AdExchanger
MARCH 28, 2023
While American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of creative and technical excellence. The post Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First appeared first on AdExchanger.
AdExchanger
MARCH 21, 2023
Spotify is all about audio, obviously. But video advertising is a strategic priority for the audio streaming service. Emma Vaughn, Spotify’s senior director of advertising business development and partnerships, explains The post Keeping An Eye On Spotify’s Video Ad Strategy appeared first on AdExchanger.
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AdExchanger
MARCH 22, 2023
5G can provide significantly greater speeds and accommodate more devices than dated 4G networks. For consumers, it’s revolutionizing communications and content. But from a marketer perspective, the impact will be The post From VR To Car Commerce, 5G Is Transforming Advertising appeared first on AdExchanger.
Adweek
MARCH 3, 2023
The summer of 2020 ushered in more than a life-shifting pandemic. At the time, the murder of George Floyd was considered the mark of collective reckoning, a definitive tipping point as multiple industries honestly and, in many cases, publicly reevaluated their tacit participation in systemic racism. While protesters across the globe demanded equal and just.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The Ad Tech Blog
MARCH 8, 2023
All my favorite authors were freaking out about ChatGPT, so I went ahead and asked ChatGPT why. After waiting for a long time (more than a minute), this was ChatGPT’s answer: Talking with a friend who runs a Creative agency, he made a good point: “AI won’t replace authors; AI will replace authors that don’t leverage AI.” If you look at it from merely a productivity point of view, asking ChatGPT to write a blog post and get a decent piece in less than 5 minutes is a
Adweek
MARCH 30, 2023
There is a gender gap in autism diagnoses, and research points to widespread public misconceptions about the experiences and needs of autistic girls. Vanish, a household garment care brand in the U.K., is tackling stereotypes about autism in its latest ad campaign. Though it may seem an unexpected choice for a CPG brand to address.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
MARCH 1, 2023
Influencer marketing is maturing. Creators are leaving #TikTokMadeMeBuyIt back in 2022, declaring 2023 the era of #De-influencing instead. As "eat the rich" storylines permeate culture (see: The White Lotus, The Glass Onion, The Menu and your Twitter timeline), Gen Z is mounting its own push against capitalism on TikTok. In the simplest of terms, "De-influencing".
Adweek
MARCH 22, 2023
Like many legendary dishes, the origins of penne alla vodka (a staple of Italian-American cuisine) are heavily disputed. Chef Luigi Franzese, who worked at Orsini Restaurant in New York, is reported to have invented the sauce in the 70s. Other food historians believe it was conceived later in the 80s by James Doty, a Columbia.
Adweek
MARCH 31, 2023
For underground MCs of the past and present, innovative promotional tactics can make a huge difference in building a following. Sometimes that even means using deserted locations or mundane objects to get the music into people's hands. Budweiser drew inspiration from the underground scene's history of subversive promotional tactics by releasing a series of "playable".
Adweek
MARCH 31, 2023
Augmented reality technology company Zero10 is working with Tommy Hilfiger to bring its AR clothing "try-on" experience to three brick-and-mortar Tommy Hilfiger stores throughout Europe. Zero10's AR Mirror technology lets shoppers virtually try on clothing in retail stores using an in-store kiosk. The technology utilizes 3D body tracking, multiclass segmentation, and cloth simulation to allow.
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Adweek
MARCH 13, 2023
Much has happened since the White House declared Covid-19 a national emergency three years ago. Millions of people downloaded TikTok. Bars and restaurants closed, then either reopened or went out of business. Office workers went home. Many are still there. The pandemic also altered people's sense of community. This shift in culture presents marketers with.
Adweek
MARCH 23, 2023
What's in a name? For the upcoming HBO Max and Discovery+ combined streamer, it's a lot. Warner Bros. Discovery is set to roll out its new combined service in the spring, with an event on April 12 to announce more information. And though the company hasn't revealed the name of the new streamer yet, Patrizio.
Adweek
MARCH 28, 2023
On a rainy, but unseasonably warm Friday morning in mid-February, something historic happened. A gathering of Black entrepreneurs--each representing their brands across different industries--convened at the Nasdaq office in Times Square for the opening bell ceremony. The ritual has long been for financial institutions, companies announcing an IPO, or other milestones garnering fanfare from the.
Adweek
MARCH 15, 2023
Get ready to log in: Adweek's Creator Visionary Awards are back for a third year. Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. With an aim to carve out a differentiated space for themselves and their community of supporters, creators are often born of.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
MARCH 30, 2023
"If you build it, they will come." That may have worked for Kevin Costner, but Major League Baseball (MLB) can no longer afford to follow the "Field of Dreams" theory. Baseball has been a cornerstone of American culture since the 1800s, but it appears America's pastime has lost its mojo.
