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'How agencies can reinvent themselves by developing consulting services and reconfiguring their business models and tap into a new revenue source. For too long advertising agencies have been treated as vendors. They claim to be different, but most are pretty much the same and sameness always breeds differentiation based on price. There has been little innovation from agencies to migrate away from the old model of advertising.
'A couple advertising men passed away last week. Jim Schmidt was a copywriter by trade and co-founder of Downtown Partners, a creative boutique within the DDB matrix in Chicago. Mike Hughes was also a creative director and, in addition, a founding member of the Martin Agency in Richmond, Virginia. I wasn’t a friend to either of these fine gentlemen but I most certainly knew who they were, having judged awards shows with Jim and attended AAAA functions in which Mike was a key player.
'On December 4 before a packed house, the FTC held its much-anticipated workshop on native advertising, Blurred Lines: Advertising or Content?, which examined the practice of blending of advertisements with news, entertainment, and other editorial content in digital media. And like Robin Thicke’s summer hit itself, the FTC’s workshop raised a lot of questions (and eyebrows) about the future of the medium.
2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. Tablets and smartphones are more popular than desktops and mobile devices have surpassed desktops in enabling people to do more on the internet regardless of physical location. The growth in the mobile sector and ecosystem within the past two years has been impressive.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
'This is a long post all about me. Ten years ago this Saturday I was featured in a newspaper article about baby boomers. It was the first time I was asked about advertising and boomers. Way back in 1996 yours truly was web-writing about this motley, energetic crew – and the press would interview me and a few others because we were the only folks tossing up info for and about us: Aging Hipsters … first appeared in January of 1996.
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Sunday, 8 December 2013. Sainsburys #ChristmasInADay full length YouTube film with X Factor Twitter promotion. Inspired by the YouTube film Life In A Day, Sainsburys have created their own version called Christmas In A Day. Using footage from Christmas 2012, the Christmas In A Day documentary aims to capture how Britain really celebrates Christmas and was directed by Kevin Macdonald.
'Business development doesn’t have to be so hard for small to midsize agencies. I’ve spent almost my entire advertising career in business development. I can tell you from my experience that agencies are historically bad when it comes to marketing themselves. It’s as if they lose their marketing minds. They tend to forget the very basics of marketing and become their own worst client.
'Business development doesn’t have to be so hard for small to midsize agencies. I’ve spent almost my entire advertising career in business development. I can tell you from my experience that agencies are historically bad when it comes to marketing themselves. It’s as if they lose their marketing minds. They tend to forget the very basics of marketing and become their own worst client.
'No automotive company has done more to alter their brand’s image than Cadillac. Via edgy product design and mostly provocative creative approach to advertising, Cadillac has taken a tired symbol of wealth (the car for white grandpa’s and stereotypical black pimps) and fashioned it into an aggressive lineup of slick and sporty vehicles. This transformation happened in recent memory.
'By some accounts discounting by retailers this holiday season has been even more widespread than usual. As we have noted previously, however, retailers must be careful not to overpromise the true value of any advertised bargain. If products are not offered often enough at a “regular” or normal price, then the sale price no longer represents genuine savings.
Creating an innovative product is just not enough. Does it drive enough value to its users? Is the product better than its competition? Is it easy enough to integrate into one’s app? Do users get a free rein on experimenting with the product while adopting it? A product’s adoption hinges on the answers to some of these crucial questions, which InMobi Analytics has undoubtedly addressed.
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 23 December 2013. Soon On The Shelf: 2013. Let’s begin with the last post of last year: 18 December 2012 Until next year (if it happens)… Like The Mayans, NostraChuckus unleashes prognostications not limited calendar years.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
'“Er, I thought you liked my ignorance.” I’m not surprised, offended or even “disappointed” that Phil Robertson from A&E’s hit show Duck Dynasty went on a homophobic rant at some dumbass bible study. What I am surprised about is the network’s surprise about it. After all, that’s what ignorant white trash does: they go on homophobic rants.
'“Now that we’re alone together…” One thing that seldom gets talked about in a good way when we talk about business trips is the bonding that takes place among our traveling companions. We p**s and moan about all the hassle but upon doing it often we are quite jovial. At least I am. I like the personal time spent with my professional cohorts.
'On December 10th, with consumers decking the halls and swarming retail stores, the Commissioner of the Connecticut Department of Revenue Services, Kevin B. Sullivan, gave a warning to holiday shoppers that gift cards are not subject to sales tax in Connecticut. According to the Commissioner, shoppers should return to the store with their receipts and ask for a refund.
A colleague was recently telling me that in the rural Indian village she comes from, nobody builds big, beautiful homes without putting a scary-face mask outside the door to keep demons away. The custom is believed to have originated several centuries ago and is still in vogue since a flourishing home is automatically expected to attract bad omens, spirits or even the odd thief.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
We are ecstatic as we launch the completely new and redesigned InMobi.com website. It’s a site that explains in an attractive, responsive manner who we are and what the InMobi DNA is composed of. What we love about good websites is all you see is the sleek, smooth, clean design of it all. We wouldn’t want you all tangled up in the creative and development blood, sweat and tears (well, not quite, but almost) that went into this sensational site.
