Fuel Lines
APRIL 7, 2017
How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, only 26% of new business directors were considered successful.
More About Advertising
APRIL 25, 2017
It’s the D&AD Awards on Thursday and the charity has released the top performing countries and agencies so far (judging is still going on) although not the nature of the Pencils it’s awarded (the somewhat absurd wooden ones used to be a mention in the D&AD Annual, much more stylish). D&AD is international these days.
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Gods of Advertising
APRIL 6, 2017
“Awesome strategy, Ted! Next week’s meeting is gonna be killer.” Recently, I read an essay from an anonymous source in our industry that stuck with me. (I did not save the link. My bad.) But the gist of his argument was that within marketing services companies far too many big talkers achieve more success than they deserve and, moreover, are exponentially degrading the profession.
AdPulp
APRIL 6, 2017
A decade ago many “digital agencies” were primarily production shops sub-contracting out to the big agencies in big cities. It was a profitable business for several years, but many clients were not fully satisfied. Something was missing. According to Joe Olsen, CEO of Rova, that something was the strategy that would wed digital production to […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
All About Advertising Law
APRIL 19, 2017
Given the ubiquity of emoji, businesses have used them in commercial ad campaigns. Honda has used emoji in creative advertisements, releasing Aprils Fools’ ads in 2016 and again in 2017. Twentieth Century Fox created some buzz last year when it placed a billboard in Los Angeles advertising a movie release (guess which one) with the following message: Translation: “Deadpool.” Adweek wrote an article entitled: “Deadpool’s Emoji Billboard Is So Stupid, It’s Geniu
Advertising to Baby Boomers
APRIL 7, 2017
Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … Steve Lubetkin is tired of the myth that baby boomers aren’t tech-savvy. He thinks he’s tired??? I’ve been exhausted for almost a dozen years … Ever wonder what type of advertising is the least disliked ? Or the most trusted ?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
APRIL 20, 2017
When did you last see a good mobile network ad? We asked the same of car ads recently in noting Droga5’s splendid debut effort for Seat. Well another newish London agency has fronted up in mobile, Who Wot Why for Telefonica’s GiffGaff, hymning its no-contract offer. Held together by the brilliant choice of an epic.
Gods of Advertising
APRIL 24, 2017
Back when I first started out as a copywriter for the Leo Burnett Company in Chicago, I had been on the job only a few months when a new copywriter was hired into our creative group. Tom Coleman came to us from a small agency in Washington DC, along with his art director partner Bob Wyatt. Tom and Bob would go on to create wonderful award-winning work for Dewar’s White Label, among other campaigns.
AdPulp
APRIL 26, 2017
Portland client. Portland agency. This is how good things grow. Portland, Oregon’s multi-tool pioneer, Leatherman, has a lot of fans, also known as brand loyalists eager to share their testimonials of how their Leatherman saved the day – and sometimes even their lives. Over 34 years, Leatherman has received more than 4,000 such stories from […].
Nick Burcher
APRIL 1, 2017
BMW have a long history of April Fools activity and the BMW April Fool for 2017 is the BMW dDrive, a BMW for dogs. The BMW 2017 April Fool reads: "THE THRILL OF THE DRIVE ISN'T JUST FOR DRIVERS BMW April Fools ad 2017 dDrive "A sunny day, an open road and the slipstream gently caressing your flowing looks. For some, there are feelings that are impossible to piut into words.
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InMobi
APRIL 26, 2017
LYKE is a great new fashion app for people to discover and shop for the latest trends and styles - combining 100,000’s of products from a huge array of the most popular e-commerce stores in Indonesia. Aiming to become the preferred fashion app among female shopping enthusiasts, LYKE partnered with InMobi to acquire high-quality users across Indonesia.
All About Advertising Law
APRIL 28, 2017
Despite facing significant legal challenges and a shifting political landscape, the Consumer Financial Protection Bureau (CFPB) is virtually unrestrained in its ability to launch investigations and threaten enforcement actions. We’ve obtained through a Freedom of Information Act (FOIA) request the most recent official CFPB Enforcement Policies and Procedures Manual Version 2.0.
More About Advertising
APRIL 25, 2017
The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad buying – programmatic version – by offering advertisers the chance to buy TV through its DoubleClick platform that already serves online programmatic buys. Google is partnering with TV ad tech platforms Wideorbit and Clypd, using.
Adacado
APRIL 22, 2017
Google recently announced that on February 15, 2018, Chrome will stop showing all ads on websites that display “non-compliant” ads through their built-in ad-blocker. We’re happy to assure you that this announcement will have no impact on Adacado provided creative. Based on Google’s better ads standards, Adacado ads will be considered compliant and thus not susceptible to Chrome’s ad blocking.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
APRIL 27, 2017
What exactly does “digital transformation” mean and why should we care? It means that people are discovering and interacting with brands in new ways, putting an onus on agencies and clients to evolve. Specifically, the data-driven digital world is challenging marketers to find more effective engagement strategies throughout the marketing funnel. It demands new skill […].