Adweek
MARCH 28, 2023
Life on this desolate, wind-swept planet comes in two forms: giant eyeballs that seem more endearing than eerie, and impossibly stylish people with varying degrees of astigmatism. If that sounds like the setup for a fashion-forward sci-fi flick, it's no accident. Independent agency Design Army has created a retro-futuristic world straight out of a classic.
Adweek
MARCH 27, 2023
Utah becomes the first state to have laws on the books to regulate kids' usage of social media. But the new bills, signed into law by Gov. Spencer J. Cox last week, could have a limited impact on marketers since ad targeting of children between 13 to 17 years is already limited. Utah H.B. 311.
Adweek
MARCH 22, 2023
If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet. France-based social media management company Agorapulse has spent more than a decade helping companies organize their social inboxes, publish content, define trends and cull.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
MARCH 22, 2023
With tech giants now beginning to work the latest advances in generative artificial intelligence into their enterprise offerings, their next step is selling businesses on the potential of the technology. This year's Adobe Summit is offering a preview of what that pitch might look like when it comes to marketers, some of whom have been.
Adweek
MARCH 3, 2023
With the click of a button, you can buy almost anything under the sun from millions of sellers and have it on your doorstep in two days. Going to the airport? Download an app and skip to the front of the line. Need to send money to friends and family? A growing list of companies.
Adweek
MARCH 30, 2023
Less than a year ago, Dentsu revealed the final phase of its massive companywide reorganization, slimming down its creative capabilities to just one brand--Dentsu Creative. Behind the reorg stood two key leaders, CEO Wendy Clark and global chief creative officer Fred Levron. Both leaders have now departed the holding company. Clark announced she was leaving.
Adweek
MARCH 29, 2023
Nostalgia is both baseball's brand and its burden. Major League Baseball's marketers are trying to make it more of the former and less of the latter. In 2017, Sports Business Journal put the average age of an MLB viewer at 57. While the league has used streaming, social media and other tools to bring younger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
MARCH 23, 2023
As one of Mondel?z International's smaller brands, Nutter Butter is given more freedom to experiment with its social media activity than its larger siblings like Oreo and Sour Patch Kids. That has allowed Dentsu Creative to craft an Instagram strategy for the brand so offbeat that some followers have expressed surprise that it isn't a.
Adweek
MARCH 27, 2023
Chief marketing officers may not always like to admit it, but there's something borderline mystical about their craft. What, for example, makes someone who's been perfectly happy buying her parents' favorite pasta sauce for the past 20 years decide one day to put a rival brand in her shopping cart? What combination of factors went.
Adweek
MARCH 20, 2023
In the rapidly growing creator economy space, even the creators themselves struggle to price their wares. U.S. advertisers are anticipated to spend over $6 billion on influencer marketing this year, per Insider Intelligence. But creators still aren't sure how big a piece to claim from this pie, a new report from social media management platform.
Adweek
MARCH 15, 2023
Ahead of Wednesday night's official March Madness tip-off beginning with the First Four, ESPN unveiled the next phase of its "That's Our Move" season-long campaign for women's basketball. Following a record-breaking 2022 tournament--the first year the NCAA allowed the women's edition to use March Madness branding--ESPN and brands are capitalizing on the unprecedented growth of.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
MARCH 1, 2023
WPP's media group GroupM has named Robert Wheeler as its chief marketing officer for North America. Wheeler, who served as group vp and corporate communications lead at WarnerMedia, has joined the executive leadership team reporting to North America CEO Kirk McDonald. He will be responsible for shaping and developing GroupM's internal and external narrative along.
Adweek
MARCH 26, 2023
Reddit allows users to chat privately with other users on the platform. Users have the option to mute notifications from individual conversations if they don't want to be alerted about those chats. Our guide will show you how to mute notifications in a chat in the Reddit mobile application. Note: These screenshots were captured in.
Adweek
MARCH 24, 2023
In the first episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane sits down with Ally Financial CMO Andrea Brimmer. There are brands that talk the talk, and brands that walk the walk.
Adweek
MARCH 31, 2023
Nobody likes being called a fool, but plenty of people like a good April Fools' Day joke. It's the one day a year when pranks are not only welcome, but expected from brands, businesses and agencies alike. Since it lands on a Saturday this year, Adweek is highlighting some of the better fools from agencies.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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