Fuel Lines
AUGUST 24, 2021
How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, only 26% of new business directors were considered successful.
Martech
AUGUST 17, 2021
In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Now we’ve gone through an entire marketing year calendar.
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Single Grain
AUGUST 12, 2021
It’s enough to strike fear into even the most experienced of marketers and bloggers. It can seem like torture. It’s often the stuff of nightmares. What is this unholy monster? The content audit. A well-executed content audit done on an annual basis can deliver big insights into your website’s blog and content marketing strategy that far exceeds its ho-hum reputation.
AdPulp
AUGUST 13, 2021
I admit I’m a sucker for Digiday’s “The Confessions” series. When I started writing my columns for Talent Zoo back in 2002, I did it anonymously because I feared repercussions. So I get that there are those in power who can’t talk freely. Like this “holding company agency exec” who complains about the lack of […]. The post There Is No Ad Industry ‘War For Talent’ And There Never Has Been appeared first on Adpulp.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
AUGUST 11, 2021
Australian’s love abrasive humour, and VCCP’s ad serves as a suitably droll introduction to a new campaign that plays into the millennials’ love of astrology and fortune-telling. There’s an app to go with it, which promises to tell your fortune from the intricate pattern inside your Twirl, claiming that that “your future’s in the swirls.
Advertising to Baby Boomers
AUGUST 19, 2021
Yours Truly doesn’t need much coaxing to blog about beautiful models. I’ve been doing it for over fourteen years: 21 FEBRUARY 2007 Dove Pro-Age Campaign … Baby Boom women are the real age revolutionaries. Many are feeling very empowered, very alive, and ready to take on the world. While they could do without some of the wrinkles and some of the aches, ask most women over forty if they would like to live their twenties and thirties all over again, and they'll say, "No thanks.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 13, 2021
A new report packed with data describes the state of MOPs today — who they are, where they sit in their respective organizations, the technology and tools they use, and the future of MOPs. Here’s the current state of play: “With constant requests for reports, growing responsibilities, and being siloed from other departments, ops professionals don’t have the support and resources they need to scale and empower others with data.” But that doesn’t mean the outlook is gloomy:
Single Grain
AUGUST 12, 2021
A lot goes into getting your online pages SEO-friendly so that they have the best chance possible to rank well in the SERPs. Plenty of marketers are familiar with the basics: you need to optimize for a designated keyword, include a meta description, and have a strong headline. We’ve noticed, however, that there’s one SEO criteria that a large number of brands consistently miss even if they’re doing everything else correctly: Their SEO page title (aka title tag ).
AdPulp
AUGUST 7, 2021
Billie Eilish is a superstar with a shelf full of Grammys. She’s also a maker and like so many modern-day makers, she uses Adobe software (to create visual worlds to accompany her music). Before we get to the new Adobe commercial in which she stars—the purpose of this article—let’s tune in to Ms. Eilish’s pop […]. The post Billie Eilish and Adobe Do the Celebrity Endorsement Dance appeared first on Adpulp.
More About Advertising
AUGUST 31, 2021
St Luke’s is hoovering up new business as rapidly as anyone this year and KP Snacks has given its Butterkist account to the agency in a pitch against two other roster agencies Iris and Engine. St Luke’s already handles Tyrrell’s, Popchips and KP Nuts brands. St Luke’s remit for Butterkist includes a new brand creative. The post Now KP gives Butterkist to St Luke's first appeared on More About Advertising.
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Admixer
AUGUST 31, 2021
Google is, without question, one of the pillars of the adtech industry. It accounted for 29% of US digital ad spend in 2020, while Google Ad Exchange conducts sales for more than half of the domain names on the web, setting the tone for the entire ecosystem of display advertising. Google ad tools became the […]. The post Google Monetization Tools: Adsense, Admob, AdX – How to Choose product?
Lemonads
AUGUST 29, 2021
Digital marketing has undoubtedly transformed the way businesses promote their products and services. What’s more, online promotion methods like mobile affiliate marketing go a step further because they allow advertisers to build strong bonds with consumers and contact prospects at crucial moments during the decision-making process. With that said, developing a mobile affiliate program for your business is not always easy, especially if you have no experience targeting smartphones.
Martech
AUGUST 25, 2021
“I was just being selfish. I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel.
Single Grain
AUGUST 17, 2021
One of the most important hires in your company is the VP of marketing. If you hire the wrong person for the position, you risk damaging your brand reputation in your niche. Since the VP of marketing role requires an solid understanding of the market, vast knowledge of sales generation, demand generation and overall brand building, hiring the perfect person for the job can be challenging.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
AUGUST 17, 2021
Raymond Rubicam was born on June 16, 1892, in Brooklyn, New York. He was the youngest of eight children. His father—a trade journalist—died of tuberculosis in 1895 and young Raymond was sent to live with his older brothers and sisters. By the age of 15, he was working full-time as a shipping clerk’s helper for […]. The post Raymond Rubicam, Ad Legend appeared first on Adpulp.
