Exchange Wire
SEPTEMBER 12, 2023
With AI mania driving heightened competition and elevating industry benchmarks, we are now faced with questions concerning the ad tech sector's trajectory. How can brands harness AI to enhance decision-making and deliver optimised experiences on a large scale? Nothing has been [.] The post Making AI Work for Advertising appeared first on ExchangeWire.com.
AdExchanger
SEPTEMBER 14, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thank You, Next Amid all its other TV measurement drama, Nielsen is swapping CEOs, Ad Age reports. David The post Nielsen Switches CEOs; Why Advertisers Can’t Save Twitter appeared first on AdExchanger.
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Seth Godin
SEPTEMBER 1, 2023
If you want to be a poet, write poetry. Every day. Show us your work. If you want to do improv, start a troupe. Don’t wait to get picked. If you want to help animals, don’t wait for vet school. Volunteer at an animal shelter right now. If you want to write a screenplay, write a screenplay. If you want to do marketing, find a good cause and spread the idea.
Adweek
SEPTEMBER 18, 2023
Despite the industry's efforts, low-quality supply continues to be a regular component of the programmatic supply chain, according to July's Jounce Media report, which found that top supply-side platforms (SSPs) often sell as much inventory from premium publishers as sub-premium. Inventory classified as sub-premium includes made-for-advertising sites, non-viewable ad placement, and inventory that could only.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Ad Rants
SEPTEMBER 18, 2023
In today's digital era, the power of social media has reshaped the landscape of communication, business, and networking. As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. From a small business owner to a giant corporation, everyone is trying to utilize these platforms to the best of their ability.
The Ad Tech Blog
SEPTEMBER 6, 2023
What’s the Buzz in the Valley? My day-to-day is to talk with people in the Valley (without being InTheValley ), and I’ve heard big rumors and expectations about Generative AI. Bay Area News says it could bring talent back to San Francisco and revive the area. Big companies are training and hiring entire teams to use Generative AI tools. Other creative agencies laid off half of the staff and replaced them with AI tools.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 6, 2023
The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling – even if it means giving credit to their competitors for driving conversions. The post Why Facebook, Google And Amazon Are Embracing Media Mix Modeling appeared first on AdExchanger.
Seth Godin
SEPTEMBER 8, 2023
I’ve been working hard on my juggling (actual juggling, not metaphorical juggling). The secret, as I wrote about in The Practice is the throwing, not the catching. If you get the throws right, the catches are easy. The way to focus on the throws is simple but culturally difficult: Errant throws don’t earn a lunge. Let them drop. Simply stand there and watch them drop.
Adweek
SEPTEMBER 21, 2023
Vinco Ventures, which was poised to acquire the tabloid the National Enquirer earlier this year, as well as its sister publications Globe, National Examiner and the National Enquirer U.K., has in recent months become embroiled in a saga so sensational that it could have been plucked from the pages of the Enquirer itself. Vinco Ventures.
Ad Rants
SEPTEMBER 13, 2023
With so many buyers using the internet to find local products and services, brands must have an online presence. One of the most effective tools for boosting your local visibility is Google My Business (GMB). To truly harness the potential of GMB, many businesses are turning to GMB optimization services and Google My Business SEO services. Let's explore the importance of GMB optimization and how it can bring success to your business.
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Smart Insights
SEPTEMBER 28, 2023
What AI-based tools and digital marketing techniques should businesses from small to large be considering? I’ve been fortunate to be involved in digital marketing for over 25 years now. The opportunities presented by AI recently are the most exciting developments … The post Trends in using AI for marketing: 2023-2024 appeared first on Smart Insights.
Martech
SEPTEMBER 13, 2023
Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate into their SAS instance, including popular models like ChatGPT, open source models and their own proprietary models. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content.
AdExchanger
SEPTEMBER 26, 2023
The dust has largely settled from MediaMath’s bankruptcy, but the fallout still has publishers questioning SSPs’ obligations to their partners. “There needs to be a retrospective on all SSPs and how they claim to understand risk management,” said one publisher who asked to remain anonymous, citing ongoing business with SSPs that clawed back revenue.
Seth Godin
SEPTEMBER 20, 2023
AI is a mystery. To many, it’s a threat. It turns out that understanding a mystery not only makes it feel less like a threat, it gives us the confidence to make it into something better. I use ChatGPT4 just about every day, and I’m often surprised at how frequently it surprises me, good and bad. There’s really no good reason not to play with it, put it to work and get smart about what’s happening.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
SEPTEMBER 8, 2023
Verizon has named Ogilvy creative agency of record for its consumer business. The move follows Verizon's December 2022 decision to award Ogilvy AOR duties for its Verizon Business unit. Ogilvy had begun working on consumer projects including Verizon's new consumer brand platform "It's Your Verizon" and the recently launched NFL Sunday Ticket campaign.
