Ad Espresso

SEPTEMBER 20, 2017

Summer is (almost) over

Marketing 145

Marketing Media Advertising 145

AdPulp

SEPTEMBER 14, 2017

Advertising is filled with characters. Rory Sutherland, vice-chairman of Ogilvy Group UK, is one such character. Sutherland is loquacious and prolific. He writes a column for The Spectator and, he seems willing to sit for an array of interviews. Hats off to One One One Advertising for capturing this lively conversation. “Try to be good […].

Advertising 88

Advertising Conversion 88

More About Advertising

SEPTEMBER 26, 2017

An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/What prompted you to start Hogarth? We saw the need for bigger and better production agencies that, nine years ago, were mainly providing print ads for clients like retailers – promotions and local offers – that creative agencies weren’t geared to do. When we started we.

Retail 85

Retail Agency Finance Media 85

InMobi

SEPTEMBER 28, 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Cypher 2017” an event organized by Analytics India Magazine in Bangalore, India InMobi was excited to attend the Cypher Analytics 2017 conference in Bangalore.

Machine Learning 52

Machine Learning Mobile Ads Ad Tech Conversion 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

What Runs Where

SEPTEMBER 25, 2017

0 Flares. Filament.io. Made with Flare More Info. 0 Flares. ×.

Advertising 52

Advertising Affiliates Marketing 52

MediaFuse

SEPTEMBER 11, 2017

While programmatic advertising may offer publishers the opportunity for increased revenue and faster growth, not all publishers are maximizing ROI according to the Boston Consulting Group (BCG) report titled “The Programmatic Path to Profit for Publishers.” Their research may be used to evaluate why working with a programmatic consultant can help publishers strengthen their positions in the marketplace, focus on value-creating activities and improve the value of their online assets.

Header Bidding 52

Header Bidding ROI Advertising Audience 52

AdPulp

SEPTEMBER 22, 2017

“Hipsters, tripsters, real cool chicks, sir, everyone’s doin’ that rag…” -Robert Hunter Fifty years ago in San Francisco, LSD-fueled rock-and-roll parties raged deep into the night at The Longshoreman’s Hall, The Avalon Ballroom, and The Fillmore. A new culture was born from this artistic Renaisance—a culture which continues to feed people’s spirits and bank accounts […].

Marketing 67

Marketing Agency Advertising 67

More About Advertising

SEPTEMBER 8, 2017

Company CEOs rarely receive a good press. The UK government recently announced a new governance code that will require listed companies to publish the pay gap between their chief executive and the average British worker. A response to the howls of protest that chief executive pay is out of control and CEOs over-valued. There’s another.

Finance 84

Finance Media Agency Advertising 84

InMobi

SEPTEMBER 28, 2017

Part three of InMobi’s doing mobile video right vlog is now live, with InMobi’s Creative Director Nate Barnes, talking about the in-app latest trends and emerging standards, in mobile app creativity and interactivity. If you're yet to watch Part - 1 and Part - 2 of this Programmatic & Viewability of this series, it's available here & here. hbspt.cta.

Viewability 52

Viewability 52

What Runs Where

SEPTEMBER 12, 2017

0 Flares. Filament.io. Made with Flare More Info. 0 Flares. ×.

Advertising 52

Advertising 52

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Advertising to Baby Boomers

SEPTEMBER 7, 2017

Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … Now in its fourth year, the Mature Marketing Summit is firmly established as Europe's leading conference for all interested in marketing for older consumers … Old New News Flashes : Boomers' role in entrepreneurship is, well, booming … Not exactly cutting-edge journalism if you’ve kept up with NostraChuckus through the years: Entrepreneurs & Baby Boomers Part

Shipping 45

Shipping Media Marketing Advertising 45

Ad Espresso

SEPTEMBER 11, 2017

Have you ever asked yourself, “Why are my facebook ads not getting impressions?” After months of strategizing, late night copywriting, and hard work; your campaign is finally ready to go. You’ve got your target audience, you’ve checked for delivery issues, and all that’s really left is to click publish and watch the results come in.

Impressions 145

Impressions Audience Advertising 145

AdPulp

SEPTEMBER 16, 2017

Matthew McConaughey drives a Lincoln and drinks Wild Turkey (not at the same time). He’s easy to relate to, for a Hollywood star. “Bringing Matthew into the Wild Turkey family was the best decision we could have made,” said Bob Kunze-Concewitz, CEO at Gruppo Campari. “He embodies the spirit of the brand and has introduced […]. The post Real Bourbon.

Food 51

Food 51

More About Advertising

SEPTEMBER 29, 2017

Audi technology is “clown proof” according to the latest campaign by BBH; clowns being a somewhat controversial assessment of other, non-Audi road users. Jeremy Clarkson once observed that driving an Audi was the equivalent of saying “I play squash” and these days they do have that rather “look at me” air. Ambitious then from BBH.

Agency 75

Agency Advertising 75

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Nowadays, adults are spending over 1.5 times more media time on mobile devices than on their desktops. Specifically, around 90% of the time spent on smartphones occurs within apps , not on the mobile browser.

Viewability 52

Viewability Real Estate Impressions Video Ads 52

All About Advertising Law

SEPTEMBER 7, 2017

By now, anyone who is even a casual reader of our blog should know about the Federal Trade Commission’s (FTC) “Made in USA” requirements. As we have explained elsewhere , the FTC requires that a company’s products be “all or virtually all” manufactured in the United States (as well as “finally processed” domestically) for the company to make a “Made in USA” claim.