More About Advertising
AUGUST 16, 2021
So, Procter & Gamble has regained the lead over Amazon as the world’s biggest advertiser, spending $11.5 billion on global marketing in the fiscal year ending June 2021. No surprise when you consider they’ve been number one with the big bucks longer than most of us have been around. I was unfortunate enough to work. The post George Parker: playing by the bizarre rules of the world's biggest advertiser first appeared on More About Advertising.
EGC Group
AUGUST 27, 2021
The hopes for a turnaround after the outbreak of the COVID-19 coronavirus last year have been stalled for many on account of the Delta variant. Most businesses figured the comeback would be gradual. Now, the comeback will be more gradual for some and delayed for others. More concern and questions abound.
All About Advertising Law
AUGUST 27, 2021
Yes, I know, Shakespeare was English (which is about all I remember about him from the CliffsNotes I relied upon in high school), and Louisiana has French origins. But it’s Friday afternoon and I’m tired. This is about as creative as it gets right now. Today, the Louisiana Public Service Commission (PSC) declared a state of emergency and announced , pursuant to its Do Not Call Program General Order , in no unclear terms, that “ NO telephonic solicitor shall engage in ANY form of telephonic solic
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
AUGUST 6, 2021
As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. Whereas social media was perhaps the greatest tool to create a level playing field, the impending death of the cookie, the iOS 14 update, and the overall increasing complexity of ad targeting could make the risin
Single Grain
AUGUST 10, 2021
Forty percent. That’s the percentage rating given by B2B marketers on the effectiveness of a case study. Based on this CMI report , customer case studies are the most effective content for turning your potential clients into buyers: Despite the positive impact of customer case studies, many brands do not take advantage of this marketing asset which works like a charm.
AdPulp
AUGUST 22, 2021
Di you know that approximately 78 percent of the U.S. population lives within five miles of a Walgreens? The company operates approximately 9,021 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Walgreens interacts with approximately 8 million customers in its stores and online each […].
More About Advertising
AUGUST 13, 2021
Publicis Groupe has beaten WPP, Omnicom and Dentsu in one of the biggest pitches of 2021 to win the $600m Walmart US media planning and buying account. The appointment sees the account move back to Publicis from WPP, and brings together the media with the creative business, which Publicis Groupe has handled since 2016. Walmart’s. The post Publicis wins 0m Walmart US media planning and buying first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
EGC Group
AUGUST 27, 2021
AppleTV+’s Ted Lasso entered our homes and our hearts at a time when we all really needed a feel-good escape from reality. If you haven’t watched yet, here’s a little recap. (And then we’ll get to how it applies to what we do!).
Lemonads
AUGUST 26, 2021
The widespread adoption of internet-capable devices has fueled the development of a huge range of digital ad formats. With that said, the most effective ad formats focus on sharing quality content and engaging the target audience through captivating creatives. This is because content development and distribution is still one of the most effective ways to build a brand’s reputation in the short and long run.
Martech
AUGUST 18, 2021
With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items. But now in the world of virtual and augmented reality, consumers are test-driving electric vehicles , and renters are inspecting and leasing their new home.
Single Grain
AUGUST 3, 2021
If I told you that you can advertise on TV with a budget of $500, you might not believe me. You would say that it's not possible because TV ads start at $20,000 at least. Well, that's not the case with Hulu. You can run Hulu ads with roughly the same budget you use for your social media or Google Ads campaign. And it's on a big TV screen! You can start your ad campaigns with the minimum campaign budget and pour in more money once you are happy with the investment.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
AUGUST 4, 2021
Advertising agencies are having a hard time finding people to work for them. On its surface, the statement sounds ludicrous. So let’s dig a little and see what we can learn. According to Campaign US, agencies are increasingly looking for seasoned talent in niche roles that are difficult to fill. Sean Corcoran, U.S. CEO at […]. The post 21st Century Advertising Talent, Wherefore Art Thou?
More About Advertising
AUGUST 11, 2021
For anyone who didn’t get enough of Zac Efron and Jessica Alba in the all-action first instalment of Mother’s campaign for Dubai Tourism, here’s the next film in the series. This one takes on the romantic comedy genre, helped along by beautiful people and a beautiful backdrop. There are still four more of these to. The post Zac Efron & Jessica Alba in Mother's Dubai Tourism RomCom first appeared on More About Advertising.
InMobi
AUGUST 24, 2021
We are excited to announce that InMobi is now utilizing HUMAN’s MediaGuard solution to help fight fraud and ensure a clean, transparent and trustworthy mobile in-app advertising ecosystem. HUMAN, formerly known as White Ops, has long been a leader in this space, and we are thrilled to be partnering with them to improve in-app advertising. In addition, InMobi will be joining the Human Collective, which is HUMAN’s consortium of industry leaders working collaboratively together to impro
Lemonads
AUGUST 25, 2021
Last year, the paid advertising industry generated almost 140 billion dollars in the US alone. There’s no denying the fact that affiliate marketing campaigns now make up a huge portion of the entire marketing industry ad spend. But, this doesn’t mean that all stakeholders are getting the most out of their investments. This is especially true for new and inexperienced stakeholders that are trying to make a name for themselves and get the most bang for their buck.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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