chrome pursues the purpose of turning digital advertising space into a user-friendly environment that fosters valuable and unintrusive user experience. The changes should be enacted.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. It's easier to do than advertising. It's more popular with people (i.e. your audience) than the above two points. In case you're one of the 11% or 14% of brands that are unfamiliar with it, content marketing is defined as : “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent cont
If it weren’t for Wieden + Kennedy Portland’s extremely classy ad starring South Korean artist and rapper MLMA, this collaboration between KFC and Crocs would seem like a new low in attention-grabbing stunts. As it stands, it’s a compelling 60 seconds of film that makes the KFC joint seem very stylish — unlike the deep.
Pringles, Pepsi Zero, and Walmart showed up with something to see last night. These three brands know what a Super Bowl commercial needs to be—highly entertaining. There are several ways to achieve this. Pringles and Pepsi Zero are on the highly visual pop culture page, and that’s a good page to be on. Walmart opted […].
Combining the experience and thought leadership of Venable’s advertising law practice – one of the nation’s largest and highest ranked – with key insights from government and industry insiders, our renowned Advertising Law Symposium offers sessions designed to educate and enlighten. Attendees span both the legal and business worlds, and include clients and professionals working across the industry.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
When you were barely a teenager, you imagined the death of your parents to see if it would cause you any pain. Lying in bed, you would create details in your mind to make it seem as real as possible. …A policeman sits you down in an interrogation room. Behind the two-way glass other family members are watching. I’m sorry, son but your mother is dead.
Every year, the test Mobile Marketing Association gathers the best and brightest in mobile advertising and marketing to celebrate the very best campaigns, ads, agencies and more. And at the 2020 Smarties for the Middle East and North Africa, InMobi won big. Not only did InMobi-led in-app advertising campaigns capture five awards, but InMobi was awarded the coveted Technology Enabler of the Year Award as well.
It should come as no shock that consumers these days are quite mistrustful of businesses and advertising. We’ve all gotten excited by an ad for some product that makes grand promises or looks a certain way – only to be quite disappointed once we actually buy it: This may be funny in some instances (like when it's not you), but it is incredibly frustrating for both customers and marketers.
We hear lots about technology in adland but what sometimes gets overlooked is the way it boosts the coffers of good old ad agencies (you may disagree with the good.) Tech firms are now among the biggest conventional advertisers with Amazon reportedly accounting for two per cent of global adspend on its own (about $14bn.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Credit card debt rose by $57 billion last year, and U.S. households now hold more than $14 trillion of debt, a new record. Good credit requires financial discipline over a period of years. It does not require a smartphone App of any sort. But let’s suspend disbelief and watch commercials because that’s what we do […].
Echoing a previous post: 17 APRIL 2019 No News News & Fake News I’m not linking to any more dumb articles… It’s amazing how many data firms are out there. I have no idea why there is such an insatiable appetite for jumbles of numbers, slices of shaded pies, arrays of multi-colored lines going every which way. Abstract art at its most incomprehensible.
You walk through your house singing U2 or humming the theme from I Dream of Genie. Inane or sublime, the content literally could be anything. And often is. Usually it’s just the chorus. Rarely do you even get the words right. But you sing. Your family hears you. Does it reassure them? Dad is always singing. He must be happy. Or does it make them nervous?
Last week, the FTC entered into a settlement with LendEDU, a lead generation website that compares and ranks student loan and other financial products, and three of its officers. According to the FTC, LendEDU heavily promoted its website to consumers as offering “objective,” “accurate,” and “unbiased” product information, when, instead, it offered higher rankings and ratings to companies that paid for placement — a practice known as “pay-to-play.”
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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