Ad Rants
SEPTEMBER 13, 2023
In the dynamic realm of real estate, staying at the forefront of marketing trends is paramount to success. As we have entered in 2023, the real estate market continues evolving, demanding innovative and data-driven marketing approaches. In this guide, we unveil the top 10 real estate marketing ideas for 2023, showcasing Mayfair Properties as a prime example of a company that harnesses these strategies for remarkable results. 10 Real Estate Marketing Ideas 1.
VideoWeek
SEPTEMBER 6, 2023
Barb, the UK’s major TV measurement body, has today announced it will take over the running of CFlight, a cross-platform measurement solution, from January next year. The news brings together Barb’s own ‘gold standard’ measurement with CFlight tools, which enable advertisers to measure deduplicated reach and frequency of their campaigns across broadcasters linear channels and streaming services.
Martech
SEPTEMBER 5, 2023
A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
SEPTEMBER 10, 2023
YouTube is now a rival to TV networks. Yet many networks still post their content to the platform via friendly licensing agreements. In the current war for viewer attention, this is The post YouTube Now Competes With Networks. So Networks Should Cut YouTube appeared first on AdExchanger.
Seth Godin
SEPTEMBER 18, 2023
Lots of people go to the beach but very few get in the water. 3,000 students go to the football game to watch 20 of their peers play. And we go to a conference to meet people and connect, and then spend most of our time hoping someone else will see us and care enough to meet us and connect. A friend just got to college and is a bit concerned that there’s not a lot to do at night.
Adweek
SEPTEMBER 25, 2023
In partnership with Tesco Group, Coca-Cola is inviting people to try a bottle of Coca-Cola Zero Sugar through an augmented reality experience running now across major cities in the U.K. The "#TakeATaste" digital out-of-home (OOH) campaign will see 3D anamorphic creative presented on OOH screens in London, Birmingham, Manchester and other U.K. cities.
Exchange Wire
SEPTEMBER 21, 2023
The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital audio advertising in today's dynamic marketing [.] The post Digital Audio Advertising: A Vital Component of Your Next Multi-Channel Marketing Strategy appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
SEPTEMBER 22, 2023
Google's admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U.S. v. Google antitrust trial comes as little surprise to ad buyers. According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate could be.
Adweek
SEPTEMBER 28, 2023
Advantage+ Shopping Campaigns (ASC) have been among Meta's most high-profile ad product launches in the last year, but some marketers are finding the results lacking. The tool--which lets artificial intelligence, instead of the marketer, choose which audiences to serve an ad--has helped the company regain some of its mojo with buyers who had diverted spend.
Adweek
SEPTEMBER 28, 2023
Lego is not just a toy company that attracts construction-minded children--it's a brand that crosses generations. And to acknowledge that broad fanbase and remind them that play is worthwhile at any age, the brand has produced a campaign focusing improving mental health through sound. With the aim of reaching adult builders, Lego has released a.
Adweek
SEPTEMBER 8, 2023
As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during a doctor visit, with physicians in the U.S. writing 143 million such orders in 2020, according to the Centers for Disease Control and Prevention. But rarely, if ever, would cannabis be mentioned as an alternative.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
SEPTEMBER 26, 2023
Over the past eight months, the ad industry has witnessed a definitive role for generative AI inside creative and media agencies; from decoding client briefs to amassing real-time insights on campaign performance, gen AI is getting the job done more quickly and efficiently. Across IPG's Momentum, S4 Capital's Media.Monks and independent agency PMG, the opportunities.
Adweek
SEPTEMBER 18, 2023
The multichannel soccer publisher Men in Blazers launched a production studio in the U.K. Monday, part of a larger bid from the company to capitalize on the growing wave of American interest in the sport by connecting domestic advertisers and European clubs to U.S. fans. The new seven-person studio, consisting of four audio and video.
Adweek
SEPTEMBER 7, 2023
QR codes are typically an entirely functional way to direct mobile users to digital content, but Coca-Cola has put an artistic spin on the technology. With agency partner WPP Open X, the brand used AI technology to create QR codes that incorporate musical and visual elements. Each code is linked to a different scene and.
Adweek
SEPTEMBER 29, 2023
One year after the Daily Beast launched Obsessed, its vertical dedicated to coverage of television and film, the section has topped seven figures in advertising revenue and seen an uptick in readership, according to president of advertising and partners Lindsey Jaffe Levy. The vertical, which publishes reviews, recaps and recommendations, grew out of a popular.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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