Developers around the world are now looking at China to fulfill their user acquisition needs. Although it is a difficult market to crack, a smartphone base of 400 million users known to spend on IAPs is enough to make China an indispensable part of any developer's app distribution strategy. To facilitate deeper understanding of this complex market, we're sharing a comprehensive infographic that covers interesting insights about the China mobile market, the purchase and usage behavior of Chinese
Ever since smartphones invaded the market and our lives, mobile apps have been key to engaging its growing user-base. Subsequently, the mobile apps ecosystem is growing and evolving consistently across platforms. Every mobile app developer is primarily targeting two major platforms (Android and iOS) and spend double the time and effort to create the same app for the two platforms.
Ahhhh SOMA. You glorious little conclave infamous for start-ups on every corner, food trucks in most alleys, developers in hoodies and, perhaps best of all, the San Francisco InMobi office! Welcome! Svāgata! Accueil! InMobi has that gleam of something special right from the beginning because we are a global company. With 17 offices in every corner of the world –China, Japan, HQ in India, London, France–each office is unique to the culture of that region.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
The past couple weeks, InMobi has shouted a lung-topping THANK YOU! for multiple awards and acknowledgements that have come our way. We’re ecstatic to announce the following awards. 1. InMobi named Best Ad Network in the UK InMobi was awarded the title of Best Advertising Network for the third year in a row at the ME Awards 2013, presented by Mobile Entertainment.
Hackathons are a thing of madness. With crazy coding, dangerously delightful designs and insane just-might-work ideas, the 24-hour TechCrunch Bangalore hackathon on November 14, 2013 was no exception. This particular hackathon was led by Ashish Sinah , CEO and Founder of NextBigWhat , “India’s Biggest Platform For Technology & Entrepreneurs.” 500 hackers – bringing skills of design, development and product management – packed into a crowded ballroom in the gorgeous Vivante by Taj hotel.
'Developing and maintaining a social media presence is seen as a necessary part of business and advertising. A presence on social media involves not only advertising and running promotions through networking sites, but also becoming an active part of an ongoing dialogue with the ability to respond to customer feedback. However, communicating in the social media sphere involves a good deal of legal and regulatory uncertainty, which makes some financial institutions hesitant to engage in this di
'What do music teachers, process servers, dentists, store planners, arbitrators, engineers, social workers and psychologists have in common? Answer: at one time or another each of these groups have gotten together in trade or professional associations and set up rules limiting the ability of members of the association to advertise or engage in competitive solicitation for customers.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
'NAD’s recent case involving Dermstore’s SmartLash Eyelash Enhancer has some good lessons for ?companies conducting performance studies based on consumer use and perceptions. When designing the study, it is critical to make sure the questions asked link to the claim you want to make. Here participants were asked “please rate how satisfied you are with the fullness and length of your eyelashes” and the advertiser determined 68% were satisfied.
'After two failed calls in the Eastern District of New York, the Second Circuit last week opened the line for one TCPA plaintiff to plead his case. On March 12, 2013, Judge William F. Kuntz II of the Eastern District of New York sua sponte dismissed putative class action claims arising under the Telephone Consumer Protection and its accompanying rules and regulations for lack of subject matter jurisdiction.
'All About Advertising Law wishes all of its retailers and consumer product company readers a profitable holiday shopping season. As we ourselves enjoy some quality time with our families (as well as empty our wallets to show how much they mean to us) we wanted to share some tips for maximizing your holiday sales while keeping out of the regulatory and customer complaint fray.
'With worries over antibiotic-resistant “super bugs” on the rise, many consumers may assume that antibacterial soaps would help protect against unwanted bugs: not so fast, says the FDA. Amongst growing concerns that the active ingredient in many of these soaps, triclosan, could be linked to hormonal effects and bacterial resistance, on December 17th, FDA published a proposed rule that would require makers of antibacterial soaps and body washes to prove that their products are safe and effective
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
'The Consumer Financial Protection Bureau (“CFPB”) recently released a study of consumer financial services marketing , which found that it can be difficult for consumers to find objective information. The study focuses on the size and scope of the financial information field. The study was commissioned to understand the wide range of information sources consumers could be exposed to in making financial decisions.
'Purveyors of mass-retail food products may have a new reason to rejoice this holiday season. On December 2, the U.S. District Court for the Central District of California, in Hernandez v. Chipotle Mexican Grill, Inc., quietly issued a three-page In Chambers Order denying class certification in a false advertising action challenging Chipotle’s claim that its products contain “Naturally Raised” meat.
'Sometimes we just like to share things with our readers because they make us laugh. Belly laughs out loud. It has been some time since we shared an ad with you where we had to warn you to shut your door before you watched (last one was probably Dollar Shave or DirectTV ) but here you go: But since we are a law blog and not just a blog of funny things, we should include some lessons here.
Japan App Market – At a Glance Japan has been the leading country in producing some of the most unique technologies over the course of recent history. For example, Japan was playing with phones featuring TVs and cameras before mainstream smartphones starting circling the globe. Japan is a country that thrives and succeeds with technology, so with iOS and Android devices reshaping the Japanese mobile market, smartphones have taken the entire country by storm.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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