Gods of Advertising
APRIL 19, 2017
Hit me up: [link]. Gods of Advertising. In absence of full time employment, I’ve been working my tail off. If this sounds contradictory it is not. As any freelance writer will tell you, the hustle is as crucial as the creation. Unlike fat and maybe-happy FTE’s the freelancer must work to get work before he can work. Ah, the hustle. It’s like the fisherman who has to both catch fish and sell them.
InMobi
APRIL 18, 2017
As one of the largest online classifieds marketplace in India, OLX provides local communities in high-growth markets with vibrant online marketplaces: OLX connects local people to buy, sell or exchange used goods and services by making it fast and easy for anyone to post a listing through their mobile phone or on the web. Deciding to aggressively double down on acquiring quality users and to grow its engaged user base in India, here is how OLX leveraged InMobi to acquire and activate high-qualit
All About Advertising Law
APRIL 11, 2017
It’s no secret that automatic renewal (or continuity or negative option programs) are on many regulators hit lists. Regulators argue that consumers are often unaware that they have signed up for services or products for which they will be billed on a monthly basis unless and until they cancel, particularly when it involves a free trial period.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
APRIL 25, 2017
BBH is launching its first campaign for Deloitte since picking up the accountancy and consulting giant’s business at the end of last year. The print, outdoor and social media campaign focuses on the word Do to try to show the positive impact Deloitte has on its clients’ businesses. Featured are blockchain technology, carrying out simulated.
Fuel Lines
APRIL 12, 2017
Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. The importance of social media on business has dramatically escalated. We have moved through the “hype phase of social media when businesses felt compelled to participate because it was such a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage.
AdPulp
APRIL 13, 2017
I used to go fishing on fishing trips to Minnesota with my grandfather. It was a big deal to go away for a week, stay in the camper, and catch a mess of Walleye. I’ll also never forget looking deep down into the clean, clear blue lakes of the region. Given my upbringing and current […]. The post Want A Participation Trophy? Fish For It. appeared first on AdPulp.
Gods of Advertising
APRIL 12, 2017
Pepsi. United. Spicer. Look at your feeds. Your friend’s and your family’s. Hell, look at mine. These three fails have dominated EVERYTHING the past few days, one following the other, aftershocks in a pop culture earthquake. I don’t even have to provide a summary. We’ve all seen the videos. Shared them on Facebook, Twitter, Instagram and Snapchat. If you turn on the news that’s all they are talking about.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
APRIL 13, 2017
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Primetime Sports on Primary Screens”, an event organized by WPP Stream Indonesia. WPP, Stream Indonesia, is one of the world's leading technology conferences that brings together 200 leaders to discuss and debate what sets Indonesia a
All About Advertising Law
APRIL 25, 2017
If you attended our successful advertising law symposium last week, you may recall that we talked through a series of mobile app designs – including dos and don’ts – for creating enforceable terms of use. Recall this slide in particular: If you weren’t able to join us, let me catch you up. I suggested that a mobile app design that allowed the user to interface with the application without viewing the relevant consent language ( i.e. , “I consent to the terms of use”) woul
More About Advertising
APRIL 24, 2017
Heineken describes its new film from Publicis London, ‘Worlds Apart,’ as an “experiment.” Well it wouldn’t be an ad these days would it? In it four people reveal and discuss their different world views (feminism, climate change, LGBT rights) only to decide to agree, sort of, over a beer. You might see it as a.
More About Advertising
APRIL 20, 2017
The David Lynch Foundation tries to help people cope with stress disorders and other problems through transcendental meditation. Thankfully there isn’t any meditating in this new film highlighting war veterans’ traumatic stress disorder from lively French agency Herezie. Everyday sounds recapture the horrors of the battlefield. Lynch is a great film director of course, so.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
APRIL 4, 2017
Amazing how quickly fortunes can change in adland: last year Y&R was in the doghouse following a series of losses but this year it’s produced a credible debut campaign for the Premier League and now won Center Parcs from independent agency Brothers and Sisters. B&S, on the other hand, after a good run that’s seen.
More About Advertising
APRIL 26, 2017
New IPA president Sarah Golding, CEO of CHI & Partners (below), has pledged to maximise the potential of automation and machine-learning to enhance the advertising industry, while also protecting it from its dark side. Golding delivered her ‘Magic and the Machines’ agenda in her inaugural IPA speech. Golding said: “We are not all doomed to.
More About Advertising
APRIL 12, 2017
Chris Daplyn is UK managing director of Wunderman, the world’s biggest agency-owned digital agency. Prior to Wunderman he worked at Lida where he was group account director for the Mini UK account, where the agency relaunched the iconic vehicles, under the BMW Mini name via an award-winning direct ad campaign. Over the past 13 years.
More About Advertising
APRIL 12, 2017
Marketing becomes ever more ingenious – for good or ill – and now Stimorol and agency Ogilvy Paris have designed limited edition packs displaying messages for every occasion, including seduction. But how many alternatives do you need to carry with you? Depends how exciting your life is I guess. And what if the recipient doesn’t.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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