Manufacturing 45

Manufacturing Education Marketing Media 45

Nick Burcher

SEPTEMBER 28, 2017

Alex Hunter, the star of FIFA 18's 'The Journey' is drinking Coke Zero! The Journey allows FIFA18 players to effectively play as a character and take decisions that effect how the narrative unveils. Alex Hunter is the centre of The Journey and FIFA18 players will now see him attached to the Coke Zero brand. Alex Hunter Coke Zero in FIFA18 Called 'Uplifted Alex' a FIFA18 preview film has been released to show Alex Hunter and Coke Zero too: The Coke Zero Alex Hunter tie up follows FIFA17 where Ale

Audience 40

Audience 40

Gods of Advertising

SEPTEMBER 11, 2017

You missed. I’m still going to work in my office on the 26th floor. I’m still going to fly to Kansas City for Thanksgiving. I’m still going to write advertising for my clients. I’m still going to watch Monday Night Football regardless of who’s in the booth. I’m still going to pray, or not pray, as I see fit. I’m still going to own a ‘66 Mustang convertible one of these days.

Advertising 40

Advertising Marketing 40

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

AdPulp

SEPTEMBER 15, 2017

“Red, white, and blue rolling down the blacktop…” Country artist Steve Moakler was “Born Ready” for this Mack Truck moment. Originally from Western Pennsylvania, Moakler now calls Nashville, Tennessee home. He’s written songs for artists including Dierks Bentley and has released four albums, the most recent called “Steel Town” in March 2017.

51

51

More About Advertising

SEPTEMBER 13, 2017

FCB Inferno has become the go-to UK agency for what we might call ’cause’ advertising and now it’s launching ‘A Child Is A Child’ for Unicef UK, directed by Rankin. The film highlights the plight of children uprooted by war, poverty and disaster and urges people to see past the refugee and migrant labels and.

Agency 73

Agency Advertising 73

InMobi

SEPTEMBER 11, 2017

Part 2 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Senior Director of Strategic Alliances, Carl CF Fredrick Martensson, talking about the in-app latest trends and emerging standards, in mobile app viewability.

Viewability 52

Viewability 52

All About Advertising Law

SEPTEMBER 29, 2017

Gatorade recently learned two timeless lessons the hard way from the State of California. First, never mess with water. Second, advertising claims are everywhere, including in what some might consider to be just fun and games. In exchange for these lessons, Gatorade paid the State of California $300,000 and agreed to injunctive relief. So what attracted California’s attention?

Communications 40

Communications Audience Media Advertising 40

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

More About Advertising

SEPTEMBER 27, 2017

Italian telecoms operator Wind eschews technology in its ads, preferring to demonstrate communication in other ways. Here’s the latest from Ogilvy Italy, directed Giuseppe Capotondi. A charming tale of a boy and his bee. And that’s it. Very good: MAA creative scale – 8.

Communications 60

Communications Agency Advertising 60

More About Advertising

SEPTEMBER 25, 2017

Japanese sportswear brand Asics has confirmed the appointment of Saatchi & Saatchi as its global agency of record. The account will be led by Saatchi’s Los Angeles and Tokyo offices. Earlier this this month Asics and Saatchi launched ‘Wake Up’ as the brand’s “reset,” with its line “I Move Me” This first surfaced in a.

Agency 56

Agency Advertising 56

More About Advertising

SEPTEMBER 22, 2017

The Martin Agency in Richmond – and its client Geico – are the undisputed masters of YouTube ads and here’s a new, uncharacteristically in your face iteration. Making an impact though. See the YouTube comments from percussionists everywhere. MAA creative scale: 7.

Agency 56

Agency Media Advertising 56

More About Advertising

SEPTEMBER 19, 2017

Paul Hammersley has signed up four more agencies for his Harbour collective, which aims to be a new-style network of independent agencies. They are digital creative agency Dare, owned by Oliver which is already a member; creative content agency Digital Natives, CRM agency Live and Breathe and brand owner and agency TCO which aims to.

Agency 56

Agency Finance Media Advertising 56

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

More About Advertising

SEPTEMBER 25, 2017

Adam&eveDDB has enlisted Enid Blyton’s Famous Five for its Great Western Railways debut – ‘Adventures Start Here.’ GWR head of marketing Amanda Burns says: “As part of our modernisation programme and commitment to revaluing rail in the hearts and minds of the travelling public, we wanted a campaign that would focus on inspiring journeys and.

Marketing 55

Marketing Agency Advertising 55

More About Advertising

SEPTEMBER 25, 2017

Domino’s has become the “official food of everything” in the first campaign from agency VCCP. Included in this are “Squads.” And “Nights in with the family.” You can see why the client liked “official food” although I’m sure VCCP wasn’t the first to go there. The campaign also includes placings on Tinder it seems, which.

Food 55

Food Agency Advertising 55

More About Advertising

SEPTEMBER 12, 2017

We don’t usually do “info posters,” out of home installations that give you information because, well, there are so many of them. But Virgin Trains, Anomaly and media agency Manning Gottlieb are running a campaign telling motorists how much quicker the train is that certainly strikes a chord as it’s becoming almost impossible to drive.

Agency 55

Agency Media Ad Tech Advertising 55

More About Advertising

SEPTEMBER 14, 2017

PR firm Bell Pottinger has finally collapsed into administration with lots of debts outstanding, including to founder Lord Bell who sold his stake in the business back to the company in a £2.5m deal when he resigned last year. Bell (below) says: “They owe me £300,000 which they won’t be able to pay. The payments.

Finance 53

Finance Media Agency Advertising 53

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing